Intenet Marketing in India Opportunity and Challenges

Presented bySatyajeet Suman Agrim Verma Manav Kauldhar

Payments Logistics Cyber Crime

Vendor management

Net payment involves sharing some revenues (4% or more). With a thin profit margin it means parting with half the profits. Business also have to factor fraudulent charges and charge back in their business model. Most end consumers are sceptical while paying online, which has forced e-tailers to organise unconventional methods of payment

Payments-

Payments Very often the payment carry the baggage of

octroi , entry tax, VAT, and several state -specific forms that can be baffling.

Customers want their goods delivered in perfect condition and within a specific time frame . Regular posts are not a viable option and couriers have their limitations in terms of reach. All this adds to the costs. Shipping high- value goods might need an insurance, which is an additional cost

Cyber crimes include criminal acts such as viruses , phising, and denial of service attacks that causes E- commerce websites to lose revenue. Apart from the financial loss, the companys reputation is at stake. For the customer , it is a loss at the mere push of a button

Virus Online credit card fraud Phising

Spam

Botnet

Cyber Crime
Software piracy Spoofing

Denial of Service E-Bank Theft

Net Spionage

Vendor management
Very often, vendors end up dealing with an inefficient system for inventory management that affects the delivery process. In most cases, there are no digital data for product, no appealing visual, and no mechanism to check daily prices. When sites are not updated regularly, they cease to attract new buyers.

Area of Concern
Quality of goods and services is concern . Ecommerce firms need to focus on this. Security is promised but not always delivered.Increased investment in securities will bring more customers to this platform. Establishing trust and winning confidence is not easy. Brick and motar stores tend to be more trusted. Delivery times tend to be a problem. Too many cases of late delivery or damaged goods have made buyers suspicious. Logistics must improve.

 Many sites lack detailed information about products and pricing. Transparency in this front is critical.

Some facts about India and the Internet

Internet country code- .in Internet service provider- 240(2012) Internet hosts-4,536,000 Internet users- 120 million+ Internet pentration-Approx 9% of population Number of internet connections-22.39 million Broadband internet users- 13.35 million Users who access internet from their phone- 63% Avge broad band speed- 256 kbps