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SUMMARY The story of rivalry between two business houses, Bhandarkar brings to light the covert business tactics and the underhand ploys that are played in the game of one-upmanship between two industrialists. In the thick of this corporate tussle, Bhandarkar places the central character of his story - a smart and ambitious executive, played by Bipasha Basu. The film has Rajat Kapoor and Raj Babbar playing two bitter rivals. Vinay Sehgal (Rajat Kapoor) and Dharmesh Marwah (Raj Babbar) are the MDs of their respective companies, Sehgal Group of Industries and Marwah International Private Limited. While Sehgal is a stylish and modern entrepreneur, Marwah is a traditional, superstitious businessman who takes advices from his spiritual guru and wears gemstones to bring him good luck in business. Nishigandha (Bipasha Basu) is a top executive working for Vinay Sehgal. She is clever, sly and often uses manipulation and deceit to get the work done. Sehgal's brother-inlaw Ritesh (Kay Kay Menon) joins the company. Ritesh and Nishi are more than colleagues. They share love for each other. Things gather pace after Nishi manages to steal a business plan from Sehgal's rival Marwah. The plan is about a cola brand that Marwah plans to launch. To kill the competition at its very root, Sehgal launches a similar product before Marwah. But Marwah won't take it lying low. He will hit back at Sehgal. In the process, Nishi's conscience is shaken as she sees basic moralities and ethics abandoned in the race for profits and one-upmanship. She also ends up paying a huge price for her ambition. 'Corporate' showcases the acting talent of Bipasha Basu. The actress, usually seen as a glamorous siren, has shed her typical image and given a performance full of subtle nuances. She brings in her character a right mix of toughness and vulnerability, cunningness and repentance. Rajat Kapoor and Kay Kay Menon are two other actors who stand out. Rajat fits the role of a
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shrewd and guileful businessman to t. K K Menon speaks through his facial expressions. On the other hand, Raj Babbar underplays his character commendably. He convincingly plays the traditional, emotional businessman who, however, is not without moral corruption. Minissha Lamba and Sammir Dattani have very brief roles in the film. The first half of 'Corporate' is a bit of a drag, with all the business parlance and corporate lingo. But it is in this half Bhandarkar lays the foundation for the drama that unfolds in the second half. The movie picks tempo after the interval and the story sort of reaches a crescendo with a moral lesson that perhaps one shouldn't get involved in one's job too seriously. Although 'Corporate' is a well intended movie that deals with a subject that hasn't often been told in Hindi films, but the movie eventually talks about the same business tactics and manipulations that even a layman might be aware of. And in doing so, the film actually reeks a bit of cynicism. The truth remains that there is more to the corporate world than just deceitful dealings and betrayals. But Bhandarkar focuses only on the ugly side - top executive sleeping with high-class hookers, the nexus of corporate world with corrupt politicians, the innocent taking the fall while the guilty walks away free. At the end of the day, the film will have you believe that many of the executives in their well-preened suits and ties are morally bankrupt within.

CAST Bipasha Basu - Nishigandha Dasgupta Kay Kay Menon - Ritesh Sahani Rajat Kapoor - Vinay Sehgal Raj Babbar - Dharmesh Marwah Minissha Lamba - Megha Apte Sameer Dattani - Anmol Rawat Payal Rohatgi - Payal Rohatgi (actress) Harsh Chhaya - Naveen Shroff Bharat Dabholkar - Joe Rajan Sandeep Mehta - Parvez Merchant Achint Kaur - Vinay Sehgal's wife Lilette Dubey - Devyani bakshi Ashok Pandit - Ashok Pandit (journalist) Manoj Joshi (actor) - Monty (movie director) Shweta Menon - Archana

2. MANAGEMENT CONCEPT
FINANCE FUNCTIONS 2.1 INTRODUCTION
The finance function is the process of acquiring and utilizing funds by the business. It consists in rising providing, managing of all money, capital or funds of any kind to be used in connection with the business. Finance functions are carried on to achieve the objective of the firm. There are mainly two approaches to express the "Financial Function". The first approach relates it to the collection of funds and it ignores the uses of funds. It was major finance function at the early stage of the development of finance. This approach is called traditional concept of finance function. Then, the second approach relates finance functions to the procurements of funds and their effective utilization. It is comprehensive and universally accepted. And this approach called a modern approach (financial management).

2.2 OBJECTIVES OF FINANCE

There are many types of objectives in finance like profit maximization, wealth maximization, sell maximization, maximizing earning per share etc. But only two important objectives in finance there are:

2.2.1 Profit Maximization Objective

In the conventional theory of the firm, the principle objective of a business fir is to maximize profits. Under the assumption of given tastes and technology, price and output of a given product under perfect competition are determined with the sole objective of maximization of profit. Maximization of profit simply refers to the maximization of rupees income of the firm. Under profit maximization objective, business firm attempt to adopt those investments projects, which yield profits, and drop all other unprofitable activities. In maximizing profit, input-output relationship is crucial, either input is minimized to achieve a given amount of output or the output is maximized with a given amount of input. Thus, this objective of the firm enhances productivity and improves the efficiency of the firm. The conventional theory of the firm defends profit maximization objective on the following grounds; a. Only those firms survive in the long-run in a competitive market, which are able to make a reasonable amount of profit. Once they are able to make profit, they will always try to make it large as possible. All other objectives are subjected to this primary objective. b. Profit maximization assumption is a time-honored objective of a firm and evidence against this objective is not conclusive or unambiguous.

c. Profit maximization objective has been found extremely accurate in predicting certain aspect of firm's behavior and trends as such the behavior of most firms are directed with the objective of profit maximization. d. Though not perfect, profit is the most efficient and reliable measure of the efficiency of a firm. e. Under the condition of competitive market, profit can be used as a performance evaluation criterion, and profit maximization leads to efficient allocation of resources

2.2.2Wealth Maximization Objective

Wealth refers to the market price of stock. Wealth maximization (shareholders wealth maximization) is almost universally accepted goal/ objective of a firm. According to this goal, the manager should take decision that maximizes the shareholders wealth. In other words, it is to make the shareholders as richer as possible. Shareholders wealth is maximized when a decision generates net present value. The net present value is the difference between present value of the benefits of a project and present value of its costs. A decision that has a positive net present value creates wealth for shareholders and a decision that has a negative net present value destroys wealth of shareholders. Therefore only those projects which have positive net present value should be accepted. Wealth maximization: A superior Decision Criterion a. Efficient allocation of resources. b. Separation between ownership and management. c. Residual owners. d. Emphasis on cash flow. e. Recognizes time value of money.

SCENE

Scene Description
There are two important objectives of the organization. First objective is Profit maximization which is a vague and self centered approach; second objective is wealth maximization. It is very much sure that without earning profit, wealth maximization is not possible. Wealth helps to increase the value of the company by increasing the market capitalization and Shareholders wealth can be increased by distributing dividend among shareholders. In this clipping, it is clearly predicted that profit is more important and it is called bottom-line. Every organization wants to maximize their profit by hook or crook. But if organization opt wealth maximization as its main objective firstly it has to increase profit. This further explained that either the motive of the organization is profit or wealth because they may depend on owners equity or shareholders for maximizing the value of the firm.

3. FINANCE FUNCTIONS
Traditional Approach (Corporate Finance) Modern approach (Financial management)

Procurement of funds

Acquisition of funds as well as utilization of funds Issues involved Total volume of funds needed and acquisition of assets Financing the funds needed Rate of growth

Issues involved Financial institution Financial instruments Procedural details Funds needed at episodic events

Financial management in the modern sense of the term involves four major decisions as function of financial management: Investment decision, financing decision, dividend decision, and liquidity decision.

1. Traditional concept of finance function: According to traditional concept, finance function is related only to the arrangement of funds for the business. In other words, procuring necessary capital for the business is the function of financial executive. Financial executives has to take decisions as to what are the sources of capital and how much funds should be raised what is the proper time of acquiring such funds, on what conditions such funds should be raised etc. Traditional concept of finance function, which remained in existence up to the mid of 20th century, was very much related to left hand side (with Indian context) of balance sheet. This concept studies the finance from investors (external parties) viewpoints only. 2. Modern concept / financial management of finance function: As pointed out just earlier, the central issues of financial management are ignored by the traditional approach. Experts like Haward and Lipton, Weston and Brigham, Soloman Ezra, van Horne etc., have explained the finance function as a financial decision-making. According to these experts the meaning of finance function is confined not only to acquisition of funds but also to making effective use of such funds. This approach attempt to answer the questions like: (i) What is the total volume of funds an enterprise should arrange? (ii) What specific assets should an enterprise acquire? (iii) How should the funds required be raised? (iv) What should be the composition of liabilities? (v) How should profit be allocated? All these questions encompass the entire major financial problem and to have solution to them, four types of decisions have to be takena. Investment decision, b. Financing decisions, c. Dividend decision and d. Liquidity decision.

1. INVESTMENT DECISIONS
Investment decisions are concerned with selecting the right type of assets in which funds will be invested by the firm. The assets which can be acquired fall into two groups: (i) Long-term assets (fixed assets), which would yield a return over a period of time in future, and (ii) Short term assets (also known as current assets), which is normal course of business operations convertible into cash usually within a year. One of the most important finance functions is to intelligently allocate capital to long term assets. This activity is also known as capital budgeting. It is important to allocate capital in those long term assets so as to get maximum yield in future. Following are the two aspects of investment decision a. Evaluation of new investment in terms of profitability b. Comparison of cut off rate against new investment and prevailing investment. Since the future is uncertain therefore there are difficulties in calculation of expected return. Along with uncertainty comes the risk factor which has to be taken into consideration. This risk factor plays a very significant role in calculating the expected return of the prospective investment. Therefore while considering investment proposal it is important to take into consideration both expected return and the risk involved. Investment decision not only involves allocating capital to long term assets but also involves decisions of using funds which are obtained by selling those assets which become less profitable and less productive. It wise decisions to decompose depreciated assets which are not adding value and utilize those funds in securing other beneficial assets. An opportunity cost of capital needs to be calculating while dissolving such assets. The correct cut off rate is calculated by using this opportunity cost of the required rate of return (RRR).

SCENE

Scene Description Investment decisions are also know as capital budgeting decision. Investment decisions are long term decisions and considered following decision: Diversification (in the same product line or different/ new product development) Modernization Replacement Advertisement And corporate restructuring like merger, acquisition, and take over. In this scene, there are two rivalries between two company Malwa group and SGL group. There fights to get PSU which is issued by Mr. Gulab Rao (state minister). Both of them are fighting to get this PSU to get more profit. According to Malwa group this PSU worth every rupee and if any company takes over NDCA which is a backward area, excise duty and benefits are given by state government. And according to SGL group this investment help to reduce their bottle price 5-3 per bottle and their margins more than double and addition to them their capital expenditure become half. And both of them also want to invest in agriculture land which worth Rs630 crore. In this clipping it has been clearly noticed that the companies wanted to develop new product which is a part of investment decision. Secondly both the companies want to taking over NDCA that is also a part of corporate restructuring.

2. FINANCING DECISION
Financial decision is yet another important function which a financial manger must perform. It is important to make wise decisions about when, where and how should a business acquire funds. Funds can be acquired through many ways and channels. Broadly speaking a correct ratio of an equity and debt has to be maintained. This mix of equity capital and debt is known as a firms capital structure. A firm tends to benefit most when the market value of a companys share maximizes this not only is a sign of growth for the firm but also maximizes shareholders wealth. On the other hand the use of debt affects the risk and return of a shareholder. It is more risky though it may increase the return on equity funds. A sound financial structure is said to be one which aims at maximizing shareholders return with minimum risk. In such a scenario the market value of the firm will maximize and hence an optimum capital structure would be achieved. Other than equity and debt there are several other tools which are used in deciding a firm capital structure.

SCENE

Scene Description Financial decision is mix of debt and equity i.e. capital structure. According to this clip mixture of capital for new joint venture consists of share of SGL group as 44%, Friscon international food chain as 26% and Indian financial institution as30%. It says that they are raising capital through private placement and planning for future public issue. Initially for generating the finances the owner got the proposal from Finance minister Mr. Ashwini for joint collaboration with foreign venture. In this clipping the owner wants to finance the investment by raising the public issue and through divestment. However this clipping is also talking about joint venture which is the part of corporate restructuring hence, we can say that this clip is the mixture of investing and financing decision both.

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3. DIVIDEND DECISION
Earning profit or a positive return is a common aim of all the businesses. But the key function a financial manger performs in case of profitability is to decide whether to distribute all the profits to the shareholder or retain all the profits or distribute part of the profits to the shareholder and retain the other half in the business. Its the financial managers responsibility to decide a optimum dividend policy which maximizes the market value of the firm. Hence an optimum dividend payout ratio is calculated. It is a common practice to pay regular dividends in case of profitability another way is to issue bonus shares to existing shareholders.

4. LIQUIDITY DECISION
It is very important to maintain a liquidity position of a firm to avoid insolvency. Firms profitability, liquidity and risk all are associated with the investment in current assets. In order to maintain a tradeoff between profitability and liquidity it is important to invest sufficient funds in current assets. But since current assets do not earn anything for business therefore a proper calculation must be done before investing in current assets. Current assets should properly be valued and disposed of from time to time once they become non profitable. Currents assets must be used in times of liquidity problems and times of insolvency.

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ANNEXURE

OBJECTIVES OF FINANCIAL MANAGEMENT

INVESTMENT DECISION

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FINANCIAL DECISION

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REFRENCES http://financepravas.blogspot.in/p/functions-of-fm.html retrieved on 12 February 2013.

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