How To MAXIMIZE LinkedIn For Your Business

A Guide to Getting Most out of LinkedIn for Your Business

.........How to Maximize LinkedIn for Your Business

Muneeb Farman is a LinkedIn Strategy Consultant andE-Business Manager whose expertise lays in ensuring that businesses are getting most out of LinkedIn. He hasdeveloped numerous, outstanding LinkedIn Profiles forEntrepreneurs, Executives and Job Seekers. As an expertin LinkedIn SEO, he excels at optimizing LinkedIn Company Pages,which businesses implement, in part, as a Saleschannel. In addition, Muneeb is skilled at developing and managing LinkedIn Groups. He embraces advanced LinkedIn Strategiesfor Businesses so as to assist them in locating, engaging and converting prospects.Muneeb also manages the LinkedInPresence of business people on a monthly basis. Add me on Skype @MuneebFarman

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.........How to Maximize LinkedIn for Your Business

E-Entrepreneur! Learn how an Online Business Manager can help boost your business growthand assist you in overcoming Entrepreneurial Burnout!

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Lets Get Started!

Learn More about what is Online Business Manager

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.........How to Maximize LinkedIn for Your Business

CONTENTS

Why Bother with LinkedIn for my Business?.................................................................................... /6 Why do I Need a LinkedIn Profile?................................................................................................../12 Why Should I have a LinkedIn Company Page for My Business?..................................................... /15 LinkedIn Applications and Why You Need Them /19 Take the Bull by the Horns: Start Your Own Group!........................................................................ /22 The Importance of LinkedIn Groups /26

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.........How to Maximize LinkedIn for Your Business

LinkedIn is the most Popular B2B site all over the World and you cant afford to ignore LinkedIn for Business any longer. Look at these Recent LinkedIn Stats: 150 M (Million) LinkedIn Users worldwide (As of writing this eBook) 40 M US Based Professionals from over 200 countries 5.5 M High-Tech Managers 2 M C-Level Executives on LinkedIn 1.3 M Small Business Owners 4.2 M Corporate Executives 7.9 M Business Decision Makers.

After examining these Statistics, its only obvious that developing an effective LinkedIn Strategy is essential for success!

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.........How to Maximize LinkedIn for Your Business

Chapter 1

Why Bother With LinkedIn for my Business?

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.........How to Maximize LinkedIn for Your Business

Researching People & Companies Finding, Targeting, & Converting Prospects Building relations with new customers Generating Identifiable business opportunities Increasing branding/marketing presence Expanding professional network to exploit maximum opportunities Expanding the Database of Vendors (Suppliers) Finding & Recruiting the Best Talent And Much More

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.........How to Maximize LinkedIn for Your Business

Source: Power Formula

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.........How to Maximize LinkedIn for Your Business

Source: Power Formula

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.........How to Maximize LinkedIn for Your Business

Source: Power Formula

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.........How to Maximize LinkedIn for Your Business

Source: Power Formula

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.........How to Maximize LinkedIn for Your Business

Chapter 2

Why do I Need a LinkedIn Profile?

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.........How to Maximize LinkedIn for Your Business

Did you know that having a professionally optimized LinkedIn profile can mean the difference between engaging fresh clientele and losing them to a competitor? It is unfortunate that so many business ownersfail to recognize the extensive benefits of a fully optimized LinkedIn profile. A few precise and strategically chosen words placed in your LinkedIn headline can catch the eye of a decision maker, and compel him or her to read your entire page. In addition, with a professional LinkedIn profile youll grabthe attention of internet search engines; causing you and/or your business to show up first in searches. This, in turn, attracts the fresh clientele your business requires in order to thrive. Hence, profitability is increased and you become closer to meeting and even exceeding your financial goals. The key to standing apart from over a million other professionals is a LinkedIn profile Optimization. This is achieved by crafting an eye-catching headline and summary that is rich in SEO keywords and highlights your personal and exclusive capabilities and expertise. Further, a professional LinkedIn profile should showcase your education, awards, accomplishments and your personal goals for the future. Are you bi- or multilingual? If so, thats another in-demand selling point not to be ignored. Another important feature of a professionally SEO optimized profile is that it affords you a vanity LinkedIn URL, making it easy for potential clients and decision-makers to remember! Complete and professionally optimize you LinkedIn profile today. No doubt your competitors already have.

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.........How to Maximize LinkedIn for Your Business

Get Ranked #1 on LinkedIn

Increase visibility Avail more business opportunities

Make your LinkedIn Profile 100% Complete

Use Professional Picture for your Profile Eye-catching Headline Attention-Grabbing Summary LinkedIn Profile SEO Vanity LinkedIn URL The Latest Applications Click: More Applications Highlight Personal Information Personalized Contact Settings Showcase Relevant Specialties Experiences All other sections including Education, Awards, Accomplishments, Languages, etc. Uploading Video on Your LinkedIn Profile ( if applicable) Additional Information

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Chapter 3
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.........How to Maximize LinkedIn for Your Business

LinkedIn Applications and Why You Need Them

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.........How to Maximize LinkedIn for Your Business

LinkedIn Applications serve to enhance your profile, enable sharing and collaboration with your network, and gain the insights you need in order to become the most effective. Applications are added to your homepage and profile; thus, enabling you to control who is allowed to access certain data and information.

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.........How to Maximize LinkedIn for Your Business

The Applications that are Available to You

Blog Link, by SixApart Blog Link allows you to maximize your LinkedIn relationships by connecting your blog to your LinkedIn profile. Blog Link is an effective tool in keeping you and your network connected. Lawyer Ratings, by LexisNexis Martindale-Hubbell Lawyer Ratings was created with Legal Professional in mind. Highlight your Martindale-Hubbell Peer Review Ratings and Client Review Ratings to further validate your indicated credentials. Lawyer Ratings will also assist in facilitating and generating the optimal connections. WordPress, by WordPress fuse your virtual lives with the WordPress LinkedIn Application. The WordPressApp, enables you to sync your WordPress blog posts with your LinkedIn profile; keeping everyone up to date! Projects and TeamSpaces, by Manymoon Projects and TeamSpaces simplifies the task of Getting Work Done with your LinkedIn connections by allowing you to share and track limitless projects, documents and Google Apps at no cost! Portfolio Display, by Behance Showcase your creativity with LinkedIns Creative Portfolio Display applica tion. Free, simple to use, supports unlimited multimedia content and it is of no cost to you. My Travel, by TripIt, Inc. See the travel destinations of your LinkedIn network and when you will be in the same city as your colleagues. Share your future travel events, current locale, and travel statistics with your network. Real Estate Pro, by Rofo Access your local real estate and office space market. Follow dynamic brokers, agents and other professionals. Track the latest property listings and available office spaces. Stay informed on the sales in your area. Legal Updates, by JD Supra Gain access to relevant legal news that could impact you, and your business. (Lawyers: upload your articles. Showcase your expertise on LinkedIn.) E-Bookshelf, by FT Press Access the insights of the foremost intellects in business. E-Bookshelf is essential reading to ensure your success. Read concise business and career lessons from experts in the field. Skim the content you want, at your convenience!

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.........How to Maximize LinkedIn for Your Business

GitHub, by LinkedIn Display your GitHub projects on LinkedIn. Learn which of your LinkedIn Connections are most active on GitHub, and find out about the projects with which they are involved. SlideShare Presentations, by SlideShareInc SlideShare allows you to share presentations on LinkedIn! Upload and display your own presentations, view your colleagues presentations, and seek-out experts within your network. Events, by LinkedIn Discover and learn about professional events, from conferences to local meet-ups, and make some new connections with like-minded professionals. Reading List by Amazon, by Amazon Expand your professional profile by sharing the books youre reading with other LinkedIn members. Discover what you should be reading by perusing the updates of your connections, associates, and other LinkedIn members of professional interest. Box.net Files, by Box.net The Box.net Files application manages all your important files onlineand allows you to share content on your profile, as well as collaborate with friends and associates. Polls, by LinkedIn The Polls application allows you to amass actionable information from your connections and theprofessional audience on LinkedIn.

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.........How to Maximize LinkedIn for Your Business

Chapter 4

Why Should I have a LinkedIn Company Page for My Business?

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.........How to Maximize LinkedIn for Your Business

You still havent created a LinkedIn Company Page for your business? Whats the hold-up?

A LinkedIn Company Page is crucial if you want your business to be successful and achieve your financial goals. This is your no-cost vehicle to showcase your business, engage fresh clientele and attract the caliber of talented individuals that will make your business hum. Did you know that LinkedIn attracts millions of professionals who actively track over two million businesses and corporations every day? A LinkedIn Company page can turn these perusing professionals into your new talented employees, potential clientele, and even business partners.

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.........How to Maximize LinkedIn for Your Business

Just think of the opportunities you missbyNOT having a LinkedIn Company Page. The mind boggles!

Whats more, your LinkedIn Company Page will narrate the history of your business, draw attention to your services or products; and highlight your brand s well as career and employment opportunities. It is also the vehicle that drives word of mouth advertising and sales.

Essentially, your LinkedIn Company Page is a nucleus at which LinkedIn members congregate in order to stay apprised of your latest company events, news, products, services and employment opportunities.

So, there you have it. Please create your LinkedIn Company Page todaybefore you miss out on another stellar opportunity!

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Chapter 5 .....
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.........How to Maximize LinkedIn for Your Business

The Importance of LinkedIn Groups

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.........How to Maximize LinkedIn for Your Business

A LinkedIn Group is a specialized community of Professionals with same interests who discuss on same issues. There are over 1,428,286 LinkedIn Groups.
Type in "Business Networking" and this happens - 20525 groups with those words in. OR Type in Doctors Networking and this happens 91 groups with those words in.

In the business world it is crucial to foster truly significant and mutually beneficial relationships online. LinkedIn Groups provides its users the optimal venue which enables you to consistently spend quality time and engage in meaningful discourse with the members of your intended demographic. However, in order to reap the rewards of your time spent engaging in social media; the appropriate stratagem must be implemented. 1. Scope Out the Best Opportunities LinkedIn allows its members to participate in up to 50 groups, but how can you spread yourself that thin, and still make a difference? Your presence will barely be noticed; you will simply be a name on a roster. We recommend that you narrow your choices to just a few groups, perhaps three or five that target your demographic. Correspondingly, youll want to select groups with members of at least 2,000 in order to maximize your outreach. This strategy will assist in generating fresh business connections in order to build influence within LinkedIn Groups, as well as to develop and enhance your credibility.

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.........How to Maximize LinkedIn for Your Business

2. Seek out the Most Prevalent Discussions in Each Group Since the most active discussions within a group tend to get the most visibility, these are the conversations in which you must become engaged. You will find the most popular discussions at the top of the groups discussion page. As you regularly contribu te; respond and offer meaningful insights and opinions or even ask a provocative question, you will be recognized as a leader.

3. Launch Your Own Discussion Initiating a new discussion thread is a commanding tool within a group, but you must have a strategy. Dont start your own discourse right away. Wait until youve spent some time and have gotten to know the members, the pecking order so to speak, and analyze prior discussions. Which topics have engaged the members? When you feel ready to begin, present a question, request help or advice; or post a relevant and attention-grabbing article or resource for the benefit of the group. The primary impetus is to incite as much discourse and debate as possible. If you are indeed engrossing group members with your discussions, you will likely be acknowledged as a Top Influencer in the group page sidebar, which will in turn, enhance your visibility and clout within the group. Addendum: It is crucial to add value when initiating discussions. Do not use the groups for selfpromotion or the promotion of your services and products. This is appropriate only after youve become a source of credibility and authority within the group. Only then is it acceptable to post one of your own articles occasionally. Just be certain that your posts answer a question or solve a problem for the members. Never post sales related information.

4. Dont Leave Them Hanging One drawback of LinkedIn Groups is that its time-consuming to remain apprised of updates unless you proactively and diligently maintain a presence in your targeted groups. It is essential that you keep up with the conversations in which you participate. Dont allow too much time to pass between visits to the groups page; and do not leave a conversation dangling. Make sure your comments are thought-provoking and intriguing. This is the way you will demonstrate commitment to your groups.

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.........How to Maximize LinkedIn for Your Business

Dont forget to like interesting posts made by other members of the group. As well, share constructive and significant posts as LinkedIn status updates. When you share a group discussion post as a status update you are disclosing to all of your connections; thus, imparting greater visibility to the post. Promoting and connecting others on LinkedIn will enhance and build your social influence.

There you have it. You are now prepared to make your foray into the world of LinkedIn Groups. Post well, and prosper!

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Chapter 6
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.........How to Maximize LinkedIn for Your Business

Take the Bull by the Horns: Start Your Own Group!

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Businesses are developing their own LinkedIn group. Have you?

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.........How to Maximize LinkedIn for Your Business

Its a commitment, but if you are willing to devote the time and energy LinkedIn offers the option of starting your own group. The position of Group Manager puts you in charge of a number of facets involving your group. To some degree, you can influence and control which discussions gain more exposure through the implementation of the Managers Choice feature. As the founder of the group, essentially, it is your responsibility to direct and regulate your groups discussions! Ultimately it will be the members who drive the most compelling discussions to the forefront, but you have the ability to influence them. If you decided to start a group, ensure that you have a clear and distinctive niche or theme in mind. Otherwise you might just end up spinning your wheels. The focal point is engaging like-minded people who can benefit from one anothers communal insight and experiences. If strategically executed, starting your own group can be a rewarding and productive experience for all concerned.

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By implementing this method for your LinkedIn Group, you can make the most of the time and energy you spend on the network. Making the commitment to consistently impart meaningful discourse and value to a few targeted groups will build your influence and generate new connections. And the beauty of it is that you will discover that there is almost no competition in this strategy.
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.........How to Maximize LinkedIn for Your Business

Hence, starting your own LinkedIn group is a win-win!

The Solution: Muneeb is here to Help!

If you are feeling a bit overwhelmed by all this new information, it is to be expected. Its a lot to take-in, but never fear: Muneeb is here! Muneeb FarmanThe ExpertE-Business Manager and LinkedIn Strategy Consultant will assist in the creation and optimization of your LinkedIn profile. Services include: LinkedIn Profile Makeover LinkedIn Company Page Optimization Your Own LinkedIn Group Development If necessary, Muneebwillpersonally manage yourLinkedIn Presence onadaily basis. You can also hire Muneebs full time services as your Online Business Manager. To learn more, visit: http://obm-consult.com We generally offer hands-on LinkedIn management solutions which allow you to sit back, relax, and leave the hard work to us. Contact us at: info@muneebfarman.com Skype at:muneebfarmanor Call: (0092).300.321.0357 You can also find us online atwww.muneebfarman.com OR obm-consult.com

Muneeb Farman is a LinkedIn Strategy Consultant whose expertise lays in ensuring that businesses are getting most out of LinkedIn. He has developed numerous, outstanding LinkedIn Profiles for Entrepreneurs, Executives and Job Seekers. As an expert in LinkedIn SEO, he excels at optimizingLinkedIn Company Pages,whichbusinesses implement, in part, as a saleschannel. In addition, Muneeb is skilled at developing and managing LinkedIn Groups. He embraces advanced LinkedIn Strategies for Businesses so as to assist them in locating, engaging and converting prospects. Muneeb also manages the LinkedIn Presence of businesspeople on a monthly basis. To learn more about Muneeb, visit his Websites:obm-consult.com OR www.muneebfarman.com Click on icons below to access his social sites

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