National Tourism Development Plan

2011-2016

The Office of Tourism Planning, Research and Information Management (OTPRIM), under the Office of Tourism Planning and Promotions of the Department of Tourism was responsible for the formulation of the National Tourism De elopment Plan (NTDP) as mandated under Republic !ct Number "#"$% &sing a sta'eholder participati e methodolog(, the !sia Pacific Pro)ects, Inc% in association with the Indra Philippines assisted the OTPRIM prepare the NTDP% *+,* Philippine Department of Tourism !ll rights reser ed% Published *+,*% Printed in the Philippines I-.N "/01"/,1",$+$101$ Philippine Department of Tourism National Tourism De elopment Plan, *+,, 2 *+,3 ,% Philippine Department of Tourism% *% National Tourism De elopment Planning

Philippine Department of Tourism T% M% 4alaw -treet, 5rmita, Manila Telephone Number6 (3$ *) #*#1*"*0 7acsimile Number6 (3$ *) #*31/3#/ 8ebsite6 www%tourism%go %ph

Administrative Map of the Philippines

Source: NAMRIA

FOREWORD
9i en our countr(:s comparati e ad antages in terms of natural and cultural tourism resources and our position in the fastest growing tourism mar'et in the world;the !sia Pacific Region;the tourism sector should be a ma)or contributor to our agenda of inclusi e and sustainable socio1economic de elopment% 8hile the tourism sector remains relati el( underde eloped compared to our neighbors in !-5!N due to a combination of infrastructure, fiscal, regulator(, and in estment challenges, we ha e the opportunit( to ta'e ad antage of this <low hanging fruit= b( effecti el( addressing these challenges and ta'ing ad antage of the latest information technolog( to le erage our people:s talent for networ'ing to underta'e aggressi e international and domestic mar'eting campaign that will firml( position the Philippines in the global tourism space% !lthough Republic !ct "#"$ sets out a number of important initiati es that are currentl( being implemented to impro e the o erall competiti eness of our tourism sector, a number of 'e( challenges remain to be addressed if the sector is to reali>e its full potential% These include ma'ing it easier, more con enient, and less costl( for our isitors to tra el to and within our countr(? pro iding a broader range of destinations and products pitched to our comparati e ad antage as a tourist destination? distributing the benefits of tourism more widel( so that our poorer populations and disad antaged groups such as women and indigenous groups can also benefit from tourism? managing and minimi>ing the impacts of tourism on our cultural and natural heritage, and minimi>ing tourism:s negati e social impacts b( protecting our ulnerable groups;particularl( women and children from e@ploitation% It is within this conte@t that the Department of Tourism has prepared the National Tourism De elopment Plan that see's to address the 'e( challenges of the sector o er the ne@t fi e (ears% The National Tourism De elopment Plan led b( the Department of Tourism is the result of the combined inputs of the national go ernment agencies, local go ernment units, the pri ate sector including the Ahambers of Aommerce, and concerned non1go ernment organi>ations% It is hoped that this National Tourism De elopment Plan will inspire all the sector sta'eholders, particularl( in the tourism industr(, to respond to the challenge of

de eloping a trul( uniBue Philippine brand of tourism, a brand that will create man( income opportunities in a wide range of related industries, lift man( from po ert(, and help conser e our natural and cultural heritage while minimi>ing negati e social conseBuences%

RAMON R. JIMENEZ, JR. o!rism "e#retar$

a%le of &ontents
Foreword.................................................................................................................................................................. iii Philippines Tourism Fact Sheet................................................................................................................................ vi Executive Summary................................................................................................................................................ vii Table of Aontents%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% # Cist of 7igures and Tables%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% #

'ist of Fi(!res and a%les

FIGURES

TABLES

CHARTS
Chart 1: Estimated Number o !nternational "irline Seats Per #ee$ !nto Selected "SE"N Countries.....................%

LIST OF APPENDICES
"ppendix "& Product Port olio 'evelopment by Cluster 'estination.......................................................................() "ppendix *& Priority Cluster 'estination 'evelopment Pro iles..............................................................................+1 "ppendix C& "ctions to *oost !nternational Tourism Capacity o ,ey Philippine !nternational "irports -.11&-.1/.................................................................................................................................................. 0-

P)I'IPPINE 4e( Dariable

,%Tourism Dolumes

O*RI"M FA&

")EE

-tatistics
$%" million international arri als in *+,, up b( ,,E from $%# million in *+,+% The *+,+ arri als generated F%3 million separate o ernight isits to destinations in the Philippines, of which F%, million arri als sta(ed in commercial tourist accommodation establishments% */%" million domestic tra elers in *+,+ generating ,,,%3 million trips with #F%" million tourists using tourist accommodation establishments%

*% Tourism Profile

International o!rist+ 3,%#E from !sia Pacific Region, FF%FE from 5ast !sia, 0%#E from !-5!N countries, #%0E from Oceania, ,%#E from -outh !sia, and ,%FE from M%5% Top -ource Mar'ets6 4orea *,E, &-! ,/E, Gapan ,+E, Ahina #E, !ustralia FE, Taiwan FE, Hong 4ong FE, -ingapore $E% Main Purposes of Disit is Holida(, Disit 7riends and Relati es, and .usiness ! erage length of sta( is around 0%*, nights ! erage e@penditure per da( is around I 0$%#" Top Destinations are6 Metro Manila, Aebu, .oraca( Island, Aamarines -ur, .ohol, Jambales, Da ao Ait(, Negros Oriental, Aaga(an Dalle(, Puerto Prinsesa Ait(, .aguio Ait(, Ilocos Norte, Aamiguin Island% Domesti# o!rists+ Main purpose of tra el is Disiting 7riends and Relati esF,%/E, PleasureKDacation*3%0E, .usiness/%/E, -tud(*%0E, attending Meetings, Incenti es, Aon entions and 5@hibitionsK5 ents (MIA5) *%*E, medicalKhealthF%0E, and other/%"E% Main source mar'ets are Metro Manila, Aebu, Aentral Cu>on, Da ao, Iloilo, .acolod, and other large regional cities% ! erage length of sta( per trip is around F%+ nights and a erage e@penditure for four trips at Php 0,$#3%/# Top domestic destinations are6 Metro Manila, Da ao Ait(, .aguio Ait(, .oraca(, Jambales, Iloilo19uimaras, Puerto Princesa, and .ohol (source6 Tourists in -elected Ma)or Destinations *+,+K*++", DOT)%

$% 5stimated 5conomic Impact of Tourism (*+,+)

Tourism Direct 9ross Dalue !dded Php #,0,F3# million or #%0E of 9DP 5mplo(s $%3F/ million persons and accounts for ,+%,E of total emplo(ment Domestic Tourism 5@penditure6 Php "$*,0$0 million, or ,F%#E of household final consumption e@penditure Inbound Tourism 5@penditure6 Php ,+",**3 million, or $%#E of e@ports

F% 9rowth

International arri als to the Philippines increased b( 3%#E

Trends and 7orecasts in International !rri als to the Philippines

per annum between *+++ and *+,,% !ssuming the same rate of de elopment as in past ,, (ears, the Philippines could e@pect to achie e close to #%F million arri als out of "0 million forecast b( the &nited Nations 8orld Tourism Organi>ation for -outheast !sia in *+,3% !ssuming the same growth rate o er ne@t fi e (ear as between *++F and *+,+, i%e% $%$*E p%a%, then total domestic tourism olumes b( *+,3 will reach $*%0 million%

E,e#!tive "!mmar$
This National Tourism De elopment Plan (NTDP) as mandated under Republic !ct "#"$ pro ides a framewor' to guide the DOT and sta'eholders in the pri ate and public sector at the national, regional and local le el to harness the potential of the tourism sector as an engine for sustainable growth% This is in line with the President:s ,31point agenda and the goals and targets of the Philippine De elopment Plan *+,,1*+,3 that focuses upon inclusi e socio1economic growth, and the designation of the tourism sector b( Goint Ahambers of Aommerce as one of / 'e( growth sectors in the econom(% The NTDP has been built upon a comprehensi e diagnosis of the tourism sector:s competiti e strengths, wea'nesses, opportunities and threats? on e@tensi e consultations with more than ,,$0+ sta'eholders throughout the countr(? and upon the lessons learned from pre ious tourism strategies and plans% Tourism Sector Profile: In *+,, the Philippines recei ed $%" million international arri als up ,,E on *+,+ and generated an estimated */%" million domestic tra elers in *+,+ up around /%"E on *++"% , .etween *++, and *+,,, total international arri als to the Philippines increased b( an annual a erage rate of /E from ,%0 million to $%" million while domestic tra el has increased at around $E per annum o er this period% These mar'ets support an estimated "3,+#* hotel rooms with an additional ,3,03" in the pipeline, as well as $,F inbound, domestic and outbound accredited tra el and tour operators? ,,F/F accredited tourist transportation units? and *,, accredited guides% In *+,+, international and domestic tourism accounted for #%0E of 9DP and directl( supported $%/ million people in emplo(ment% Aompared to its competitors in -outheast !sia in *+,+, Philippine tourism has had a modest performance, accounting for onl( #%,E of total arri als compared to $/E for Mala(sia, **E for Thailand, ,+E for Indonesia and /E for Diet Nam% The Opportunity: Mar'et anal(sis shows that the Philippines is located in one of the fastest growing regional mar'ets for outbound and inbound tourism in the world% .etween *+,+ and *+,3, the 8orld Tourism Organi>ation (&N8TO) forecasts that international arri als to the !sia Pacific Region will increase from *+F million to *0# million with -outheast !sia increasing from 3" million to "0 million arri als% !-5!N (especiall( Mala(sia, -ingapore, and Thailand), Ahina, -outh 4orea, &-!, Gapan, India, and !ustralia together with 5urope are e@pected to be the main dri ers of international arri als to the region;especiall( to -outheast !sia% * The Philippines has a number of comparati e ad antages as a tourist destination6 L L L L L good suite of attracti e natural and cultural heritage assets and resources? pro@imit( to fast growing economies and ma)or tourism growth mar'ets in !sia? its well 'nown hosting culture? the con ergence of public sector agenc( in estment in infrastructure? the opportunit( pro ided b( R!"#"$ (the Tourism !ct of *++"), and 5O*" (poc'et open s'ies polic()? and

, *

Philippine Tourism Satellite Account (TSA) 2010, NSC !orl" Tourism #r$ani%ation (&N!T#) 20'0 (orecasts

the presence of a large and potentiall( fast1growing domestic tourism mar'et%

These ad antages pro ide the opportunit( to position the Philippines as <the fun destination= in -outheast !sia b( mar'eting a portfolio of products of strong interest to potential target mar'ets, thus, increasing mar'et penetration, length of sta( and e@penditure, and significantl( increasing the o erall share of arri als in -outheast !sia% Vision, Goal and Targets for Tourism: In the conte@t of the abo e opportunities, the sta'eholders: ision for the de elopment of the Philippine tourism sector was6 To become the must experience destination in Asia ! In line with this, the long1term goal of the sta'eholders was6 To de"elop an en"ironmentally and socially responsible tourism that deli"ers larger and more #idely distributed income and employment opportunities ! The goal:s tourism targets for *+,3 are6 L ,+ million international tourists (,+%*E of forecast arri als to -outheast !sia) sta(ing an a erage of "%* nights and spending an a erage of Php F,$0$ per da(? and $#%# million domestic tra elers generating ,F* million trips with a erage length of sta( of F%F nights and a erage e@penditure at Php ,,,,3/ for four trips%

$ey %hallenges: The achie ement of the o erall ision, goal, and targets is confronted b( a number of 'e( challenges that ha e reduced the competiti eness of the Philippines to penetrate a larger share of the international tourism mar'ets to -outheast !sia% These can broadl( be summari>ed as6 L L uncompetiti e tourist destinations and products? limited flights and seat capacities, poor Bualit( and limited capacit( of international and domestic transportation and destination infrastructure, and other restrictions that ha e limited mar'et access? and wea' public sector tourism go ernance and human resources de elopment policies and practices%

Strategic &irections and Programs: The NTDP see's to le erage the Philippines: comparati e ad antages to offset the wea'nesses and threats that ha e constrained faster tourism growth in the past% Three strategic directions ha e been proposed to address the core constraints and to achie e the ision, goal and related international and domestic isitor targets6 , * $ de elop and mar'et competiti e tourist products and destinations% impro e mar'et access, connecti it(, and destination infrastructure? and impro e tourism institutional, go ernance and industr( manpower capabilities%

"trate(i# Dire#tion -+ Develop and Mar.et &ompetitive o!rist Prod!#ts and Destinations

 7our strategic programs need to be implemented to achie e the outcome of this strategic direction6 L de elop a di ersified mar'et1orientated product portfolio lin'ed to a destination framewor' that ph(sicall( includes all tourism de elopment areas of the Philippines, and pro ides economic opportunities to a wider number of people; especiall( amongst the poor? raise the Bualit( of facilities and ser ices, and impro e the tourism in estment and business climate? safeguard natural and cultural heritage and ulnerable groups? and design and implement a public1pri ate partnership mar'eting strateg( and action plan%

L L L

Re#ommended Prod!#t Portfolio+ Mar'et anal(sis underta'en in the course of the preparation of the NTDP prioriti>es6 L 'e( mar'ets that ha e large e@isting share of Philippine tourism (M*++,+++ arri als p%a%)and are either growing or stable such as -outh 4orea, &-!, Gapan, and Ahina? strategic mar'ets that ha e moderate e@isting share of Philippine tourism (,++,+++;*++,++ arri als p%a%) but are fast growing (M,+E per (ear) such as the -outheast !sia (especiall( -ingapore and Mala(sia), !ustralia, Aanada, Taiwan, Hong 4ong, and &nited 4ingdom? and opportunit(Kniche mar'ets with small e@isting share of Philippine tourism (less than ,++,+++ arri als p%a%) but ha e niches or segments with the scale and potential to grow Buic'l( such as India, -candina ia, Russia, 9erman( and the Middle 5ast%

!n anal(sis of the product preferences of the priorit( 'e(, strategic and nicheKopportunit( source mar'ets, and the capacit( of the Philippines: tourism resources related to these, found that the Philippines can capitali>e on its di erse tourism assets and mar'ets b( positioning and mar'eting a portfolio of " core products6 L nature1based tourism and cultural tourism products able to deli er higher growth, higher lengths of sta( and e@penditure, and wider1spread benefits that will appeal to long haul mar'ets in 5urope, Middle 5ast and North !merica, and selected mar'ets such as !ustralia and niche segments in the regional mar'ets (Ahina, -outh 4orea, Gapan, Hong 4ong, Taiwan, and -ingapore)? L sun and beach tourism, meetings, con entions, incenti es and e@hibitionsKe ents (MIA5), leisure and entertainment and shopping comple@es, and di ing and marine sports, products capable of attracting large regional mar'ets (especiall( Ahina, -outh 4orea, Gapan, India, Taiwan, Mala(sia, !ustralia, and &-!)? nautical and cruise tourism, health, wellness, retirement tourism, and education tourism products capable of deli ering strong future growth with long a erage length of sta( and e@penditure, appealing to 5uropean, Middle 5ast and North

!merican mar'ets, and selected mar'ets such as !ustralia, and the -outh 4orean and Ahina mar'ets for education tourism products% Re#ommended Destination Frame/or.+ 7ollowing the approach used in the *++/ -ustainable Tourism Management Plan for the Aentral Philippines, e@tensi e sta'eholder consultations in the ,/ regions of the Philippines identified /0 e@isting and emerging tourism de elopment areas (TD!s) that were grouped into *+ product1mar'et thematic tourism cluster destinations (AD), each of which is ser ed b( at least one or more air, sea, and road gatewa(s% To guide public and pri ate sector in estment, the ADs and their TD!s were ran'ed according to the 'e( criteria to determine their o erall contribution towards the goals and targets% The top " cluster destinations in order of importance were6 ,% Aentral Disa(as, *% Metro Manila and A!C!.!RJON, $% Aentral Cu>on, F%Palawan, #% 8estern Disa(as, 3% Da ao 9ulf and Aoast, /% Northern Mindanao, 0% .icol, and "% Caoag1Digan% In these clusters, priorit( action should be gi en to designing and implementing a product de elopment program targeting6 L L L ecotourism at 'e( #+ natural heritage sites? cultural tourism at FF 'e( cultural heritage sites? leisure and entertainment centers in the icinit( of the international airports at Mactan1Aebu, Alar'1-ubic, Puerto Princesa, Iloilo, Da ao Ait(, Aaga(an de Oro Ait(, Cegaspi Ait(, and Caoag? integrated resorts within * hours tra el time of international airports at Mactan1 Aebu, .ohol1Panglao Island, -ubic1Jambales, Ca &nion, .atangasKAa ite, Caoag1 Pagudpud, Puerto Princesa15l Nido1-an Dicente, .oraca(1!'lan1Northern !ntiBue, 9uimaras Island, -amal Island, and in Misamis Oriental near Caguindingan International airport? and a cruise hub for training and maintenance at -ubic .a(, ma)or integrated cruise hubs in Manila .a( and Aebu, and port1of1call )etties and terminals at 'e( points such as Aoron, Puerto Princesa, 5l Nido, Puerto 9alera, Romblon, Aaticlan, Iloilo, .ohol, Dumaguete and other points as deemed appropriate%

The DOT as lead agenc( should wor' with C9&s and related national go ernment agencies to design and implement this program% In the clusters without international airports, priorit( should be gi en to impro e the e@isting product range;especiall( nature and culture1based tourism products directed mainl( at domestic mar'ets, and impro ing air, sea, and road infrastructure and transportation lin'ages to the " main international gatewa( cluster destinations% This will help to establish a platform for penetrating a larger share of international mar'ets and a more di ersified product base in the medium to longer term% The recommended product portfolio and cluster destination de elopment framewor' needs to be institutionali>ed into the plans and programs of the DOT and its attached agencies, other national go ernment agencies, the regional de elopment councils and local go ernment units%

 Destination Plannin(, Development and Mar.etin( A#tions+ 8ithin the framewor' of recommended target mar'et, product portfolio, and destination approach it will be essential to6 L Raise the competiti eness of the Philippines as a destination through implementation of the DOT mandator( accreditation s(stem, proacti el( identif(ing flagship tourism in estments through the Tourism Infrastructure and 5nterprise Jone !uthorit( (TI5J!), and wor'ing with the Ahambers of Aommerce and related national and local go ernment units to simplif( tourism enterprise business set1up, licensing, and ta@ation procedures% -afeguard heritage sites and ulnerable groups to ensure sustainable tourism de elopment b( impro ing the capacit( of sites and site managers to handle increased tourist olumes, increasing the number of &N5-AO inscribed sites from the current 0 to at least ,+ to ,*, pro iding guidelines for incorporating 7ilipino cultural heritage into the product portfolio, underta'ing restoration and conser ation wor's at 'e( heritage sites, and creating partnerships to mitigate the negati e impacts of tourism on ulnerable groups in the communit(% Impro e the effecti eness and le el of resources for mar'eting the Philippine product portfolio to target mar'ets b( clarif(ing the strategic mar'eting approach in relation to target mar'et, products, branding, and mar'et intelligence? ad)usting the international mar'eting networ' to rel( more on performance1based local mar'et representati es and electronic mar'eting managed b( four regional offices? and implementing new operational mar'eting programs in targeted international and domestic mar'ets following the detailed guidelines pro ided in the NTDP mar'eting strateg( and action plan%

The implementation of these strategic acti ities will create an orderl( process for product and destination de elopment, gi e confidence to in estors in the sector, and raise the capacit( of the Philippines to attract larger international and domestic tourism flows% "trate(i# Dire#tion 0+ Destination Infrastr!#t!re Improve Mar.et A##ess, &onne#tivit$, and

To address mar'et access, connecti it( and destination infrastructure deficiencies and needs, four 'e( acti ities will need to be underta'en6 L Rapidl( impro e the Bualit( and e@pand the capacit( of facilities at the primar( and secondar( international airports in the " international gatewa( cluster destinations targeting the upgrading and e@pansion of Da ao and Caoag International !irport, and reno ation of Iloilo International !irport to handle international flights, and finding wa(s to accelerate the current upgrading and e@pansion programs at N!I!, DMI!, and MAI!% The DOT will need to coordinate with the DOTA1A!!P in implementing these initiati es% 7acilitate the mo ement b( air of international tourists from 'e( mar'ets b( increasing the number of charter flights outside pea' times at N!I! and to secondar( international airports, and renegotiating e@isting !ir -er ice !greements (!-!) to e@pand flights and seats on 'e( routes and designate all secondar( international airports as points that can be ser ed under 5O*"? and simplif( isa reBuirement procedures and practices applied to 'e( growth mar'ets% The DOT will need to coordinate the implementation of these

initiati es through the A!. and D7! for air ser ices, and the DOG and D7! for simplif(ing isas% L Impro e strategic air, sea and road access infrastructure lin's between the " priorit( gatewa( cluster destinations and main domestic gatewa(s of other tourism clusters in ol ing the upgrading of *$ domestic airports, impro ement of RO1RO and ports, and impro ing *0 strategic connecting roads (0#+ 'm) between the cluster destinations? and impro ing the freBuenc(, Bualit(, and safet( of sea and road transportation ser ices through transport operator cooperation and where necessar(, regulator( reform% The DOT will need to wor' with the DP8H and DOTA including its attached agencies (A!!P, PP!, and CT7R.) in implementing these initiati es% Design and implement a tourism destination infrastructure program in the TD!s of the " priorit( gatewa( cluster destinations as well as impro e access and site isitor and conser ation at "# sites in the priorit( clusters to support and underpin pri ate sector in estment in accommodation, MIA5, and leisure and entertainment products% The DOT will need to wor' with the DP8H, DO5, D5NR, C9&s and the pri ate sector where appropriate to implement this initiati e%

The implementation of this strategic direction should be accomplished on a progressi e basis between *+,* and *+,F to raise the capacit( of the Philippines to handle increased international and domestic tourism flows and put in place the second of the three strategic elements that will enable it to achie e the tourist olume, length of sta( and e@penditure targets for *+,3% "trate(i# Dire#tion 1+ Improve o!rism Instit!tional, 2overnan#e and Ind!str$ Manpo/er &apa%ilities+ The implementation of this strategic direction is a necessar( condition for enhancing the competiti eness of the Philippines as a destination and achie ing the targets of the NTDP% This will in ol e underta'ing three 'e( acti ities6 Harmoni>e the roles and responsibilities of the DOT and the Cocal 9o ernment &nit institutions for tourism planning, de elopment, mar'eting and regulation b( impro ing institutional mechanisms for partnering on shared functions at the regional and local le el? strengthen tourism polic( formulation through partnering with public and academic institutions? and strengthen support to build the capacit( of C9&s to underta'e implementation of the NTDP at their le el% The DOT, as the lead agenc(, will need to wor' with related national go ernment agencies such as DTI, the Ceague of 9o ernors, Ceague of Ma(ors, pro incial go ernment units at the regional le el, and other sta'eholders to implement this strategic initiati e% De elop a competent, well1moti ated and highl(1producti e tourism wor'force% This will in ol e6 building s'ills training capabilities b( establishing T5-D! s'ills assessment centers, and a s'ills recognition s(stem? impro ing labor relations b( moderni>ing the labor code, enforcing correct ser ice charge distribution, and increasing the current ratio of tenured to un1tenured emplo(ees? promoting professional tourism training and education b( participating in ongoing !-5!N initiati es, and consider pri ati>ing T5-D! tourism and hospitalit( training centers? and institutionali>ing tourism human resources recognition, networ'ing, and de elopment b( establishing an !ssociation of Tourism Human Resource

Managers, mainstreaming the <Mabuha( !wards=, and organi>ing an annual National Tourism Human Resources 7orum% The DOT will need to wor' with DOC5, AH5D, T5-D! as well as industr( groups such as the !ssociation of Human Resource Managers to implement these strategic initiati es% Areating a culture of tourism that promotes good hosting from arri al to departure, as well as ensuring safe, secure, clean and green tourist areas is critical to building a good image of the Philippines as a destination and along with this, generation of repeat isitation and ad ocac( to friends and relati es% This will in ol e6 promoting transparenc( and de eloping host communit( capacities to participate in the tourism alue chain? impro ing hosting s'ills of front1liners at ports and transportation ser ices, and at places of sta(, as well as safet( and securit( in tourism cities, towns and centers? and establishing a crisis management and communication unit in the DOT% The DOT will need to wor' with the related national go ernment agencies especiall( A!!P1!irport Managements, DOG, DTI, DIC9 and C9&s to implement these initiati es% These actions need to be completed between *+,, and *+,$ to pro ide the necessar( supporting institutional, and human resource platform that is crucial to putting in place the third of the three strategic elements necessar( to achie e the tourist olume, length of sta( and e@penditure targets for *+,3% 'n"ironmental and Social (mpacts: !n initial assessment of the impact of increased domestic and international tourism in the *+ cluster destinations indicates that b( gi ing adeBuate attention towards de eloping en ironmentall( and sociall( sustainable tourism, pro iding necessar( en ironmental infrastructure at the tourism centers and sites of the TD!s, and putting in place appropriate mitigation measures to safeguard heritage sites and ulnerable groups, the negati e impacts of tourism can be minimi>ed while its positi e impact ma@imi>ed% (mplementation Arrangements: The o erall approach to the implementation of the NTDP is to institutionali>e NTDP programs and tas's into the wor' programs of the DOT and its attached agencies, the related national go ernment agencies, the regional de elopment councils (RDA), and local go ernment units (C9&)% The NTDP cluster de elopment plans and related pro)ects should be integrated with the regional de elopment plans with coordination of implementation underta'en at the RDA le el led b( the DOT Regional Director% 7ull1time coordination and super ision as well as technical support and institutional strengthening for tourism planning, de elopment, mar'eting and regulation at the DOT Regional and C9& le el will be reBuired% In this conte@t, the recommended institutional arrangements are as follows6 the Tourism Aoordinating Aouncil (TAA) coordinates national go ernment programs and pro)ects related to tourism? the Tourism Aongress pro ides polic(, product and destination de elopment and mar'eting support? a dedicated DOT NTDP Program Implementation and Aoordination &nit (PIA&) is established and headed b( an &ndersecretar(? the Regional De elopment Aouncil (RDA) integrates the NTDP into their regional de elopment plans and programs? and

the concerned national go ernment agencies and C9&s underta'e the implementation of specific infrastructure programs and pro)ects within their respecti e wor' plans and budgets%

Action Plan: The NTDP sets out a detailed and coordinated action plan designed to address each of the abo e strategic direction and program in the form of specific sub1programs, pro)ects and acti ities% The specific tas's to be underta'en, timing of implementation, estimated cost, responsibilit( for action, and success indicators are specified in the detailed roadmap for implementation% (nitial (mplementation %ost 'stimates and (ncremental 'conomic (mpacts: .ased on the action plan, the estimated cost of implementing the NTDP:s programs and pro)ects between *+,, and *+,3 at *+,+ prices is Php *3#%" billion of which Php /F billion comprises public sector in estment in infrastructure, tourist site impro ement and mar'eting support? and the balance comprises pri ate sector in estment in hotels, resorts, leisure1entertainment1shopping, health and wellness, con ention and e entKe@hibition, cruise and transportation facilities% !n initial economic assessment of the in estment against the incremental tourist e@penditure li'el( to be generated as a result of the implementation of the NTDP indicates that the 5IRR (*,%+#E) and NPDs (Php *F%, billion) are relati el( robust for the base case, and e en for the lower isitor olume and e@penditure scenarios tested% In#remental E#onomi# Impa#ts+ The successful implementation of the NTDP between *+,+ and *+,3 is e@pected to increase the olume of international tourism to the Philippines from $%# million to ,+ million (an additional 3%F0 million), thus increasing its share of !-5!N tourism from #%,E to ,+%,E, as well as increasing domestic tra el from */%" million to $#%# million (an additional /%3 million)% These olumes will reBuire in estment in an additional #+,03/ hotel and resort units% The achie ement of these olumes and related a erage length of sta( and e@penditure is e@pected to6 contribute 0%,E to 9DP? and directl( emplo( 3%0 million people that will account for ,/E of total emplo(ment%

.ased on de eloping the cluster destination framewor' recommended in the NTDP, it is estimated that around ,%3 million of the 3%0 million persons directl( emplo(ed in the sector b( *+,3 will come from the poor sector%