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16) brand personality : areas where brand is very strong positive or negative
20) marketing concept : concept based upon the requirement of the customer
21) 4c concept : concept based upon the coordination and cooperation between
companies in specified industries
22) Global branding : brand which have to sell globally across countries
23) Glocalisation : global + local means brand which is globally sold is sold by taking
into consideration local requirement
26) Private labels : brand which are sold by organized retailers themselves and not
sold by the companies eg : food world selling its own products
27) Marketing myopia : finding a medium of how to solve the problem using
different medium
eg: hole to be made, medium :anything screwdriver using to make a hole or pencil to
make a hole, ultimately marketing myopia is to solve the issue of making hole
medium may be anything
28) Primary data in marketing research : any data made freshly to be used on spot
29) Secondary data : using old data to prepare for primary data usage
31) Cost : product being sold and strategy being made based upon cost
34) Retained earnings : strategy designed basically on the basis of earning retained
based upon profits ie profits being retained by the company for future use
35) Holistic marketing concept : concept based upon entire geometry of life, means
every aspect covered completely in the concept
37) Targeting : based upon the target on whom you want to sell the brand, which type
of customer
38) Focus group : group which focuses on particular areas like clothes, sports
39) Opinion leaders : leader whom everyone approaches to get advise from
40) Positioning : area where brands are positioned to sell eg : 10rs, 5 rs, 500 rs
41) Supply chain management : it is the chain from distributor, wholesalers, retailer,
customer
42) White goods : good which are sold at a high cost eg : refrigerator, tv, anything
which is made on stell, iron content, including even shelves, godrej. Washing
machines
43) Positioning is also done on other areas like price, differentiation, and focus
49) job entry : any entry made by the employee on the job that she has been enrolled
while joining at the first date in the company
50) job enhancement : any job which is done by an employee which enhances the
reputation of the employee and the company is job enhancement
51) job rotation ; any job which an employee does on rotational basis by taking up
different tasks in the company is job rotation
52) job enlargement : any job taken up by the employee of a company which is done
in addition to the job he has been assigned to is job enlargement
53) job work: any job taken by the company employee is job work
54) brand : it is defined as something which personifies the personality of the product
of the company it represents
55) product : anything which highlights the companies inner strength is called as
product
57) needs : anything which satisfies the normal desires of a person is called as needs
58) want : anything which satisfies the entire portion of desires either fully or
partially which can also be future desires of a person is called as want
59) private label : any product designed by the retail industry segment not in tie up
with the companies is called as a private label
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bye
jagadish