ABSTRACT Linguistic strategies and implication in Advertisement and Brand Promotions The paper will trace the scope

of linguistic capability and its coherence in the process of brand promotion and advertisation. The key response of the paper will rely on the sociolinguistic, ethnoliguistic and geolinguistic facets of the language and its relevance to the promotion and advertising strategies for local or transnational brands. Another key term will be Bilingualism and its pervasiveness across the transnational borders in general and in the provincial territory of Punjab in particular. The terms like geolinguistics and bilingualism will be discussed narrowly with respect to an international brand as service in telecom services in India. The paper will discuss the scope, implication and psychological impact of two languages used simultaneously in the launch, promotion and establishment of that international brand in service. Airtel as brand in service was launched in Punjab in !! and it took lesser years to streamline its services across India. Punjab, geopolitically, was always taken as a productive state vis"#"vis the establishment of technology and technical services. People and the governments of the state always indicated its substantial productivity in the establishment of social, territorial, corporate and academic set up. $ith deep channeli%ation of technology and proper implementation of academic set ups in Punjab, the languages local, provincial, national and international have contributed not only in the growth rate of economic trajectory but also paved and impacted its seal in the promotion of local and transnational brands. The use of local and corporate language helped in provoking the mindset of people towards high growth once achieved by the company since !! to !!&"!'. The use of local and corporate language together has set the new dimensions for other brands which subse(uently set up their base and tinted with locali%ed colour through their promotional and advertising markets. The brands like )okia, *amsung, +odafone and so many others landed with the same strategy of geolinguistics to keep the promotions of services and brands high and voluminous. The paper will discuss the choice of synta, and semantics both in territorial and transnational language used in the promotional strategies help in the rate of socio and cultural growth. -anguage has been the promotional tool in literature, history and the study of basic and applied sciences. *ince the origin and root.s/ of the language.s/ have been established and corroborated, the simultaneous use of the languages in modern tactics of promotion and launching implies the natural coordination and parallelism intrinsic to all languages which are considered to be the part of same origination and birth. Indubitably the linguistic approach help in determining the social and cultural values in the territory and shares its territory with transnational borders with their sociolinguistic and cultural dimensions. The absence of language voices in +odafone0s 1221220s introductory promotions had not only sociolinguistic implications but also an effort to merge culturally by setting aside the mono linguistic approach of marketi%ation. The cultural merge implies the underneath promotional strategies free from restricted geolinguistics and cue for the global linguistics and culture.

JASWINDER SIN ! L"#EL$ PR"%ESSI"N &NI#ERSIT$' JALLAND!AR ()* +,--./+.// LECT&RER IN EN LIS! L"#EL$ SC!""L "% (ANA E(ENT L"#EL$ PR"%ESSI"N &NI#ERSIT$' JALAND!AR Jas0inder123,/.4lpu1co1in and 5as0inderis6ing4gmail1com DESERTI"N