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food & agriculture

KAZAKHSTAN EXPORT

2012

Content
1. 2. 3. 4. 5. 6. 7. 8. 9. Country Facts Country Background Food and Agriculture Sector Food and Agriculture Production Food & Agriculture Export Export Subsectors Export Support Measures Useful Links Industry Exhibitions 4 5 6 7 8 10 12 13 14 15

10. Some Well-Known Export Brands

KAZAKHSTAN KEY AGRICULTURE REGIONS


North Kazakhstan Kostanay Akmola

Pavlodar

Aktobe

Karaganda

East Kazakhstan

Almaty Zhambyl

South Kazakhstan

Country Facts
Country area Population Capital city Largest city Ethnic groups Currency State language GDP in 2011 per capita Exports per capita 2010 Agriculture employment 2 724 900 km2
ninth largest country in the world

16,7 mln. people Astana (0.7 million) Almaty (1.5 million) 131 ethnicities tenge (KZT)

including Kazakh, Russian and German exchange Rate 1 USD = 150 KZT

Kazakh, Russian 11,300 $ 4000$

highest in Central Asia 50% higher than global average

2,2 mln. people

The Republic of Kazakhstan is located at the heart of EuroAsia between dynamic high-growth markets such as China, Turkey, India and Russia. As the 9th largest country in the world larger than the entire Western Europe there is consequently an incredible diversity of captivating landscapes, flora and fauna within the country. Kazakhstan is also the worlds largest landlocked country, bordered by Russia, China, Kyrgyzstan, Uzbekistan and a substantial part of the Caspian Sea. Counterpointing the vast expanse of the country, the major cities Astana and Almaty boast every convenience a visitor could hope for. There is an abundance of five star hotels, high class restaurants and leisure facilities. The capital, Astana, was effectively built from scratch starting in 1996, and is by definition a truly modern city, showcasing an incredible array of breath-taking buildings and stunning architecture. Since declaring its independence in 1991, Kazakhstan has enjoyed a sustained period of political stability and economic growth. Kazakhstan has a large number of ethnic groups and indeed is thriving as a peaceful multi-ethnic nation. Perhaps it is this familiarity with variety and difference which accounts for the wonderful welcoming character of the Kazakhstani people. Visitors to Kazakhstan never feel like strangers. It is no wonder that a recent programme on a leading international TV channel characterised Kazakhstan as a country of open hearts, open minds and wide open spaces. In fact, the derivation of the name Kazakhstan is in itself revealing Kazakh meaning free spirited or independent and stan which is land. The land of the free spirited! Like the rest of Central Asia, Kazakhstan experiences hot summers and very cold winters. During the hottest months, average daily temperatures are in the high 20s in Astana and Almaty. During the winter months of December, January and February, temperatures are typically below freezing. Education is a high priority for Kazakhstan, and in 2009, the country ranked first of UNESCOs Education for All Development Index by achieving near-universal levels of primary education, adult literacy, and gender parity. In fact education is universal and mandatory through secondary level and the adult literacy rate is virtually 100%. Kazakhstans priceless treasure lies in its natural resources. Kazakhstan is one of the worlds most abundant countries in terms of mineral resources. It also benefits from vast energy and agricultural resources. In such a vast yet thinly populated country, it is hardly surprising that there is massive potential for agricultural development. The potential is embellished because of the many different agricultural and climatic environments, which support the cultivation of a wide and diverse range of agricultural produce. It is testimony to a growing prosperity that since 2000 per capita income has doubled, the unemployment rate has been halved, and there has been a radical decrease in poverty. Exports are a major catalyst of growth, expanding at an average of almost 20% annually in the last decade, with the rate of increase accelerating over the past few years. During the same period imports have also been increasing at a significant rate, reflecting a growing economy and rising incomes. The Government of Kazakhstan has set up a number of institutions and initiatives to provide direct support to private businesses towards helping them create and grow new export-oriented high-tech industries. According to the World Bank Doing Business indicators, Kazakhstan has the most accessible business environment in Central Asia. It registered a ranking of 49th among the 185 countries reviewed, and is steadily improving its relative position. A Custom Union agreement between Kazakhstan, Russia and Belarus was established in 2010, creating an enlarged open market of 170 million people and signalling a major change in the path of regional integration.

Country Background

Food and Agriculture Sector Unique Characteristics

Kazakhstan has a unique comparative advantage in the sector. A small population spread across an area larger than Western Europe means that agricultural land is a plentiful resource. While there persists a continuing global decline in agricultural land usage, there remains a massive potential to increase the deployment of agricultural land in Kazakhstan. The low density character of agricultural production in Kazakhstan bestows a natural organic character to the sector. The sector benefits from a natural compliance with global environmental and food safety requirements Kazakhstan ranks #1 in the World in terms of lowest levels of chemicals application in crop production (just 0.1 tonnes per hectare of cultivated area). The total area of rural and agricultural land in Kazakhstan is 223 million hectares an area equivalent to 82% of the country. Because it is such a large territory, Kazakhstan experiences a wide variety of climatic conditions which facilitates a diversity of agricultural production within different regions eg the northern region is particularly conducive to cereal production, the central region to cattle breeding and the southern part is more associated with rice growing and fruit and vegetable cultivation . An ever increasing demand for food in those major markets which are geographically close to Kazakhstan (China, Central Asia, Russia), while actual supply in those markets is declining. Kazakhstans developing logistics infrastructure and its unique location between major markets of food consumption - China, Russia, the Middle and Near East and Europe.

Source: Kazakh State Statistics Agency

Food and Agriculture Production


The food and beverages industry represents a substantial part of the economy, generating over US$ 5.16 bln, which is equivalent to about 25.5 percent of manufacturing output. The sector employs almost 19% of the total manufacturing labour force. Within the food and agricultural sector alone, there are substantial numbers of enterprises involved in production: 10,860 in agriculture; 933 in fishery resources; 2,683 engaged in food processing of agricultural products; and 586 in processing of non-food agricultural raw materials (textile and tobacco industries). The vast majority of the enterprises involved in food processing are small to medium entities and they account for about 30% of the total number of manufacturing enterprises. In line with the overall development of the sector, labour productivity is growing all the time. As of January 2012, already 357 of the largest export-oriented agri-businesses of Kazakhstan had attained the ISO and HACCP international standards of quality control. Kazakhstan is a member of the Codex Alimentarius Commission and of the International Organisation of Standardization (ISO). Issues of protection of human health in general and in particular from food-borne risks, which come under the SPS Agreement, are addressed through the Law on Sanitaryepidemiological Safety of Population (2009) and the Veterinary Legislation (2002). The adopted amendments (2009) underline the priority attached to being in total conformity with international safety standards. The volume of agricultural production is almost 7 million tonnes per year. Average annual growth in food production is 7%. According to gross volume of food production the milling industry accounts for about 71% of the entire food industry of Kazakhstan. This underpins Kazakhstans position within the Worlds top 10 largest exporters of grain and milled grain products. The major sectors within the Kazakhstan food and agriculture industry are flour, pastas, rice, meat, dairy produce, mineral waters and beverages, sugar and confectionery, oils and fats.

Kazakhstan Agriculture Resources mln. Kazakhstan Agriculture Resources, mln. hectares hectares 189

12,3

24
farming lands pasture lands

lakes & haymaking forests rivers for lands fishery

Food Processing, mln. tonnes


Subsectors Flour & macaroni Beverages Meat & Dairy products Oils & Fats Sugar & Candy Fish Canned vegetables Total Food Production 2008 year 4,142 0,546 0,459 0,179 0,586 0,028 0,005 5,9 2009 year 4,498 0,559 0,461 0,203 0,475 0,027 0,005 6,2 2010 year 4,615 0,743 0,527 0,238 0,46 0,036 0,005 6,6 2011 year 4,724 0,711 0,581 0,239 0,374 0,021 0,006 6,7

Source: Kazakh State Statistics Agency

Food and Agriculture Export


Exports from the Kazakh food and agriculture sector amounted to 11.96% in value terms of total agricultural production in 2011 or USD 1.8 billion. Of this total, some USD 1.6 billion (89%) comprised food produce, with the balance (USD 0.2 billion) made up of non-food products. Major markets included Uzbekistan, Tajikistan, Kyrgyzstan, Azerbaijan, Russia, Iran, Turkey, Turkmenistan, Georgia. Between them these export markets accounted for over 90% of total exports from the Kazakhstan agricultural sector. The most prominent food export from Kazakhstan is grain. Kazakhstan is the world market leader for the supply of milled grain products. The high demand for Kazakhstan flour is due to the high quality of the processed grain. Not alone are the traditional varieties of flour exported but also flour tailored to meet the specific requirements of foreign customers. Flour exports in recent years have become comparable with wheat grain exports in volume terms, and would be substantially higher in value terms. This underlines the increasing focus within Kazakhstan on adding value to agricultural production. CIS markets, with 71.5% of the total, claim the major share of food and agriculture exports from Kazakhstan. While still relatively small, there is continuing growth in food exports to the EU (about 7% of total) and China. The major food exports in 2011 comprised grain and related processed products (82.3%), fish (5%), confectionery and sugar (3.5%), oil and fat products (2.7%), beverages (2 %) and various packaged food products (2%). In the area of non-food products, raw materials and semi-finished goods, 73% of the total was accounted for by vegetable raw material processing, forage and food production waste. Tobacco accounted for 25% of exports of the non-food agricultural sector. From this category, 39% of the total was destined for CIS markets, 34.5% for EU markets, and 2.7% went to China. A diversity of other markets accounted for the balance of 24%. Several of the more substantial Kazakh food enterprises have vertically integrated facilities and are involved in a variety of related product categories along the value chain.

Total Agriculture Export Markets 2011, mln. USD


Export Markets Total Agriculture Sector Export CIS EU Others China Total 158 10 CIS EU 23% Others China 9% 1% 1 250 419 1 837 68%

Food Export Markets 2011 by Commodities, mln. USD


Commodities, mln. USD Grains Flour, Malt, Gluten nes Fish & Fish Preserves Sugar & Confectionery Oils & Fats Dairy products, eggs & other foods Beverages Fresh & Canned Vegetables Meat & Meat Products Coffee, Tea, Spices Food Export Markets, mln. USD CIS Others EU 47 0,1 62 1 0,2 - 0,3 1 0,1 0,1 112 China Total 3 0,3 0,4 0,7 - - - - 0,4 - 5 756 601 83 58 44 34 34 20 6 4 CIS 64% 81% 20% 95% 97% 92% 94% 82% 14% 94% Others EU 29% 18% 4% 2% 2% 8% 5% 13% 78% 3% 6% 0% 75% 2% 0,4% 0% 1% 5% 1% 3% China 0,4% 0% 0,5% 1% 0% 0% 0% 0,1% 7% 0% 486 223 490 111 16 4 55 1,3 43 1 31 3 31 2 16 3 0,8 5 4 0,1

1 174 352

1 643 71% 21% 7% 0,3%

Non Food Export Markets 2011 by Commodities, mln. USD


Commodities, mln. USD Non Food Semi Production Tobacco Live Animals, Trees, Seeds Feeds Non Food Export Markets, mln. USD CIS 37 36 2 0,1 76 EU 64 3 - - 67 Others 35 10 0,1 0,7 46 China Total CIS 5 141 26% - 49 74% - 2 95% 0,3 1 7% 5 EU 45% 6% 1% 0% Others 25% 20% 4% 63% China 4% 0% 0% 30%

194 38% 34% 24% 3%

Sources: Custom Committee & Kazakh State Statistics Agency

Sources: Custom Committee & Kazakh State Statistics Agency

Sources: Custom Committee & Kazakh State Statistics Agency

Export Subsectors Highlights


Flour
Kazakhstan is a leading supplier in the world flour market. The high demand for Kazakhstani flour is determined by the high quality of the processed grain. Apart from the traditional varieties of flour, special quality flours, customized to buyer requirements are also successfully exported. Since 2005 wheat production has shown steady growth: the crop area has increased by 17%, yields by 25%, and actual production by 52%. This impressive growth in wheat production is attributable to both the enlargement of the total crop area and also yield increases due to the introduction of water resourcesaving technologies. In line with the agricultural development program for 2010-2014 it is planned to have available for agricultural use an additional 2 million hectares of fallow land and to extend the application of water resource-saving technologies to 12 million hectares. These measures will provide a solid platform for the further growth of wheat production.

Pasta
Kazakhstani pasta is in high demand from buyers all over the world. Durum wheat is most commonly used in making pasta. Durum wheat with high protein levels is the hardest and strongest among all of the wheat varieties. Moreover, most pasta types made from durum wheat have low glycemic index values, thus bestowing attractive benefits for health oriented people. Traditional export markets for pasta include Russia, Georgia, Tajikistan, Turkmenistan, Uzbekistan, Afghanistan, China and Mongolia. However, more recently exports have extended beyond these markets, which is consistent with the 40% growth in exports for the category in 2011.

Rice
Due to favorable climatic conditions for rice cultivation, production is mainly located in the southern region of Kazakhstan. Grown under most optimal conditions, Kazakhstani rice has a unique taste, cooking characteristics and a versatile application in many different types of dishes. The majority of rice exports are currently destined for Belarus, Russia, Kyrgyzstan, Turkmenistan, Ukraine. Since 2009, rice exports have been growing at an impressive rate of over 40% per annum. The major variety of rice for export is the wholly milled and polished large white rice. Key characteristics of this rice include: humidity less than 14% - suitable for early and long-term storage; benign core of 99.7%; chalky rice kernels less than 1%; metal impurities less than 3 mg per 1 kg of rice; foreign impurities less than 0.2%.

Confectionery
The Kazakhstani confectionery sector is quite mature, with a history dating back over 70 years. Consequently the category is well known internationally, and there is a strong demand for Kazakhstani confectionery in international markets. Based on the natural strengths of the agricultural sector, there is recognition that the Kazakh confectionery sector enjoys the very solid foundation of high quality natural raw materials. Additional highlights include low calorie content, the substitution of sugar with equivalent natural food raw materials, and sophisticated quality management systems based on ISO 9001-2001. The product range of Kazakhstani confectionaries is wide-ranging, and includes a wide variety of chocolates, candies, biscuits, waffles and pastries. There are also available several specialized product ranges eg customized for medical conditions such as diabetes. The spread of export markets for Kazakh confectionery is wide, including Germany and other EU markets, Russia, CIS markets etc.

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Mineral water
There is an abundant availability of natural mineral waters in Kazakhstan - 3 million hectares of natural mineral waters and the reserves of natural mineral water run to about 11 million cubic metres per year. Moreover, because of the huge mineral resource, the mineral waters can be extracted and bottled with a variety of different compositions and levels of mineralization. The distinctive feature of mineral water from Kazakhstan is its suitability for daily use, and with mineral composition at the level of table water it can be consumed without restrictions and with undoubted benefits to ones health. Kazakhstani mineral water contains unique and vital elements such as iodine and other rare elements like vanadium, which has preventative properties against conditions like diabetes. There are also interesting variations of mineral waters based on medicinal herbs and roots. Additionally Kazakhstani mineral water contains many natural elements which are beneficial for the body eg bromine, fluorine, potassium, calcium, sodium.

Fruit Juices and Soft Drinks


A unique characteristic of Kazakhstani non-alcoholic beverages, including juices, is the use of artesian drinking water, which Kazakhstan has in abundance. It is thanks to the main ingredient water that there is a high demand for this category in foreign markets. Another distinguishing characteristic of juice production is the proliferation and variety of natural orchards providing producers with large assortments of fruits (apples, grapes. peaches, plums, apricots and pears etc. This is a high growth sector with production increasing by 24% in 2011.

Beverages
The beverage industry is one of the largest segments of the food industry in Kazakhstan, where it accounts for 17% of total production of the sector. The total volume of the beverage industry in 2011 reached 700,000 tonnes. According to the Customs Control Committee of the Ministry of Finance, beverage exports in 2011 had increased 3.8 times over the 2006 export levels, with the rate of increase to other foreign markets registering relatively stronger growth than to CIS countries. Nonetheless, Kyrgyzstan, with a 68% share of Kazakhstani exports, is still by a distance the largest export market.

Meat and meat products


Historically meat was the staple food of the Kazakh people, therefore the extensive experience of raising livestock has been passed through the generations up to the present day. The pastures of Kazakhstan have a wide variety of grass species, and therefore the meat from livestock grazed in different regions has its own unique taste. Kazakhstan has great potential to increase the production and export of meat and meat products due to the availability of vast grasslands, natural and organic feedstuffs and a very strong and historical tradition in meat production. The range of products includes high-quality canned meats with long shelf life; chilled meat in blocks; semi-finished products in vacuum packs; delicatessen products; Halal meat in half-carcasses etc.

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Export Support Measures

The State Programme for the Development of the Agricultural Sector, which is focussed on increasing the competitiveness of Kazakhstan agricultural products, includes ten main areas of state support: 1. Preferential financial instruments including subsidizing of interest rates of banks loans, guarantees, insurance, futures, investment loans, leasing and working capital; 2. Targeted subsidies and grants to agricultural producers in high priority sectors (meat, milk and wool farming, fishery, poultry farming and moisture saving crops, cotton, greenhouse vegetables, sugar beet); 3. Development of breeding and genetics, phytosanitary and epizootic health safety provisions; 4. Intensification of agricultural production, transfer of agricultural technology, logistics support of agri-business enterprises; 5. Development of related industries (agricultural chemicals, machinery, consumer goods); 6. Introduction of international quality management systems for agricultural products; 7. Development of export infrastructure of agricultural products; 8. Stimulation of non-agricultural small and medium businesses in the rural areas; 9. National interventions - stabilizing food supplies in the regions; 10. Tax and customs preferences for producers and processors of agricultural raw materials. In order to reduce the cost of export there are a number of additional specialized agencies providing support through trade financing and reimbursement of transportation costs to export markets. Export Credit Insurance Corporation KazExportGarant JSC provides preferential documentary financial instruments to exporters within the framework of trade financing. Special preferential financial instruments for exporting agricultural produce are provided by KazAgroGarant JSC which is part of NUH KazAgro JSC.

KAZNEX INVEST Export & Investments National Agency JSC is the major state agency in Kazakhstan charged with the promotion of exports and support of exporters. Kaznex provides export promotion and service support to exporters over a range of export activity: advisory services for exporters; search for foreign partners and customers; supporting foreign buyers and distributors in their search for Kazakhstani suppliers; arranging itineraries for exporter visits to target markets; arranging itineraries for buyer visits to Kazahkstan organising sales missions; in-market assistance; support in product / packaging design; trade and markets analytical feedback; sector and company-specific market research; advertising and informational support; organisation of Kazakhstani National Stands at International Exhibitions; training in export management and marketing activities; promotion to humanitarian procurements market. Kaznex Invest also provides financial support to exporters through the reimbursement of 50% of costs incurred in introducing their product ranges to foreign markets. The range of activities covered through this financial support includes: registration of trademarks and product certification: support of representative office (office, warehouse, shop, show-rooms) abroad; participation in international exhibitions; advertising of domestic products; training of company personnel; attraction of franchise; creation and launch of a website; market research. Information on additional supports from other specialised agencies is available from Kaznex Invest, who can also provide full contact details and introductions where required.

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Useful Links
JSC KAZNEX INVEST National Export & Investment Agency www.kaznexinvest.kz #25, Syganak Street, Business center Ansar, 2nd floor 010000, Astana, Kazakhstan Phone: +7 7172 79 93 93, Fax: +7 7172 79 93 92 e-mail: info@kaznexinvest.kz Hot line on work with clients concerning export: +7 7172 79 93 93 (ext. 1010) e-mail: export@kaznexinvest.kz concerning investments: +7 7172 79 93 93 (ext. 1078) e-mail: invest@kaznexinvest.kz JSC KAZEXPORTGARANT Export, credit & insurance corporation www.keg.kz #80 Zenkov Street, 2nd floor, 050010, Almaty, Kazakhstan Phone\fax: +7 (727) 293 88 37, + 7 (717) 223 91 41 Call-center: +7 (727) 250 00 21, +7 (717) 223 79 04 E-mail: info@keg.kz MINISTRY OF AGRICULTURE www.minagri.kz #36 Kenesary Sreet 010000, Astana, Kazakhstan Phone: +7 (7172) 555995, 555995, fax: +7 (7172) 555995 KAZAGRO National Managing Holding www.kazagro.kz #24 Republic ave., Astana, Kazakhstan Phone: +7 7172 70-56-20, 70-56-26 Fax: +7 7172 70-56-8 JSC PRODCORPORATION www.fcc.kz #29/3 Moscow Street, 010000, Astana, Kazakhstan Phone: +7 (7172) 591221, Fax: +7 (7172) 317366 E-mail: mail@foodcorp.kz JSC KAZAGROONIM www.kazagroonim.kz #5a Imanbayeva Street, Astana, Kazakhstan Phone: +7 (7172) 411-901, 411-901, fax: +7 (7172) 411-851 JSC KAZAGROGARANT www.kazagrogarant.kz Kazakhstan, 010000, Astana, Begeldinov St. 6 Phone: +7 (7172) 23-07-26, 23-07-28 JSC KAZAGROFINANCE www.kaf.kz #51 Kenesary Street, VP-4, 010000, Astana, Kazakhstan E-mail: mailbox@kaf.kz Phone: +7 (7172) 58-04-37/38 AGRO UNION OF KAZAKHSTAN House of the Ministries, entrance 13, office 587 010000, Astana, Kazakhstan Phone: +7 (7172) 74 13 32, 74 13 34 E-mail: agro_soyuz@mail.ru GRAIN UNION OF KAZAKHSTAN #1/1 Otyrar Street, Astana, Kazakhstan Phone: +7 (7172) 211 886, 214 652, fax: +7 (7172) 214 652

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Industry Exhibitions
9-11 December 2012, Astana ALTYN SAPA The Republican Open Competition & Fair Special event for supporting Kazakhstan processing industries and enterprises 18-20 April 2013, Astana InterFood Astana Food, Drinks, Packing and Processing Equipment Kazakhstan International Exhibition 18-20 April 2013, Astana HOREX 2013 Central Asian International Exhibition Hotels, Restaurants, Supermarkets 24-26 October 2013, Astana KazAgro & KazFarm III-rd International Exhibition of Food & Agriculture III Kazakhstan International Exhibition on Meat Breeding & Dairy Farming 6-9 November 2013 , Almaty KazUpack Kazakhstan 2013 10th Anniversary Kazakhstan International exhibition Packing, Container, Label and Polygraphy 6-9 November 2013 , Almaty AgroWorld Kazakhstan 2013 7th Central Asian International Agricultural Exhibition 6-9 November 2013 , Almaty WorldFood Kazakhstan 2013 15th Anniversary Central Asian Food Industry International exhibition 7 November 2013, Almaty AgriCA 2013 7th Central Asian International Conference Breeding, Poultry Farming and Veterinary Medicine

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Some Well-Known Export Brands

Korona Export, LLC flour & pasta

Tsesna, JSC flour & pasta

Sultan Marketing pasta RZA, JSC polished rice

Abzal & Co, LLC polished rice

RG Brands, JSC snacks & beverages Raimbek Bottlers , LLC juices & beverages Asem Ai, LLC mineral water

Rakhat, JSC confectionery Bayan Sulu, LLC confectionery Maslodel, LLC butter, oils & tomato paste Eurasian Foods, LLC canned vegetables

Konfety Karagandy, JSC confectionery

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The Ministry of Industry and New Technologies of the Republic of Kazakhstan JSC KAZNEX INVEST National Export & Investment Agency 2012, Astana, Kazakhstan

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