Survey Questionnaire on Buying Intention

Department of Business Administration East West University Dhaka, Bangladesh

Dear Valued Respondent, I am a student of Business Administration Department of East West University. I am ondu ting a resear h on !Customers Buying Behavior towards Canon Camera". #his survey is purely ondu ted as a part of my a ademi program only. $lease respond to the %uestions and ti k in the appropriate ir le. I sin erely appre iate your sin ere o&operation and your valua'le time if you kindly provide me the follo(ing information. I assure you that your valued information (ould 'e kept onfidential and (ill 'e used for a ademi purpose only. ). Whi h amera do you use personally*......................................................................

+. What fa tors do you look for 'uying a amera* ,$lease he k multiplea- Brand e- Dura'ility '- $ri e f- User friendliness - Availa'ility g- /un tions d- .uality h- After sales servi e

i- Attra tive design 0- Availa'ility of a sesories

1. Would you please mention the 'rand name of amera your friends2relatives use most* a- 3ony e- $anasoni '- 4ikon f- 7odak - 5anon d- 6lympus

8. $lease mention the reasons 'ehind using this amera. ,$lease he k multiplea- Brand e- Dura'ility '- $ri e - Availa'ility d- .uality h- After sales servi e f- User friendliness g- /un tions

i- Attra tive design 0- Availa'ility of a sesories k- 9ostly used 'y your friends and relatives

:. Do you 'elieve 5anon is the industry leader in digital and2or D3;R ameras* a- <es '- 4o

=. When you think of 'uying digital and2or D3;R ameras, (hi h 'rand,s- name (ould ome first in your mind*

>. In Bangladesh, (here an you kno( a'out 5anon?s promotions for its digital and2or D3;R ameras* a- #V '- Radio - Internet d- $osters in the streets e- $osters in the pu'li transports

f- ;ogos2 $osters on the (alls of 'uildings

g- $romotional leaflets

@. Was this 'rand outlet availa'le* a- <es '- 4o

If no, (hat do you do* a- 3ear h to others shops '- Buy another amera 'rand - 6ther ,$lease mention-...................................................................... A. If you have used 5anon amera,s- 'efore, (ould you onsider 'uying it 2them again in the future*

a- <es

'- 4o

)B. If you have to 'uy another amera instead of anonC (hat is the alternative* ,$lease spe ify one- ............................................................................. )). Do( long have you 'een using this amera* a- ;ess than 1 months d- /or ) year '- /or 1 months e- 9ore than ) year - /or = months

)+. Do( satisfied are you a'out the %uality (ith the given pri e* a- Dighly satisfied - 3ome(hat dissatisfied '- 3ome(hat satisfied d- 4ot at all satisfied

e- 4either satisfied nor dissatisfied )1. Would you al(ays use this amera* a- <es '- 4o If no, (ould you please mention the name of the amera you (ould use neEt* ,$lease spe ify one- ........................................................................ )8. Reason 'ehind using another amnera& a- 9ore %uality in a 'etter pri e '- 9ostly used 'y the other onsumers - 6ther ,$lease mention- .............................................................. ):. Do you have any suggestion for getting 'etter %uality of 5anon amera* ,$lease mention- ............................................................................ )=. Was the after sales servi e upto your eEpe tations from 5anon* ,$lease mention- ............................................................................

Particular of the respondent

Name: Occupation: Age: Education:

Thank you for your kind co-operation.