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INTRODUCTION:
India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. India was the second largest two wheeler manufacturer in the world starting in the 1950s with the birth of Automobile Products of India (API) that manufactured scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa). The license raj that existed between the1940s to1980s in India, did not allow foreign companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a sellers market. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters. The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four- stroke engine at that time and took the higher end of the market but, there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively. In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of two- wheelers on the Indian market,
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consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterp arts

COMPANY PROFILE
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various
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manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of Indias most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.

BAJAJ Auto limited Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initial it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an 8 integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work shops all over the country. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance with integral part of the Indian milieu and over the years have

come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work shops all over the country. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket.

PROFILE

Founder Year of Establishment Industry

Jamnalal Bajaj 1926 Automotive-Two& three Wheeler

Business group

The Bajaj group 5

Listing its codes Presence

BSE-Code:500490;NSE-Code: BAJAJAUTO Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala ,Peru, Egypt, Iran and Indonesia.

Joint venture Registered &Head Office

Kawasaki Heavy Industry of Japan Akur Pune-411035 India

BAJ AJ

TEL:-91-20-27472851 FAX:-91-20-27473398

TE AM

Works

Akurdi, pune 411035 Bajaj nagar ,WalujAurangabad 431136 Chakan Industrial Area ,Chakan ,pune 411501

Man agem ent

E-mail Website

rahulbajaj@bajajauto.co.in www.bajajauto.com

Tea m

Rahul Bajaj

Chairman

Madhur Bajaj

Vice Chairman

Rajiv Bajaj

Managing Director

Pradeep Shrivastava

Chief Operating Officer

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Abraham Joseph

Chief Technology Officer

K Srinivas

President (Motorcycle Business)

R C Maheshwari

President (Commercial Vehicle Business)

Rakesh Sharma

President ( IB )

Eric Vas

President (Retail Finance)

Kevin P D'sa

President (Finance)

S Ravikumar

Senior Vice President (Business Development & Assurance)

Amrut Rath

Vice President (Human Resources)

N H Hingorani C P Tripathi

Vice president (Commercial) Vice President (CSR)

Company Secretary

J. Sridhar

Company Secretary

Board of directors Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S Mehta Kanti kumar R podar Shekhar Bajaj D.J Balaji rao J.N Godrej S.H Khan Chairman Vice chairman and whole time director Managing Director Executive Director Whole time Director Director Director Director Director Director

Mrs.Suman Kirlosker Nira bajaj Committees of the Board Audit committee S.H. Khan D.J. Balaji Rao J.N.Godrej Naresh Chandra Nanoo pamani Chairman

Director Director

Shareholder s & Investors Grievance Committee

D.J. Balaji Rao J.N.Godrej Naresh Chandra S.H. Khan

Chairman

Remuneration Committee D.J. Balaji Rao S.H. Khan Naresh Chandra Chairman

Registered under the Indian companies Act , VII of 1913 REDGISTERED OFFICE:WORKS:Akurdi , Pune 4 11 035 Akurdi , Pune 411 035 Bajaj Nagar , Waluj Aurangabad 431136 Chakan Industrial Area , Chakan ,Pune 411501

Bajaj Auto Limited

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Type Founded Headquarters Key people Revenue Net income Website

Public 1945 Pune, India Rahul Bajaj(Chairman) Rs. 1,01,063 billion (2006) or US$1.87 billion Rs. 17,016 billion www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker. It is based in Pune , Maharashtra, with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes motor scooters, motorcycles and the auto rickshaw.

Company's history

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Bajaj Auto came into existence on November 29,1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in1960. In1970, it rolled out its 100,000th vehicle. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in1960. In1970, it rolled out its 100,000th vehicle. 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In1986, it managed to produce and sell 500,000 vehicles in a single financial year. In1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier 1972- Bajaj Chetak
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1976- Bajaj Super 1977 - Rear engine Autorickshaw 1981- Bajaj M-50 1986- Bajaj M-80, Kawasaki Bajaj KB100 1990- Bajaj Sunny 1994- Bajaj Classic 1995- Bajaj Super Excel 1997- Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998- Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter) 2000- Bajaj Saffire 2001 - Eliminator, Pulsar 2003- Caliber115, Bajaj Wind125, Bajaj Pulsar 2004- Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTSi

2005- Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006- Bajaj Platina 2007- Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are: Scooters Bajaj Sunny Bajaj Chetak Bajaj Cub
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Bajaj Super Bajaj Wave Bajaj Legend Motorcycles Kawasaki Eliminator Bajaj Pulsar Bajaj Kawasaki Wind 125 Bajaj Boxer o Bajaj CT 100 Bajaj Platina year.

Upcoming Models
Bajaj Pulsar 220 DTS-Fi Bajaj Krystal Bajaj Blade Bajaj Sonic

The company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
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GROUP OF COMPANIES
Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34 companies and was founded in the year 1926. The companies in the group are:

Bajaj Holdings & Investment Ltd. Bajaj Auto Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Allianz Life Insurance Co. Ltd Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Ltd. Bajaj Auto Holdings Ltd. P T Bajaj Auto Indonesia (PTBAI) Bajaj Auto International Holdings BV Bajaj Electricals Ltd. Hind Lamps Ltd. Bajaj Ventures Ltd. Mukand Ltd. Mukand Engineers Ltd. Mukand International Ltd. Bajaj Sevashram Pvt. Ltd. Jamnalal Sons Pvt. Ltd.
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Rahul Securities Pvt Ltd Shekhar Holdings Pvt Ltd Madhur Securities Pvt Ltd Niraj Holdings Pvt Ltd Shishir Holdings Pvt Ltd Kamalnayan Investments & Trading Pvt Ltd Sanraj Nayan Investments Pvt. Ltd. Hercules Hoists Ltd. Hind Musafir Agency Pvt. Ltd. Bajaj International Pvt. Ltd. Bachhraj Factories Pvt. Ltd. Baroda Industries Pvt. Ltd.

Jeevan Ltd. Bachhraj & Co Pvt Ltd The Hindustan Housing Co. Ltd. Hospet Steels Ltd

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KEY POLICIES
TPM Policy

SHE Policy

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FACTORY
Plants Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttranchal, western India. Waluj- Bajaj range of motorcycles and three-wheelers Chakan- Bajaj range of motorcycles Pant Nagar- Bajaj range of motorcycles

Plant Locations Bajaj Auto plants are located at: Bajaj Nagar, Waluj, Aurangabad 431 136 MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist. Udhamsingh Nagar Uttranchal
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CODE OF CONDUCT
Bajaj Auto Limited (herein after referred to as the "Company") hereby adopts the following Code of Conduct for Affirmative Action. This will be effective from 1st December 2006.

The Company believes that equal opportunity in employment for all sections of the society is a component of its growth and competitiveness. It further believes that inclusive growth is a component of growth and development of the country.

The Company affirms that its competitiveness is interlinked with the well being of all sections of the Indian society.

The Company affirms the recognition that liersity to reflect socially disadvantages sections of the society in the workplace has a positive impact on business.

The Company will not practice nor support conscious discrimination in any form. The Company does not bias employment away from applicants belonging to disadvantaged sections of society if such applicants possess competitive skills and job credentials.

The Company's selection of business partners is not based on any considerations other than normal business parameters. In case of equal business offers, the Company will select a business partner belonging to a socially disadvantaged section of society.
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This Code of Conduct for Affirmative Action will be put up on the company web-site to encourage applications from socially disadvantaged sections of society.

The Company makes all efforts for up skilling and continual training of all its employees in order to enhance their capabilities and competitive skills. No discrimination of any type will be shown in this process.

The Company may have a partnership programs with educational institution/s to support and aid students from socially disadvantaged sections of society.

The Company will maintain records of Affirmative Action. The Company has nominated Mr. Amrut Kumar Rath, Vice President (HR), to oversee and promote the Affirmative Action policies and programs. He will be accountable to the Chairman.

The Company will make available its learning and experiences as a good corporate citizen in Affirmative Action to other companies desiring to incorporate such policies in their own business.

FACTORS:
The growth of the Group through the years has been influenced by a number of factors : Dealer Network The relationship of Bajaj Group with their dealers is unique in its closeness. The dealers are considered a part of the Bajaj family. A nation-wide dealer network comprising of over 5,000 outlets, and have a formidable distribution system in place. Sales agents from Bajaj travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action

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in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours.

Financial Planning The Bajaj Group benefits from the Group Chairman's financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Bajaj Cycles Limited has one of the highest labor productivity rates in the world. In Bajaj Motors Limited, the focus is on financial and raw material management and a low employee turnover. Quality Quality at Bajaj is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice - a strictly pursued discipline. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. It is an attitude that masters the challenge of growth and change - change in consumers' perceptions about products and new aspirations arising from a new generation of buyers. Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. With each of its foreign collaborations, the Group goes onto strengthen its quality measures as per the book. The Group also employs the service of independent experts from around the world to assist in new design and production process.

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Diversification Throughout the years of enormous growth, the Group Chairman has actively looked at diversification. A considerable level of backward integration in its manufacturing activities has been ample in the Group's growth and led to the establishment of the Bajaj Cycles Cold Rolling Division.

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COMPETITORS: Sales Current Change Company (Rs.Million) Bajaj Auto Hero 235790.30 1493.40 MotoCorp TVS Motor Maharashtra 66.78 Scooters Atul Auto Scooters India Kinetic Engg LML Kinetic Motors VCCL 2988.22 2079.90 828.61 3104.12 0.48 NA 166.85 20.65 54.55 5.64 7.22 3.35 3.15 4.82 0.00 -0.70 8.13 0.00 0.00 0.00 1830.61 887.79 565.79 462.39 198.88 16.08 227/83 42/18 124/50 10/5 13/7 4/3 379.90 3.60 12.31 4341.71 555/305 71262.00 36.20 0.56 8.35 17198.15 50/32 0.35 13.89 298213.31 2279/1434 Price (%) Ratio Cap.(Rs.Million) High/Low 1.09 16.96 517185.67 2229/1423 P/E Market 52-Week

195289.80 1787.30

0.00 34.29 0.00 0.00

PRODUCTS:

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Sales Current Change Company (Rs.Million) Bajaj Auto Hero 235790.30 1493.40 MotoCorp TVS Motor Maharashtra 66.78 Scooters Atul Auto Scooters India Kinetic Engg LML Kinetic Motors VCCL 2988.22 2079.90 828.61 3104.12 0.48 NA 166.85 20.65 54.55 5.64 7.22 3.35 3.15 4.82 0.00 -0.70 379.90 71262.00 36.20 0.56 Price

P/E

Market 52-Week

(%) Ratio Cap.(Rs.Million) High/Low 1.09 16.96 517185.67 2229/1423

195289.80 1787.30

0.35 13.89

298213.31 2279/1434

8.35

17198.15

50/32

3.60 12.31

4341.71

555/305

8.13 0.00 0.00 0.00

1830.61 887.79 565.79 462.39 198.88 16.08

227/83 42/18 124/50 10/5 13/7 4/3

0.00 34.29 0.00 0.00

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INTRODUCTION

Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new
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look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group. A Nations economy is well known from its transport system. For instant and rapid growth in economy, a well-developed and well-networked transportation system is essential. As India's transport network is developing at a fast pace, Indian Automobile Industry is growing too. Also, the Automobile industry has strong backward and forward linkages and hence provides employment to a large section of the population. Thus the role of Automobile Industry is very essential in Indian economy. Various types of Vehicles are manufactured by the Automobile Industry. Indian Automobile Industry includes the manufacturing of trucks, buses, passenger cars, defense vehicles, two-wheeler. The automobile industry in the country is one of the key sectors of the economy in terms of the employment opportunities that it offers. The industry directly employs close to around 0.2 million people and indirectly employs around 10 million people. The prospects of the industry also has a bearing on the auto-component industry which is also a major sector in the Indian economy directly employing 0.25 million people. It has been more than 50 years now that bikes have been ruling the Indian automobile sector.In 1955, the Indian government needed sturdy and reliable motorcycles for its Army andpolice to patrol the rugged border highways. The first batch of 350cc Bullet - the super bikein India of all times, from the Royal Enfield Company of UK were received and assembled atChennai. Since then, bikes in India have been flourishing as a two wheelers segment, andIndian bikes gaining on popularity all across the world.Talking of bikes cc, bikes having four-stroke engines are thought

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to be more fuel efficientmotorbikes. They are the main reason for the growth of motorbikes in India as a segment.Indian bikes market share is about 81.5% of the total two wheeler market in India. Three-fourth of the total exports in the two wheeler automobile industry is made in the motorcyclesegment. Exports are made mainly to South East Asian and SAARC nations.

INCREASING NEED OF MARKETING RESEARCH

Growth and complexity of markets: - Markets are no more local in character. They are now national and even global in character. The marketing activity is becoming increasingly complex and broader in scope as more firms operate in domestic and global markets. Manufactures find it difficult to establish close contact with all markets and consumers directly. Similarly, they have no control on the marketing system once the goods are sold out to middlemen. This situation creates new problem before the manufacturers which can be faced effectively through MR as it acts as a feed-back mechanism to ascertain first hand information, reaction, etc. of consumers and middleman. Marketing activities can be adjusted accordingly.

Wide gap between producers and consumers:- Marketing research is needed as there is a wide gap between producers and consumers in the present marketing system. Due to mass scale production and distribution, direct contact between producers and consumers. Producers do not get dependable information as regards needs, expectation and reactions of consumers , they are unable to adjust their products, packaging, prices, etc. as per the needs of consumers. The problem created due to information gap can be solved only through MR as
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it possible to establish contact with consumers and collect first hand information about their needs, expectation, likes, dislikes, preferences and special features of their behavior. Thus, MR is needed for removing the wide communication gap between producers and consumers.

Changes in the composition of population and pattern of consumption : - In India, many changes are taking place in the composition of population. There is a shift of population from rural to urban areas. There have been considerable changes in the consumption and expenditure patterns of consumers in India. The incomes of the people, in general, are rising. This brings corresponding increase in their purchasing capacity and buying needs and habits. The demand for consumer durables is fast increasing. The market are now flooded with consumer durables like TV sets and so on. Manufacturers are expected to know such qualitative and quantitative changes in the consumer preferences and their consumption pattern. For achieving this objective, MR activities are necessary and useful. In brief, MR is needed for the study of changes in the pattern of consumption and corresponding adjustment in the marketing planning, policies strategies.

Growing importance of consumers in marketing:-Consumers occupy key position in modern marketing system. They are now well informed about market trends, goods available, consumer rights and protection available to them through consumer protection acts, the growth of consumerism has created new challenges before manufacturers and traders. Even growing customer expectations create situation when manufacturers have to understand such expectations and adjust the production policies accordingly. Indifference towards consumer expectations may lead to loss of business. In the present marketing system, consumers cannot
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be taken for granted. Marketing research particularly consumer research gives valuable data relating to consumers. It is possible to use such data fruitfully while framing marketing policies. Thus, marketing decisions can be made pro consumer through marketing research activities. Shift of competition from price to non-price factors :- Cut-throat competition is unavoidable in the present marketing field. Such competition may be due to various factors such as price, quality, and packaging, advertising and sales promotion techniques. Entry of new competitors creates new problems in the marketing of goods and services. In addition, market competition is no more restricted to price factor alone. There are other non-price factors such as packaging, branding, after-sales and advertising which create severe market competition. Every producer has to find out the extent of such non-price competition and the manner in which he can face it with confidence. MR is needed as it offers guidance in this regards. A manufacturer can face market competition even by using certain non-price factors. The shifting of competition from price to non-price factors has made marketing of consumer goods more complicated and challenging. This challenge can be faced with confidence by using certain measures through marketing research.

Need of prompt decision making :- In competitive marketing, marketing executive have to take quick and correct decision. Companies have to develop and market new products more quickly than ever before. However, such decision is always difficult. Moreover, wrong decisions may bring loss to the organization. For correct decision making, marketing executive need reliable data and up to date market information. Here, MR comes to the rescue of marketing manager. Problems in marketing are located, defined, analyzed and solved through

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MR techniques. This suggests its need as a tool for decision making. MR is needed as a tool for reasonably accurate decision making in the present highly competitive market system.

OVERVIEW OF TWO WHEELER SECTOR

Two Wheeler Industries The Indian two wheeler contributes the largest volumes amongst all the segments in automobile industry. Though the segment can be broadly categorized into 3 sub- segments viz.; scooters, motorcycles and mopeds; some categories introduced in the market are a combination of two or more segments. In the last four to five years, the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. In the rural areas, consumers have come to prefer sturdier bikes to withstand the bad road conditions. In the process the share of motorcycle segment has grown from 48% to 58%, the share of scooters declined drastically from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year 2000-01. The Euro emission norms effective from April 2000 led to the existing players in the two- stroke segment to install catalytic converters. All the new models are now being replaced by 4-stroke

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motorcycles. Excise duty on motorcycles has been reduced from 32% to 24%, resulting in price reduction, which has aided in propelling the demand for motorcycles. Within the two-wheeler industry, motorcycle segment grew at a phenomenally high rate of 35% as against a deceleration of 3% for scooters and 27% for mopeds. In fact, motorcycle has been taking away the share of scooters and mopeds in a 4.3 million two-wheeler market and surging ahead with its market share of 68%. The increasing demand from semi-urban and rural segments may have caused this positive shift towards motorcycles. Also, easy credit coupled with low interest rate regime, constrained personal transport, increasing income levels in middle class and higher aspirations of young people all seem to be the factors responsible for such high growth in two-wheelers. The growth in two-wheelers has been robust enough to counter the slow down and other factors constraining the overall business activity in the country. Also, rationalization of excise duty in the Union Budget 2002-03 had a positive impact on the demand for motorcycles. We also expect the motorcycles to continue to lead the two-wheeler segment like in all other Asian countries. Available forecasts suggest that this trend would continue for another couple of years and the industry would record nearly double-digit average annual growth up to 2006. During the year, there have been important developments in two-wheeler industry. The competition has strengthened though there are hardly any new entrants into the industry. There is an increasing emphasis on price and this has led to cost cutting efforts all across the industry, thereby, making the customer an ultimate beneficiary. The trend also saw introduction of new motorcycles with capacity ranging from 100 to 180cc bikes. We anticipate that many more new models will be launched during the year and provide customers plenty of choice at competitive prices.

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180cc bikes. We anticipate that many more new models will be launched during the year and provide customers plenty of choice at competitive prices. Businesses cannot consistently grow at 25-30 per cent. Each business has a tendency to taper and plateau after attaining a particular size. An annual growth rate of 10-12 per cent over a period of time is extremely healthy. The TCS study rankings are conducted at the motorcycle segment-level to provide comparisons among similar groups of motorcycles. Motorcycles ranking highest in their respective segments for TCS are: Hero Honda CD100 SS (best standard motorcycle segment); Hero Honda Splendor (best executive motorcycle segment); Bajaj Pulsar (best premium motorcycle segment); and Royal Enfield Bullet Electra (best cruiser motorcycle segment). "The relatively low score for the premium segment indicates that most manufacturers have fallen short of meeting the high expectations of these buyers," states Mr. Lochan. "Bajaj Pulsar is one exception with segmentleading ratings across all aspects of ownership experience, particularly on areas related to vehicle styling." The feeling of freedom and being one with the Nature comes only from riding a two wheeler. Indians prefer the two wheelers because of their small manageable size, low maintenance, and pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Two wheelers in India are the second largest producer and manufacturer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two- wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country.

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Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. In the initial stages, the scooter segment was dominated by API; it was later overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was opened to foreign competition in the mid-80s. And the then market leaders - Escorts and Enfield - were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda - then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1.9mn vehicles in 1990. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed

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a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits. Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization's products. Because satisfaction is basically a psychological state, care should be taken in the effort of quantitative measurement. These ten domains of satisfaction include: Quality, Value, Timeliness, Efficiency, Ease of Access, Environment, Inter-departmental Teamwork, Front line Service Behaviors, Commitment to the Customer and Innovation. These factors are emphasized for continuous improvement and organizational change measurement and are most often utilized to develop the architecture for satisfaction measurement as an integrated model. The basis for the measurement of customer satisfaction is by using the gap between the customer's expectation of performance and their perceived experience of performance. This provides the measurer with a satisfaction "gap" which is objective and quantitative in nature customer satisfaction equals perception of performance divided by expectation of performance.

34

Marketers in recent times have realized the importance of marketing orientation, and this is being reflected in the application of marketing mix elements. Consumers needs are fundamental to the formulation of any marketing strategy, from developing a communication plan. It may be worthwhile to explore the intricate aspects of consumer satisfaction level which focuses on consumer needs. These concepts enable marketers to analyze the acceptability of strategies planned by them. Even though we cannot know everything that is to be known, we do need some in depth knowledge about the consumers, starting with who is he. Is there a real Indian customer or there is a set of stereotype. All the conventional wisdom in market research tends to favor the view that that there are distinct types, and we need to isolate them according to some parameter and label them.

CUSTOMER SATISFACTION:

35

Customer satisfaction as the key element for success in business is a major concern for any industry. In this paper I have tried to propose a how customer satisfaction level can affect the performance of an organization. Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms. Measuring customer satisfaction Organizations are increasingly interested in retaining existing customers while targeting noncustomers; measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace.

Selecting Target Market A review of marketing opportunities often helps in identifying distinct consumer segments with very distinct wants and needs. Identifying these groups, learning how they behave and

36

how they make their purchase decisions enables the marketer to design and market products or services particularly suited for their wants and needs.

37

Market share of two wheeler companies in India 2012

38

RESEARCH METHDOLOGY

INTRODUCTION

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"Marketing research means the systematic gathering, recording, analyzing of the data about problem relating to the marketing of goods and service" Marketing research has proved an essential tools to make all the needs of marketing management. Marketing research therefore is the scientific process of gathering and analyzing of marketing information to meet the need of marketing management. But the gathering of observation is must be systematic. The systematic conduct of research requires: Orderliness, in which the measurements are accurate. Impartiality in analysis and interpretation All the research can be categorized in to basic and applied. 1. BASIC RESEARCH:-Basic research is that intended to expand the body of knowledge for the use of other. 2. APPLIED RESEARCH:-Applied research is one, which is carried out to find the solution for a particular problem or for guiding a specific decision. It is usually private in nature.

OBJECTIVES
Research objectives set the purpose and focus of research with the fundamental questions that will be addressed. Defining research objectives means defining what do I need to investigate and how am I going to do it?

40

Objectives are the single most important aspect of research design and implementation. They include individual, tangible steps that will be taken in your research.

Following are the objectives of this research study: To analyze the perception of customers about the product (bikes) and after sales services provided by both the companies. To study about the consumer awareness regarding bikes. To study and compare the bikes of Honda and Bajaj.

NEED OF THE STUDY

By doing the study and undergoing through the training, I have: Learnt how the management has been working in the organization. Learnt about the duties and responsibilities of the personnel and about their behavior in the corporate world. Understood the management structure of the organization.

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 Understood the customers perception towards this industry.

Benefits of the study:It will help to the company for evaluating the various products and services of Hero Honda bike. The company would be able to design various schemes and service of the Hero Honda bike The company would be able to understand the consumer need's and preference.

RESEARCH DESIGN
Research design stands for advance planning of methods to be adopted for collecting the relevant data and the techniques to be used in their analysis keeping in view the objectives of research and the availability of time and money. The research designs carried out in the study are exploratory and descriptive in nature. Exploratory research had been conducted during the initial stage of the study to smoothen the research process from ambiguity. The purpose of this research is to gain

42

background information, to clarify problems, to develop research priorities and to develop questions to be answered. Descriptive research had been conducted after gaining background information. Descriptive research includes surveys, fact finding and enquiries of different kinds. The major purpose is to describe and measure any phenomenon at a point of time. The main characteristic of this method is that the researcher has no control over the variables and only reports what has happened or what is happening.

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DATA COLLECTION SAMPLING TECHNIQUE:

There are a two types of the sampling i.e. probability sampling and Non -. Probability sampling Probability sampling:Probability sampling means each unit of the universe has equal chance of getting selected. The most frequently used Probability sampling method are as below: (A) Simple Random Sampling. (B) Stratified Random Sampling. (C) Multi-stage Random Sampling. (D) Cluster Sampling. (E) Multi phase Sampling. (F) Replicated Sampling Non Probability sampling:Non probability sampling contains following methods:(A) Judgment sampling. (B) Convenience sampling. (C) Panel sampling. (D) Quota sampling.

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Probability sampling had been used in the study. Probability sampling is a sampling technique wherein the samples are gathered in a process that gives all the individuals in the population equal chances of being selected. The type of probability sampling being used is simple random sampling. In a simple random sample, individuals are chosen at random and not more than once to prevent a bias that would negatively affect the validity of the result of the experiment.

SAMPLING DESIGN:
Sampling design refers to the systematic plan of obtaining sample. While designing sampling process, following steps had been followed: Defining population. Designing sampling frame. Determining sample size. Drawing the sample.

a) Defining population:

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Population is defined as the total members of a defined class of people, objects, places or events selected because they are relevant to the given research. In any research study, the population has to be clearly defined according to particular characteristics such as age, sex, residence or geographical accessibility to health services. The way population is defined depends on the problem which the researcher wants to investigate and on the objectives of the study. In this study, the area of research was Greater Noida. b) Designing sampling frame: Sampling frame is the actual set of units from which a sample is drawn. In the case of a simple random sample, all units from the sampling frame have an equal chance to be drawn and to occur in the sample. After defining population, sampling frame was designed i.e. the listing of the accessible population from which sample would be drawn. In this study, sampling frame consisted of people visiting Ansal Plaza Mall, Commercial belt, Sec Pi- 1and Pari- chowk bus stand.

c) Determining sample size: Total sample size for this study was 150 but number of complete survey was 100, so the response rate was 66.6%

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d) Drawing the sample: After determining the sample size, sample was randomly selected.

METHODS OF DATA COLLECTION:

The data is of two types: Primary data Secondary data Primary data are those which are collected afresh and for the first time and thus happen to be original in character. Secondary data are those which have already been collected by someone else and which have been passed through the statistical process. In this research both types of data had been used.

COLLECTION OF PRIMARY DATA: Primary data can be collected through following methods: Observation Interview (personal and telephonic) Survey Questionnaire
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In this research questionnaire has had been used as a tool for primary data collection .

COLLECTION OF SECONDARY DATA: Secondary data can be collected through: Published sources: Published sources can be classified as official,(or national or international), Semiofficial and private Usually published data are available in:

Various publications of central , state and local government Technical and trade journals Books, magazines and newspaper Reports prepared by research scholars, universities and economists. Unpublished sources: Unpublished data may be found in diaries, letters, unpublished biographies a n d autobiographies and also may be available with scholars and research workers, trade associations, labor bureaus and other public or private individuals & organizations.

In this report secondary survey included : 1. Internal sources:- Various internal sources like employee, books, sales activity, stock availability, product cost, etc. 2.External sources: Libraries, trade publication, literatures, Internet
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Hero motor corps report Companys website Discussion with marketing and sales staff. Books on Marketing and Research methodology, etc are some important sources of external data.

PROCESS OF MARKET RESEARCH:

The marketing research is done in the systematic process. I have pursued the below process of the marketing study at Bajaj.

Problem Identification

Research Design

Data Collection 49

Data Analysis &Interpretation

Research Report

Problem Identification:The first and the most important step of marketing research is properly defining the problem. In order to identify the research problem two categories of problem should be carefully noticed.

A study on two wheeler bike in the Rural Area Here the researcher's problem are:-

The awareness of two wheeler bike is very less. The price of the various products of two wheeler bike are high. A number of the customers are not satisfied with services, new scheme and offers .

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SWOT ANALYSIS

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SWOT ANALYSIS Strengths

Ability to understand customers needs and wants. Recognized and established brand name. Effective advertising capability. Has great brand name and commands lot of respect among bikers community. Continuously does product improvement in accordance with demanding customers.

Weaknesses
R&D is very much effective. Bajaj is vulnerable in the joint venture because Bajaj Motor Company has so much power.

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Opportunities
Global expansion into the Caribbean and Central America Expansion of target market (include women) Become Indias leader in the scooter market

Threats
Bajaj Motorcycles and Scooters India can take away market share and cause joint venture to go sour Honda Motors is a strong competitor.

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54

Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domains. There are various tools available for data analysis. This study has had been done using percentage and pie-chart as tools for analysis. Percentages Percent distributions, or percentages, tell what proportion of respondents selected a particular answer. Since percentages reflect the number of times each answer would be selected out of 100 responses, they can be used to help put data in perspective. These are particularly useful when we have a large number of responses. Pie-chart A pie chart (or a circle graph) is a circular chart divided into sectors, illustrating proportion. In a pie chart, the arc length of each sector (and consequently its central angle and area), is proportional to the quantity it represents. When angles are measured with 1 turn as unit then a number of percent is identified with the same number of centturns. Together, the sectors create a full disk. It is named for its resemblance to a pie which has been sliced. The size of the sectors is calculated by converting between percentage and degrees or by the use of a percentage protractor.
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DATA ANALYSIS
Table 1 : AGE-WISE ANALYSIS Age(years) No. of respondents Percentage Up to 30 31 to 40 41 to 50 Above 50 Total 46 32 16 6 100 46 32 16 6 100

Chart 2

Upto 30 years 31-40 years 41-50 years Above 50 years

Interpretation: The above table and chart shows that people below age of 40 years are more aware of bikes since 78% of the respondents belonged to this category. People above the age of 50 years are less aware of bikes.

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Table 2: EDUCATION-WISE ANALYSIS Particulars Undergraduates Graduates Postgraduates Total No. of respondents Percentage 18 32 50 100 18 32 50 100

Chart 3

Undergraduates Graduates Postgraduates

Interpretation: The above table and chart shows that post graduates are more aware about the bikes as 50% of the respondents belonged to this category. 32% of graduates are aware of the bikes whereas undergraduates are least aware of bikes as only 18% fall in this category. Table 3: ANNUAL INCOME-WISE ANALYSIS

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Particulars Less than 50,000 50,000-1,50,000 1,50,000-3,00,000 More than 3,00,000 Total

No. of respondents Percentage 10 22 38 30 100 10 22 38 30 100

Chart 4

<50,000 50,000-1,50,000 1,50,000-3,00,000 >3,00,000

Interpretation: The above table and chart shows that people having annual income between 50,000-1, 50,000 are less aware of two-wheelers since 22% people lie in this category and people having annual income below 50,000 are least aware about it. Table 4: MARITAL STATUS-WISE ANALYSIS Particulars No of respondents Percentage

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Married Single Total

34 66 100

34 66 100

Chart 5

Married Single

Interpretation: The above table and chart shows that unmarried people are more aware of two-wheelers than unmarried people as 66% of the unmarried respondents are aware about it.

Q.1) Do you have two-wheeler? (A) Yes - 76 (B) No 24

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Chart 6

Yes No

Interpretation: Overall 26% of the respondents do not have bike whereas 74% of the respondents do have their own bike.

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Q.2) Which companys bike do you have? (A) Honda - 35 (B) Bajaj 29 (C) Others -36

Chart 7

Honda Bajaj Others

Interpretation: About 35% respondents had honda whereas 29% had bajaj whereas other 36% preferred bikes of other companies.

Q.3) From where did you receive information about the bike which you have? (A) Friends: 40 (B) Salesman: 32

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(C) Advertisement: 20

(D) Other source:

Chart 8

Friends Salesman Advertisement Others

Interpretation: Most of the people are mostly influenced by their peer groups i.e. 40% and 20%vare influenced by advertisement and about 32% by the salesman.

Q.5) Please specify your reason for using your motor bike. (A) Office purpose: 32 (C) Joy purpose: 28 (B) Personal use: 30 (D) Other: 10

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Chart 9

Office Personal Joy Other

Interpretation: Majority of the people use bike for their office purpose ,they contribute to 32% of the sample, whereas 30% people use it for personal use and 28% use it for the purpose of joy.

Q.6) Are you aware of all the two-wheeler companies present in the market? (A) Yes - 82 (B) No 18

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Chart 10

Yes No

Interpretation: The above chart shows that only 18% people are unaware of the twowheeler companies prevailing in the market at present rest 82% are aware.

Q.7) How do you rate your overall experience with your two-wheeler company? (A) Excellent : (C) Average: 13 23 (B) Good : 57 (D) Below average: 7
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Chart 11

Excellent Good Average Below average

Interpretation: Most of the people have good experience with their two-wheeler companies, about 23% people have average experience whereas only 7% people have below average experience about their bike and after sales service.

Q.8) Are you satisfied with the service of your two-wheeler company? (A) Yes: 66 (B) No: 16 (C) Not sure: 18

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Chart 12

Yes No Not sure

Interpretation: About 66% respondents are satisfied with the service of their two- wheeler
company whereas 16% are not satisfied. Other 18% are not sure about the services provided by the company.

Q.9) Which two-wheeler company would you prefer for bike? Honda : 45 Bajaj : 24 Other : 31

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Chart 13

Honda Bajaj Other

Interpretation:
Overall 45% respondents prefer Honda as bike whereas 24% prefer Bajaj. Rest 31% prefer other bikes.

Q.10) Which factors below influence your decision: (A) Price: 37 (B) Mileage: 41 (D)Other : 3

(C) Status symbol : 19

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Chart 14

Price Mileage Status symbol Other

Interpretation: Price plays an important role in which influences the decision of the customers i.e. 37% of population make their purchasing decision according to the price whereas 41% population are influenced by the mileage of the bike.

Q.11) Which model of Bajaj would you prefer? (A) Pulsar : 37 (B) Avenger: 21 (B) Discover: 27 (C) Others: 15

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Chart 15

Pulsar Discover Avenger Others

Interpretation: The above charts and tables shows that most of the people i.e. 37% of the respondents
prefer pulsar bikes whereas 27% prefer discover bikes , 21% prefer avenger. Rest 15% prefer other models of bajaj.

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FINDINGS

BRAND S

Hero Honda

Bajaj

Honda

TVS

Suzuki

Yamaha

PARAM ETERS Gender Marital status Profession

Male Unmarrie d Salaried

Male Unmarried Salaried

Male Unmarri ed Salaried 70

Male Unmarri ed Salaried

Male Married Salaried

Male Unmarr ied Salaried

Age Education Dealers attitude Explanati on of Of product feature Sales terms and Condition Product display Cleanlines s Atmosphe re Cleanlines s of purchased Bike Timely delivery of bike Explanati on of bike Function PDI and Check Time taken in Document ation Salesman follow up Remainde r of first service Prompt action to complaint s Replacem ent

21-25 Graduate Good Good

21-25 Graduate Good Good

21-25 Graduate Good Good

21-25 Graduate Good Good

21-25 Graduate Good Average

26-30 Graduat e Good Averag e

Very Good Good Good Good Good

Good

Good

Average

Good

Averag e Good Good Good Good

Good Good Good Good

Good Good Good Good

Good Good Good Good

Good Good Average Good

Very Good Good

Good

Very Good Good

Good

Good

Good

Good

Average

Average

Good

Good Good

Good Good

Good Good

Good Good

Average Average

Averag e Good

Average Good

Average Poor

Good Average

Average Poor

Average Average

Good Good

Good

Good

Good

Good

Average

Good

Might or might not buy

Might or might not buy

Probabl y Buy

Might or might not buy

Might or might not buy

Might or might not buy

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The chart represents the analysis of the covered brands on the basis of different parameter

The major findings during the data collection and analysis time can be summed up as follows: Interest rates are one of the prime reasons for the sharp fall in demand. Many banks have increased interest rates which make two wheelers costlier. Difficulty in availing loans, rising defaults, tightening of loan recovery laws and various other factors have dissuaded consumers from availing loans and led to further problems in credit lending . Increasing oil prices have deterred many lower middle class families from buying two wheelers . Introduction of low priced cars will directly affect the market. The family segment would want to gradually move from two wheelers to four wheelers. The major impact of this phenomenon would be experienced in the 100-125 cc two wheelers whereas the performance segment i.e. > 125cc will continue to grow strongly. With the introduction of the Bharat-4 norms, it will be more challenging to meet these stringent norms whilst simultaneously offering competitive prices. In spite of these factors, demand drivers are present for the foreseeable future and are favourable for the two wheeler industry. However, to capture this growth, any player will have to correctly position itself to appeal to the consumer.

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CONCLUSION Dream High because that will help you to Achieve Big. Systematic Planning is the essence for the project. Making realistic time frame and make it mandatory to follow.
More of Pulsar, CBZ and Krizma are purchased by young generation between 18-30 years because they prefer stylish looks and rest of the other models are preferred by daily users who prefer economy more than looks. Hero are considered to be most fuel-efficient bikes on Indian roads. While buying a motorcycle, economy is the main consideration in form of maintenance cost and fuel efficiency. Setting SMART (S-specific, M-measurable, A-authentic, R-realistic and T- time specific) goals is the the key to success.

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74

RECOMMENDATIONS: The two wheeler companies should focus on gearless scooters. The market
share of gearless scooters is increasing at a healthy rate. Bajaj is virtually absent in this range that caters to the needs of women and families. Presently Honda, Hero Honda and TVS are big players in this segment.

Entry into four wheeler segment Bajaj has entered into a joint venture with
Renault-Nissan in the development of a small car priced at $3000. This is a significant move because it directly competes with Tata NANO. Bajaj has also displayed its small car prototype in the recently held auto expo. It promises double the mileage as compared to any car in the economy segment and is also considering the option of introducing Diesel and LPG variants. The four wheeler segment will also be able to hedge any risk that might arise because of the two wheeler industry and would profit from retaining consumers switching from two wheelers.

Scaling Up Service Centers: Companies need to scale up its service centers both
in numbers and in capacity.
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 Keeping in line with its growth target for the next 5 years, the service centers
should not only cater to two wheelers but should also be upgraded to cater to the needs of four wheelers that companies plans to launch. Focus on Easy Credit Lending Two- wheeler companies should try to adopt different strategies to market their products Now at the time of global turmoil two-wheeler companies have to hold on to the customers trust which might lead the company to the path of success. .Satisfactory after sales service. Bajaj should introduce some more models having more engine power. Hero should think about fuel efficiency in case of upper segment bikes. They should introduce some good finance/ discount schemes for students. Price should be economic.

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LIMITATIONS OF THE STUDY:

However I have tried my best in collecting the relevant information yet there are some limitations: a) Limited time: There was limited time in which this project has to be completed. Therefore it was a major limitation of the study. b) Limited Area: The area covered in this project was only some parts of Greater Noida and not the whole of Greater Noida. c) Few interaction: There was little interaction with the people because of limited area. d) Communication Problem: The accurate decision can not be taken only by collecting information as people dont feel comfortable in giving their personal information correctly. e) Dynamic nature of the environment: Information true and relevant today may not be true and relevant tomorrow.

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Books:

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 Kothari C.R., Research Methodology Methods & Techniques, New Age International Publishers, 2nd Edition Beri G.C , Marketing Research ,Tata Mc Graw Hill, 4th Edition Kotler Philip, Marketing Management, Prentice hall of India pvt. ltd., 12th Edition Boyd & Others, Marketing Research, All India Traveler Book Seller,

Websites:
http://www.heromotocorp.com/en-in/two-wheeler-motorcycles http://www.bajajauto.com/ http://www.towerswatson.com/assets/pdf/6836/TW-IN-Life-Newsletter-JAN2013.pdf http://www.business-standard.com/

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QUESTIONNAIRE
Personal Information: Name: Age:
80

Educational Qualification: Annual Income: Marital status:

Q.1) Do you have two -wheeler? Yes No

Q.2) If yes, which companys bike do you have? Honda Bajaj Others (please specify) ..

Q.3) What is your present bikes model number?

Q.4) From where did you receive information about the bike which you have? Friends /Relatives Sales-man Advertisement Other sources
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Q.5) Please specify your reason for using your motor bike Office purpose Personal purpose Joy purpose Other Q.6) Are you aware of all two-wheeler companies present in the market? Yes No

Q.7) How do you rate your overall experience with your two-wheeler company? Excellent Very good Good Average Poor Very poor

Q.8) Are you satisfied with the service of your two-wheeler company? Yes No Not sure

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Q.9) Which two-wheeler company would you prefer for bike? Honda Bajaj Other (Please specify)

Q.10) Which factors below influence your decision: Price Mileage Quality Resale value Status symbol Q.11) Which model of Bajaj would you prefer? Pulsar Discover Avenger Others

Q.12) Please rate the following attributes of your two-wheeler company and its bike on the scale of 1-5 (where 1 to 5 ranges from excellent to poor).
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Hero Mileage Price Pick up Maintenance Look/ Shape Brand Image

Bajaj

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