CPA Marketing Revealed

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Table Of Contents
Table Of Contents..........................................................................................................................3 What Is CPA?................................................................................................................................4 The Basics of CPA Marketing......................................................................................................5 Which CPA Offer Appeals to You?...........................................................................................11 CPA networks, and How They Work........................................................................................14 Getting your Foot in the Door...................................................................................................1 ! Criti"a# $a"tors a%out CPA &etworks.....................................................................................1' A%out (our We%site)..............................................................................................................1* Choosing CPA offers...................................................................................................................1* 10 Tips for ffecti!e CPA Pro"otion........................................................................................1+ CPA Checklist..............................................................................................................................!!

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What Is CPA?
CPA marketing stands for Cost Per Action. This means you are getting paid by an advertising network for promoting offers that visitors are taking specific actions on. So you send traffic to a pre-built squee e page that is built and provided from the advertiser and you are paid when people complete this. !ore on this below...

The Basics of CPA Marketing

!ost people know that CPA means "cost per action#. $ith regular affiliate marketing% your site visitor actually has to buy the product in order for you to get paid& The beauty of CPA marketing is that% while sales conversions do apply in some cases% your site visitor usually has to take a lesser action. 'e has to perform one of the following&

Simply click through Provide a ip code Provide an email address Provide a name and email address

()r any other combination of contact details.

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*n an age where online security is at the forefront of peoples+ thinking% and most internet users are both ,aded with advertising and savvy to spurious offers% how do you get your site visitor to part with his ,ealously guarded informationAn# er: .ou make him want to click on that link% or give up his contact detail. .ou make it harder to refuse than it is to comply. .ou show him how easy it is ,ust to enter a ip code. And there+s only one way to do that.. You mu#t provide him ith an enti"ing rea#on $ one he "an%t re#i#t .

.ou must let him see clearly that the benefit of giving up that email address or ip code is five times greater than ignoring it. /And part of this involves getting him to tru#t you.0 And it should feel totally natural% as in it+s the ne&t logi"al #tep. /The only logical ne1t step20 3sually% you only have to inspire your reader to perform an action 4 he doesn+t have to buy. The key to doing this every single time- 5esearch% of course. 6ut there+s a specific way the best and most successful marketers go about performing this 4 and it isn+t the way most newer marketers think. Mi#take ' ( $ )ey ord Re#ear"h! This is where most newer marketers eagerly start% armed with the latest edition of !arket Samurai or !icro 7iche 8inder% or whatever hot keyword research program they+ve discovered.

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9eyword research is very important 4 but not at this stage2 !arket research only starts with identifying your demographic. 7e1t% you have to put a face to him% and single him out. .ou have to pluck up the courage% and say hello to him% one on one% in the school parking lot.

Mi#take ' * + Thinking a demographi" i# your target "u#tomer! A demographic is simply a generic group% based on statistics 4 not a person. .et this is where most people stop% when initially researching their market. 6ut what happens in real life- Could you even present a suggestion to that particular man in the parking lot at this point% let alone sell him something$hat do you think the reaction would be"Sir% would you like to fill in this form with your full name% address and phone number-# 'e+s likely to stare at you suspiciously and snap& "Sorry. :on+t have time right now.# And dash off% not making further eye contact. /'e+ll avoid you% in future.0 .et that+s the equivalent of what happens when the average person "researches# a target market% and says% "5ight. ;<-something. Caucasian. =ooks like he dresses okay. 'e+s in a school parking lot% so he+s probably dropped off a kid. That+s my unique customer(# And dashes off a minisite based on that information alone.

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The end result- *t feels as natural as one of those screaming commercials on T>. The ones that appear between ; a.m. and ? in the morning. 6ut let+s take a deep breath% and rewind( $e+re going back to that school parking lot( )nce you+ve got up close and simply said a friendly "hello#% he+s no longer ,ust a generic "parent# or "guy between ;< and @<#. 'e+s someone you can identify a little more deeply and individually. 'e+s "that guy in the black overcoat who looks about ;A% and always wears the checkered scarf in red and black.# *f * asked you% you could probably tell me what color his hair was% and if he was Caucasian or AsianB and whether or not he looked like he was barely scraping by% or whether the distinctive overcoat and scarf looked like it came from a trendy designer% giving you the impression he makes well over CD<<%<<< a year. 6ut you don+t stop there. The ne1t day% you get into a conversation with him 4 you "engage# him. .ou discover what you both have in common 4 and where you diverge. .ou find out that he has ; daughters under the age of D<B that his big passion in life is golfB and that he absolutely hates the color lilac. .ou discover you both went to the same university /,ust different years0. 'e admits he+s about to buy a brand new car% and he+s been thinking about a hybrid% because even though he+s not a rabid environmentalist% he ,ust can+t ignore the problem of pollution any longer. And gas costs too much.

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At this point% you could probably tell me the color of his eyes /after all% you stared into them for an hour at Starbuck+s% where you both discovered you like =attEs with chocolate sprinkles0. And you could probably unhesitatingly tell me% ")h no. There+s no way :on would buy a 8ord 8D@< pick-up truck% with all the bells and whistles 4 he+s probably going to go for a hybrid% this time around. 'e+s ,ust not a honkin+ big pick-up truck kind of guyB and besides% he has ; young daughters and he and his wife have decided not to run two vehicles% because he isn+t quite as wealthy as he looks. 'e works as an intermediate draftsman at an architectural firm% and they+ve ,ust started sending him out to interview potential clients. 'e+s going to want a vehicle that looks professional and upscale 4 even though price is definitely a factor he has to focus on.# That+s the ma,or portion of the "research# you need to be doing% in a nutshell& Fetting to know ho your vi#itor i#. .ou can speed it up% you can know good shortcuts to take 4 but you can+t force it. .ou can take action quickly( but you do have to get to the chatting stage first before you "pitch# your offer. /7ot literally% of course... but you do have to know your reader as well as you got to know :on.0 6ased on that information% would you have confidence creating a minisite or blog to attract :on that contains hybrid car reviewsAt this stage of your relationship% of course you would2

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.ou already know it+s probably going to attract him% if you populate it with reviews of the top D< vehicles being currently sold - especially if you focus on the ; hybrids among them. .ou+d easily be able to find a spot on the page to insert a sign-up bo1 /in an attractively-designed sidebar 4 that isn+t lilac0. .ou know that if it+s an offer that says& "To obtain a coupon for CD<< off the purchase of any hybrid automobile from a 8ord dealer in the state of !ichigan% fill in your ip code now#% :on is likely going to be interested to the point of giving up his ip code /since you both live in !ichigan0. That+s e1actly how "market research# is done. And what it really means. Fetting to know& $hat your visitors problems are $hat+s on his mind right now $hat+s likely to be on his hori on soon $hat he+s thinking about a lot $hat he+s secretly drawn to $hat he likes 'ow much he has to spend $hat his financial concerns are $hat he would find appealing to the point of being irresistible

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But Ho ,o You -et Him To .ind Your /ite0 (*This step is not necessary if you are buil ing !"# $ro%ects as we use &B applications not websites' That+s when you finally get to "keyword research# 4 the place most people start2 After you+ve put a name to the face% and gotten to know your ideal potential customer. 'opefully% you do know how to perform keyword research% at this point% so we aren+t going to linger over that. 7o matter what ama ing keyword research software you have% however% * would recommend starting like this&

9eep yourself in your unique site visitor+s shoes& Ask yourself "$hat is :on going to search for- $hat words would he use-#

Fo to $ordtracker+s 8ree 9eywords tool% and enter that search term.

As you go through your usual following keyword research steps% you+ll be more likely to come up with targeted results if you+ve started from a position of strong market research and knowing your unique visitor really well. )eep it #imple 4 after all% people like :on don+t ,ump through convoluted thought processes when they start looking on the net for information they really need. They ,ust type in "best hybrid cars# or "hybrid car pros and cons# or "hybrid car reviews#.

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But 1hat ,oe# All Thi# Have to ,o

ith CPA0

The blunt answer is& "Gverything#. Thorough market research% finished by simple but targeted keyword research% is the key element% the "missing link#% that separates people who are successful at CPA marketing from those who spend C@<< on a PPC ad in order to make CA.;H on a CPA offer. *t+s the root at the bottom of the CPA tree. *f those roots are too shallow% or spindly and inadequate% you aren+t going to get a strong% healthy tree that bears a ton of fruit% right- 6ut now that we+ve got that established% it+s time for an overview of what you+ve been waiting for( CPA !arketing.

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Which CPA Offer Appeals to You?

.ou can get involved in CPA marketing through several different types of offers. As you try CPA marketing out% you may find that you feel really uncomfortable with some types% and perfectly happy with others. T+pes of CPA Marketing "ail lea, captures ,sua##y re-uires your site .isitor to /enter your e0ai# address $or 0ore in$or0ation1 2or a $ree e3ook, et".4 -ree Pro,uct Offers A.erage Payout5 Anywhere $ro0 *5 "ents to 61.!7 8er #ead

Where your site .isitors get so0ething A.erage Payout5 "on"rete in return $or su%0itting their Anywhere $ro0 61'945 in$or0ation 2e.g. $ree sa08#e, gi$t "ard, dis"ount "ou8on $or restaurant, et".4. This ty8e o$ o$$er "an generate a high "#i"k9through rate, %ut note that you are usua##y on#y 8aid i$ a sa#e resu#ts :n.o#.es "a8turing a #itt#e 0ore than ;ust an e0ai# address < usua##y $irst and #ast na0e, address, and 8erha8s e.en 8hone High end 8rodu"ts with #arge "o00issions These are the CPA o$$ers that "an 0ake a rea# di$$eren"e to your in"o0e < %ut this is %asi"a##y a$$i#iate 0arketing Pay0ent .aries

.ea, generation

Pa+/Per/0ale

3est Payout5 6 79377

1ip Co,e lea, captures

61 8er #ead.

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A Cru"ial /tep 6efore throwing yourself wholeheartedly% do take the time to actually enter and check out offers like these. 5un searches in Foogle for words like "insurance I review# or "free gift card# to find blog sites that contain CPA ads. )ne thing that will strike you straight away is the many results that come up e1posing "scams# connected with these CPA offers. That is why it+s crucial you check out these offers yourself% before blithely building a site around them. And why it+s a good idea only to find offers through reputable CPA networks.

CPA networks, and How They Work

The first thing you have probably already reali ed is that there are a lot of shady companies out there% and you don+t want to work hard to gain :on+s trust% then send him to a company that doesn+t deliver what it promises 4 worse% is out to scam him2 )ne way to protect yourself 4 and :on 4 is to ,oin a CPA net ork. 3nfortunately% it+s hard to tell what benefits each one offers% until you+ve signed up and tried them out. ; highly reputable companies to start with are& Clickbooth Pepper Jam ShareASale

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=ater on% after you+ve got the hang of CPA marketing% you might wish to try a few more. 'ere is a sampling of better-known CPA networks& Adfish A oogle AK7 7etwork Clickbooth 'ydra =inkshare 7everblueads )fferweb )urfreestuff 5)* 5ocket LyH.com

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Getting your Foot in the Door

The first thing you+ll discover& .ou will e1perience a short waiting period% while the CPA network you+ve selected considers your application. Sometimes% your application is re,ected 4 and sometimes% there+s no indication why. *f this happens to you% don+t waste any time worrying about it. !ove on% and try another. 'ere are some solid tips as to what CPA networks are looking for 4 and what will often make them unhesitatingly re,ect an application( What CPA 2et3orks .ike 9 =>8erien"ed 0arketers 9 =sta%#ished we%sites 9 We%sites a#ready set u8 and o8ti0i@ed $or the 8rodu"t 9 Word8ress %#ogs hosted on your own site, with a 8ro8er#y $o"used keyword as your ."o0 do0ain tit#e 9 Fu## "onta"t in$or0ation 2especially a 8hone nu0%er where you "an %e rea"hed during %usiness hours4 What CPA 2et3orks 4ate 9 ?%.ious /new%ies1 or a0ateurs 9 Aarketers who donBt ha.e a we%site 2or one that is 8ro8er#y $o"used on the o$$er4 9 Aarketers who donBt know how theyBre going to 8ro0ote the 8rodu"t 9 A %#og or we%site hosted on a $ree site

9 Any indi"ation that youBre not a /rea# 8erson1 9 :n"o08#ete "onta"t in$or0ation 2especially no 8hone nu0%er4

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2 Critical factors about CPA etworks

To understand what+s going on here% you have to reali e that CPA networks are D<<M responsible for results to their advertisers 4 the guys who are paying them big bucks. *t+s critical that they produce the results they+ve promised the advertisers% and their reputation rides on using marketers like you who present a professional appearance in every aspect of their business.

*n other words% they have as big an investment in you as you do in their network. *t+s ,ust not monetary% in the strict sense of the word. That is why you need a professionally developed website or blog to lead them to% with original content and a focused approach% and you need to avoid questions or omissions that will mark you as a "newbie# 4 or worse% an amateur marketer who is not serious about getting targeted% profitable results. The second thing you need to know up front is that providing them with a phone number is absolutely crucial% because most legitimate CPA networks will phone and "interview# you. This is a safety precaution from their end 4 and the fact that they need one is a good sign for you. They want to check out that you+re who you say you are and that you have a grasp on CPA networking. .ou don+t need to be intimidated by these "interviews#. The big question they will ask you is probably& "'ow do you plan to market this product-# *f

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you+ve done your market research properly% you+ll probably already be brimming with ideas /and we+ll get to some suggestions shortly20

About !our Website"

There are A ways to go% when setting up your CPA offer website& 3sing an old site you own and revamping it to suit the product or purpose /CPA networks like websites with history0( or setting up a brand new one% with a generic but sub,ect-appropriate domain name& 8or e1ample% if our friend :on is your target customer% you might have something like "besthybridcars.com# or "hybridcarreviews.com#. The other alternative would be to go the professional route where you use more of a company site. This works really well for approval. Static Sites vs. Blogs *t doesn+t really matter whether or not you choose a static website or a blog 4 the important thing is that it should look professional and well-designed. There are many great mini-site templates and blog themes for sale /and free0 on the net% so you are not stuck with hiring e1pensive web designers.

Choo#ing A /trong ,omain Name *t+s getting harder and harder to find good keyword-based .com domain names that have not been snapped up by companies hoping to bleed people of hundreds of dollars by selling them% but here are some tips to help you get around this&

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Just add these words to your main long-tailed keyword&

6est 5eviews% review Solutions% solution !y

1hat to ,o i2 There are No !Com 3er#ion# o2 your )ey ord Availa4le5 *f all else fails% go for a .org e1tension. !any e1perts will tell you not to do this% but due to the nasty practice of "domain-snapping#% sometimes it becomes the only viable alternative. The old convention about .orgs being only used for non-profit organi ations seems to have been chucked firmly out the window. *n short% you will now see ".org# as a common e1tension on many blogsB and many marketers quietly resort to this alternative% and e1perience solid success with it 4 if they+ve taken the time to make sure all other elements of their site are wellresearched% and set firmly and professionally in place. .es. .ou can start out with one website% and plan to add more% if your CPA sub,ects differ.

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Choosing CPA offers

.ou+ll notice both similarities and differences with CPA networks. .ou can either start off slowly% by ,ust concentrating on one or two until you+ve got your "method# under control% or you can sign up for several% and later drop the ones that don+t suit your style. The differences lie mostly in the way they pay you. Some require you to rack up "points# before you can redeem either a physical reward or cash. )thers deal strictly and straightforwardly with cash compensation. .ou will also notice that there are certain types of offers that seem to be huge converters. The thing to be aware of when dealing with these categories is that this also means there is huge competition.

,e4t Mortgage# 6n#uran"e Credit Ringtone# Anti+Aging /kin Care 1eight lo##

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They may not be the most e1citing of niches% and competition is fierce% but they+re worth considering because their payouts are usually relatively high. :on+t ,ust copy what others are doing 4 think up fresh ways to promote each offer. /Study your competition. See what works for them 4 and then see if you can identify anything they+re missing in their strategy and introduce it in yours.0 *f you+re a new marketer% and don+t have a list% a signup form for your list will be absolutely essential /not ,ust for your CPA offer0. .ou+ll need to offer a compelling reason for site visitors to sign up 4 perhaps a free report% video or e6ook on the sub,ect they+re fascinated with& The reason they+re visiting your site.

10 Tips for ffecti!e CPA Pro"otion

15

Pre+#ell your CPA offers by using 86 application doorway page

#5

/uit your CPA o22er to your #u47e"t! 8or e1ample% if your CPA offer is for a free sample of a skin care cream% make sure your accompanying application deals with skin care. Glementary% you may think 4 but people forget2

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$5

.ill out the entire appli"ation. :on+t miss a single bo1 4 this is the ND cause of applications getting re,ected. $rite or fill in something 4 even if it+s ,ust "7OA# or "<#

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Che"k out A22iliatetip#!"om - There are many great leads and resources at this site.

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Even the #malle#t t eak "an make a di22eren"e! :on+t ,ust let your applications sit. Try different videos and backgrounds. 5earrange elements on your page. 3se different words.

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8#e .a"e4ook Ad# to drive traffic to your CPA doorway application

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Have a mi& o2 high+paying and lo +paying CPA o22er#! $hile it+s great to have high paying CPA offers% usually it is more difficult to achieve conversions with these /for one thing% there are more steps the reader must take 4 which increases the chance of your reader aborting the process0. =ow-paying CPA offers are usually much simpler and easier. A mi1 is the best way to start.

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8#e viral video#! These are a great way to drive people to your CPA landing pages.

*5

Che"k

ith your CPA Net ork or "ompany ho

long they

plan to have the produ"t or o22er availa4le! *t+s happened

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before 4 people have put detailed effort into a CPA offer only to find out it+s being pulled from circulation the very ne1t week2

105

/tudy your CPA o22er%# landing page9 if one is provided for you. !ake sure it has a strong headline and call to action% as well as no distractions such as e1ternal links.

#1

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CPA Checklist
What You 2ee, to 4a!e6 15 A Target Custo"er #5 A 7o"ain 2a"e What You 2ee, to 7o6 Ce0e0%er) First, 0arket resear"h. TH=& keyword resear"h. Cegister your new do0ain with a good do0ain registrar "o08any < a.oid the 61.++ 8er site ones, i$ you "an he#8 it. Dynadot is su8er9easy to use. A rese##er a""ount is idea#, i$ you are 8#anning to "reate 0u#ti8#e do0ains. Ce#ia%#eWe%s and Hostgator are two we##9res8e"ted hosting "o08anies to "onsider. Can %e a stati" site, or a WordPress %#og Pri.a"y Po#i"y P#ugin For WordPress i$ you are using a %#og 8#at$or0.. Free Pri.a"y Po#i"y."o0, i$ you ha.e a stati" we%site 2This is absolutely essential, to comply with the new FTC guidelines4 Goog#e DAE Fite0a8 8#ugin, i$ you are using WordPress DAE Fite0a8s."o0, i$ you ha.e a stati" we%site 2Really helps with SEO.4 (5 A ,e,icate, e"ail a,,ress )5 A phone nu"ber For ea"h site Where CPA network re8s "an rea"h you

$5 Web 4osting

%5 A Website &5 A Pri!ac+ Polic+

'5 A 0ite"ap

*5 Ans3ers rea,+ for CPA rep 8uestions /Te## 0e a%out your we%site1 /Wi## you %e using PPC ads to 8ro0ote itG1 /How wi## you 8ro0ote our CPA o$$erG1

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Just remember% the hardest part is likely to be getting accepted by CPA networks2 /And also remember% once you become a top producer% there are rewards that you ,ust won+t get within the confines of regular affiliate marketing.0

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