Вы находитесь на странице: 1из 12

Jessica Womack Justin Kawelo Felix Corales

Summarized Company Description


How does this company function economically?

Coca Cola makes and manufactures soda, juices, water, and other drinks, and sells them all over the world. They sell over 500 different drinks in over 200 countries. They own over half of all soft drinks sold. Originally Coca Cola contained cocaine but is now drug free. Also was originally invented as a medicine but now is a soda.

Top Executives
Ahmet Bozer is the

president of Coca-Cola International. Muhtar Kent chairman of the board and CEO. Alex Cummings is the chief administrative officer & vice president.

Economic Report
Revenues are marked at $47.51 billion annually. Currently there are 146,200 employees. At the moment the stock price can be found as NYSE

38.60 Negative Forecast in 2013? The weather will soon be getting colder so the sales of Coke and all soft drink will drop because its a cold drink. So it might take a little hit when winter comes. Sources: cocacola.com; online.wsj.com; money.cnn.com; statisticsbrain.com

Timeline
Coca-Cola is enjoyed in 53 countries worldwide. The 6 pack packaging was introduced. Music Hall performer Itilda Clark appears in advertisements. Robert woodruff becomes the new company president after his father purchased it from Asa Candler. Coca-Cola is enjoyed in 163 countries worldwide. During the 70s Coca-Cola thrilled the world with its exciting and dynamic advertising. Coca-Cola is enjoyed in nearly 200 hundred countries.

The company continues its long standing association with athletic events.
And new brands.

1886-1892

1893-1904

1905-1918

1919-1940

1941-1959

1960-1981

1982-1989

1990-1999

2000-now

Coca-Cola made its debut in Atlanta, at the Jacobs pharmacy soda fountain, where it sold for 5 cents a glass.

Coca-Cola is enjoyed in 8 countries worldwide. They had developed a unique contour bottle because of other copycat beverages.

Coca-Cola is enjoyed in 120 countries worldwide. Elf sprite was introduced to promote the use of the word coke

Coca-Cola is enjoyed in 165 countries worldwide. In 1985 Coke becomes the first soft drink ever in space. New diet coke was also introduced.

Coca-Colas global marketing platform makes its debut.

Corporation Map
Headquarters Atlanta Georgia

4
2

5
6

Global Influence

Global Issue 1 Obesity


Globalization effects- Obesity is preventable. While more than a 3rd of adults are obese. 17% of children and adolescents between 2 and 19 are obese. Bolivia wants to ban coke because it has to much sugar and it promotes capitalism. Source: Coca-Cola Sustainability

Current issue- 2
Coca-Cola wants to initiate act with goal to prevent global

unemployment, Great Pacific Garbage Patch.

Globalization effects Company is returning to Myanmar after 6-decade absence. Plans to create more employment opportunities in Southeast Asian companies. Environmental plan criticized Goal to collect and recycle all 60 million plastic bottles used in Olympics. Source: CNN.com

Current issue- 3
Water mining in small towns
Contributes to making water a cammoclity. Takes water rights from small towns

Environmental problems- great pacific garbage patch


Source: Class Video

Possible Solutions
Coca Cola has been criticized for contributing to

obesity: 1. Fund/Support national youth activity organizations to promote exercise and well balenced diets among children and teenagers 2. Invest in natural sugar research, rather than using regular sugar, or artificial sweetener (Diet Coke) Examples of natural sugar include Agave nectar, honey, whey low

Bibliography
CNN. Cable News Network, n.d. Web. 26 Oct. 2013.
"Coca-Cola." Coca-Cola. N.p., n.d. Web. 26 Oct. 2013. " Financials ." Statistic Brain RSS. N.p., n.d. Web. 26

Oct. 2013. The Wall Street Journal. Dow Jones & Company, n.d. Web.

Вам также может понравиться