STEVEN R.

LUCAS
Fort Collins, CO 80526 970-305-1691 s32.lucas@yahoo.com

DIRECTOR / REGIONAL MANAGER OF SALES

Growth Strategies / Operations / P&L / Key Accounts / New Product Launches / Customer Acquisition Channel Development / Strategic Alliances / B2B / Technical Support / Startups / CRM / Team Building
Top producer and sales leader record of delivering revenue increases, greater market share and improved profits in three different industries: web/mobile advertising, industrial coatings and building/construction. Strong experience in managing the RFP/proposal process, opening new markets, engineering/project planning, building national distribution networks and launching new products and services. Can contribute by: Developing and executing strategic growth plans Breaking into new markets and opening new territories Strengthening relationships with key accounts, distributors and suppliers Recruiting and developing strong sales and customer service teams Hardworking, with proven leadership and communications skills. Manage teams by setting achievable goals, building skills, measuring progress and rewarding top performers. Received an Associates degree in Business from the University of Central Florida. Member of the Board of Directors, Fort Collins Chamber of Commerce.

CAREER HISTORY & ACCOMPLISHMENTS

Director, Business Development, Powder Dynamics Electronic Marketing, 2010-Present. Full P&L responsibilities for web and mobile application development firm. Built company from the ground-up and successfully developed distribution network of independent reps in 15 US markets. Now leaving day-to-day operating responsibilities to others. Among accomplishments: Managed startup & growth of Internet firm. Recognized opportunities in emerging advertising market. Directed production and built network of independent reps in 15 markets. Developed automated training systems for both sales and technical staff. Revenues grew to $1M annually within 18 months. General Manager/Principal, Aquatic Specialties, 1996-2010. High end and commercial swimming pool design, engineering and construction firm. Managed up to 35 and completed projects for NASCARs Jeff Gordon, composer Yanni, and NBA coach Pat Riley, among others. Business was sold for the benefit of shareholders. Major accomplishments: Increased annual sales 500% in 18 months. Aquatic Specialties was narrowly focused on services, missing many sales opportunities. Developed a new business model that gradually expanded the company into high-end, custom pool construction. Built strong reputation and managed explosive growth without sacrificing quality. Led successful drive into commercial markets. Competitive pressures were cutting into margins at Aquatic Specialties. Organized and led expansion into the commercial market were contracts were larger and carried higher margins. After doubling profits over three years, company was sold for the benefit of shareholders. National Sales and Technical Director, CL Industries, 1994-1996. $10M specialty cement & coatings manufacturer. Managed five-member direct sales team. Achieved 10% sales gain first year, developed new, comprehensive sales training programs, opened five satellite locations and launched new, high margin product line. Among key contributions: New distribution channels add 30% to sales. Recruited as first National Sales Manager at CL Industries, a specialty industrial coatings manufacturer. Expanded distribution through independent distributors selling into key markets, often negotiating exclusives to displace competitors. Increased sales nearly 1/3 first year. continued

STEVEN R. LUCAS PAGE 2 CAREER HISTORY & ACCOMPLISHMENTS (CONTD) Director, Caribbean Operations, Island Waterfalls, 1993-1994.A commercial contracting firm. Recruited to manage major engineering/construction building project and open office in San Juan, Puerto Rico. Many contributions to business development, operations, recruiting & training including: Oversaw largest contract in companys history. Recruited to set up a new division for Island Waterfalls in San Juan, Puerto Rico. Managed the largest contract in company history and opened/staffed a new Caribbean branch office. Successfully completed $1.5M project and developed strong reputation for quality and service in the region. General Manager/Principal, Atlantis Pools, 1987-1993. A design and construction firm specializing in high-end, full-featured swimming pool design, engineering and construction. Managed startup and built strong reputation for quality and service in several Florida markets. Major accomplishment: Built sales & service company, developing profitable exit strategy. Managed startup of pool service company in Florida. Conducted industry research into Best practices, completed self-training and passed State licensing. Built business from zero to $1M annual sales in less than five years and sold interest at a profit.

Education: Received an Associates degree in Business from the University of Central Florida. Substantial additional professional training through coursework and professional seminars. Activities: Member of the Board of Directors, Fort Collins Chamber of Commerce. Active in my community. Personal: Married. Enjoy family activities, car repair, home brewing, skiing, fishing, boating, hiking and biking. References: A list of well-informed personal & professional references can be made available to interested parties.