A Case Presentation

BED BATH & BEYONDS PLAN FOR GROWTH

Problem
 High sales but low profit due to poor

management of Bed Bath & Beyond

Background
 they are the largest retail of domestics and home furniture  they decrease expense and increase gross profit through

excellent atmosphere.
 three ways of anticipating growing:
securing sales on year to year basis. opened hundreds of stores. purchasing new stores, one of which is the Christmas tree shops.

 BB&B have good customer service, and sales

performances.  BB&B believe in high performance in customer service, and provide more to the customers.

Objectives
 To have an effective and attainable strategic

business plan for Bed Bath & Beyond, in order for them to generate and sustain high profit and high sales, and provide the right direction for the company and its subsidiaries.

TOWS

THREATS
 Inter-competition between different branches of        

BB&B Cannibalize the same stores due to their locations in a vicinity Arise of Substitute goods Extinct space for expansion Low profit Arising of competitors Increasing of the fixed cost (i.e. rents) Recession in U. S economy Highly competitive market

OPPORTUNITIES
      

Global expansion Market growth Higher sales and profit Reduce expenses Achieve market growth Expansion through consolidation The company has purchasing power which can be used to extend their product line that can be positioned against competing market

WEAKNESSES
       

Outsourcing of distribution excessive store locations Risk-taker Wrong allocation of expenses which leads to low profit Lack of strategic planning Lack of focus by the employees with their job responsibilities Ability to successfully operate a number of different location types. Broadly known brand name.

STREGTHS
 High quality customer service  Continuous sales to be used in expansion  Wide assortments and deep variety of

merchandises  Stores are located in a variety of locations  Having hundred of stores

ACAs
 Change the BB&Bs store location from a

non-store format to a store-format BB&B should take into consideration  Specify a clear set of responsibilities for BB&B employees  Undergo a market research before putting up new stores in other locations

Solution
 Undergo a market research before putting up

new stores in other locations and specify a clear set of responsibilities for BB&B employees

4M3 Group 3
 Escuyos, Ray Mark  Ferreras, Nico  Franco, Angelica  Gonzales, Cyrel  Hernandes, Sychelle  Javier, Louise  King, Regan  Legaspi, Paul