Enterprise Mobility – setting strategy

Rob Bamforth,
Principal Analyst, Quocirca Ltd

June 23rd 2009

Agenda

• Mobile vision and strategic reality

• The distributed and extended enterprise

• Technology balancing acts

• Mobile strategy objectives

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The Mobile Vision

• Flexibility

• Choice

• Anyone, anytime, anywhere on anything

Martini for the user…

..but a bitter (expensive) pill for IT manager?
© 2009 Quocirca Ltd
Increasing mobility

How will the number of mobile users change over the next 12 months?
0% 20% 40%

Increase significantly

Increase a little

Remain about the same

Decrease a little

Source: Quocirca telecom expense management research 2008

How far has mobile email been deployed across the organisation?
0% 20% 40% 60% 80% 100%

2008

2007

2006

2005

Broad/extensive Some significant Numerous small

Source: Latest + historic Quocirca UK convergence/mobile research
Mobile applications widen

What mobile applications are valuable within or beyond the premises?

0% 20% 40% 60% 80% 100%

Voice calls
Flexibility within
Text messaging

Mobile email

Mobile web browsing

New uses beyond
Mobile Instant Messaging

Push to talk

Both Outside only Inside only

Source: Quocirca SMB communications research 2008
What is driving the need for mobile and remote usage?
0% 20% 40% 60% 80%

Competitive advantage
Tactical
Access for existing workers
values
Improve customer service

Allow more to be mobile

Cost of travel

Corporate strategy

Technology interest

Cost of office space

Source: Quocirca UK convergence/mobile research 2007

 How much is part of a formal strategy?
0% 20% 40% 60% 80% 100%

Internet & UK SMBs 2008

Mind the gap between ‘planned’ and ‘done’

Mobility EU Enterprises 2007

Mobility EU Enterprises 2006

Mobility EU Enterprises 2005

All in existing strategy Retro-fit to new one One planned None planned Unsure
Source: Quocirca communications research 2005, 2006, 2007 & 2008
Where do the additional funds come from for increases in mobile spending?
0% 20% 40% 60% 80% 100%

2008

2007

2006

Planned in mobile budget Unplanned Drop in IT & fixed No increase

Source: Quocirca communications research 2005, 2006, 2007 & 2008

Shift in the enterprise agenda

Past Need Importance

Connections and circuits Clouds and packets
Pay for access Pay for service and quality
On premise On demand
ICT by products XaaS
Cost proportionate to use Flat rate
Separate channels Seamless
Dedicated, proprietary Open, multiplicity
Connected enterprise Extended enterprise
Simple media Rich media
Growth Survival

© 2009 Quocirca Ltd

Distributed and extended

• Home working

• Mobile

• Flexible working

• „Hot desking‟

• Handy‟s cloverleaf model – outsiders inside

© 2009 Quocirca Ltd

The networked enterprise
Rich
client

Traditional

Pure on- Pure on-

premise demand

In-house deployment

Enterprise search
Browser
based Internet search
Challenges for the enterprise

Challenges Mobile Strategy Requirements

Cost control Cost management
Connection diversity Complexity management
De-perimeterisation Security management
Availability Resilience management
Technology complexity Risk management
Shadow ICT Deployment management
Work/Life balance Employee management
Communications fidelity Quality management
Legacy solutions Migration management

© 2009 Quocirca Ltd

Technology balancing act

• Connection (Fixed / mobile)

• Communication (Voice / data)

• People (Freedom / limited)

• Network (WiFi / Cellular)

© 2009 Quocirca Ltd

Mobile phones are a challenge

What is the aim of policies for the business use of mobile phones?

0% 20% 40%

Cost control

Security
The same?
Common standard

Prevent employee abuse

Source: Quocirca telecoms costs research 2008

Not a simple formula

What‟s the impact on falling tariffs on total mobile costs?

0% 20% 40% 60%

They are falling

No, rising or unaffected

More users Higher usage Tariffs rising More travel Not clear
Source: Quocirca telecoms costs research 2008
Who really cares about costs?

Is there sufficient accuracy and detail in communications billing?

0% 20% 40% 60% 80% 100%

Commercial managers My budget (my bonus)

IT Managers

Telecoms managers

Yes More or less No Unsure

Source: Quocirca telecoms costs research 2008

Is it worth it?

What is the view of mobile data usage costs to the businesses that use it?

0% 20% 40%

Cost is not an issue

Costly, but worth it

Expensive, need to bring under

control

Expensive but already under control

Source: Quocirca SMB communications research 2008

Adoption fears – mobile data costs

0% 20% 40% 60%

Not an issue
Costly, but worthwhile
Widely used
Expensive, need to control
Expensive but under control

Limited use

More planned

Source: Quocirca SMB communications research 2008

Expectation, Desire, Fear and Reality

“superfast mobile broadband”

“Live online”

“no need for a landline, wires, hotspots or

Wi-Fi hubs”

“zip through emails”

“watch YouTube howlers as you wait for

the bus”
© 2009 Quocirca Ltd
„Shadow‟ ICT & Generation IP

© 2009 Quocirca Ltd

Coverage challenges

Do employees ever have problems getting a mobile signal?

0% 20% 40%

5% have to go outside
16% move around the office

At work Often Occasionally

Working at home Yes, definitely Probably

Source: Quocirca SMB communications research 2008

Mobile broadband coverage needs

How important is mobile data access in these locations?

0% 20% 40% 60% 80% 100%

Other premises (customers, partners)

Travelling nationally

At home

Travelling internationally

In the office

Very Fairly important Neutral Fairly unimportant Unimportant

Source: Quocirca SMB communications research 2008
Wi-Fi accepted

Where are wireless LANs being used?

0% 20% 40%

Already widely used

Company premises
Public hotspots

Only limited usage

Source: Quocirca SMB communications research 2008

Mobility strategy balancing act

Is the trend moving towards Wi-Fi or cellular?

0% 20% 40% 60% 80% 100%

Present Standard on laptops Flatter tariffs, cheap‟ dongles

Accepted in home and office Single contract

2007

2006

2005

Towards Wi-Fi Emphasis about the same Towards cellular Unsure

Source: Quocirca European enterprise mobile communications research
Social employees
What personal internet usage is there by employees?
Liverpool
100%
London Wales
80%
60%
Manchester 40% South West

20%
0%
Midlands South East
Blogging
VoIP Ban, block or cajole?
IM
North East South Coast
Browsing
Other personal
North West Scotland
Social Networking
Source: Quocirca SMB internet research 2008
The cost of sociable roaming

• 30 minutes of video roaming in Valencia? £30-£450

• 1 hour on Facebook in Florida? £25-£30

• 20 minutes of Britney in Bruxelles? £10 - £60

• The look on the face of the Finance Director when they

see the bill…….priceless!

• According to Quocirca telecom expense management research

in 2008, only half of UK companies make employees pay in
full for personal use of business mobiles (40% don‟t even
account for employee personal use….)

FM quality MP3 ~1MB/min, YouTube video ~5MB/min, average web use ~5MB/hour (15 average pages)
© 2009 Quocirca Ltd
The needs of enterprise roaming

What is important for roaming business travellers?

0% 20% 40% 60% 80% 100%

Quality and coverage

Flatter/predictable tariffs

Overall cost

Network independence and choice

Simplicity or clarity of billing

Home from home experience

Very Fairly important Neutral Fairly unimportant Unimportant

Source: Quocirca European enterprise mobile communications research 2007

Enterprise mobility strategy

• Connection (Fixed / mobile)

• Communication (Voice / data)

• People (Freedom / limited)

• Network (WiFi / Cellular)

Seamless, but with control

© 2009 Quocirca Ltd
Conclusions

• Still a relentless appetite for connectivity on the move

• Personal drivers are sometimes clearer than business ones

• „Ad hoc‟ outnumbers „to plan‟

• Costs need to be visible and predictable

• Business strategy should be seamless with control

“are we there yet?” – No, but well on the way

© 2009 Quocirca Ltd
Thank you

Any questions?

All Quocirca reports are freely available from www.quocirca.com

© 2009 Quocirca Ltd