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1/14/12 Today in class, we discussed the following reading : Fashion as Collective and Consumer Behavior This was a compilation

of seminal readings from the early parts of the 20th Century. These readings come from a number of disciplines, such as sociology, philosophy, psychology, later we will include readings from marketing as well. Because of the density of the material, I think it best if we reflect sooner rather than later. Please craft a 5 page double spaced argumentative essay using one of the questions we developed in class today OR using one of the statements in the de Young excerpt. You may also choose to alter one of these questions. My goal is to require you to consider the ideas presented and to ask you to actively reflect (this means research) how these ideas interact with our current experience. These should be uploaded to the Drop Box "Responsive Essay #1" by classtime on Jan 28. Make sure you have access to what you wrote...because you will present your point of view in class. The Questions we developed are: Fashion does not make any real contribution to society What impact does globalization have on our concepts of beauty As a consumer, how much choice do we really have? Does fashion have the impact of creating significant results for social order. How did de Young come to her conclusions, by what instrument? How is the choice of dress a major social activity? I also have a couple of questions (kinda classic) Veblen questions that you may choose to address as well. 1.
Veblen describes economic behavior as socially rather than individually determined and asserts that ;economic organization is a process of ongoing

evolution. This evolution is driven by the human instincts; emulation, workmanship, parental bent, and idle curiosity. What is your response to the concept of economic developments as a process of ongoing evolution? Does this theory still describe our current global economy? Can this theory still describe current consumer practices, as you understand them? 2. What does Veblen mean by "conspicuous consumption," "conspicuous leisure," "vicarious conspicuous consumption," and "vicarious conspicuous leisure"? 3. How does Veblen size up the role of the middle class wife and middle class domesticity? What is ironic about the role of the wife as "ceremonial consumer of goods"? Why, according to Veblen, do middle and leisure class men not want their wives to work? Is Veblens thinking here hopelessly outmoded?

The goal here is to reference the reading, and to think comparatively. Think about how the ideas expressed by these writers is relevant and/or applicable today. When we meet again, you will present your position, so be sure to have good supporting evidence. You have time to fact check and to collect your thoughts so you can be articulate and strong in your position. We must also discuss the article about Ghandi and Khadi... We will also have to finish the readings :Veblen and Simmel when we next meet.....so we have a lot to cover.