SDry: Ultra Silent Hair

Dryer

Created by Alejandra Motta Submitted to: Dr. Ralph C. For Business Dynamics

Index Product Description..Page 1 Product Survey....Page 2 Product Survey Results..Page 3-4 Product Survey Analysis....Page 5 Distribution Channel....Page 6 Competitive Analysis...Page 7-9 Demographics...Page 10 Advertising.....Page 11 OrgChart...Page 12 Job Descriptions...Page 13-18 Start-Up Expenses..Page 19-20 Projected Cash Flow.....Page 21 Competitor Documents...Appendix A

Product Description
My product is a silent and light-weight hair dryer that I have chosen to call SDry: Ultra Silent Hair Dryer. The main purpose of the SDry is to provide a completely silent and effortless hair drying experience. The SDry is the size of an average hair dryer but unlike its competitors, the SDry eliminates the annoying and extremely loud noise that a normal hair dryer emits while remaining at a reasonable price. Because it is so silent, the SDry will have a small light that alerts customers that it is on. As an added bonus, my product is very user friendly in terms of its light weight. Another unique benefit of the SDry is its charging feature. Because my product is not battery powered, it will have a charging dock that it can be plugged into when not in use. Based on customer surveys, the charge will last two hours at most in order for my customers to have adequate time to dry their hair. My main target audience ranges from teenage girls to middle aged women. With that in mind, the SDry will be priced at $59.99 in order to not fully reach sixty dollars. The women will love the sleek look and modern colors (black, red, white, and silver) that make it a sophisticated and classy hair dryer. I intend to reach a male audience by presenting the SDry as the perfect gift for their special woman. As far as promoting and selling my product, I will do so through commercials and magazine ads. My commercials will not be infomercials but rather a thirty second ad that will convince the viewer that the SDry is better than her current hair dryer because it is definitely quieter, much more light-weight, and incredibly sleek. The commercial will include demonstrations as well to show that the SDry works just as well and maybe even better than other hair dryers. I will also include ads in popular magazines read by millions of women. As an added idea, I have also thought of the Portable SDry; a travel size, silent hair dryer for women on the go or hair emergencies. To boost sales, I will incorporate the two as a pair: buy the SDry and get the Portable SDry 20% off. The Portable SDry will run on batteries, have a retractable handle, and include the alert light.

Silent Hair Dryer Survey 1. Would you buy a hair dryer for yourself or someone you know? Yes 2. If no, why not? No

3. How much would you pay for a hair dryer? $30-40 $40-50 $50-60 other _____________

4. How long would you say is one hair drying session? 15-25min 25-35min 35-45min other_____________

5. Would a silent hair dryer appeal to you or someone you know? Yes No

6. Would a light weight hair dryer appeal to you or someone you know? Yes No

7. Would you pay more for a silent and light weight hair dryer? Yes No

8. If yes, how much more? ______________________ 9. Would you or someone you know be interested in a portable, travel size version of a silent and light weight hair dryer? Yes No

Survey Results
All results were calculated based on a total of twenty-four students. 1. Would you buy a hair dryer for yourself or someone you know? 75% answered YES 25% answered NO 2. If no, why not? Half listed because they are male The other half were miscellaneous reasons 3. How much would you pay for a hair dryer? 54% answered $30-40 21% answered $40-50 13% answered N/A 8% answered miscellaneous 4% answered $50-60 4. How long would you say is one hair drying session? 42% answered 15-25 min 16.5% answered 25-35 min 16.5% answered 35-45 min 12.5% answered 5 min 12.5% answered N/A 5. Would a silent hair dryer appeal to you or someone you know? 96% answered YES 4% answered NO 6. Would a light weight hair dryer appeal to you or someone you know? 92% answered YES 8% did not answer 7. Would you pay more for a silent and light weight hair dryer? 71% answered YES 25% answered NO 4% did not answer 8. If yes, how much more? 4% answered $5 17% answered $5-10 25% answered $10 12.5% answered $10-20 12.5% answered miscellaneous

Survey Results (contd)

All results were calculated based on a total of twenty-four students. 9. Would you or someone you know be interested in a portable travel size version of a silent and light weight hair dryer? 88% answered YES 8% answered NO 4% did not answer

Survey Analysis
1. Because 75% of the people that took the survey said they would buy a hair dryer, I know that my product interests customers especially since 12.5% only answered no because they are male. 2. Although male consumers are important, my target audience is women so the 12.5% answered no because they are male are taken into consideration but mostly disregarded, or I could focus on making my product appealing to men by presenting it as a great gift for women. 3. More than half of the people answered that they would pay the lowest amount, $30-40, for a hair dryer. I plan to take that information and add it to however much survey takers said they would pay extra for a silent hair dryer (question eight) to find my product price as long as it is reasonable. 4. Most participants answered that an average hair drying session lasts between 15 and 25 minutes. I plan to use this information to decide how long the hair dryers charge will last. Because no one answered that it takes longer than 45 minutes, I plan to make the charge last at least an hour, possibly more. 5-6. Because more than 90% of participants answered that they are interested in a silent and light weight hair dryer, I know that my product has a chance at success. 7-8. Because more than 70% of people answered that they would pay more for my product, I can afford to make my product price higher than that of a normal dryer knowing that customers would be willing to pay the extra costs for my products special features. I expected people to want to pay more than $10 extra for a silent and light weight hair dryer. I was hoping for at least $40 extra so that I could bring my price up to $70. But because my customers are only willing to pay an average of $10 extra, I will have to figure out a reasonable price that allows me to make a profit and still fulfill my customers price wants. 9. I was not sure about my second idea of a travel size, portable version of the silent and lightweight hair dryer, but 88% of people answered that they would be interested in such a product. This is extremely useful information because it shows me that including a portable version of my hair dryer would not hinder sales but increase them.

Distribution Channel
I have decided to distribute my product through the use of manufacturers representatives and wholesale. I chose to use manufacturers representatives because it is a cheap method that provides exposure for my product all over the country without a dime coming out of my pocket until a sale is made. This type of distribution is the easiest and least expensive way to get my product into stores all over the United States. Once a sale is made, I intend to distribute my product to the store through wholesale. Selling my product in bulk is the most efficient way to get them into a store in large numbers. I discounted using a personal sales force as a distribution method solely because of cost. Putting together a sales force for only my product has its benefits such as the focus on only my product, but the expenses were enough to make me completely disregard the idea. As a new business, I cannot afford to have any unnecessary expenses when there are other, less costly methods of distributing my product.

Competitive Analysis (Chart 1 of 3)

Factor My Product: SDry (Ultra Silent Hair Dryer) Strength Ultra silent Cordless Light weight

Weakness In order to be completely silent, power is not top of the line (lower Watts)

Products

Price

Much less than competitors Affordable to customers

Quality

Excellent design

Selection

Available in various colors Portable version also available

Service

Customer service readily available Customer is priority Hassle free returns Free calls to customer service

Reliability

Three year warranty on

Importance to Customer The customer buys the product because they are interested in the service it provides, so my product needs to present an appealing service. Price is what makes or breaks a customers decision to purchase a product. The price must be reasonable for the service provided. What good is a product if it does not work? Good quality products are what keep a customer coming back. By having a varied selection, customers feel like they can personalize the product. Personally, no matter how amazing a product is, if the customer service does not make me feel like a valued customer, the company can forget about me buying their products ever again. If a product is well

normal size hair dryer Eighteen month warranty on portable hair dryer

Company Reputation

Location

Available online Available in popular stores and malls accessible to customers

made, a company can dramatically increase its customers loyalty to them. Start-up company Customers are more willing to buy Unknown to from a company customers that they already trust. Having a product Sold in popular where customers stores such as can access it Bed, Bath, & without having to Beyond and go the extra mile is Macys where product is not the of ultimate importance focus because it can make a sale.

Competitive Analysis (Chart 2 of 3)

Factor Products Competitor A: Centrix Q Zone Quiet Hair Dryer by Cricket Strength Quiet hair dryer guaranteed authentic Reduces drying time Eliminates static Light weight Increases shine in hair Free shipping found online Lowest prices were found online through sales Multiple five star reviews

Price

Quality Selection Service

Reliability

Hassle Free Returns Full refund offered Prompt professional service Customer service available Same day shipping No bad reviews regarding reliability Comes from a reliable salon

Weakness Difficult to pack for travel (reference to review by SP) Nine foot cord Only two heat and speed settings instead of the average three Retail price of $249.00 Not one consistent price (various prices found online) Shipping charges on original website Uses less watts than an average hair dryer (1500W vs 1800W) Available in only one color/design Product must be returned within thirty days in original packaging in order to attain refund Only one year warranty Warranty was not found anywhere online

Company Reputation Location

company Popular salon company Multiple five star reviews for this product and others by Cricket Available online Available in stores Site gives locations of stores

Competitive Analysis (Chart 3 of 3)

Factor Products Price Quality Selection Service Reliability Company Reputation Location Competitor B: Rusk Professional Turbo 1900W Dryer Strength Four heat and speed settings instead of the average three Unbelievably low price Very powerful (uses 1900W vs 1800W) Item readily in stock Ships within twenty-four hours Two year warranty Warranty clearly presented online for customers to view Well-known and trusted salon products company Available online Store locations given

Weakness Nine foot cord Shipping fees Complaints about bad durability due to thin plastic parts Only available in one color/design Customer pays shipping fees for returns Terrible reviews regarding ultra quite feature

No specifications regarding which stores the hair dryer is sold in

Demographics
My silent hair dryer product is definitely targeted toward female customers of ages eighteen through fifty. My customers would vary from students to working women to stay at home wives. Because my hair dryer is more of an optional convenience and luxury than a need, the women would be of above average income homes (the average income for women is $36,000 and the average household income is more or less $50,000). My product would be sold exclusively in the contiguous United States, and depending on its success, I would consider expanding into Canada and Puerto Rico.

Advertising
I intend to reach my customers through advertising in magazines and on television. Although these methods are expensive, they will provide the exposure that I need for my product to be successful. Because my product is intended for women, I found the most popular womens magazines and selected three in which I will print a full page advertisement: Cosmopolitan, Glamour, and Good Housekeeping. I chose the first two magazines because they advertise high end beauty and styling tips for women, and my product fits into that category perfectly. I chose to advertise in Good Housekeeping because it is the number one magazine for women and its readers fit into my target age group. I am also going to advertise on two television channels: abc Family and the Food Network. I chose these two channels because they are amongst the most watched by women of my target age group. They are also appropriate channels on which to advertise a hair dryer due to their friendly content. I predict the magazine ads will cost me a total of $288,000. I calculated this based on the knowledge that a fourth of a page in a magazine costs around $24,000. I placed a flexible $400,000 budget on the two television ads. I contemplated having the television commercials filmed low budget, but I want the best possible exposure for my product so the commercials will be high end. I am hoping that I can stay within my $400,000 budget and have the commercials resemble the new Dyson fan commercials: high end, classy, modern.

Job Descriptions Chief Executive Officer ($ 200,000)

Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff members. Tasks

Direct and coordinate an organization's financial and budget activities to fund operations, maximize investments, and increase efficiency. Confer with board members, organization officials, and staff members to discuss issues, coordinate activities, and resolve problems. Analyze operations to evaluate performance of a company and its staff in meeting objectives, and to determine areas of potential cost reduction, program improvement, or policy change. Direct, plan, and implement policies, objectives, and activities of organizations or businesses to ensure continuing operations, to maximize returns on investments, and to increase productivity. Prepare budgets for approval, including those for funding and implementation of programs. Direct and coordinate activities of businesses or departments concerned with production, pricing, sales, or distribution of products. Negotiate or approve contracts and agreements with suppliers, distributors, federal and state agencies, and other organizational entities. Review reports submitted by staff members to recommend approval or to suggest changes. Appoint department heads or managers and assign or delegate responsibilities to them. Direct human resources activities, including the approval of human resource plans and activities, the selection of directors and other high-level staff, and establishment and organization of major departments.

Vice President of Marketing ($100,000)

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Tasks

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Develop pricing strategies, balancing firm objectives and customer satisfaction. Compile lists describing product or service offerings. Initiate market research studies and analyze their findings. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Plan, direct, and coordinate human resource management activities of an organization to maximize the strategic use of human resources and maintain functions such as employee compensation, recruitment, personnel policies, and regulatory compliance. Tasks

Vice President of Human Resources ($100,000)

Serve as a link between management and employees by handling questions, interpreting and administering contracts and helping resolve work-related problems. Analyze and modify compensation and benefits policies to establish competitive programs and ensure compliance with legal requirements. Advise managers on organizational policy matters such as equal employment opportunity and sexual harassment, and recommend needed changes. Perform difficult staffing duties, including dealing with understaffing, refereeing disputes, firing employees, and administering disciplinary procedures. Plan and conduct new employee orientation to foster positive attitude toward organizational objectives. Identify staff vacancies and recruit, interview and select applicants. Plan, direct, supervise, and coordinate work activities of subordinates and staff relating to employment, compensation, labor relations, and employee relations. Plan, organize, direct, control or coordinate the personnel, training, or labor relations activities of an organization. Represent organization at personnel-related hearings and investigations. Administer compensation, benefits and performance management systems, and safety and recreation programs.

Vice President of Sales ($100,000)

Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Tasks

Resolve customer complaints regarding sales and service. Oversee regional and local sales managers and their staffs. Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs. Determine price schedules and discount rates. Review operational records and reports to project sales and determine profitability. Monitor customer preferences to determine focus of sales efforts. Prepare budgets and approve budget expenditures. Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications. Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale. Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.

Vice President of Manufacturing ($100,000)

Apply knowledge of materials and engineering theory and methods to design, integrate, and improve manufacturing systems or related processes. May work with commercial or industrial designers to refine product designs to increase producibility and decrease costs. Tasks

Identify opportunities or implement changes to improve products or reduce costs using knowledge of fabrication processes, tooling and production equipment, assembly methods, quality control standards, or product design, materials and parts. Determine root causes of failures using statistical methods and recommend changes in designs, tolerances, or processing methods. Provide technical expertise or support related to manufacturing. Incorporate new methods and processes to improve existing operations. Supervise technicians, technologists, analysts, administrative staff, or other engineers. Troubleshoot new and existing product problems involving designs, materials, or processes. Review product designs for manufacturability and completeness. Train production personnel in new or existing methods. Communicate manufacturing capabilities, production schedules, or other information to facilitate production processes. Design, install, or troubleshoot manufacturing equipment.

Director ($45,000)

Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personal work, in addition to supervisory duties. Tasks

Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints. Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers. Monitor sales activities to ensure that customers receive satisfactory service and quality goods. Inventory stock and reorder when inventory drops to a specified level. Instruct staff on how to handle difficult and complicated sales. Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate. Assign employees to specific duties. Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised. Plan budgets and authorize payments and merchandise returns.

Manager ($35,000)
Plan, direct, or coordinate the operations of companies or public and private sector organizations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Includes owners and managers who head small business establishments whose duties are primarily managerial. Tasks

Oversee activities directly related to making products or providing services. Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products. Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement. Manage staff, preparing work schedules and assigning specific duties. Direct and coordinate organization's financial and budget activities to fund operations, maximize investments, and increase efficiency. Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary. Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes. Plan and direct activities such as sales promotions, coordinating with other department heads as required. Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand. Locate, select, and procure merchandise for resale, representing management in purchase negotiations.

Employee ($25,000)

Perform duties too varied and diverse to be classified in any specific office clerical occupation, requiring limited knowledge of office management systems and procedures. Clerical duties may be assigned in accordance with the office procedures of individual establishments and may include a combination of answering telephones, bookkeeping, typing or word processing, stenography, office machine operation, and filing. Tasks

Operate office machines, such as photocopiers and scanners, facsimile machines, voice mail systems, and personal computers. Answer telephones, direct calls, and take messages. Maintain and update filing, inventory, mailing, and database systems, either manually or using a computer. Communicate with customers, employees, and other individuals to answer questions, disseminate or explain information, take orders, and address complaints. Open, sort, and route incoming mail, answer correspondence, and prepare outgoing mail. Compile, copy, sort, and file records of office activities, business transactions, and other activities. Compute, record, and proofread data and other information, such as records or reports. Type, format, proofread, and edit correspondence and other documents, from notes or dictating machines, using computers or typewriters. Complete work schedules, manage calendars, and arrange appointments. Review files, records, and other documents to obtain information to respond to requests.

Startup Expenses
SlideIt Computer Charger

Startup Expenses
Buildings/Real Estate Purchase Construction Remodeling

5,000 monthly -

Other Total Buildings/Real Estate Leasehold Improvements Item 1 Item 2 Item 3

$1,000,000

Item 4 Total Leasehold Improvements Capital Equipment List Furniture Equipment Fixtures Machinery

$-

$50,000 100,000 40,000 100,000

Other Total Capital Equipment Location and Admin Expenses Rental Utility deposits Legal and accounting fees Prepaid insurance

1,000 $291,000

$500,000 10,000 5,000 20,000

Pre-opening salaries

2,000,000

Other Total Location and Admin Expenses Opening Inventory Category 1 Category 2 Category 3 Category 4 Category 5 Total Inventory Advertising and Promotional Expenses Advertising Signage Printing Travel/entertainment Other/additional categories Total Advertising/Promotional Expenses Other Expenses Other expense 1

$2,535,000

$300,000 10,000 $310,000

$600,000 5,000 12,000 40,000 10,000 $667,000

$5,000

Other expense 2 Total Other Expenses Reserve for Contingencies Working Capital Total Startup Expenses

$5,000 $20,000 $2,750,000 $4,828,000

SDry: Ultra Silent Hair Dryer Goal: $5,000,000 a year January 15 750,000 250,000 500,000 5,000 166,667 50,000 83,333 305,000 +195,000 195,000 February 10 500,000 166,667 333,333 5,000 166,667 20,000 83,333 275,000 +58,333 253,333 March 10 500,000 166,667 333,333 5,000 166,667 20,000 83,333 275,000 +58,333 311,666 April 5 250,000 83,333 166,667 5,000 166,667 10,000 83,333 265,000 -98,333 213,333 Dec. 15 750,000 250,000 500,000 5,000 166,667 50,000 83,333 305,000 +195,000 33,334 May 5 250,000 83,333 166,667 5,000 166,667 10,000 83,333 265,000 -98,333 115,000 June 5 250,000 83,333 166,667 5,000 166,667 10,000 83,333 265,000 -98,333 16,667 July 5 250,000 83,333 166,667 5,000 166,667 10,000 83,333 265,000 -98,333 -81,666

Projected Cash Flow

Sales (%) $$$ CGS Gross Profit Lease Payroll Advertising Loan Payback Total Expenses Net Profit/Loss Cash Position August 5 250,000 83,333 166,667 5,000 166,667 10,000 83,333 265,000 -98,333 -179,999

Sept. 5 250,000 83,333 166,667 5,000 166,667 10,000 83,333 265,000 -98,333 -278,332

October 10 500,000 166,667 333,333 5,000 166,667 20,000 83,333 275,000 +58,333 -219,999

Nov. 10 500,000 166,667 333,333 5,000 166,667 20,000 83,333 275,000 +58,333 -161,666

APPENDIX A: Competitor Documents

Centrix Q Zone Quiet Hair Dryer

Item #: 11800115 Price: $200.00 Sale Price: $159.99 - You Save 20% Avg. Rating: Guaranteed Authentic Quantity:
Read Reviews | Write a Review

LOWEST PRICE: sale $99.99 + shipping (ONLINE) RETAIL PRICE: $249.00

Buy Together and SAVE

Price for Both:

$189.98
You Save 21%

Centrix Q Zone Quiet Hair Dryer

Biosilk CHI Travel Kit Limited Edition

100% recyclable packaging product available on company website: http://www.cricketco.com/

Features
Adjustable Heat Ceramic Heater Negative Ions Styling Comfort Warranty 2 Heat/Speed ; Cool Shot Far Infrared Ionic Heat Dry Hair, Eliminate Static Lightweight & Ergonomic 1 Year

Quick facts
Model # Maximum Wattage Discreet Drying Includes Cord Length QZONE 1500 Watts Ultra Quiet Concentrator 9ft Pro Cord

Centrix Q Zone Quiet Hair Dryer

The all new Centrix Qzone hair dryer features an insanely quiet technology greatly reduces salon noise pollution. Utilizing ceramic tourmaline for healthier looking hair, shine and moisture.

Centrix Q Zone Hair Dryer Features:

Wattage: 1500 Watts 2 Speed / Heat Settings Unsurpassed Power to Weight Ratio (Provides High Heat & Increased Air Pressure) Ceramic Technology - Eliminates Static & Reduces Drying Time Far Infrared Heat (Less Frizz & Less Damaging than Conventional Heating) Soft touch rubberized housing Includes Nozzle Concentrator

Customer Reviews

Cool Look for Salon, November 12, 2010

Posted By: Larissa F. As a stylist I am always trying to get unique tools that my clients will ask about and this dryer works great and is a topic of conversation with pretty much everyone that sees it! Great product and my clients are happier about the decrease of loudness!

Amazing Dryer, December 15, 2008

Posted By: Gina I like to get started on my day earlier than my husband so I use this dryer with the door shut and I haven't woken him up in the last couple years

Best Quiet Dryer, September 27, 2010

Posted By: Vicky Many Dryers claim to be quiet but they all seem like jet engines to me except for this one. Im very sensitive to loud noises so this dryer was a godsend! thanks!

(4/5 stars) By Walter from Wrightsville Beach, NC 11/11/2010 Just tested it out and it is significantly quieter than a normal hair dryer. It is not silent but most definitely quieter. WAS THIS A GIFT? No BOTTOM LINE Yes, I would recommend this to a friend (2/5 stars) By ct from Portland, ME 2/7/2011 I wanted to love this dryer but I just dont. It is quiet but not more so than other higher end driers I have owned. It's pretty heavy and doesn't get very hot. I like the three heat settings but it just isn't very hot. My hair looks like a mess when I am done drying it and I have to use a starightener almost every time just to look decent. It adds at least 10 minutes to my styling time. I am hoping it dies soon so I can get a new one. Not worth the money! WAS THIS A GIFT? No BOTTOM LINE No, I would not recommend this to a friend

S P.
California 12/25/2010

CONS: Odd shape--not easy to pack for trips or for small storage areas (hint hint... travel size Q-Zone dryer, please, Cricket??) *The price--seriously, $100+ for any hair device is outrageous in my opinion... but alas--worth the price!

Rusk Professional Turbo 1900 Watt Dryer Rusk Professional Turbo 1900 Watt Dryer is an ultra quiet dryer with 4 heat and speed settings to customize heat and airflow for every hair type.
$31.00 In Stock Ships within 24 hours

Overview
Features
Ultra quiet 4 heat and speed settings Cool shot button to lock in styles Includes concentrator nozzle Designed for heavy duty use and longevity Dual voltage for worldwide use Removable filter 2 year warranty

Warranty
Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

Review by Pamela

"quiet" Is In The Ears Of The Holder! For Me - This Is Not So Much!!

Style of dryer was nice BUT the noise level was a jet engine coming down the runway. Whoever thought it was "quiet" definitely has a different definition of "quiet" than I do. Returned the item! This replaced a Conair dryer that suddenly quit working that actually allowed you to carry on a conversation while in use. Unfortunately, that model is no longer available. THAT is what I consider "quiet"!
4 out of 4 shoppers thought this review was helpful. posted Nov 8, 2010

Question by Cheryl K.
Peabody, MA

Hair For You

Would like to know if the cord is long and without the bulking plug unit ? anyone to share. Thanks
posted Nov 5, 2010