Академический Документы
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(Joint Honours)
The Department is small and friendly, and places a strong emphasis on student
support and participative teaching and learning.
The booklet will provide you with an introduction to the content and structure of the
courses. If you would like any further information please contact us (details are on
the back page)
Contents
Contact details 11
University of Wales Lampeter
Department of Management and Information Technology
In each year students are required to take a number of compulsory and core modules,
which provide a core framework of understanding of business management. All first
year and second year students are required to take all compulsory modules with no
optional modules. Students can then choose additional optional modules from a wider
list. There is a greater choice in years 3.
In each year a joint honours student must take 60 credits. Some modules are worth
20 credits, but some are worth 10 credits (and these are clearly shown)
Descriptions of all core modules are found on the following pages, together with lists
of currently available optional modules.
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University of Wales Lampeter
Department of Management and Information Technology
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University of Wales Lampeter
Department of Management and Information Technology
Foundations will be set for further exploration of other management topics in Principles of
Management 2.
Teaching sessions will be interactive and will involve students in practical exercises, case
study analysis, scenario building and discussions. This will facilitate the development of
analytical, evaluation, communication, team and leadership skills through self-directed,
discovery and peer assisted learning.
Assessment will be formative through questioning and task setting during learning sessions
and via one written assignment. There will be one summative assessment via an examination.
The final part of this module does not in any way attempt to make accountants out of the
students but attempts to give an understanding of how company accounts are prepared and
the effect of management decisions on those accounts.
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University of Wales Lampeter
Department of Management and Information Technology
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University of Wales Lampeter
Department of Management and Information Technology
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University of Wales Lampeter
Department of Management and Information Technology
2MIT4120 Marketing
There are literally hundreds of definitions for marketing. According to the Chartered
Institute of Marketing, ‘marketing is the management process responsible for identifying,
anticipating and satisfying customer requirements profitably’. This clearly involves much
more than simply advertising or selling; it requires market research and the ability to
identify and empathise with current, as well as potential customers. In other words,
marketing covers a wide range of absolutely essential management activities, which makes the
right products available to the customer, in the right place, at the right time and at the right
price.
This module provides an overview of the basic elements and philosophies of marketing, as well
as some background knowledge on the evolution and development of marketing practices,
right up to current practice in this field. Students will be required to explore consumer
buying behaviour and develop marketing strategies and plans. Particular areas to be
addressed are:
• Definitions and the history of marketing
• Key elements of market research
• Consumer behaviour
• Market segmentation
• The tools of marketing
• Marketing planning, management and control
• Definitions of a product and product management
• Marketing and technology
Teaching sessions will be interactive and will involve students in practical exercises, case
study analysis, scenario building and discussions. This will facilitate the development of
analytical, evaluation, synthesising, communication, team and leadership skills through self-
directed, discovery and peer assisted learning. Assessment will be formative through
questioning and task setting during learning sessions and via one summative, written
assignment.
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University of Wales Lampeter
Department of Management and Information Technology
cases being illustrative of how theory informs practice. This encourages conceptual development
through assimilation and integration of ideas.
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University of Wales Lampeter
Department of Management and Information Technology
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University of Wales Lampeter
Department of Management and Information Technology
20 Credits Modules
10 Credits Modules
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University of Wales Lampeter
Department of Management and Information Technology
Contact details:
The Administrator
Department of Management and Information Technology
University of Wales Lampeter
College Street
Lampeter
Ceredigion
SA48 7ED
E-mail: mit@lamp.ac.uk
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