TR Pandey 1. The consumer goods major HUL and PG have hiked priced of detergent brands urf e!

ce" and #rie" by $%&' for the second time this year ()*1*+. The ne, priced packs are e!pected to reach the market by "ast ,eek of -ovember )*1*. The Research design he"pfu" to study the impact of price rise among the pub"ic is a. .ausa" b. Exploratory c. /escriptive d. 0!perimenta"

). 1ardhaman po"yte! (1PL+ the f"agship company of 2s,a" group p"ans to set up a green fie"d project. This ne, faci"ity ,i"" have an additiona" capacity of 1) mi""ion meter 3arn dyed shirting per annum. The venture is e!pected of getting Rs.4* crore in the first year. uccess of 1PL in this can be discussed primari"y in the "ight of a. Leashing effect b. 0conomies of sca"e c. Experience cycle d. /iseconomies of sca"e

5. Tata 6otor7s p"an to "aunch Rs.18% "akh car to dra, the higher end t,o ,hee"er customers. This method of attracting a ne, market by a ne, product is said. a. b. c. d. Up market "ine stretching Down Market line stretching Product "ine moderni9ation Product mi!ing

$. Launching of .hotta P0P : and Lays potato chips by Pepsi .o. foods are%%%%%%%%%%%%%%%%%%%and %%%%%%%%%%%%%%%%%% type of ne, product /eve"opment a. b. c. d. :mprovement; Revision of e!isting product "ine -e, product "ine; #dditions to e!isting product "ine -e, product "ine Addition to existing product line , New product line

&. The fourth "argest <6.G company /abur :ndia Limited e!tending its name /abur for different "ines and categories of product "ike /abur cha,anaprash; /abur 1atika; /abur Hajmo"a is an e!amp"e a. 6u"ti =randing b. Co- Branding d. Line e!tension e. =rand Pro"iferation

>. # dea"er of 6aruthi Udyog Limited adopting aggressive marketing to increase the sa"e. #s apart of marketing activity; the sa"es team is instructed to meet prospective customer and market their product. The dea"er is said to adopt%%%%%%%%%%%%%%%%%%%% "eve"s marketing channe". a. ?ero b. ne c. T,o d. Three

4. #spin,a"" (:+ "imited one of the biggest "ogistics company a"so concentrates on @are%housing operations. To faci"itate the ear"ier f"o, of goods some times the bu"k products are repacked in sma""er assortment. This activity of #spin,a"" is a. Trans"oading b. 6arking c. !tock Mixing d. 2rder Processing

A. /octor7s charging higher fee for a ,ea"thy patient and charging re"ative"y "o,er price for the same treatments from a economica""y ,eaker patient. The pricing adopted by /octor is. a. Going rate pricing b. 1a"ue pricing c. Di""erentiated pricing d. kimming price

B. #run :ce .reams the famous outh :ndian brand ice cream operate through franchise business mode". The franchisee is a""o,ed to use the Trademark; Production Cua"ity and fe, of the standards. The mode" of #run :ce .ream is

a. b. c. d.

Product distribution franchisee Track name franchisee Business "or#at "ranchisee Hyper 6arkets

1*.The heavy spending by #1 =ir"a group in the campaign of U"tratech cements is primari"y under taken to create mass a,areness on their take over of LDT cements. The budget ear marked for the campaign ran many times the competition in the industry. The budgeting procedure fo""o,ed by =ir"a7s in the campaign is a. .ompetitive parity b. b$ecti%e task #ethod c. Percentage of sa"es 6ethod d. #ffordab"e method 11. Hero Honda positioning one of their motor bike variant Splendor as the "argest se""ing t,o ,hee"er in the ,or"d. The objective of Hero Honda (:+ Ltd. in this campaign ,ou"d be. a. b. c. d. Remind Persuade &n"or# Retain

1).The P"astic disp"ay kit given ,ith Moov pain re"ief ointment to disp"ay the merchandise at P2P. The company is said to have used %%%%%%%%%%%%%%%%%%%%%%%%%%sa"es promotion method. a. b. c. d. 6erchandise a""o,ance /ea"er ,eep status <ree 6erchandise Dealer loader

15./irect sa"es e!ecutive of 0ureka <orbes enCuiring the customer whether he requires all the accessories provided with the product E is said to have c"osed the sa"e by emp"oying%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% techniCues.

a. i"ent c"ose b. .aution c"ose c. #ssumptive ."ose d. #"ternative ."ose 1$.The board <6.G 6ajor HLL after revie,ing the effective ness of different brands had decided to prune the "ess and un productive brands after making a deep ana"ysis. The contro" techniCue of HLL is a. 6arketing e!ce""ence revie, b. 6arketing effectiveness revie, c. Marketing audit d. a"es promotion efficiency revie, 1&.1im bar in a recent campaign has high"ighted that the competitor product ,ithout mentioning the name get Cuick"y disso"ved in ,ater ,hereas 1:6 bars cou"d sustain for a "onger period due to the p"astic coating in the ne, bar has used FFFFFFFFFFFFFFF approach in advertising. a. b. c. d. .omparative advertising Refutation advertising &noculate ad%ertising 0ndorser advertising