1.

Concepts, Definitions and Procedures of Survey

1.0 Introduction

The survey is setup by the Government to collect socio-economic data

employing scientific sampling methods.

1.1 Outline of Survey Programme

1.1.1 Subject Coverage: The survey is earmarked (15th February – 19 February

2009) on “Evaluation of Tourist Perception and Satisfaction from Winter Carnival
at Manali”. In this survey we collect the information regarding Domestic Tourism
and International Tourism. Detailed information on purpose/motive of the tourist
visiting in the Winter Carnival Manali was collected.

1.1.2 Geographical Coverage: The survey will cover the whole tourist destination
of Manali.

1.1.3 Period of survey and work programme: The period of survey will be of
five days duration starting on 15th February to 19 February 2009. The survey
period of this will be divided into five days duration. In each of these five days
equal number of sample tourist will be survey with a view to ensuring uniform
spread of sample over the entire survey period. Attempt has been made to survey
each of the selected Domestic & International tourists.

1.1.4 Schedules of enquiry: During this period the schedule of enquiry

“Evaluation of Tourist Perception and Satisfaction from Winter Carnival at Manali”
will be canvassed.

1.1.5 Participation of (FYICTA) Students: In this survey participating all the 25

students of B.T.A. 4th Semester Himachal Pradesh University, Shimla.

1.2 Sample Design

1.2.1 Outline of sample design: For the Manali town sample design will be
treated as a single unit of the survey. In Manali town 20 each Domestic tourists
and International tourists will be selected for enquiry to main motive and purpose
of the visits. The Tourism Department of HPU was conducted with a view to
assess to tourist inflow in the Manali, their reaction about the existing facilities and
the suggestion for future improvement to the Government.

1.3 Main objectives: The main objective of the survey to collect the data on
tourism/ travel habits and accommodation facilities were collected as under:

A. To collect statistics/ information about:

i) State-wise/ Nation-wise tourists visiting in Manali.

ii) Classification of tourists according to main purpose.

iii) Views about winter carnival in Manali.

iv) Source of information for the visiting Manali.

v) Purpose of visit.

vi) Gender and age-wise classification of tourists.

vii) Expenditure incurred during their stay.

B. To know the reaction of tourists about:

i) Existing facilities.

ii) Local Art and Craft.

iii) Local People and their culture.

C. To get their suggestions for future improvement of:

i) Existing facilities.

ii) New tourists areas and activities.

1.4 Concepts and Definitions: The following concepts and definitions were used
in the survey.

(a) A ‘tourist’ was considered as a person or a group of persons who a

place other than his/their normal place of residence and stayed in a hotel. The
stay was minimum for one night and maximum for 6 months and the purpose of
visit was one or more of the following:-
 (1) Entertainment, vacations sports, sight seeing etc.

(2) Visit to a religious place.

(3) Participation in religious and social functions.

(4) Business, conferences and meetings.

(5) Study and research work.

(6) Health point of view.

(7) Trekking and adventure sports etc.

(a) If a person visited the state and stayed with his relatives for the sole
purpose of sight-seeing or pilgrimage, he was considered as tourist otherwise not.

(b) Tourism for sight-seeing means-to take time off the daily routine and to
enjoy the sight-seeing as also to take rest.

(c) ‘Pilgrim’ has been considered as a person visiting religious places for
worship, to pay obeisance and holy dips etc.

(d) Functions organised by individuals or a group of individuals on the basis

have been considered as ‘religious functions’.

1.5 Survey Schedules: In this survey one distinct schedule were used as detailed
below:

1.5.1 In this schedule details regarding various facilities available in Manali

interviewing the tourists, in which the information about the nationality, occupation,
main motive/purpose of visit, motivations, attraction/feature of winter carnival,
transportations problems, budget for journey, cultural activities and source of
publicity. In addition to this we interviewed from the tourists about suggestion, role
of the local Administration/Police, opinion about the environmental
degradation/pollution in Manali and any other suitable suggestions etc were
collected.
 2. SURVEY RESULTS

The statistical data based on facts Country-wise distribution of Domestic

and International tourists is presented in tables and diagrams as following.

2.1 Nationality-wise distribution of tourists

Out of total 40 tourists surveyed 20 were Domestic and 20 were
International.

Table No. 2.1Nationality-wise distribution of tourists

Nationality No. of Tourists Percentage

1. 2. 3.

1. Domestic 20 50

2. International 20 50

Total 40 100

NATIONALITY OF TOURISTS

25
No. of Tourists

20

15

10

0
DOMESTIC INTERNATIONAL
Natinality

2.2 Country-wise distribution of tourists

 This table reveals that Indian & foreigner tourists each surveyed 50% of the
total tourists. Whereas country-wise distribution of foreign tourists is shown in the
table below which shows that 10% surveyed belong to France/England and 7.5%
were from Australia. Very few tourists were from Vietnam, U.S.A., Norway and
New- Zealand etc.

Table No. 2.2 Country-wise distribution of tourists

COUNTRY NO. OF TOTAL PERCENTAGE

TOURISTS
1. 2. 3.
1. India 20 50
2. Germany 2 5
3. France 4 10
4. Canada 2 5
5. Vietnam 1 2.5
6. U.S.A. 1 2.5
7. Norway 1 2.5
8.England 4 10
9. New-Zealand 1 2.5
10. Australia 3 7.5
11. New-York 1 2.5
Total 40 100

2.3Zone-wise distribution of Indian tourists

 Zone-wise and state-wise analysis of Domestic tourists shows that about
75% of total sample tourists were from Northern region alone. Other regions
constituted about 25% tourists among which 10% each were from
Western/Southern region, 5% from Eastern region and whereas no tourists from
Central region.

Table No. 2.3 Zone-wise distribution of Indian tourists

Name of Zone/State No. of surveyed Percentage

Indian tourists

Male Female Total

1. 2. 3. 4. 5.

Eastern Zone
1 Bihar 1 - 1 0.05
Total 1 - 1 0.05
Western Zone
1. Maharashtra - 1 1 0.05
2. Rajsthan 1 - 1 0.05
Total 1 1 2 0.10
Northern Zone
1. Himachal Pradesh 6 2 8 0.40
2. Punjab 4 - 4 0.20
3. Chandigarh 1 1 2 0.10
4. New Delhi 1 - 1 0.05

Total 12 3 15 0.75
Central Zone - - - -
Total - - - -
Southern Zone
1. Andhra Pradesh - 1 1 0.05
2. Kerala - 1 1 0.05
Total - 2 2 0.10
Total 14 6 20 100.00
 Zone-Wise distribution of Indian tourists

ZONE-WISE DISTRIBUTION OF TOURISTS

16

14
12
10 No. of surveyed
8 Indian tourists
No.

Male
6
No. of surveyed
4 Indian tourists
Female
2

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Zone

2.4Sex-wise distribution of tourists

Out of total tourists surveyed 63% were male and 37% were female. The
flow of male tourists was comparatively less then the females.

Table No. 2.4 Sex-wise distribution of tourists

Sex-wise No. of Tourists Percentage

1. 2. 3.
1. Male 25 63

2. Female 15 37

Total 40 100

It is
NO. OF TOURISTS

FEMALE 15

NO. OF TOURISTS

MALE 25

2.5Age-wise distribution of the tourists

Total tourists upto the age of 15 were zero percent and between 15-30
years were 48% and the tourists in the age of 30-45 years 32% and above were
only 20%.

Table No. 2.5

Age-wise distribution of the tourists

 Age years No. of Tourists Percentage
1. 2. 3.
0-15 0 0%
15-30 19 48%
30-45 13 32%
60 & above 8 20%
Total 40 100%

NO. OF TOURISTS AGE-WISE

0-15
45-60
0%
20%

15-30
47%

30-45
33%

2.6 Marital status-wise distribution of tourists

The table no.2.6 below gives the marital status-wise distribution of
domestic/International visiting Manali. The table reveals that the
percentage of un-married tourists 52% to total tourists and 48% of
married tourists.

Table No. 2.6

Marital status-wise distribution of tourists
Marital status Domestic Inter- Total Percentage
national tourists
1. 2. 3. 4. 5.
1. Married 11 8 19 0.48

2. Un-married 9 12 21 0.52

Total 20 20 40 100

MARITAL STATUS-WISE NO. OF TOURISTS

MARRIED
UNMARRIED 48%
52%

2.7 Educational qualification-wise distribution of tourists

The information as gathered from the tourists parties surveyed
shoes that educational qualification is 32% graduate, 30% post-
graduate, 06% Ph.D and 32% others subjects.

Table No.2.7 Educational qualification-wise distribution of tourists

Educational No. of Tourists Percentage
Qualification
Graduate 13 0.32

P.G 12 0.30

Ph.D 2 0.06

Others 13 0.32

Total 40 100

EDUCATION-WISE NO. OF TOURISTS

15

10
no.
5

0
GRADUA P.G PH.D OTHERS
NO. OF TOURISTS 13 12 2 13
Educational Oualification

2.8 Occupation-wise distribution of tourists

The data collected from the tourists shows that Govt. / private services peoples
were the major constituent of tourists that i.e. 62% followed by business 18%,
people in un-employed/students 20%. The following table shows that in Govt.
servants and private servants are more interested in touring.

Table No. 2.8 Occupation-wise distribution of tourists

Occupation No. Of Tourists Percentage

1. Business 7 0.18

2. Govt./Pvt. Services 25 0.62

3. Un- 8 0.20
employed/Students
Total 40 100

OCCUPATION-WISE NO. OF TOURISTS

30

25

20
No.

15
NO. OF TOURISTS
10

5
T
N
S

0
E

E
S

IC

D
S

U
V
E

T
R
IN

S
E
S

/
.S

D
U

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T
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Y
V

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P

L
./

P
T

M
V

E
O

N
G

Occupation

2.9 Distribution of main motive/purpose of visit

Tourists visit different places with different purposes. The information about the
purpose of visit collected from the sample tourists has been shown in the table
below:
Table No. 2.9 Distribution of main motive/purpose of visit

Purpose of Visit No. of Tourists Percentage

1. 2. 3.
1. Tourism & 28 0.70
Entertainment
2. Business 2 0.05
3. Educational Trip 2 0.05
4. VFR * 2 0.05
5. Any Other 6 0.15
Total 40 100
* Visiting with friends & relatives.

NO. OF TOURISTS REASON TO VISIT

30

25

20
No.

15

10

0
T

ER
IP
S

FR
EN

ES

TR

TH
V
M

L
IN

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SI

NA
TA

Y
U

AN
O
B
R

I
AT
TE
EN

UC

NO.OF TOURISTS
ED
&
M
IS
UR

Reason to Visit
TO
 2.10 Motivation-wise distribution of tourists
Table No. 2.10 shows that the maximum tourists i.e. about
37.5% comes to Manali to visit with their friends/families. For natural
sight-seeing beauty 22.5%, 20% tourists visited only for incredible
India and 20% for other visit.

Table No. 2.10 Motivation-wise distribution of tourists

Motivation No. of Tourists Percentage

1. 2. 3.
1. INCREDIBLE 8 20
INDIA
2. NATURAL 9 22.5
BEAUTY
3. FRIENDS/ 15 37.5
FAMILY
4. Others 8 20

Total 40 100

CLASSIFICATION ON THE BASIS OF MOTIVATION

16
14
12
10
No.

8
6
4
2
0
INCREDIBLE NATURAL FRIENDS/ OTHERS
INDIA BEAUTY FAMILY

NO.OF TOURISTS
Purpose of Motivation
 2.11 On the basis of accompany-wise distribution of tourists

Table 2.11On the basis of accompany-wise distribution of tourists

Visiting With No. of Tourists Percentage
1. 2. 3.
1.Friends 13 32.5

2. Family 16 40

3. Relatives 0 0

4. Alone 11 27.5

Total 40 100

Above table reveals that 40% tourists accompanied with his

family and 32.5% tourists visited with friends and also 27.5% tourists
visited alone.

CLASSIFICATION ON THE BASIS OF COMPANY

ON TOUR
18
16
14
12
10
No.

NO. OF TOURISTS
8
6
4
2
0
S
S

E
Y

E
D

IL

N
IV
N

O
M

T
IE

L
A

A
R

L
F

E
R

Visiting With

2.12 Distribution of tourists on the basis of best attraction/feature

of winter carnival
 The table no. 2.12 below shows that 32.5% majority of tourists attract the local
culture, 27.5% comes to handicrafts/cuisine, 15% like culture parade and 10% in
sports activities of Manali.

Table No. 2.12 Distribution of tourists on the basis of best

attraction/feature of winter carnival

Best Attraction on of No. of Tourists Percentage

Winter Carnival
1. 2. 3.
1. Cultural Parade 6 15
2. Handicrafts/ Cuisine 11 27.5
3. Local Culture 13 32.5
4. Sports Activities 4 10
5. Any Other 6 15
Total 40 100

RESPONSE ON BEST ATTRACTION OF WINTER CARNIVAL

14
12
10
8
No.

6 NO. OF TOUIRSTS
4
2
0
ER
E
E

S
R
AD

IE

TH
TU
SI

IT
R

O
UI

UL
PA

IV
/C

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CT
C

AN
L

TS

L
A

A
CA
UR

AF

S
RT
LO
LT

CR

O
CU

NI

SP
HA

Best Attraction of the Winter Carnival

2.13 Distribution on the basis of source of information about

winter carnival
Table No. 2.13 Distribution on the basis of source of information
about winter carnival

Source of No. of Tourists Percentage

Information
1. 2. 3.
1. Media 10 25
2. Travel Agency/ 7 17.5
Tour Operator
3. Friends & 14 35
Relatives
4. Any Other 9 22.5
Total 40 100

CLASSIFICATION ON THE BASIS OF SOURCE OF

INFORMATION

15

10

0
MEDIA TRAVEL FRIEND ANY
NO. OF TOURISTS 10 7 14 9

Source of Information

Above table indicates that majority of tourists i.e. 35% got

information about winter carnival from their friends and relatives, 25%
of them got information from different types of media, 7% got from
travel agency/ tour operators and 22.5% got information from other
sources like on the spot information.
2.14 Distribution of tourists on Satisfaction level about winter
carnival
As shown in the table below 37.5% tourists groups surveyed are satisfied to
some extant about winter carnival, 27.5% groups with satisfied at pat, 25% were
fully satisfied and 10% reported negative reply.

Table No. 2.14

Distribution of tourists on Satisfaction level about
winter carnival

Satisfaction Level No. of Tourists Percentage

1. 2. 3.
1.Fully Satisfied 10 25
2. Up to Some 15 37.5
Extant
3. At Par 11 27.5
4. Not Satisfied 4 10
Total 40 100

SATISFACTION LEVEL OF THE TOURISTS ABOUT

WINTER CARNIVAL
FULLY
SATISFIED
NOT SATISFIED
25%
10%

AT PAR
28%
UPTO SOME
EXTANT
37%

2.15 Distribution on the basis of problem faced by tourists

 The survey reveals that about 17.5% tourists faced problem of
accommodation/sight-seeing,15% were faced transportation and 50% reported
any other i.e. pollution.

Table No. 2.15

Distribution on the basis of problem faced by tourists

PROBLEMS FACED NO. OF TOURISTS PERCENTAGE

ACCOMMODATION 7 17.5
TRANSPORTATION 6 15
SIGHT SEEING 7 17.5
Any Other (Pollution) 20 50
TOTAL 40 100

RESPONSE ON THE BASIS OF PROBLEM

FACED
ACCOMMODATI
ON

TRANSPORTAT
ANY OTHER
ION

SIGHT SEEING

2.16 Classification on the basis of budget for the journey

Details of budgetary expenditure for journey 32.5% tourists were spent 20
thousand and above rupees, 30% has been reported 5-10 thousands rupees, 20%
shows 5 thousands rupees and 17.5% tourists reported 10-20 thousand rupees for
journey expenditure.

Table No.2.16
Classification on the basis of budget for the journey
(‘000 Rs.)
Budget for the Journey No. of Tourists Percentage
1. 2. 3.
1. Up to Rs.500 8 20
2. Rs.500-1000 12 30
3. Rs.1000-2000 7 17.5
4. Rs.2000 & above 13 32.5
Total 40 100

2.17 Response on the basis not satisfied segment of winter

carnival
Out of total 40 tourists 13 (32.5%) were not satisfied with the organizers
attitude, 12 (30%) tourists were not satisfied with service providers of carnival, 12
(22.5%) tourists were not satisfied with exhibitions organizers, 3 (7.5%) persons
disagreed about the cultural and other activities.

Table No. 2.17

Response on the basis not satisfied segment of winter carnival

SEGMENT OF NO. OF TOURISTS Percentage

CARNIVAL
1. 2. 3.
1. CULTURAL 3 7.5
ACTIVITIES
2. EXHIBITIONS 9 22.5
3. SERVICE 12 30
PROVIDERS
4. ORGANIZERS 13 32.5
ATTITUDE
5. OTHERS 3 7.5
Total 40 100

NOT SATISFIED SEGMENT OF WINTER CARNIVAL

14

12
10
8
No.

6
4

0
E
S
S

S
S

D
ER
IE

R
N

U
T

E
IT
ID
VI

TH
I

TT
IT

V
TI

O
IB

A
C

PR
XH
A

S
R
L

E
A

IZ
R

NO. OF TOURISTS
VI
U

N
ER
LT

A
G
U

R
C

Segment of Carnival

2.18 Type of activities most satisfied by tourists of carnival

Table No. 2.18

Type of activities most satisfied by tourists of carnival
SATISFIED NO. OF TOURISTS PERCENTAGE
SEGMENT OF THE
CARNIVAL
CULTURAL 12 30
ACTIVITIES
EXHIBITIONS 5 12.5
HANDICRAFTS 9 22.5
CUISINE 11 27.5
ANY OTHER 3 7.5
TOTAL 40 100
Out of total 40 tourists parties 12 (30%) were satisfied with cultural activities,
11 (27.5%) with the cuisine, 9 (22.5%) were reported handicrafts items, 5 (12.5%)
with the exhibitions and 3 (7.5%) reported satisfaction with any other activities.

MOST SATISFIED SEGMENT OF THE CARNIVAL

ANY OTHER
8% CULTURAL
ACTIVITIES
29%

CUISINE
27%

EXHIBITIONS
HANDICRAFTS 13%
23%

2.19 Classification on the basis of suggestions for carnival to

make it more appealing and attractive.

Table No.2.19

Classification on the basis of suggestions for carnival to make it

more appealing and attractive.
Suggestions No. of Tourists Percentage
1. 2. 3.
1. Proper Publicity 8 20
2. Different Sports 4 10
Activities
3. Local/Modern 7 17.5
Cultural Activities
4. More Interactive/ 7 17.5
Participation
5. Not Response 14 35
Total 40 100
To make winter carnival more appealing and attractive out of 40
tourists sample 35% not response properly, 20% tourists suggested
proper publicity, 17.5% tourists suggested local & modern cultural
activities/more interactive/participation and 10% tourists suggested
different type of sports activities.

CLASSIFICATION ON THE BASIS OF SUGGESTIONS FOR CARNIVAL

16
14
12
10
No.

8
6
4
2
INTERACTIVE/MORE
SPORTS ACTIVITIES
MORE PUBLICITY

MORE CULTURAL

ANY OTHER

0
PARTICIPATION
MORE NO. OF

ACTIVITIES

MORE

NO. OF TOURISTS

Suggestions

2.20 Classification on the basis of recommendations for the

Organizers for future

Table No. 2.20

Classification on the basis of recommendations for the

 organizers for future

Recommendations No. of Percentage

Tourists
1. 2. 3.
1. More Publicity/ Budget 13 32.5
Provision
2. More Space for Tourists 4 10
3. More Cultural Activities 5 12.5
4. More Interactive/ 5 12.5
Participation
5. Not Response 13 32.5
Total 40 100
In the above table tourists recommended to organizers for future
should be 13 tourists parties wants more publicity/budget provision for
winter carnival. 5 each tourists parties response more cultural
activities/interactive participation and 4 tourists parties provide
separate rooms for participants in future.

SUGGESTIONS FOR THE ORGANIZERS FOR FUTURE

MORE
/PUBLICITY
ANY OTHER
MORE BUDGET
PROVISION

MORE
/INT ERACTIVE
PARTICIPATION MORE SPACE
FOR TOURISTS
MORE CULT URAL
ACTIVITIES

2.20 Response on the basis of satisfaction level with local

administration

Table No. 2.20

Response on the basis of satisfaction level with local
administration
Satisfaction with No. of Percentage
Local Tourists
Administration
1. Yes 34 85
2. No 5 12.5
3. Not Response 1 2.5
Total 40 100
The information collected from the tourists parties out of 40
satisfied 34 from local administration and 5 were reported negative
reply and 1 tourist show not response.

2.21 Response on the basis of satisfaction level with Police

Administration

Table No. 2.21

 Response on the basis of satisfaction level with Police
Administration

Satisfaction with NO. OF TOURISTS PERCENTAGE

Police
Administration
YES 31 77.5

NO 8 20

ANY OTHERS 1 2.5

TOTAL 40 100

The information collected from the tourists parties out of 40

satisfied 31 from police administration and 8 were reported negative
reply and 1 tourist show not response.

ANY
OTHERS 1

NO 8 NO. OF TOURISTS

YES 31

2.22 Response on the basis of again visiting in Winter Carnival

The data collected from the tourists out of 40 shows 13 again
visiting Manali for Winter Carnival, 12 tourists reported may be visited,
10 tourists don’t know and 5 tourists response were negative.

Table No. 2.22

 Response on the basis of again visiting in Winter Carnival

Response of Again No. of Tourists Percentage

Visiting
1.Yes 13 32.5
2. No 5 12.5
3. Don't know 10 25
4. May be 12 30
Total 40 100

2.23 Response on the basis of motivating other people to visit

Manali in future

Table No.2.23

Response on the basis of motivating other people to visit

Manali in future
Motivating NO. OF TOURISTS PERCENTAGE
Response
YES 22 55%
NO 3 7.5%
DON’T KNOW 2 5%
MAY BE 13 32.5%
TOTAL 40 100%
The data collected from the tourists out of 40 shows 22 give
consent for motivating, 13 tourists reported may be motivate,2 tourists
don’t know and 3 tourists response were negative.

2.24 Response about the pollution and environmental

degradation in Manali

Table No. 2.24

Response about the pollution and environmental degradation in

Manali
RESPONSE NO. OF TOURISTS PERCENTAGE

Total 40 100%

2.25 Comment/Observation/Suggestion/Guideline given by

tourists about Winter Carnival in Manali

Table No. 2.25

2.25 Comment/Observation/Suggestion/Guideline given by
tourists about Winter Carnival in Manali

Suggestions for No. of Tourists Percentage

Winter Carnival
1. 2. 3.
1. MORE 5 0.12
PUBLICITY FOR
CARNIVAL/
ADVENTUROUS
ACTIVITIES
2. MORE CONTROL 4 0.10
ON DRUG INTAKE
3. POLLUTION 11 0.28
CHECK
4. NO COMMENTS 20 0.50
Total 40 100
In above table 27.5% tourists suggest pollution check post, 12.5%
tourists stress on publicity/adventure sports, 10% tourists guides for
drug control and 0.50% tourists reported no comments about
Winter Carnival.

Introduction
 Himachal Pradesh is its varied terrain and geology is a unique treasure
house if clean, peaceful and beautiful environment, scenic and charming forests,
lakes, mountains, rivers and streams, scared shrines and historic monuments etc.
It has a potential to offer activities of varied interests to match the diverse tastes of
tourists from all segments. All that is needed is to explore and highlight the full
scope of this tourist potential to the tourist world. Not only to the nature lovers but
to the pilgrims also Himachal Pradesh has sufficient to provide as millions of
pilgrims from all parts of the country visit various shrines and temples every year.
The immense geographical spectrum also provides enormous scope for various
sports and adventure activities. Pradesh also have many anglers’ attraction spots
for trout fish varieties. Wildlife is another attraction for tourists visiting the area.
Himachal is also famous for its handicrafts, Pashmina and woolen shawls.

Himachal, with its pristine mountains, rivers and forests is known as

‘Devbhoomi’ the land of the Gods. Today, it is our endeavours to maintain the
natural glory of the state make it a place of endless delight for travelers and
residents alike. HIMACHAL PRADESH is Area wise 55,653 sq. km and
Population: 60, 77,248. High mountains, snow – covered peaks, beautiful green
hills and slopes, and quiet little resorts and hamlets make up this beautiful state. In
summer, Himachal Pradesh has always been a refreshing change from the heat
and oppression of plains of north India. Excellent trekking, hiking and skiing
facilities are available at different parts in the state. Vibrant and colorful ‘meals’ are
held all over the state to celebrate the festival of Dussehra.

Manali the unparalleled tourist resort of Himachal has its special place in
the tourist map of world. The place is named after Manu the divine law-giver. The
place is flooded with breathtaking natural beauty. Picture postcard-perfect, the
area around Manali holds fertile valleys, and fast flowing streams. Thick forests
rise over a carpet of varied foliage and flowers. For the back drop, all this has the
majesty of high snow-clad mountains. And then there is an enormous range of
sightseeing, sports and adventure that is available around the town. Every year
winter sports are held here to attract the tourists. The place has attained special
significance in the world of winter sports.

Himachal Pradesh, a veritable cornucopia of nature, a gay land of colourful

fairs and festivals, and a treasure of ancient temples with super sculptural
ornamentations, an abode of peace of loving, innocent and hospitable people
attracts lakhs of tourists every year. The matchless magical beauty of snow
covered peaks touching heights of sky, below where lie the high meadows of soft
and soothing green grass, thick forests with a variety of flora and fauna, small
jewel-like lakes, swiftly flowing streams, rushing rivers and deep valleys with small
hamlets and fascinating architecture leave a lasting impression tempting tourists
to visit Himachal again and again. Today’s complex and mechanical life always
pushes a man to go in search of rest and peace of mind. Feeling tried of his
routine life, he wants to rest his body and mind, he wants dome enjoyment, and he
aspires for some solace and solitude. These are available in abundance in the
pollution free surroundings of Himachal which leave a lasting impression on the
minds of tourist, tempting to him fall in love with Himachal.

Growth & Development of Tourism Industry in Himachal Pradesh

Himachal with vast potential and growing economy has immense potential
for the sustenance of the tourism industry. Tourism is Himachal Pradesh has been
recognized as one of the most important sectors of the economy as it is being
realized as a major engine of growth of future. Himachal Pradesh is endowed with
all the basic resources necessary for thriving tourism activity like geographical and
cultural diversity, clean, peaceful and beautiful streams, sacred shrines, historic
monuments and the friendly and hospitable people.

Tourism industry in Himachal Pradesh has been given very high priority and
the Government has developed an appropriate infrastructure for its development
which includes provision of public utility services, roads, communication network,
airports, transport facilities, water supply and civic amenities etc. Efforts are a foot
in providing urban facilities in rural areas thereby promoting tourism not only in
urban/metros but in rural areas of the Pradesh. Tourism development of an
area therefore, must take into account the availability, quality and status of local
resources and infrastructure which are necessary for its growth and sustainence.

Besides amusement and recreation, tourism today is recognized as one of

the most important sectors of the global economy. The economic impacts and
gains in the form of increased employment opportunities, foreign exchange
earnings, income multiplier and tax revenue has given this industry a significant
importance. In India, although we have not yet even begun tap to the potential,
tourism already is the third largest foreign exchange earner.

Need for tourism development:-

In the absence of strong industrial and commercial base tourism can play a
pivotal role in boosting the company of Pradesh. Himachal Pradesh has a
potential to offer activities of varied interested to match the diverse tastes of
tourists from all segments. The key players in tourism development can be divided
into three categories namely, business sector, non-profit sector, and the
Government. The development of tourism in as area needs co-ordination of efforts
and policies between these three. Thus the Government has an important role to
play in guiding the activities in private and non-profit sector.

Objective
1. Concepts, Definitions and Procedures of Survey
1.0 Introduction

The survey is setup by the Government to collect socio-economic data

employing scientific sampling methods.

1.1 Outline of Survey Programme

1.1.1 Subject Coverage: The survey is earmarked (15th February – 19 February

2009) on “Evaluation of Tourist Perception and Satisfaction from Winter Carnival
at Manali”. In this survey we collect the information regarding Domestic Tourism
and International Tourism. Detailed information on purpose/motive of the tourist
visiting in the Winter Carnival Manali was collected.

1.1.2 Geographical Coverage: The survey will cover the whole tourist destination
of Manali.

1.1.3 Period of survey and work programme: The period of survey will be of
five days duration starting on 15th February to 19 February 2009. The survey
period of this will be divided into five days duration. In each of these five days
equal number of sample tourist will be survey with a view to ensuring uniform
spread of sample over the entire survey period. Attempt has been made to survey
each of the selected Domestic & International tourists.

1.1.4 Schedules of enquiry: During this period the schedule of enquiry

“Evaluation of Tourist Perception and Satisfaction from Winter Carnival at Manali”
will be canvassed.

1.1.5 Participation of (FYICTA) Students: In this survey participating all the 25

students of B.T.A. 4th Semester Himachal Pradesh University, Shimla.

1.2 Sample Design

1.2.1 Outline of sample design: For the Manali town sample design will be
treated as a single unit of the survey. In Manali town 20 each Domestic tourists
and International tourists will be selected for enquiry to main motive and purpose
of the visits. The Tourism Department of HPU was conducted with a view to
assess to tourist inflow in the Manali, their reaction about the existing facilities and
the suggestion for future improvement to the Government.

1.3 Main objectives: The main objective of the survey to collect the data on
tourism/ travel habits and accommodation facilities were collected as under:

A. To collect statistics/ information about:

viii) State-wise/ Nation-wise tourists visiting in Manali.

ix) Classification of tourists according to main purpose.

x) Views about winter carnival in Manali.

xi) Source of information for the visiting Manali.

 xii) Purpose of visit.

xiii) Gender and age-wise classification of tourists.

xiv) Expenditure incurred during their stay.

B. To know the reaction of tourists about:

i) Existing facilities.

ii) Local Art and Craft.

iii) Local People and their culture.

C. To get their suggestions for future improvement of:

i) Existing facilities.

ii) New tourists areas and activities.

1.4 Concepts and Definitions: The following concepts and definitions were used
in the survey.

(a) A ‘tourist’ was considered as a person or a group of persons who a

place other than his/their normal place of residence and stayed in a hotel. The
stay was minimum for one night and maximum for 6 months and the purpose of
visit was one or more of the following:-

(1) Entertainment, vacations sports, sight seeing etc.

(2) Visit to a religious place.

(3) Participation in religious and social functions.

(4) Business, conferences and meetings.

(5) Study and research work.

(6) Health point of view.

(7) Trekking and adventure sports etc.

(a) If a person visited the state and stayed with his relatives for the sole
purpose of sight-seeing or pilgrimage, he was considered as tourist otherwise not.
(b) Tourism for sight-seeing means-to take time off the daily routine and to
enjoy the sight-seeing as also to take rest.

(c) ‘Pilgrim’ has been considered as a person visiting religious places for
worship, to pay obeisance and holy dips etc.

(d) Functions organised by individuals or a group of individuals on the basis

have been considered as ‘religious functions’.

1.5 Survey Schedules: In this survey one distinct schedule were used as detailed
below:

1.5.1 In this schedule details regarding various facilities available in Manali

interviewing the tourists, in which the information about the nationality, occupation,
main motive/purpose of visit, motivations, attraction/feature of winter carnival,
transportations problems, budget for journey, cultural activities and source of
publicity. In addition to this we interviewed from the tourists about suggestion, role
of the local Administration/Police, opinion about the environmental
degradation/pollution in Manali and any other suitable suggestions etc were
collected.

2. SURVEY RESULTS

During the survey the information regarding the number of tourists, sex-
wise classification of tourists, their nationality, purpose to visit, expenditure
incurred on transport, food and beverages, accommodation, entertainment and
shopping etc. Besides this, their reactions about the existing facilities and
suggestions for improvement therein were also gathered from the tourists. The
data so collected and its analysis and results etc. are presented in this report.

The statistical data based on facts Country-wise distribution of Domestic

and International tourists is presented in tables and diagrams as following.

2.1 Nationality-wise distribution of tourists

Out of total 40 tourists surveyed 20 were Domestic and 20 were

 International.
Table No. 2.1

Nationality-wise distribution of tourists

Nationality No. of Tourists Percentage

1. 2. 3.
1. Domestic 20 50
2. International 20 50
Total 40 100

NATIONALITY OF TOURISTS
No. of Tourists

25

20

15

10

0
DOMESTIC INTERNATIONAL
Natinality

2.2 Country-wise distribution of tourists

This table reveals that Indian & foreigner tourists each surveyed 50% of the
total tourists. Whereas country-wise distribution of foreign tourists is shown in the
table below which shows that 10% surveyed belong to France/England and 7.5%
were from Australia. Very few tourists were from Vietnam, U.S.A., Norway and
New- Zealand etc.

Table No. 2.2

Country-wise distribution of tourists
Country No. of Total Tourists Percentage
1. 2. 3.
1. India 20 50
2. Germany 2 5
3. France 4 10
4. Canada 2 5
5. Vietnam 1 2.5
6. U.S.A. 1 2.5
7. Norway 1 2.5
8. England 4 10
9. New-Zealand 1 2.5
10. Australia 3 7.5
11. New-York 1 2.5
Total 40 100

COUNTRY-WISE NO. OF TOURISTS SURVEYED

no. of total tourists

25

20

15
NO. OF TOTAL
10 TOURISTS

0
d

rk
y

a
a

e d

n
m

y
a
e

li
n

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ia

o
la
-Z n
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a

ri

la
rw

-Y
a
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d

a
tn

tr
rm

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n
ra
In

w
s
m

o
ie
a

u
F
e

e
C

A
V

A
G

N
e
N

Country

Himachal tourism needs more publicity and exposure in foreign country to

attract more and more foreign tourists.
2.6 Zone-wise distribution of Indian tourists
Zone-wise and state-wise analysis of Domestic tourists shows that about
75% of total sample tourists were from Northern region alone. Other regions
constituted about 25% tourists among which 10% each were from
Western/Southern region, 5% from Eastern region and whereas no tourists from
Central region.
Table No. 2.3
 Zone-wise distribution of Indian tourists

Name of Zone/State No. of surveyed Percentage

Indian tourists
Male Female Total
1. 2. 3. 4. 5.
Eastern Zone
1 Bihar 1 - 1 0.05
Total 1 - 1 0.05
Western Zone
1. Maharashtra - 1 1 0.05
2. Rajsthan 1 - 1 0.05
Total 1 1 2 0.10
Northern Zone
1. Himachal Pradesh 6 2 8 0.40
2. Punjab 4 - 4 0.20
3. Chandigarh 1 1 2 0.10
4. New Delhi 1 - 1 0.05
Total 12 3 15 0.75
Central Zone - - - -
Total - - - -
Southern Zone
1. Andhra Pradesh - 1 1 0.05
2. Kerala - 1 1 0.05
ZONE-WISE DISTRIBUTION OF TOURISTS
Total 16 - 2 2 0.10
Total 14 14 6 20 100.00
12
10 No. of surveyed
Indian tourists
No.

8
Male
6
No. of surveyed
4 Indian tourists
Female
2
0
ne

ne
e

ne

l
ta
n

on
Zo

Zo
Zo

Zo

To
Z
n

al
rn

rn
n

er
er

tr

he
te

th

n
st

es

ut
Ce
r
Ea

No
W

So

Zone
 2.7Sex-wise distribution of tourists
2.8
Out of total tourists surveyed 63% were male and 37% were female. The
flow of male tourists was comparatively less then the females.

Table No. 2.4

Sex-wise distribution of tourists

Sex-wise No. of Tourists Percentage

1. 2. 3.
1. Male 25 63

2. Female 15 37

Total 40 100

It
NO. OF TOURISTS is

FEMALE 15

NO. OF TOURISTS

MALE 25
 2.5 Age-wise distribution of the tourists

Total tourists upto the age of 15 were zero percent and between 15-30
years were 48% and the tourists in the age of 30-45 years 32% and above were
only 20%.

Table No. 2.5

Age-wise distribution of the tourists

Age years No. of Tourists Percentage

1. 2. 3.
1. 0-15 0 0%
2. 15-30 19 48%
3. 30-45 13 32%
NO. OF TOURISTS AGE-WISE
4. 60 & above 8 20%
Total 40 100%
0-15
45-60
0%
20%

15-30
47%

30-45
33%
 2.6 Marital status-wise distribution of tourists

The table no.2.6 below gives the marital status-wise distribution of

domestic/International visiting Manali. The table reveals that the
percentage of un-married tourists 52% to total tourists and 48% of
married tourists.

Table No. 2.6

Marital status-wise distribution of tourists

Marital status Domestic Inter- Total Percentage

national tourists
1. 2. 3. 4. 5.
1. Married 11 8 19 0.48

2. Un-married 9 12 21 0.52

Total 20 20 40 100

MARITAL STATUS-WISE NO. OF TOURISTS

MARRIED
UNMARRIED 48%
52%
 2.7 Educational qualification-wise distribution of tourists

The information as gathered from the tourists parties surveyed

shoes that educational qualification is 32% graduate, 30% post-
graduate, 06% Ph.D and 32% others subjects.

Table No.2.7

Educational qualification-wise distribution of tourists

Educational No. of Tourists Percentage

Qualification
1. 2. 3.
1. Graduate 13 0.32

2. P.G 12 0.30

3. Ph.D 2 0.06

4. Others 13 0.32

Total 40 100

EDUCATION-WISE NO. OF TOURISTS

15

10
no.
5

0
GRADUA P.G PH.D OTHERS
NO. OF TOURISTS 13 12 2 13
Educational Oualification

2.9 Occupation-wise distribution of tourists

 The data collected from the tourists shows that Govt. / private services peoples
were the major constituent of tourists that i.e. 62% followed by business 18%,
people in un-employed/students 20%. The following table shows that in Govt.
servants and private servants are more interested in touring.

Table No. 2.8

Occupation-wise distribution of tourists

Occupation No. of Tourists Percentage

1. 2. 3.
1. Business 7 0.18

2. Govt./Pvt. Services 25 0.62

3. Un-employed/Students 8 0.20

Total 40 100

OCCUPATION-WISE NO. OF TOURISTS

30

25

20
No.

15
NO. OF TOURISTS
10

5
T

0
S

N
E

E
S

IC

D
S

U
V
E

T
R
IN

/S
E
S

.S

D
U

E
B

Y
V

O
P

L
./

P
T

M
V

E
O

N
G

Occupation

2.9 Distribution of main motive/purpose of visit

Tourists visit different places with different purposes. The information about the
purpose of visit collected from the sample tourists has been shown in the table
below:
Table No. 2.9

Distribution of main motive/purpose of visit

Purpose of Visit No. of Tourists Percentage

1. 2. 3.
1. Tourism & 28 0.70
Entertainment
2. Business 2 0.05
3. Educational Trip 2 0.05
4. VFR * 2 0.05
5. Any Other 6 0.15
Total 40 100
* Visiting with friends & relatives.

NO. OF TOURISTS REASON TO VISIT

30

25

20
No.

15

10

0
T

IP

ER
EN

FR
TR
S

TH
M

V
IN

O
A
SI
TA

Y
U

N
R

A
TI
TE

A
EN

C
U

NO.OF TOURISTS
&

D
E
M
IS
R
U

Reason to Visit
TO
 2.10 Motivation-wise distribution of tourists

Table No. 2.10 shows that the maximum tourists i.e. about
37.5% comes to Manali to visit with their friends/families. For natural
sight-seeing beauty 22.5%, 20% tourists visited only for incredible
India and 20% for other visit.

Table No. 2.10

Motivation-wise distribution of tourists

Motivation No. of Tourists Percentage

1. 2. 3.
1. Incredible India 8 20

2. Natural Beauty 9 22.5

3. Friends/ Family 15 BASIS OF MOTIVATION

CLASSIFICATION ON THE 37.5
16
4. Others
14 8 20
12
10
No.

Total 40 100
8
6
4
2
0
INCREDIBLE NATURAL FRIENDS/ OTHERS
INDIA BEAUTY FAMILY

NO.OF TOURISTS
Purpose of Motivation
 2.11 On the basis of accompany-wise distribution of tourists

Table 2.11

On the basis of accompany-wise distribution of tourists

Visiting With No. of Tourists Percentage

1. 2. 3.
1.Friends 13 32.5

2. Family 16 40

3. Relatives 0 0

4. Alone 11 27.5

Total 40 100

Above table reveals that 40% tourists accompanied with his

family and 32.5% tourists visited with friends and also 27.5% tourists
visited alone.

CLASSIFICATION ON THE BASIS OF COMPANY

ON TOUR
18
16
14
12
10
No.

NO. OF TOURISTS
8
6
4
2
0
S
S

E
Y

E
D

N
IL

IV
N

O
M

T
IE

L
A

A
R

L
F

E
R

Visiting With
2.12 Distribution of tourists on the basis of best attraction/feature
of winter carnival

The table no. 2.12 below shows that 32.5% majority of tourists attract the local
culture, 27.5% comes to handicrafts/cuisine, 15% like culture parade and 10% in
sports activities of Manali.
Table No. 2.12

Distribution of tourists on the basis of best attraction/feature of

winter carnival

Best Attraction on of No. of Tourists Percentage

Winter Carnival
1. 2. 3.
1. Cultural Parade 6 15
2. Handicrafts/ Cuisine 11 27.5
3. Local Culture 13 32.5
4. Sports Activities 4 10
5. Any Other 6 15
Total 40 100

RESPONSE ON BEST ATTRACTION OF WINTER CARNIVAL

14
12
10
8
No.

6 NO. OF TOUIRSTS
4
2
0
E

ER
S
D

IN

IE
A

U
IS

TH
IT
R

LT
U
A

O
C

TI
P

Y
C

C
S/
L

N
A
A

L
FT

A
R

TS
A

C
U

LO
LT

R
IC

PO
U

N
C

S
A
H

Best Attraction of the Winter Carnival

 2.16 Distribution on the basis of source of information about
winter carnival

Table No. 2.13

Distribution on the basis of source of information about winter

carnival

Source of Information No. of Tourists Percentage

1. 2. 3.
1. Media 10 25
2. Travel Agency/ Tour 7 17.5
Operator
3. Friends & Relatives 14 35
4. Any Other 9 22.5
Total 40 100
Above table indicates that majority of tourists i.e. 35% got
information about winter carnival from their friends and relatives, 25%
of them got information from different types of media, 7% got from
travel agency/ tour operators and 22.5% got information from other
sources like on the spot information.

CLASSIFICATION ON THE BASIS OF SOURCE OF

INFORMATION

15

10

0
MEDIA TRAVEL FRIEND ANY
NO. OF TOURISTS 10 7 14 9

Source of Information

2.17 Distribution of tourists on Satisfaction level about winter

carnival
 As shown in the table below 37.5% tourists groups surveyed are satisfied to
some extant about winter carnival, 27.5% groups with satisfied at pat, 25% were
fully satisfied and 10% reported negative reply.

Table No. 2.14

Distribution of tourists on Satisfaction level about

winter carnival

Satisfaction Level No. of Tourists Percentage

1. 2. 3.
1.Fully Satisfied 10 25
2. Up to Some 15 37.5
Extant
3. At Par 11 27.5
4. Not Satisfied 4 10
Total 40 100

SATISFACTION LEVEL OF THE TOURISTS ABOUT

WINTER CARNIVAL
FULLY
SATISFIED
NOT SATISFIED
25%
10%

AT PAR
28%
UPTO SOME
EXTANT
37%

2.18 Distribution on the basis of problem faced by tourists

 The survey reveals that about 17.5% tourists faced problem of
accommodation/sight-seeing,15% were faced transportation and 50% reported
any other i.e. pollution.

Table No. 2.15

Distribution on the basis of problem faced by tourists

Problems Faced No. of Tourists Percentage

1. 2. 3.
1. Accommodation 7 17.5
2. Transportation 6 15
3. Sight Seeing 7 17.5
4. Any Other 20 50
(Pollution)
Total 40 100

RESPONSE ON THE BASIS OF PROBLEM

FACED
ACCOMMODATI
ON

TRANSPORTAT
ANY OTHER
ION

SIGHT SEEING

2.16 Classification on the basis of budget for the journey

Details of budgetary expenditure for journey 32.5% tourists were spent 20
thousand and above rupees, 30% has been reported 5-10 thousands rupees, 20%
shows 5 thousands rupees and 17.5% tourists reported 10-20 thousand rupees for
journey expenditure.

Table No.2.16
Classification on the basis of budget for the journey
(‘000 Rs.)
Budget for the Journey No. of Tourists Percentage
1. 2. 3.
1. Up to Rs.500 8 20
2. Rs.500-1000 12 30
3. Rs.1000-2000 7 17.5
4. Rs.2000 & above 13 32.5
Total 40 100

Budget fotr the Journey

1. Up to Rs.500
4. Rs.2000 &
20%
above
32%

3. Rs.1000-
2000 2. Rs.500-1000
18% 30%

2.21 Response on the basis not satisfied segment of winter

carnival
 Out of total 40 tourists 13 (32.5%) were not satisfied with the organizers
attitude, 12 (30%) tourists were not satisfied with service providers of carnival, 12
(22.5%) tourists were not satisfied with exhibitions organizers, 3 (7.5%) persons
disagreed about the cultural and other activities.

Table No. 2.17

Response on the basis not satisfied segment of winter carnival

Not Satisfied No. of Tourists Percentage

Segment of Carnival
1. 2. 3.
1. Cultural Activities 3 7.5
2. Exhibitions 9 22.5
3. Service Providers 12 30
4. Organizers Attitude 13 32.5
5. Others 3 7.5
Total 40 100

NOT SATISFIED SEGMENT OF WINTER CARNIVAL

14
12

10

8
No.

0
E
S
S

D
IE

R
S

S
U
E
N
IT

R
IT
ID
IO

E
IV

H
V
IT

T
T

T
A
C

IB

O
R
A

S
H

R
L

E
A

IC

IZ
R

NO. OF TOURISTS
U

N
T

A
L

G
U

R
C

Segment of Carnival

2.22 Type of activities most satisfied by tourists of carnival

Table No. 2.18

Type of activities most satisfied by tourists of carnival
Satisfied Segment No. of Tourists Percentage
of The Carnival
1. 2. 3.
1. Cultural Activities 12 30
2. Exhibitions 5 12.5
3. Handicrafts 9 22.5
4. Cuisine 11 27.5
5. Any Other 3 7.5
Total 40 100
Out of total 40 tourists parties 12 (30%) were satisfied with cultural activities,
11 (27.5%) with the cuisine, 9 (22.5%) were reported handicrafts items, 5 (12.5%)
with the exhibitions and 3 (7.5%) reported satisfaction with any other activities.

MOST SATISFIED SEGMENT OF THE CARNIVAL

ANY OTHER
8% CULTURAL
ACTIVITIES
29%

CUISINE
27%

EXHIBITIONS
HANDICRAFTS 13%
23%

2.23 Classification on the basis of suggestions for carnival to

make it more appealing and attractive.

Table No.2.19
Classification on the basis of suggestions for carnival to make it
more appealing and attractive.

Suggestions No. of Tourists Percentage

1. 2. 3.
1. Proper Publicity 8 20
2. Different Sports 4 10
Activities
3. Local/Modern 7 17.5
Cultural Activities
4. More Interactive/ 7 17.5
Participation
5. Not Response 14 35
Total 40 100
To make winter carnival more appealing and attractive out of 40
tourists sample 35% not response properly, 20% tourists suggested
proper publicity, 17.5% tourists suggested local & modern cultural
activities/more interactive/participation and 10% tourists suggested
different type of sports activities.

CLASSIFICATION ON THE BASIS OF SUGGESTIONS FOR CARNIVAL

16
14
12
10
No.

8
6
4
2
INTERACTIVE/MORE
SPORTS ACTIVITIES
MORE PUBLICITY

MORE CULTURAL

ANY OTHER

0
PARTICIPATION
MORE NO. OF

ACTIVITIES

MORE

NO. OF TOURISTS

Suggestions

2.20 Classification on the basis of recommendations for the

Organizers for future

Table No. 2.20

 Classification on the basis of recommendations for the
organizers for future

Recommendations No. of Percentage

Tourists
1. 2. 3.
1. More Publicity/ Budget 13 32.5
Provision
2. More Space for Tourists 4 10
3. More Cultural Activities 5 12.5
4. More Interactive/ 5 12.5
Participation
5. Not Response 13 32.5
Total 40 100
In the above table tourists recommended to organizers for future
should be 13 tourists parties wants more publicity/budget provision for
winter carnival. 5 each tourists parties response more cultural
activities/interactive participation and 4 tourists parties provide
separate rooms for participants in future.

2.24 Response on the basis of satisfaction level with local

administration

SUGGESTIONS FOR THE ORGANIZERS FOR FUTURE

MORE
/PUBLICITY
ANY OTHER
MORE BUDGET
PROVISION

MORE
/INT ERACTIVE
PARTICIPATION MORE SPACE
FOR TOURISTS
MORE CULT URAL
ACTIVITIES

Table No. 2.20

 Response on the basis of satisfaction level with local
administration

Satisfaction with Local No. of Tourists Percentage

Administration
1. 2. 3.
1. Yes 34 85
2. No 5 12.5
3. Not Response 1 2.5
Total 40 100
The information collected from the tourists parties out of 40
satisfied 34 from local administration and 5 were reported negative
reply and 1 tourist show not response.

Respone of Satisfaction level of the Local Administration

40
35
30
25
No.

20
No. of
15 Tourists
10
5
0
1. Yes 2. No 3. Not Response

Satisfation level of Local Administration

 2.21 Response on the basis of satisfaction level with Police
Administration

Table No. 2.21

Response on the basis of satisfaction level with Police

Administration

Satisfaction with No. of Tourists Percentage

Police
Administration
1. 2. 3.
1. Yes 31 77.5

2. No 8 20

3. Any Others 1 2.5

Total 40 100

The information collected from the tourists parties out of 40

satisfied 31 from police administration and 8 were reported negative
reply and 1 tourist show not response.
 ANY
OTHERS 1

NO 8 NO. OF TOURISTS

YES 31

2.22 Response on the basis of again visiting in Winter Carnival

The data collected from the tourists out of 40 shows 13 again
visiting Manali for Winter Carnival, 12 tourists reported may be visited,
10 tourists don’t know and 5 tourists response were negative.

Table No. 2.22

Response on the basis of again visiting in Winter Carnival

Response of Again No. of Tourists Percentage

Visiting
1. 2. 3.
1.Yes 13 32.5
2. No 5 12.5
3. Don't know 10 25
4. May be 12 30
Total 40 100
 Response of again Visiting

Yes.1
May be .4

Don't know .3
No .2

2.23 Response on the basis of motivating other people to visit

Manali in future

Table No.2.23

Response on the basis of motivating other people to visit

Manali in future
Motivating Response No. of Tourists Percentage

1. 2. 3.
1. Yes 22 55
2. No 3 7.5
3. Don’t know 2 5
4. May be 13 32.5
Total 40 100
The data collected from the tourists out of 40 shows 22 give
consent for motivating, 13 tourists reported may be motivate,2 tourists
don’t know and 3 tourists response were negative.
 2.24 Response about the pollution and environmental
degradation in Manali

Table No. 2.24

Response about the pollution and environmental degradation in

Manali

Response No. of Tourists Percentage

1. 2. 3.
1. Proper use of 3 8
waste materials
2. Clean city 12 30
3. Pollution is 23 57
increasing
4. Not Response 2 5
Total Pillution and Enveronmental
40 Degration in Manali
100
25

20

15
No.

10

0
1

Response
Environment
1. Proper use

2. Clean city

if not good

4. Not
materials
of waste

3.

No. of Tourists
Response
 2.25 Comment/Observation/Suggestion/Guideline given by
tourists about Winter Carnival in Manali

Table No. 2.25

2.25 Comment/Observation/Suggestion/Guideline given by
tourists about Winter Carnival in Manali

Suggestions for No. of Tourists Percentage

Winter Carnival
1. 2. 3.
1. More Publicity For 5 0.12
Carnival/Adventurous
Activities
2. More Control on 4 0.10
Drug Intake
3. Pollution Check 11 0.28
4. No Comments 20 0.50
Total 40 100
In above table 27.5% tourists suggest pollution check post, 12.5%
tourists stress on publicity/adventure sports, 10% tourists guides for
drug control and 0.50% tourists reported no comments about
Winter Carnival.

Suggestions of Winter Carnival

25
20
15
No.

10
5
0
Carnival/Adventurou
1. More Publicity For

2. More Control on

3. Pollution Check

4. No Comments
1

Drug Intake
s Activities

Suggestions
Survey Outcomes
 Event Management
There are a number of companies hosting and organizing events on a
regular basis. These range from the small time private events to the large-scale
international events. Yes, the large scales one do happen far rarer, but then the
amount of returns they churn out is far beyond expectations. However, in the past
there have been events that have also resulted in losses to the hosts and
sponsors for varied reasons. But then, all said and done, event management is
about organization and execution, and that is precisely where the money lies.
Those in the field are paid for their these services.
Today, there a number of people, who have entered the field because they
realize the potential of the market where demand and supply is concerned. In fact,
the most profitable aspect of this field is the need for creativity. And that is how
and where one earns.
The management of events calls, largely for coordination, from stage one.
The first thing required is to get the orders for the event. This process is also
known as pitching for an event. Usually, whether it is for small time events
(birthday parties and weddings), or then for the larger ones assigned by
companies (exhibitions and trade fairs), or then the international concerts; the
event manager/company is asked to submit a project report, with the finances
involved. On the basis of this is the assignment given to them.

The dual goals of this conceptual paper are to delimit the scope of public policy
concerns in the field of planned events, and to advocate and explain the process
of institutionalizing a new paradigm referred to as sustainable and responsible
events. Although a systematic review has not been attempted, evidence from the
available literature and direct experience of the author in many countries suggests
that public policy pertaining to festivals and other planned events is generally
fractionalized, that is not comprehensive and it fails to integrate events effectively
with all the relevant policy domains. As well, it is most often tied explicitly to
tourism, place marketing and economic development, with cultural connections
being the second-most popular.
 HISTORY OF WINTER CARNIVAL
The winter carnival of Manali began its journey way back in 1977. The first
carnival was inaugurated by Late Dr. Y. S. Parmar the then Chief Minister of
Himachal. The show, infact, was brainchild of Shri Harnam Singh, the founder of
WHMI (that is how the present Atal Bihari Vajpayee Institute of Mountaineering
and Allied Sports was known as then) This Mountaineering Institute was then in its
infancy and looking for areas of growth. Water sports and snow sports were its
natural offshoots as both these resources are abundant in the State. In order to
popularize skiing Shri Harnam Singh started open ski competitions at the
upcoming Solang Slopes. Skiing then was dominated by skiers of HAWS, ITBP
and Gulmarg Ski School - all professionals; participations of locals and non-
professionals was only notional. These competitions were successful in drawing
young blood and attracting a lot of local enthusiasts to the sport. One look at the
breed of the skiers at the highest level shows that the initiative was highly
productive. To further boost the sport and exhibit it to the lay public and the
tourists the Director of WHMI started hosting cultural events simultaneously with
the skiing competitions. This was the beginning of the Manali Winter Carnival. The
cultural events were organized at the Manu Rang Shala and attracted teams of
students and non-students from all over India, particularly Mumbai. Unfortunately
this arrangement couldn’t continue beyond 1984. However, the skiing activities in
Solang Nala kept going on uninterrupted and various State and National level
competitions have been organized from time to time in addition to the regular
courses.

In the year 1999 members of Manu Kala Kendra joined hands with Trios Mumbai
and restarted the Winter Carnival Manali by organizing Cultural Competitions on
the earlier lines. These events were no longer tied up with the winter sports at
Solang. Nonetheless the festival became highly popular and earned for itself the
status of State Level Function. This happened in the year 1999, Prof. P K Dhumal,
the Chief Minister of Himachal Pradesh made this announcement as he
inaugurated the Carnival that year. Since then the Carnival has become an
important event in the cultural calendar of Himachal and it has been celebrated
with much fanfare each year.

The Carnival 2008 once again marked a turning point in the history of Carnival,
infact, it will be right to say that the events have actually come a full circle. Once
again the Cultural and Skiing events are being organized side by side. First it was
skiing that occasioned the display of culture and now it is culture that is being
used to highlight the sport of skiing. This reciprocity surely will grant strength to
each other and make them prosper mutually. Hopefully in coming years it will lead
to the hosting of some international skiing event very soon.

The 11th State Level Winter Carnival 2009 will be organised from 15th February to
19th February 2009 in a befitting and attractive manner. About 1000 participants
from all over the country will take part in the said Carnival, in which the
participants will have to participate in twelve events and all the events are
competitive. Several new attractions have been added in the form of Skiing
Championship, Himachali Food Festival, Craft Bazar, Local Band Competition,
Folk Dances, Street Plays, and Adventure Sports etc, in which the tourists, who
are expected in their thousands, shall also participate. It is planned to make the
event a big tourist attraction and a showcase for the rich Himachali culture &
traditions. For the first time, efforts are being made to make the tourists directly
participate in the Carnival by converting the entire 250 metre stretch of the Manali
Mall from the Ram Bagh Chowk to the Ibex Chowk into an area of Carnival
activities. It is planned to organize different activities on the Mall and the adjoining
available area.

It is proposed to organize this Carnival on the basis of the Carnivals organized in

other parts of the Country and abroad, so that the Manali Winter Carnival occupies
an important place in the tourism calendar of events and offers a new tourist
attraction in the off-season too. The local office of the Himachal Pradesh Tourism
Development Corporation and the private Hoteliers have also been advised to
offer special packages on the basis of the Christmas & New Year packages so
that a greater number of tourists are attracted. The event is being publicized in a
big way and promises to be a big tourist attraction.

Winter Carnivalanali Winter Carnival, 2009

What to do in the long winter months in Manali? Not that many years ago
there was any television around - now ubiquitous - to keep people amused.
Therefore 20 odd years ago, the director of the Mountaineering Institute thought
up the Manali Winter Carnival to keep people entertained for a week. In the first
Parade of Winter Carnival few years it was only a small local
event. Nowadays though, groups
come from as far as Madhya
Pradesh, Mumbai or the Punjab.

Feeling the cold at Hadimba Temple

On the first day all groups, participants and a lot of spectators met at the Hadimba
Temple in Dunghri, a very shady place due to the big deodar trees of the forest;
pleasant in summer, icy cold in winter. The different groups and people came in
various disguises or traditional dresses, or in the case of a group from Mumbai
with no clothes at all apart from some kind of grass skirts and grass hats. Those
poor buggers, you could see them shivering, after they had a short break from
their frantic dancing exercises. The women’s group from Madhya Pradesh (not a
place known for its freezing temperatures), didn’t fare much better and were not
really clad for Manali’s winter climate. Thin sarees, short sleeved blouses and tin
pots on their heads. Beautiful to look at, but at the same time I couldn’t help
thinking about the 3 jumpers I was wearing.

Punjabi dance group Several Punjabi

dancers were energetically
whirling around in their
colourful dresses. Mock
wedding parties were popular this year, the grooms easily recognisable by their
necklaces of bank notes. There were also plenty of women dressed up as men,
false moustaches and beards in abundance.
The majority of the many local groups were wearing more appropriate
clothes with regard to the weather conditions. A lot of them came with the attire of
the gaddi tribe (shepherds who drive big flocks of sheep and goats up the
mountains in spring and stay there during the summer months, living there under
hard and basic conditions). Rough woollen coats and blankets, tied at the waist
with a rope, kept the people warm; carrying a kind of rucksack made of goat skin
made them look authentically tribal.
Procession down to New Manali

Everybody was waiting for the government minister, who was supposed to
open the ceremony and start the procession. Of course, as always with politicians,
the minister was late. Eventually he came, paid homage to the goddess Hadimba
and the parade could start. The various groups on foot, a lot of trailers depicting
different scenes (i.e. illegal poaching of wild life, a temple attack, and people
sentenced to death by hanging etc.) were joined by loads of baa-ing sheep and
goats. The procession wound its way down the curvy road from Dunghri to New
Manali. I hadn’t seen the town, normally sleepy in winter, so busy before, the
streets so stuffed with onlookers that it took 10 minutes to cross the road.

Entertainment...

Later on crowds of people flocked to

Ram Bagh (also called Nehru Park),
a small amphitheatre, where for the
next week a cultural programme
would entertain the winter weary
population. Lots of speeches,
traditional dances, music groups,
Spectators at Ram Bagh fashion shows etc. On the last day
the Winter Carnival concluded with the distribution of a seemingly endless stream
of prizes for all kinds of achievements (including one for best ehaviour!).

Schedule of Manali Winter Carnival 2009

“11th State Level Winter Carnival 2009”
PROGRAMME SCHEDULE
DATE ITEM TIME VENUE
15-02- 1. Cultural Procession9.00 a.m.Hadimba Temple
2009 (Jhankee) With Folkonwards Dhungri to Manali
Dance 1 P.M. Bazar
2. Inauguration Manu Rang Shala(Ram
3. Group Song Bagh)
4. Comedy Show

5. Classical Dance
16-02- 1. Group Song 10:00 a.m.Manu Rang Shala (Ram
2009 2. Film Dance Group onwards Bagh)
3. Street Play
4. Folk Dance
5. Classical Dance
6. Comedy Show

7. Western Dance
17-02- 1. Group Song 10:00 a.m.Manu Rang Shala (Ram
2009 2. Winter Queenonwards Bagh)
(Preliminary)
3. Men Personality
 (Preliminary)
4. Folk Dance
5. Film Dance
6. Fancy Dress
7. Western Dance

8. Street Play
18-02- 1. Fashion Show 10:00 a.m.Manu Rang Shala (Ram
2009 2. Winter Queen (2nd round onwards Bagh)
3. Men Personality (2nd
round)
4. Folk Dance
5. Street Play
6. Classical Dance

7. Western Dance
19-02- Following Selected Items
2009
1. Film Dance Group 10:00 a.m.Manu Rang Shala
2. Men Personality (Final) onwards (Ram Bagh)
3. Winter Queen (Final)
4. Fashion Show
5. Folk Dance

6. Prize Distribution
(Closing Ceremony)

Events
1. JHANKEE (Cultural Procession) Compulsory:- All the teams have to
compulsorily take part in the Jhankee procession. Marks in Jhankee procession
will be given on the basis of traditional dresses/costumes, themes, spectacle etc.
However keeping in view of the low temperature in Manali during the Carnival, the
participants are allowed to wear white fleets with socks at their own cost.
SPECIAL ATTRACTION:- Cash prizes of Rs. 10000/- 5000/- & 3000/-
respectively will be given to 1st, 2nd & 3rd position winners of Jhankee. (Cultural
Procession)
Separate Prizes will also be given to the Mahila & Yuvak Mandals. Rs.1500 will be
given to each such participating team.Rs 5000/-, 4000/- & 3000/- respectively will
also be given to the Winners of 1st, 2nd & 3rd prizes from among the Mahila &
Yuvak Mandals.

2. FOLK DANCE COMPETITION (Compulsory)

1. The dance must be an Indian folk dance. Ballets are not allowed.
2. The maximum time limit alloted for each folk dance is 15 minutes. The
minimum time limit is 9 minutes. Marks may be deducted in case less or
more time is taken by the teams. In some cases such violation may even
attract disqualification.
3. There may be a minimum of 10 dancers & a maximum of 12 dancers on the
stage for the folk dance. All teams must report at the venue at least 1 hour
before the commencement of the show.
4. The maximum number of accompanists allowed is 8 [Eight].

3. WINTER QUEEN CONTEST

1. The contest is open to un-married ladies only each team may send at the
most three participants. Winners & runners up of previous years cannot
take part in this competition.
2. The minimum height of the contestant should be 5feet 2 inches.
3. Submission of filled in bio-data forms is compulsory for all participants.

4. PERSONALITY CONTEST (MEN)

1. The contest is open to un-married males only. Each team may send at the
most two participants. Winners & runners up of previous years cannot take
part in this competition.
2. Submission of filled in bio-data forms is compulsory for all participants.
3. The minimum height of the contestant should be 5feet 7 inches.

5. FILM DANCE CONTEST (Group)

1. Each team will send only one entry.

2. The number of participants should be between 6 and 10.
3. Each team will be given 7 minutes.
4. Recorded music or orchestra is allowed.
 5. Only Hindi film songs are allowed.

6. FASHION SHOW CONTEST

1. Only one entry per team is allowed.

2. Maximum time limit: 10 minutes.
3. No background music will be provided by the organizers. Recorded
Cassettes
have to be arranged by the teams.
4. No make up man will be provided by the organizers.
5. Marks will be given on the basis of creativity, dress sense and presentation
etc.

7. GROUP SONG

1. Each team can send only one entry.

2. Musicians should be members of the respective team.
3. Film songs are not allowed.
4. Time limit: 5 to 8 minutes.

8. CLASSICAL DANCE GROUP

1. Each team can send only one entry.

2. Participants: Minimum 2 & Maximum 4.
3. Recorded music Permitted.
4. Accompanists: Maximum 5
5. Maximum time limit 7 minutes.

9. COMEDY SHOW (Individual or Group)

1. Each team can send only one entry.

2. Time limit: 6 to 10 minutes.
3. Participants: Maximum 6.
4. Background music Permitted.

10. FANCY DRESS

1. Each team can send only 2 entries.

2. Time limit: Maximum 2 minutes.

11. WESTERN DANCE (Individual or Group)

1. Each team can send only one entry.

2. Participants: minimum 1 and maximum 8 members.
3. Time limit: Maximum 7 minutes.
4. Recorded music is allowed.
12. STREET PLAY (NUKKAD NATAK)

1. Each team can send only one entry.

2. Number of Participants: not more then twelve.
3. Time limit: maximum 25 minutes.
4. Street play should be theme based with no vulgarity of any kind.
5. Street play should be performed in Hindi language only.
 About Manali
Manali is located at an altitude of about 6500 ft. above mean sea level and
is one of the main tourist towns of Kullu valley. It is a place inhabited by innocent
village folks who continue with their traditional rites and rituals in spite of the
sweeping waves of modernization. To the modern day visitors, Manali conjures up
images of evergreen pine groves, snow capped mountains, whispering forests,
cascading water falls and the swift flowing waters of perennial Beas.

According to the Puranas there existed seven Manus and the first of them being
Swayambhuva was self- born. The other six others that followed the foremost Adi
Manu were known as: Svarocica, Auttmi, Tamasa, Raivata, Caksusa and
Vaivasvata. The creation of the world is attributed to the Adi Manu who after
having created all moving and stationery beings, ruled over them; likewise each of
the succeeding Manus held sway over their respective eras. It is popularly
believed that in order to overcome the Pralaya, Vaivasvata Manu accompanied by
the Sapta Rishis set sail in a boat. Guided by the divine light, they landed on the
sacred soil of the Himalayas. This place is believed to be Manali, hence the name
which is a distortion of Manualaya, the home of Manu. Rightfully therefore the one
and only standing temple dedicated to Vaivasvata Manu is at Manali.

The original Manali is now a big village situated across the Manalsu River, a major
tributary of Beas. It is about 2 Km's. From to-days bustling Manali. About five
decades ago this Manali was an insignificant hamlet comprising a cluster of few
shops, houses, a Civil Rest House, a two room Primary School, the Mission
Hospital and the mansard roofed Jungli Kothi, now known as Govt. Circuit House.
Pandit Nehru, the first Prime Minister of India used to stay in this building during
his visits to Manali. Panditji’s sojourns in Manali were instrumental in attracting
tourists and nature loving people of the world to this nature’s paradise.

Manali is an epitome of what nature can offer to mankind. It has every thing to
offer to its visitors in commensurate with their tastes, temperaments and needs. It
is a trekker’s paradise; here in the presence of pristine nature honeymooners
experience an unparalleled bonding with each other; the unspoilt environment and
the salubrious weather suits each and every one.

There are a number of soul-stirring Holy Places in and around Manali; Hadimba
Temple, Manu Temple at old Manali, Vashishtha Rishi Temple, Shiv Temple,
Tibetan Monasteries and a Gurudwara in Manali, are just a few of the places that
calm the unquiet spirit.

The sulphur hot water springs at Vashishat and Kalath are endowed with great
healing powers. Tourists visiting Manali can hike, trek and drive to the famous
13500 ft. Rohtang Pass which remains covered with Snow even during summers.
Another tourist attraction and picnic point, situated amidst billowing meadows
encircled by silver oak and spruce trees, is Solang Nallah. It is famous for its
skiing slopes and offers opportunity for horse riding, paragliding and joy rides on
snow scooters. During the Carnival this place will be the centre for winter sports
competition which will showcase the talents of skiers who have done India proud
in many international events.

Himachal Singing Competition - Voice of Himalayas

The winners of Final Round for 1st, 2nd & 3rd positions at Main Stage of Manu
Rang Shala Manali 2009, will be awarded with the following cash prizes
respectively :-

The inauguration ceremony was addressed by our very own Sh. Anurag
Thakur and Sh. Govind Thakur, both young and dynamic leaders of the B.J.P. Shri
Anurag ji really opened my eyes to the kind of work and dedication that all B.J.P
leaders have, even in small places, they lead with a Zest like I've never seen.
Being from Bombay, I've only seen the B.J.P make changes in big city states like
Gujrat, Maharastra and the like, but today, my eyes were opened to what a
fantastic job they are doing even in small towns and villages. Keep up the good
work and effort.

Job Profile

We group of 25 students of Five year integrated course in Tourism

Administration 4th semester went to Manali to take Event Management Training in
the famous state-level festival of Kullu district ‘Winter Carnival’. We have been
divided into various jobs in Winter Carnival but I have done two main jobs which
includes Back Stage Management and TIC Management.

My job profile consists of as below:

 Back-Stage Management:- A very busy job which includes as:

- Taking reporting from the participants.

- To organise them orderly as per their performances.
- To issue tag no. to the participants of Voice of Himalayas, Winter
Queen and Men’s personality & collect them back daily.
- To ensure that participants should present at back stage to avoid any
obstruction in stage program.

 TIC Management:- It consist of various works which are as follows:

- To attend the phone calls and to solve their quires accordingly.
- To provide necessary necessary information to the visitors.
- To make entries of visitors about their name, native palace and
 address etc. in record book.
- To provide them transportation & hotels information.

 To receive Chief Guest Mr. Anurag Thakur at inauguration ceremony.

ANNEXURE
 Appendix 1 (Questioners)
Appendix 2 (Bibliography)

INSTITUDE OF VOCATIONAL STUDIES

MASTER OF TOURISM ADMINISTRATION
Himachal Pradesh University, Shimla-171005
Tel-fax 0177 2633251
 Website: www.mtashimla.org
Dear respondent,
Tourism Administration Department (MTA) of Himachal Pradesh University is
doing survey on “Evaluating Tourist Perception and Satisfaction from “Winter
Carnival Manali”. Information given by you will be highly valuable for us, will keep
secret and will be strictly used for research purpose only.
1. Your native country/state/Place
2. Gender
3. Age
4. Marital Status
5. Education Qualifications
6. Occupation
7. Mobile No.(Optional)
8. Main motive/purpose of your visit
9. Who/What motivates you to visit?
10. Whom with you are visiting here?
1).Friends 2).Family
3).Relatives 4).Alone
11. Mention the other places visited or will likely to visit
12. Specify the best attraction/feature of Winter Carnival?
13. From which source you have got the information about winter Carnival?
(i) Media………….. (ii) Travel Agency/ Tour Operator
(iii) Friends & Relatives (iv) Any other………………
14. Does Winter Carnival match with your expectations
(i) Fully satisfied (ii) up to some extant
(iii) At par (iv) Not Satisfied
15. What type of problems did you face here?
(i) Accommodation (ii) Transportation
(iii) Sight seeing (iv) any other…………….

16. What is your budget for this journey (in thousand rupees?)
(i) 0 up to 5 (ii) 5-10
 (iii) 10 to 20 (iv) above
17. With which segment of carnival you are not satisfied
(i) Cultural activities (ii) Exhibitions
(iii) Service providers (iv) Organizers Attitude
18. Which type of activities you liked the most
(i) Cultural activities (ii) Exhibitions
(iii) Handicrafts (iv) Cuisine
19. Which type of activities will you suggested fir the carnival to make it more
appealing and attractive?
20. What are your recommendations for the organizers for future?
21. Are you satisfied with the role of local administration? Yes/No If no, why?
22. Are you satisfied with the role of Police administration? Yes/No If no. why?
23. Would you like to visit again in Winter Carnival?
(i) Yes (ii) No (iii) Don’t Know (iv) May be
24. Will you motivate others to visit here in future?
(i) Yes (ii) No (iii) Don’t Know (iv) May be
25. What is your opinion about the environmental degradation / pollution in
Manali?
26. Any other comment/observation/suggestion/guideline.

Thanks for your nice cooperation.

Dated…………….... Signature
……………

Suggestions & Recommendation:-

1Winter Sports like skiing and skating etc. should be organised in large scale
 during winters besides holding of cultural festivals etc.

2Tourist also suggested the development of souvenir industry and village

tourism to patronize, promote and provide a closer glimpse of local art, culture
and crafts.

3Number of tourists expressed their excitement and interest about the

landscapes viz-a-viz lakes and mountains etc. in the Pradesh.

4Tourists also showed their keenness for the promotion of more and more
adventure sports and tourism activities like Para-gliding, skiing, camping, rock
climbing, trekking, mountaineering, angling and water sports etc.

5The environmental resources provide a critical input to tourism industry as the

development of an area is dependent on the availability of attractive natural or
man made resources. The garbage, empty polythene bags and other waste
materials were found scattered in maximum of tourist camping sites and
pilgrim places etc.

6Regarding environment protection, tourists only suggested the installation of

dustbins at proper places and within the reach of the tourists and regular
emptying of these and upkeep and maintenance of tourist sites, its
maintenance and protection of lakes and rivers etc.

7The information through modern means like E-mail, Internet and other
electronic means should also be provided.

8Adventure tourism motivates people to shoe their determination, dedication &

discipline in their art for the new goals and achievements.

9Himachal tourism needs more publicity and exposure in foreign country to

attract more and more foreign tourists.

Tourist’s arrivals in the state are concentrated to a limited paid only, mostly
in summer months. They find nothing for entertainment except sights seeing etc.
during the winter. More and more winter sports and winter festivals etc should be
organised and special incentive packages should be introduced to attract tourists
in other seasons also.
Conclusion

Event management proved to be beneficial not only to me but for every student
who gave their participation during the whole period of event management. It was
only through event management we learned lots of skills which will help us in
shaping our future. It helps us to understand the real concept of event
management. It gives me a great exposure of working in the field. Now, I learn
how to plan and manage an event, project and activity. This concept tells to work
as a team to make any event, activity and project successful. It tells us that one
should not only know how to lead a team but also work with everyone and get the
job done. One should be able to build efficient teams of people and facilitate their
effectiveness. One should always remember “There is no 'I' in Team".

I came to know, managing an event is not an easy task. One should start working
month before the event. It gives a great experience to work with different
professional and non professional people.

Event management provides an opportunity to every student to interact with

different people in the field. It gives a chance to students to improve their skills
and to coordinate with others. It gives a practical knowledge about the concept of
event management. It tells us that one should be analytical thinker; critically
thinker and problem solving in this field. One should be able to acknowledge a
problem, recognize that it has to be solved then and there, and always think on
how the situation could be avoided in future.

I came in to conclusion that Event management concept is very useful to tourism

students. This gives a great exposure to students regarding the field work.