The definition

Advertisement is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Announcement a public statement about something that is happening or going to happen the announcement appeared in the local newspaper";"the promulgation was written in English"

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Announcement Statement made formally and publicly to the press for mass distribution. Announcements can be made in response to something such as rumors, or can be made for positive reasons such as the introduction of a new product or practice. For example, a company in the business of manufacturing computers may unexpectedly make an announcement about a new computer model. See also press release. Advertisement promotion of goods, services, companies and ideas that must be paid by a sponsor. Marketing see the ads as part of an overall campaign strategy. Other components of the promotion including publicity, public relations, sales, and sales promotion.
Advertisement is a public announcement in a newspaper or on the radio, television, or Internet advertising something such as a product for sale or an event. An advertisement may be defined as a public notice designed to spread information with a view to promoting the sales of marketable goods and services, or defined as a vital marketing tool as well as a powerful communication force. Advertising can be defined as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Announcement Announcement is a spoken or written statement which directed to tell something to the people. Minimal written announcement shall contain: A. to whom the notice is directed. B. the content or the purpose of the announcement. Spoken announcements are usually brief and end with a thank you.

The Purpose
The purpose of Announcement is to announce something that important to particular people. The purpose of Advertisement Information for persuading and motivating people so that it will attract them to the service and the thing that are offered or informed

Advertisement
1. 2. The primary objective of advertising is to persuade. An important function of advertising is the identification function, that is, to identify a product and differentiate it from others; this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products. To communicate information about the product, its attributes, and its location of sale; this is the information function. The third function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function.

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Social functions of the announcement: 1. provide information to the reader

Social functions of advertising: 1. Advocate or the consumer's perception will change certain brands 2. Attract consumers 3. Foster a sense of desire 4. convince a product

The difference
Announcement is to announce something that important to particular people. While, Advertisement is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company.

Announcement: 1. without notification to persuade 2. Not foster a sense of trust 3. Usually use the official language

Advertisement: 1. to be persuaded 2. Foster a sense of confidence to the consumer 3. Use simple present tense. 4. Get people to recognize, remember and believ

Structure of words Thus, the structure of words in the advertisement: 1. Evocative look at consumer needs, provide solutions, and give attention. 2. Informative the words must be clear, friendly, and communicative. Do not beat around the bush let alone to ignore the duration of exposure. 3. Persuasive a series of sentences to make consumers comfortable, happy, peaceful, comforting. 4. Powerful motion the composition of the words appreciate the time during the offer / promotion period.

Announcement 1. 2. 3. Use simple present tense The to be is: is, am, are Use invitation sentence

Advertisement 1. 2. Use simple present tense Use persuade sentence

More Information about Advertisement Most commonly, the desired result of advertisement is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

Announcement
Boys and girls, Tomorrow is March the 12thTree Planting Day. In order to protect our environment, well go to the West Hill to plant trees there. Please meet at 7:00 in the morning at the school gate. Well go there by bus. Youd better put on your old clothes and bring tools and lunch with you. Dont be late. Thank you.

For all the student of SMAN 2 Bogor our school will held an event. The event is a bazaar books that will be held in Date: Friday Nov 11th 2011 Place: Green Field Time: 08.00 Please come, there will be many books waiting for you In memoriam Rina Agustina 1996-2011 Please join family and friends in celebration of Rinas life. Saturday, the sixteenth of November at four oclock Al-Ikhlash mosque, Rundolf street no.18

We proudly announce the graduation of Gindra Sulaiman University of Indonesia, Accounting major Saturday, April 30th 2011 two oclock in the afternoon A celebration will follow at the Olive House

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