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In most of the developing countries like India, Small Scale Industries (SSI) constitute an important and crucial segment of the industrial sector. They play an important role in employment creation, resource utilisation and income generation and helping to promote changes in a gradual and phased manner. They have been given an important place in the framework of Indian planning since beginning both for economic and ideological reasons. The reasons are obvious. The scarcity of capital in India severely limits the number of non-farm jobs that can be created because investment costs per job are high in large and medium industries. An effective development policy has to attempt to increase the use of labour, relative to capital to the extent that it is economically efficient. Small scale enterprises are generally more labour intensive than larger organisations. As a matter of fact, small scale sector has now emerged as a dynamic and vibrant sector for the Indian economy in recent years. It has attracted so much attention not only from industrial planners and economists but also from sociologists, administrators and politicians. Defining small-scale industry is a difficult task because the definition of small-scale industry varies from country to country and from one time to the another in the same country depending upon the pattern and stage of development, government policy and administrative set up of the particular country. Every country has set its own parameters in defining small-scale sector. Generally, smallscale sector is defined in terms of investment ceilings on the original value of the installed plant and machinery. But in the earlier times the definition was based on employment. In the Indian context, the parameter are as follows. The Fiscal Commission, Government of India, New Delhi, 1950, for the first time defined a small-scale industry as, one which is operated mainly with hired labour usually 10 to 50 hands. Fixed capital investment in a unit has also been adopted as the other criteria to make a distinction between small-scale and large-scale industries. This limit is being continuously raised up wards by government.
The Small Scale Industries Board in 1955 defined, "Small-scale industry as a unit employing less than 50 employees if using power and less than 100 employees if not using power and with a capital asset not exceeding Rs. 5 lakhs". 'The initial capital investment of Rs. 5 lakhs has been changed to Rs. 10 lakhs for sma industries and Rs. 15 lakhs for ancillaries in 1975. Again this fixed capital investment limit was raised to Rs. 15 lakhs for small units and Rs. 20 lakhs for ancillary units in 1980. The Government of India in 1985, has further increased the investment limit to Rs. 35 lakhs for small-scale units and 45 lakhs for ancillary units. Again the new Industrial Policy in 1991, raised the investment ceilings in plant an machinery to Rs. 60 lakhs for small-scale units and Rs. 75 lakhs for ancillary units. As per the Abid Hussain Committee's recommendations on small-scale industry, the Government of India has, in March 1997 further raised investment ceilings to Rs. 3 crores for small-scale and ancillary industries and to Rs. 50 lakhs for tiny industry. The new Policy Initiatives in 1999-2000 defined small-scale industry as a unit engage in manufacturing, repairing, processing and preservation of goods having investment in plant and machinery at an original cost not exceeding Rs. 100 lakhs. In case of tiny units, the cost limitation is up to Rs. 5 lakhs. Again, the Government of India in its budget for 2007-08 has raised the investment limit in plant and machinery of smallscale industries to 1.5 corers An ancillary unit is one which is engaged or proposed to be engaged in the manufacture c production of parts, components, sub-assemblies, tooling or intermediaries or rendering services and the undertaking supplies or renders or proposes to supply or render not less than 50% of its production or services, as the case may be, to one or more other Industries undertakings and whose investment in fixed assets in plant and machinery whether held on ownership terms or lease or on hire-purchase does not exceed Rs. 75 lakhs. For small-scale industries, the Planning Commission of India uses terms 'village an smallscale industries'. These include modern small-scale industry and the traditional cottage and household industry.
INTRODUCTION INDUSTRY
TO
MOBILE
SOFTWARE
DEVELOPMENT
Mobile application development is the process by which application software is developed for low-power handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing, downloaded by customers from various mobile software distribution platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser. Application software developers also have to consider a lengthy array of screen sizes, hardware specifications and configurations because of intense competition in mobile software and changes within each of the platforms.
Smartphones and tablets are two types of mobile devices that have become compulsory in enterprises both large & small. With rise in the use of these mobile devices, the manufacturing of mobile apps that have to be preinstalled or downloaded in order to complete both professional & personal work has also increased. Also, most enterprises today have introduced the BYOD (bring your own device) strategy, thus providing the mobile app development industry more opportunity to make use of creative technology while designing applications. A research concluded towards the beginning of 2012 reveals that there has been a rise of at least 63 percent in the number of business units deploying mobile applications over the past one year. According to the research results, 50 percent among these enterprises had to adopt mobile apps succumbing to demands made by the workforce. More than 200 percent is the growth rate of increase in deployment rate of mobile apps in enterprises worldwide. According to the study, the mobile app development industry has become the largest revenue earning unit of the IT sector. Most of the apps produced every year are used for professional purposes; but there apps released for personal use are also rising. The phenomenal growth that has been recorded in the mobile app development industry has benefitted not only app development companies. Here we take a look at the areas of enterprises which have benefitted more than others from the growing popularity of mobile app development industries:
1. Sales and Marketing It is because of the presence of so many apps in the market that an enterprise can effectively promote its products & services amidst a large user base. This leads to greater sales of a product within the same area over a shorter span of time. Increased sales means increased demand and hence increase in the productivity level of an enterprise. 2. Operations Study reveals that deployment of mobile apps has directly affected enterprise operations by raising its efficiency levels. The time & cost involved in conducting operational activities within an enterprise also reduce by the deployment of mobile apps. 3. Security While several analysts are of the view that mobile app development has led to jeopardizing the state of security in enterprises, it is in reality the contrary. For example, deployment of mobile apps means a clear division of duties as each employee now has access to only one mobile device. It also means that data stored in one device can be accessed by only the employee using that device. Since there is no sharing of data, security of information is established. 4. Business Most importantly, the increase in the number of mobile applications has led to improved business mobility for enterprises. Deployment of mobile application services also assists an enterprise to develop business strategies that will contribute towards workforce satisfaction & productivity levels.
It is therefore clear that the growth in the mobile app development industry has benefitted several departments of an enterprise; alternatively, the increased use of apps in enterprises inspires the application development industry to introduce more innovative technology in the apps manufactured. The current growth rate projects a revenue generation of over $40 billion for the mobile app development industry towards the end of 2016. The importance of the mobile app development industry for business mobility in todays enterprises stands
INDUSTRY STATUS
The mobile application market is rapidly growing and gaining popularity as an emerging job opportunities market. India is the third fastest growing app market in the world. As per Gartner report, Indias active mobile connections will exceed 900 million by 2016, which translates to 72% penetration. According to Trai in January 2012 the number of active mobile connections in India has reached 659.99 million and the total mobile subscriber base stands at 903.72 million. It is estimated that every Indian user spends nearly 52 minutes per-day using mobile apps. Similarly, mobile app economy-estimated at nearly $4 billion (Rs 20,000 crore) in 2009 and expected to grow to $18 billion in half a decade-continues to expand exponentially. There is an increase in the demand of mobile applications as more and more people are using smart phones. It has been projected that mobile value-added services market (which includes mobile apps) will reach Rs 214.1 crore by the end of 2012 from Rs 158.6 crore in 2011. Revenue generated by mobile VAS was INR 122 billion, as on March 2011. It is estimated to reach Rs 482 billion by 2015.
GROWTH AREAS
The future is mobile and all the services and offerings are going to run through application. India has more mobile connections than PCs or TVs and landline phones. Mobile app development is evolving to integrate with television, in-car navigation and entertainment, shopping, commerce and banking. It is safe to say that the future of apps is This talks about future growth prospects in the industry. Mobile operators have seen a significant growth in revenues through VAS, which has significantly increased demand for mobile application developers. This booming industry is struggling to get quality developers who have ideas and creativity. Go to any job site and you will observe the number of jobs that come under the M-VAS industry. Here the demand and supply ratio is inadequate and industry is looking for talented professionals. Planning a career in this industry will surely be a good move.
PROFILE OF ENTREPRENEURS
ANSHU BHAKKAR Anshu Bhakkar has done his degree of engineering from the Indian Institute of Technology amd later his MBA from the Indian Institute of Management, Bangalore and has also undergone training in Marketing Management at Central Institute of Event Management Singapore. RISHI KHANDELWAL Rishi Khandelwal has done his Bachelor of Engineering from the prestigious University of Pennsylvania in Computer Engineering. He has also done his MBA from London Business School and has done social work in India through Teach India initiative.
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Executive Summary
The world is going mobile and entrepreneurs are fast-becoming major users of mobile applications (apps) to run their enterprises. Apps on mobile devices are helping small business owners save time; reduce costs; increase revenue and productivity; work more effectively; and better serve customers. We are developing an app that will help the college going students to find their way. Many colleges have large campuses and it becomes difficult for students to find their way across the campus. This app will track the current position of the student inside the campus and help them find their destination. We are further planning to expand our business in hotel and retail industry by launching different maps for leading hotels like leela, oberoi, taj etc and famous shopping complexes as well. Thus this app will be useful for not only students but other users as well. We are located in Bangalore (INDIA), the silicon valley of the country famous for its growth in IT sector. Therefore we expect our firm to evolve as a leader in this sector because of the favourable conditions towards our business.
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APPROXIMATE INVESTMENT
AMOUNT
12,00,000 8,00,000
Goldman Sachs Young Entrepreneurs Debt Scheme at 6% interest over period of 5 years TOTAL
10,00,000
30,00,000
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The major factors supporting the feasibility of the project are as follows: The APPLICATION is cheap and priced at 1.99$, every student using a smart phone can afford it. GPS tracking is free for public channels and no charge is to be paid to the government for satellite bandwidth Small scale project, so greater possibility of success as compared to a large scale project. Low development cost ( only 2000$) Mobile applications gained a lot of popularity in last few years and most of the users are students and as our application is specially for students it is anticipated to gain popularity among youngsters.
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SWOT ANALYSIS
STRENGHTS
Time-to-market is less Ease of development user-friendly and simple to use Availability of skilled developers Faster and easy access to markets Favourable revenue sharing terms
WEAKNESS
Security issues: iPhone 5 encryption is weak and extremely vulnerable Fragmented market: Thousands of application developers Lack of focus on single platform Developers need time to re-learn as new operating system, new user interface, new functionalities and capabilities are coming
OPPORTUNITIES
Growing market: High demand Expand to other areas like hotels,vetc. Sale of virtual goods and redemption of the coupons and promotions.
THREATS
Fierce competition Average selling price decreasing Carriers have control over the distribution of apps (will change as economics shift, offdeck providers become stronger, and to a lesser extent, ad-supported games emerge.)
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COMPETITION
College GPS application is a new concept as no such application with a detailed maps of a specific area are available in any software market so there is no competition for now. But we expect an upcoming competition from Google maps and other GPS service providers
CHALLENGES Server breakdown- Regular maintenance of server is required for GPS application to
work smoothly without any glitches.
Certain colleges install signal jammers to block any type of mobile internet signal
usage within the premises.
Popularity is the biggest challenge with mobile applications. Making the app popular
among students will be tough task.
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USP
COMPANY NAME is the only company to design a mobile app which provides maps for some of the most famous colleges of India. Many of the students studying in colleges having huge campuses have problem of finding the directions to a particular area. Our app helps them to resolve this problem and they can easily find directions to places they want to visit in the campus.
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STP ANALYSIS
SEGMENTATION Market segmentation is undertaken in order to focus on the subsets of the prospects that are most likely to purchase our offering. This will in turn help us take the best returns from our marketing and entertainment expenditures. Based on the need our service satisfies, the market is segmented into diverse sections. They are: Demographic segmentation: These include factors like age, social esteem, and income levels which purely relate to college going students of age between 19-23 years using smart phones Geographical segmentation: This takes into consideration the region to which the customer belongs to or prospects to visit..Our application is specially designed for college going students and the success of this product purely depends upon the college/university location Behavioural Segmentation: It is based on the benefits sought in the service, usage rate of the service and the social status enjoyed by the population. The benefits that the customer derives from the service as well as the prospects preferences determine the acceptance and complete incorporation of the service
Segmentation
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TARGETING
Targeting the right customers is one of the most important criteria that need to be looked at in order to create a potential customer market. We mainly are targeting on the college going students who are enrolled in universities with large campus example Christ university, IITs and IIMs because students here usually find it difficult to find there required destinations within the huge campuses these institutions have.
POSITIONING
We try to position ourselves as a centre which will provide students with the ease of locating their destinations within their college campus with just a click on their smart phone.
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Supplier Power (LOW) Platform specific applications. Inputs required easily available at competitive price. Substitute products are high in numbers. Key: Innovativeness and user friendly. Asp is decreasing so the emphasis is now on volume.
Buyer Power (HIGH) Huge buyers volume- more than 10.5 bn downloads and2.625 bn users. Switching cost: same platform is low. Switching cost: different platform is high. Customer loyalty with application and application developer is low. Buyers are highly informed through app store websites.
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Threat of Substitute Product (HIGH) Proliferation of developers for all types of platform resulted in high availability and low cost. Relative price of substitutes is similar. Relative quality of substitute in terms of user friendliness. 45 percent incremental effort required to port an application from one platform to another.
Barriers to Entry (MODERATE) High entry barriers for fledging developers- low on learning curve. Barriers are now reducing. Easy access to required inputs.
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4Ps OF MARKETING
PRODUCT: Our product is a mobile app that helps the college students to get directions to the places they want to visit in their campus. Many students dont know which room is situated in which building. Thus, this app will give them a complete overview of their campus. PRICE: The app will be sold to the consumers at $1.99. PLACE: The product will be mostly sold to the students of various colleges across India. It will cover most of the colleges having huge campuses.
PROMOTION: Initially we are promoting this app through word of mouth as we are targeting youngsters. We will interact with small- small group of people at a time and will tell them the benefits of this app. We will also be doing the following things: Blogs, Twitter, Facebook We will write and announce and review in our personal blogs, ask our followers to repost, tweet the links, make a Facebook fan page. iPhone app review websites - iPhone app review websites are hungry for new apps. We will submit reviews of our app for free as many times as we can. Friends and family They don't hesitate to promote the app to friends, neighbours, colleagues and family, they are our launching pad in App Store. Advertising We will make a short cut and use this old, good but most expensive way to become famous. Free Trial We will give our app to the students for free trial so that they come to know about the benefits of this app.
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ADVERTISEMENT COPY
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ORGANISATION CHART
GENERAL MANAGER
ACCOUNTANT
ENGINEERS
TECHNICAL STAFF
MAINTENANCE STAFF
GENERAL STAFF
SECURITY
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Post
Salary per month (per person) (Rs.) 25,000 12,000 20,000 4000 3,000 8,000 5,000 77,000
General manager Accountants Engineer Maintenance Staff Security Technical staff General staff Total
1 1 6 2 1 2 2 13
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GENERAL MANAGER: Qualification: Under graduate pass out with good Human Resource skills.
ENGINEER: Job Description: Excellent knowledge about software application development Qualification: Passed out from a reputed engineering college with a good percentage.
TECHICAL STAFF: Job description: Assistance in setting up the computers and mobiles
ACCOUNTANT: Job Description: Keeping all the accounts, records and the entire financial work. Qualification: Under graduate pass out with the minimum knowledge about tally and computer accounting. Specification: Soft skills, computer knowledge and knowledge about accounts and e- filings.
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ORGANISATION CULTURE Organisation culture is an invaluable leadership technique that assists in developing a positive, customer-oriented culture and a genuine level of employee commitment that pervades the entire work environment. TOTAL QUALITY MANAGEMENT We believe in TQM which provides employees with opportunities for participation, problem solving, and teamwork, it creates a tremendous level of motivation within each employee. In fact, employees TQM techniques result in employees' contributing to attain the companies objectives without a pushing or shoving style of leadership are more than motivated--they are empowered. EMPOWERMENT Empowering the employees is one of the main principles of our company. Empowerment is a force that energizes employees to perform. Empowered employees take a personal interest empowered employees improve the overall performance of the agency, which results in higher levels of morale. Developing empowered employees is a key element in the formulation of a positive departmental culture and responsibility in setting and achieving the department's goals. * Ensuring leaders actively listen to their employees and respond with empathy which will help in making sure ensure not only that leaders fully understand their employees' concerns but also the, at employees feel understood. * Leaders will seek input from employees by either approaching individuals directly or by forming employee groups, such as advisory councils. * combining the core principles of several leadership techniques and modifying them to suit our work environment. * developing a healthy culture--which includes values, beliefs, and behaviours--effective leaders build a solid foundation that enables them to foster truly committed employees with high morale, and in turn, genuinely satisfied citizens
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HR POLICIES
RECRUITMENT POLICY
We accept almost anyone with a scientific and caring spirit and the ability to work well in harsh conditions It runs parallel with the company philosophy that we seek to excel in what we do through our employees. Specific work requirements, applicants will be checked for evidence of a criminal record. We perform extensive background checks prior to employment. And we hire only those who have a clean record. Strict policies against substance abuse and lower tolerance for illegal drug use. candidate fails the drug test then he is not considered to be eligible for working with us. We expect our employees to be exceptionally trustworthy, and creative who is not afraid to think out of the box. The ability to handle stress, and to think fast on ones feet with creativity and spontaneity are also certain qualities we expect our potential employees. Each employee must maintain a strict balance. If the
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Identify vacancy Prepare job description and person specification Contact Institutions and contacts Compile background information Short-listing Arrange interviews and skill tests Decision making
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SOURCES OF RECRUITMENT
We aim to attract the best talent and those candidates with an intense desire to excel, learn, take calculated risks and grow with us. We would broadly divide our employees into 2 categories.
1] Fresh Graduates
We would be aiming at recruiting fresh graduates out of top colleges across the nation. We will focus on mechanical engineers, electrical engineers and civil engineers. The different colleges that we will source our graduates from are:Banglore Instt. of Technology BMS Banglore Bharti Vidya Peeth, Pune Cummins College for Women, Pune Bharti Vidya Peeth, Delhi Maharaha Agrasen Engg. College Delhi D.Y. Patil Pune Instt. of Technology & Mgmt. Gurgaon Maharashtra Institute of Technology PICT, Pune Priyadarshini Engg. College, Nagpur PESIT, Banglore Ramaiaha Instt. of Technology, Bangalore R.V., Bangalore 33
Disqualifiers
Heart problems Epilepsy Mental Disorders Drug abuse
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Background Checks
Background check is done with internal sources, wherever possible, and with external agencies. As soon as we receive a fully complete set of background investigation forms, we will commence with the potential employees background investigation. . Background check will be done for every candidate before issuing the offer letter. The data received would be documented and would be part of the candidates personal file.
Harassment policy
There are many different kinds of harassment from sexual innuendos to religious discrimination; however, all forms of harassment present an element of risk in the office, so we maintain a zero tolerance of harassment in the workplace. HR policies on harassment encourage employees to report incidents immediately, so the issues can be addressed and resolved timely by the manager. Rules against harassment are put into place to protect employees and to maintain a safe and comfortable work environment. The repercussions will be very severe if harassment occurs in the office.
Vacation policy
Paid vacation days are time off work our company voluntarily provides employees as a benefit. The number of paid vacation days will be accrued by employees based on years of service to the organization and the level of their position.
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Grievance policy
Whilst employed by the Company, it is hoped that all employees will be working in an environment in which they are comfortable. However, from time to time individuals may experience situations and circumstances which give rise to unhappiness or discomfort. The University wishes to assist employees in resolving any such issue. To expedite this, the Companys grievance policy provides a framework which aims to facilitate a resolution at: (a) an informal level without recourse to any subsequent action, or (b) a formal level where the informal method has failed or proves inappropriate.
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FLOOR PLAN
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QUALITY POLICY
Our firm is committed to meeting our customers expectations by supplying products and services that are reliable, meet functional requirements and are delivered on time. To ensure we meet this commitment we use a quality management system that consists of effective and efficient business processes. We are dedicated to the continuous improvement of this quality system through measurement, analysis and action. We communicate our quality objectives and performance against these objectives throughout the company and to interested parties. It is the responsibility of all our staff to work together to ensure we meet this commitment to quality. Our firm is an ISO 9001:2008 certified company.
MACHINERY USED 4 laptops to be used for the purpose of designing the software 3 mobile phones used for the purpose of testing the app Servers used for storage of data.
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INITIAL INVESTMENT
INITIAL INVESTMENTS
AMOUNT 100000
ELECTRICAL EQUIPMENTS
756000
FURNITURE
49,000
AIR CONDITIONER
30,600
260000
4 Acer Laptop AMD processor Athelon 4200 1.86 GHzdual core Acer751, Ram 1 GB DDR2, HD 160 GB with 15 TFT monitor and canon printer.
25500
68600
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WI-FI ROUTER
5000
14000
100000
TOTAL (A)
14,08,700
START-UPEXPENSES
LEGAL CHARGES
12000
MARKETING EXPENSES
750000
MISCELLANEOUS
30000
TOTAL (B)
7,92,000
2,50,000
40
5,49,300
The working capital will help the company in the short run and help initially a lot.
TOTAL (A+B+C+D)
30,00,000
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SOURCES OF FUNDS
AMOUNT
12,00,000 8,00,000
Goldman Sachs Young Entrepreneurs Debt Scheme at 6% interest over period of 5 years TOTAL
10,00,000
30,00,000
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30,600
24,480
49,000
44100
Lights and fan (20%) Electrical equipments (20%) Internet Dongle (20%) Wi-fi Router (20%)
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Lights and fan (20%) Electrical equipments (20%) Internet Dongle ( 20%) Wi-fi Router ( 20%)
16320
483840
8960
3200
54880
85000
43904 72250
952860
729348
44
19584
15667
39690
35721
16320
13056
483840
8960
3200
Inverter (20%)
43904
35123
Mobile Phones
72250
61413
Total
729348
513007
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PARTICULARS SALES (+) Non-operating income Total Income LESS: EXPENSES Salaries Advertising/Promotion Stationery and Printing Depreciation Repairs & Maintenance Accounting And Legal Rent Telephone Miscellaneous Expenses Interest on Loan Transportation Web Hosting Payment to App Stores Preliminary Expenses Written Off (20%) Total Expenses Corporate Tax (33%) NET ROFIT/LOSS
2187000 750000 10000 355840 12000 3500 197000 9000 30000 60,000 2500 30000 280000 158400
2405700 570000 9000 223512 15000 4500 216700 10300 37000 48000 3400 30000 410000 126720
2646270 480000 7700 216341 17000 5200 238370 11100 43000 36000 3700 30000 490000 82672
4025240 0 (4,15,240)
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Cash Received
3260000
4192500
5224000
Cash Sales/ cash received against other services Cash from Receivables
350000
470000
520000
3610000
4662500
5744000
10,00,000
20,00,000
66,10,000
46,62,500
57,44,000
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Expenditures (Expenditures from Operations: Cash Spending Payment of taxes & duties Payment of interest Subtotal Spent on Operations Long-term Liabilities Principal Repayment Start-up expenses Purchase Long-term Assets Drawings Subtotal Cash Spent 0 56,61,700 0 41,09,800 10,00,000 56,82,433 7,92,000 14,08,700 0 0 0 0 2,00,000 2,00,000 2,00,000 32,01,000 0 60,000 32,61,000
36,63,600 39,72,340
198200
48,000
474093
36,000
39,09,800
44,82,433
9,48,300
5,52,700
61,567
9,48,300
15,01,000
Cash Balance
9,48,300
15,01,000
15,62,567
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BALANCE SHEET
Particulars ASSETS Long-term Assets Less: Accumulated Depreciation Total Long-term Assets 10,52,860 8,29,348 6,13,007 14,08,700 3,55,840 10,52,860 2,23,512 8,29,348 2,16,341 Year 1 Year 2 Year 3
Current Assets Cash Other Current Asset Total Current Assets Miscellaneous Expenses Preliminary Expenses Less:- written off Total Assets 7,92,000 158400 26,34,760 6,33,600 126720 28,37,228 5,06,880 82672 25,99,782 9,48,300 0 9,48,300 15,01,000 0 15,01,000 15,62,567 0 15,62,567
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LIABILITIES Capital Partners Capital Add: Net profit after interest and tax Less: Drawings Reserves and surplus Total Capital ( Net Worth) Long-term Liabilities Loan from Goldman Sachs Less:- Repayment of Loan Current Liabilities Provision for tax Creditors Total Current Liabilities Total Liabilities
YEAR 1
YEAR 2
YEAR 3
20,00,000 (4,15,240)
15,84,760 4,02,468
19,87,228 9,62,554
0 2,50,000 18,34,760
0 2,50,000 22,37,228
10,00,000 2,00,000
8,00,000 2,00,000
6,00,000 2,00,000
0 0 0
26,34,760
0 0 0 28,37,228
0 0 0 25,99,782
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PAYBACK PERIOD
PAYBACK PERIOD = TOTAL INVESTMENT / ANNUAL CASH INFLOW = 39,00,000 / 9,48,300 = 4 YRS 2 MONTHS APPROX..
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IMPLEMENTATION STRATEGY
This application will be introduced in 3 operating systems android, iOS and Blackberry namely. We will be launching this application for 10 colleges in India during the first 6 months. Further we plan to launch it in 20 more colleges. The next year we will be targeting 40 more colleges. In the third year we plan to expand our business to hotel industry targeting leading hotels of india such as leel, oberoi, taj etc. We will contact with several hotels and built a separate individual app for each hotel.
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CONCLUSION
The research conducted reveals that if the project is taken through with efficient management and proper planning keeping in mind the present and future scenario, our venture can be a long run profitable for the both the partners. The profit figure shows that MIO APP is booming sector and innovative in its own kind. Our venture can open pathways for a new business altogether in the country. Proper planning and management is of utmost important in the success of our venture. It is required at every step that due importance should be given to competitors strategy formulation and to keep the quality enhancing at every stage along with supply of varied new services which will provide us change to serve more and more people. This was the untapped sector and we both partners thought to take the first movers advantage because the working rate is very high in Bangalore and they required out app for multitasking purposes. To conclude it was a life time experience to plan and strategy MIO APP from a business point of view and to come across all the formalities and procedures one has to comply with to start a business in India. We are overwhelmed and thank all those who were an integral part in the formulation of this project.
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