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Glass film industry is depending on color and design glass manufacturer to serve the customers. Our company is basically working with new idea of manufacturing the film that can be stick with glass and we can use this product as substitute of color glass and designing glass. And our product includes plain film, color film and also designing film also. Our company is having well educated entrepreneurs who are having the knowledge to bring up this company with new idea of manufacturing the film. Now because of this idea customer can get more colors and customize design in very cheaper rate and also at very accessible locations. This business model will provide such a paradigm with excellent, fast product and service at the lowest possible price in convenient setting. We have identified our competitors on analyzing with Direct Competition, Indirect Competition and Potential competitors. The overall market of film user can be divided by factors like income, geographical, type of customers and also some extent occupation. For our new ideas we have purchase machine with normal capacity (12,00,000 Sq.fit per Year) to decrease our cost as much as possible and also we have target to manufacture and sell 6, 00,000 Sq.fit of plastic film. We have plan for basic conversation process of that liquid plastic into plastic film. We have imported machine from Korea as such we cant find this type of technology in our country. The performance and durability of the window film selected is determined by the types and quality of the components and construction used. The essential components include: Protective Release Liner, Adhesive, and Polyester Film. Manufacturing processes, each requiring care to ensure the highest quality is obtained, include: Coating, Laminating, Metalizing, Aluminums, Sputtering, and Coloring. Our target market is fabricators who are make windows, glass dealers, builders & developers and retail customers. We have identified the needs for satisfying the target market are Cheaper Product, Availability of variety is much higher, Change is very easy, Offer the fastest service possible.
Ours plans to generate sales through print advertisement and broacher. We are prepare broacher which is provide full fledge information about the product likewise, basic information of product, availability it means location and contact information. Our goal is 6, 00,000 sq fit of glass film sold in first year in the India because people are not aware about glass film and they dont believe on glass film at starting period. Our objectives are creating awareness, customer satisfaction, market coverage and profit. Our purpose is to provide product at cheaper rate and also availability of variety. The current objective of our company is to cover 80% of market of all mega cities in coming 5 years.
INDUSTRY ANALYSIS
1. INTRODUCTION:
This industry is depend on colour and design glass manufacturer to serve the customers since many years so now we try to change the scenario of industry by giving them new idea. And also a safety and effectiveness is going to decrease the tension as well as going to give monitory benefits to the large segment of customer of Surat city, national and also international market in future.
2.1 Technology and Price In future there is a chance to change in technology because this is a new concept for India at least and also for many other countries also so that research and development work is being carry out by many organization for having more powerful and capacity machinery and also in some other technical aspect so that we can say that it will going to reduce the price in future as well as technological changes can also be there. 2.2 New Business Paradigm: Before having this type of innovative product customers have to go to the glass manufacturers to get colour and designing glasses and also have some safety issue and they are using basic plastic film for that and also because glass manufacturing is difficult to make in bulk and costly so that variety of colour and designs are very less. Now because of this idea customer can get more colors and customize design in very cheaper rate and also at very accessible locations. This business model will provide such a paradigm with excellent, fast product and service at the lowest possible price in convenient setting.
3. ANALYSIS OF COMPETITION
3.1 Direct Competition: In this market there are no competitors in Surat city right now but in international market this idea is already executed by many companies and therefore that we can say as direct competitors of our company but that is not the issue of concern right now but we have to make some strategy while we are going to expand our market in global market. 3.2. Indirect Competition: We can say that there can be the following three indirect competitors to our company: a. Plastic film maker at very low level b. Colour glass and film producers c. Designing glass manufacturers 3.3 Potential competitors: In this market right now it is very new concept but market is very huge because this is alternative to colour glass so that there can be competition by new entrance in market as well as importer or global companies in future so we have to make some strategy to survive or compete against that of potential competitors.
4. MARKET SEGMENTATION:
The overall market of film user can be divided by factors like geographical, type of customers. And in this market our direct competition can be with glass manufacturers so that we can segment market as per the base of those glass users also so basic segmentation is as follows:
1. Geographical(area wise) segment: a. Varachha b. Katargam c. Udhana d. Sachin e. Piplod f. Athwalines g. Adajan
2. Type of customer: a. Business users b. Retail customers So this is some of the segment which we are going to have and then we can decide target market to tackle the market.
COMPANY ANALYSIS
BENEFITS OF PRODUCT
We are going to give cheaper product then existing product to our customer. Modification in our product is very easy. Higher of variety and designs will be available in compare to color and design glass. Safety issue will also be covered in our product. Installation of our product is very easy. Our product is long lasting and no need of maintenance.
1. INTRODUCTION
Our company is basically working with new idea of manufacturing the film that can be stick with glass and we can use this product as substitute of colour glass and designing glass. And our product includes plain film, colour film and designing film also. Our product is different in terms of cost effectiveness and also durability and easiness of modification also.
3. SERVICES
1. We give the training to the dealers employee about product knowledge and also how
to interact with customer about product (like advantage and features of product) with the help of our marketing personnel. 2. We are giving support to our dealers through the replacement of damage as well as defective goods and transport of damage goods also will be bear by company itself. 3. We are having regular meetings with dealers to know about their problems and we try to give possible solutions to them so that they can be in touch with customer and can give satisfactory services.
4. SIZE OF BUSINESS
Our company wants to become leading company in film maker in all mega cities of India also want to expand their market globally also in future. The current goal of our company is to cover 80% of market of all mega cities in coming 5 years.
5.2 Equipment:
In production we require one main machine and in handling of our product we require cutter, trolley, stand, cooler, round bars, packaging materials as well and also some of stationary to make a product available to dealers and customers on time successfully.
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6. BACKGROUND OF ENTREPRENEURS:
Main three C.E.O of the company have fulfilled their graduation from SPB College of business administration as well as currently in MBA in reputed institute and 2 of them are having specialization in marketing and 1 is having specialization in human resource management. And also two of marketing specialize people having BBA degrees and good knowledge of marketing as well as CRM. So they will be having all responsibilities of marketing and training as well. And also some support staff like CA and some technical as well as non technical workers also so that we can say that company is having a good staff for running business successfully.
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Supply chain:
Now we have to pack it and load it into the transport vehicle sent by our dealers or customer and charges of transport will be bear by that dealers or customers. And if there are any defectives then we give facility to replace it.
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Protective Release Liner a film, usually polyester, which is used to cover the adhesive
and protect it from contamination before installation
Adhesive high quality, low or zero distortion adhesives that adheres the polyester film to
glass; types used for automotive installations retain high adhesion even on double curved glass Polyester Film a strong, high clarity, high quality plastic film more than one layer may be used with a laminating adhesive to produce a multi-layered structure Scratch Resistant Coating a hard acrylic coating that provides protection for the polyester against scratching and abrasion
Dies, metals, alloys and UV inhibitors are added to produce the specific properties desired
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Manufacturing processes, each requiring care to ensure the highest quality is obtained, include:
Coating: Material is transferred from a container onto a large roller, then from the roller onto
the surface of polyester film. Examples include scratch resistant surfaces and adhesives.
Laminating: A film coated with adhesive is adhered to a second uncoated film, using a roller
system to press the two films together.
Metallising: A roll of polyester film is wound round a water-cooled roller in a large metal
chamber, and the air is pumped out to produce a vacuum. Metal usually Aluminium is evaporated onto the cold surface of the film; very few metals evaporate in a vacuum so sputtering is used for other metals. Metallising is a fast process compared to sputtering.
Sputtering: Equipment very similar to metallising is used, but a metal or alloy target is
bombarded with positive ions to knock (sputter) atoms of metal out of the target and onto the cold film surface. A large number of different metals and alloys can be sputtered. Metals used in sputtering, such as Nickel, can also have extra resistance to corrosion.
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Colouring: Colours may be added to the adhesive before coating onto the polyester (as above)
or the polyester film may be deep dyed. The colour produced is usually a mixture of different dyes; in general, better durability is obtained using deep dyeing processes.
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1.1.
Our target market needs are cheaper product because people are price sensitive, easily availability because demand is more compare to supply, variety of design and easy to change film.
1.2.
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3. PRICING
It is important to keep price as low as possible due to the fact that current low market penetration is attributed to high price.
4. LOCATION
Product available at our outlet and glass dealers outlet because fabricators purchase glass from their dealers so availability of product is high and they can get easily from them.
5. PRODUCT FORECAST
Our goal is 6, 00,000 sq.fit of glass film sold in first year in the India because people are not aware about glass film and they dont believe on glass film at starting period.
Our objectives are creating awareness, customer satisfaction, market coverage and profit. Our purpose is to provide product at cheaper rate and also availability of variety.
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Personnel Plan: In future we plan for expand our business in 5 cities at a time new hierarchy of organisation and new personnel are hiring from outside.
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FINANCIAL PLAN
COST SHEET Cost Sheet Particular Direct Material (30000kg*40Rs, 6000 lt*50Rs) Carriage Inward(1500*12) Direct Wages(15000*2, 8000*2,7000*1) Direct Expense (Packing box) Prime Cost (A) Factory Overhead / Work Overhead Loose tools Rent(30000*12) Power(10000*12) Depreciation of Equipment (trolley, stand, round bar (10%), cooler (15%) Depreciation on Machinery (10%) Lubricant Repairs & Maintenance Other Overhead Factory Cost /Work Cost (B) Office Overhead Salaries(Designer-8000, Accountant-2000) Water bills Insurance Telephone Bill Printing & Stationary Commercial tax Cleaner(3000*12) Depreciation of Furniture & Equipment (10%) Depreciation on Computer & Printer (15%) Other Overhead Office Cost (C) Cost of Production (A+B+C) Selling and Distribution Overhead Salesmen(2*12000) Selling and Distribution Overhead Selling & Distribution Cost (D) Cost of Sales (A+B+C+D) Profit Sales Total Amount (In Rs.) 15,00,000 18,000 6,36,000 2,00,000 23,54,000 12,000 3,60,000 1,20,000 17,500 80,400 18,000 12,000 3,000 6,22,900 1,20,000 3,000 1,00,000 2,500 10,000 2,400 36,000 5,000 10,800 2,500 2,92,200 32,69,100 2,88,000 33,000 3,21,000 35,90,100 24,09,900 60,00,000 Per Sq.Fit Amount (In Rs.) 2.5 0.03 1.06 0.33 3.98 0.02 0.6 0.2 0.029 0.13 0.03 0.02 0.005 1.034 0.2 0.005 0.16 0.004 0.016 0.004 0.06 0.008 0.018 0.004 0.484 5.498 0.48 0.055 0.535 5.98 4.0165 10
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TRADING ACCOUNT Particulars Raw material Plastic(35,000kg*40) Colour Ink(7000*50) Carriage Inward(1500*12) Direct Wages(15000*2, 8000*2,7000*1) Direct Expense (Packing box) Loose tools Rent(30000*12) Power(10000*12) Amount Particulars Sales 14,00,000 Closing Stock 3,50,000 18,000 6,36,000 2,00,000 12,000 3,60,000 1,20,000 Amount 60,00,000 2,50,000
Gross profit
31,54,000
Total
62,50,000 Total
62,50,000
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Particulars Salaries(Designer-8000, Accountant-2000) Water bills Insurance Premium Telephone Bill Printing & Stationary Commercial tax Cleaner(3000*12) Bank interest Depreciation of Furniture & Equipment (10%) Depreciation on Computer & Printer (15%) Other Overhead Bank fees Depreciation of Equipment (trolley, stand, round bar (10%), cooler (15%)) Depreciation on Machinery Lubricant Repairs & Maintenance Salesmen(2*12000) Advertisement Income Tax Net profit Total
Amount 1,20,000 3,000 1,00,000 2,500 10,000 2,400 36,000 2,70,000 5,000 10,800 2,500 12,000 17,500
Amount 31,54,000
80,400 18,000 12,000 2,88,000 33,000 6,39,270 14,91,630 31,54,000 Total 31,54,000
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BALANCE SHEET
Liabilities Owners Capital (5,00,000 each person,(3 person)) PAT Bank Loan @ 18% of SBI(for 10 year) Dep Reserve
Amount 15,00,000
Assets Machinery -Dep(10%) Furniture -Dep(10%) Computer & printer -Dep(15%) Equipment(Trolley, Stand, Round bar) -Dep(10%) Cooler -Dep(15%) Debtors Bank Cash on hand Inventory 8,04,000 80,400 50,000 5,000 72,000 10,800 1,30,000 13,000 30,000 4,500
Amount 7,23,600
Income tax
6,39,270
Total
52,44,600
Total
52,44,600
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TRADING ACCOUNT
Particulars Opening stock Raw material Plastic(50,000kg*40) Colour Ink(10000*50) Carriage Inward(1500*12) Direct Wages(15000*2, 8000*2,7000*1) Direct Expense (Packing) Loose tools Rent(30000*12) Power(10000*12) Gross profit Total Amount 2,50,000 Particulars Sales Amount 90,00,000 5,00,000
20,00,000 Closing Sock 5,00,000 18,000 6,36,000 3,00,000 12,000 3,60,000 1,80,000 52,44,000 95,00,000 Total
95,00,000
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Total
52,44,000
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BALANCE SHEET
Liabilities Owners Capital (5,00,000 each person) Net Profit Bank Loan @ 18% of SBI Dep Reserve Amount 15,00,000 29,65,225 15,00,000 2,15,265 Assets Machinery -Dep(10%) Furniture -Dep(10%) Computer & printer -Dep(15%) Equipment(Trolley, Stand, Round bar) -Dep(10%) Cooler -Dep(15%) Debtors Bank Cash on hand Inventory Amount 6,51,240 40,500 52,020 1,05,300
7,23,600 72,360 45,000 4,500 61,200 9,180 1,17,000 11,700 25,500 3,825
Income tax
12,70,810
Total
74,51,300
Total
74,51,300
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TRADING ACCOUNT
Particulars Opening stock Raw material Plastic(65,000kg*40) Colour Ink(13,000*50) Carriage Inward(1500*12) Direct Wages(15000*2, 8000*2,7000*1) Direct Expense (Packing) Loose tools Rent(30000*12) Power(10000*12) Gross profit Total Amount 5,00,000 26,00,000 6,50,000 18,000 6,36,000 4,00,000 12,000 3,60,000 2,50,000 73,24,000 1,27,50,000 Total 1,27,50,000 Particulars Sales Closing Stock Amount 1,20,00,000 7,50,000
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Particulars Salaries(Designer-8000, Accountant-2000) Water bills Insurance Premium Telephone Bill Printing & Stationary Commercial tax Cleaner(3000*12) Bank interest Depreciation of Furniture & Equipment (10%) Depreciation on Computer & Printer (15%) Other Overhead Depreciation of Equipment (trolley, stand, round bar (10%), cooler (15%)) Depreciation on Machinery Lubricant Repairs & Maintenance Salesmen(2*12000) Advertisement Income tax Net profit Total
Amount 1,20,000 3,000 1,00,000 3,500 15,000 2,400 36,000 2,70,000 4,050 7,803 4,000 13,781
Amount 73,24,000
Total
73,24,000
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BALANCE SHEET
Liabilities Owners Capital (5,00,000 each person) Net Profit Bank Loan @ 18% of SBI Dep Reserve
Income tax
18,83,803
Assets Machinery -Dep(10%) Furniture -Dep(10%) Computer & printer -Dep(15%) Equipment(Trolley, Stand, Round bar) -Dep(10%) Cooler -Dep(15%) Debtors Bank Cash on hand Inventory
6,51,240 65,124 40,500 4,050 52,020 7,803 1,05,300 10,530 21,675 3,251
Total
95,85,365
Total
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FINANCIAL FEASIBILITY
1) Net profit ratio: Net profit ratio = Net profit ------------ X100 Sales Year 1: Net Profit ratio = 14, 91,630 ------------ X 100 60, 00,000 = 24.86% Year 2: Net Profit ratio = 29, 65,225 ------------ X 100 90, 00,000 = 32.94% Year 3: Net Profit ratio = 43, 95,539 ------------ X 100 1, 20, 00,000 = 36.62%
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2) Total assets turnover= = Sales ------------Total assets Year 1: Total assets turnover = 60, 00,000 ------------52, 44,600 = 1.14:1 Year 2: Total assets turnover = 90, 00,000 ------------74, 51,300 = 1.2:1 Year 3: Total assets turnover = 1, 20, 00,000 ------------95, 85,365 = 1.25:1
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Gross profit Ratio Year1 Gross profit Ratio= Gross profit -----------------Sales = 31,54,000/60000 = 52.57
Capital turnover ratio: Year 1 =Net assets/ capital employed =6000000/3000000 =2:1
Year 2
=9000000/3000000 =3:1
Year 3
Debt equity ratio: Year 1 =Total debt/total owner fund =1500000/1500000 =1:1
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Year 2
Year 3
Proprietary ratio:-
=15.64%
BIBLIOGRAPHY Websites:
http://solutions.3m.com/wps/portal/3M/en_WW/Architectural_Markets/Home/Produc ts/one/one/ http://inroduction/glassindustry/article-window films introduction/ http://glasscosting/withlaminated/coatinginmarket/ http://economictimes.indiatimes.com/?gclid=CLLvipGH-roCFRBU4godEVwA_A http://articles.economictimes.indiatimes.com/keyword/indian-market http://articles.economictimes.indiatimes.com/2012-06-08/news/32124358_1_noidaextension-fabrication-industry http://www.google.co.in/aclk?sa=l&ai=C_GedXCuQUuO2Fqzcige0_4DABpC1kLgGsNWU pBunpfEHCAAQASgCUNbl1tYCYOXS5IOoDqABuNSB4wPIAQGpAvThevpoHlEqgQoT9CS1SXrHu7B-M9Ij_q-2OZtBkZpTjAW2VicEW4DlGcXcaY_Zs1_doAHsKvHJAHAg&sig=AOD64_1nzloVxdTYBJDTdV477GeeQrdMdA&rct=j&q=alluminum+industry +on+economics+times&ved=0CDEQ0Qw&adurl=http://economictimes.indiatimes.com/ http://www.parkermotion.com/products/IPS_Structural_Aluminum__7247__30_32_80 _567_29.html http://www.aluminum.org/Content/NavigationMenu/TheIndustry/AluminumProducts/ default.htm
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