Computer Applications in Business

What is Ecommerce?
E-commerce is just like any other commercial activities, except the fact that in case of Internet based commerce, trading is done in the form of electronic money transaction Buying, selling or offering services through Internet is called e-commerce !or instance, eBay and Ama"on are nothing but the t#o pioneer examples of e-commerce industry Examples of ecommerce- electronic fund transfer, Internet based business $ marketing, online transaction processing, providing online services etc %ost of the e-commerce is related to buying and selling of virtual products such as access to #eb contents or books But, online retailing is getting very popular& #orld retailers are making their presence stronger in through e-commerce such as 'almart

How to start with Ecommerce?

Step 1: Register a name for your website.
A domain name is the name you #ant to give to your #ebsite (hink of a perfect name for your ecommerce business #ebsite )### yourbusinessname com* (he name should be related #ith the name of your company or the nature of your business +ave it registered before beginning to build your #ebsite +aving a domain name registered does not mean that you get a #ebsite It,s just a name, you still have to create the contents and appearance of your site -omain name registration guidelines.(here are t#o options to have your domain name registered !irst option is register a domain name #ithout availing their hosting services /econd option is availing hosting service plus a domain name in one single account 0ou got to ask #hich one is the better option1, #ell you can choose the first option if you #ant to have more control on your domain name, the advantage of this is #hen you have chosen a bad hosting services and decided terminate you current hosting plan and find another #eb hosting company, you can easily configure your domain name to point to your ne# hosting service /econd -2-

Computer Applications in Business option is also a good choice provided that you choose a very reliable #eb hosting company

Step 2: Design and build your website.

After the domain name registration your next step is to design and build a #ebsite If you don,t kno# ho# to create a #ebsite and has a "ero kno#ledge on html code, you don,t have to #orry because you can still proceed to your ecommerce business (he easiest #ay to build your site is to use #ebsite creation soft#are tool available in the market and you don,t need to study html code 0ou,ll just put contents into a pre designed #ebsite template or you may create your o#n design Another option you may consider is to use the free site builder bundled in your hosting plan

Step 3: Get a web hosting plan.

In order to make your ecommerce #ebsite online you must publish or store the #eb pages into your chosen host, so that your site #ill be ready for bro#sing +o# to choose a good #eb host (here many #eb hosting company for you to choose %ake it sure that you,ll choose one of the top five #eb hosting company Aside from the #eb hosting package they offer see to it that they have a 3456 support through phone and online chat, this #ill give you less headache in #ebsite maintenance

Step 4: Promote your website.

%arketing your #ebsite is an important task you have to #ork on Al#ays remember that 78o 9isitors 8o %oney7 :romoting a #ebsite is a continuous process, you may #ork on it on a regular basis especially #hen your #ebsite is ne# (he nice part here is #hen your #ebsite reach high rankings in search engines you,ll begin to earn a lot of money and you can manage to #ork for a minimum of 2 to 3 hours for promoting or maintaining your site 'ays on ho# to promote you site.(here are many #ays to promote your #ebsite ;isted are the common #ays of #ebsite promotion 2 3 = 4 /ubmitting your site to search engine such as <oogle, 0ahoo and %/8 /ubmitting your site to 'eb -irectories >sing <oogle Ad#ords )pay per click* Exchanging links -3-

Computer Applications in Business ? /ubmitting your o#n Article to Article -irectory @ >sing Banner Advertisements 6 >sing e"ine )electronic maga"ine* ads

Step

: !""ept online "redit "ard payments.

Ease of payment for buyers is important in any kind of business If you are selling products or services, your ecommerce site must accept online credit card payments 8o need to #orry about accepting credit card payments, this can easily be done through a third party merchant account services

Step #: $aintain your website.

After successfully creating your #ebsite, you still have to do some maintenance #ork like checking broken links, vie#ing #eb traffic and performance reports Analy"ing reports may help you in your product marketing plans and strategies

Types of Websites :(here are many types of #ebsites like personal #ebsite, <overnment #ebsite n many more but here are some popular types of #ebsites .-

1. Social Networking Sites

A social net#orking service is an online service, platform, or site that focuses on building and reflecting of social net#orks or social relations among people, #ho, for example, share interests and5or activities A social net#ork service consists of a representation of each user )often a profile*, his5her social links, and a variety of additional services %ost social net#ork services are #eb-based and provide means for users to interact over the Internet, such as e-mail and instant messaging Anline community services are sometimes considered as a social net#ork service, though in a broader sense, social net#ork service usually means an individual-centered service #hereas online communityservices are group-centered /ocial net#orking sites allo# users to share ideas, activities, events, and interests #ithin their individual net#orks (he main types of social net#orking services are those that contain category places )such as former school year or classmates*, means to connect #ith friends )usually #ith selfdescription pages*, and a recommendation system linked to trust :opular methods no# combine many of these, #ith!acebook, <oogleB and (#itter #idely used #orld#ide /earch engines are programs that search documents for specified key#ordsand returns a list of the documents #here the key#ords #ere found A search engine is really a general class of programs, ho#ever, the term is often used to specifically describe -=-

Computer Applications in Business systems like <oogle, Bing and 0ahoo1 /earch that enable users to search for documents on the 'orld 'ide 'eb

List of Best Social Networking Sites 2011 :2 !acebook 3 (#itter = %y/pace 4. ;inkedIn 5. !riendster @ +i? 6 Arkut C 8et;og D Badoo 2E %eetup 22 -igg 23 /tumbleupon 13. Ning

.Web Search Engines

(ypically, 'eb search engines #ork by sending out a spider to fetch as many documents as possible Another program, called an indexer, then reads these documents and creates an index based on the #ords contained in each document Each search engine uses -4-

Computer Applications in Business a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query Top search engines: 2 <oogle 3 0ahoo = Bing 4 Ask ? Aol @ Alta9ista 6 !ast C <igablast D 8etscape search 2E /nap com

!."orporate Websites
(his is the first step for most companies #hen they decide to build their home on the internet Corporate #ebsites are pretty much like corporate presentation in a #eb friendly form (hey provide information to users about the company and also provide contact information (he corporate #ebsite is useful for companies #ho are planning to use the #ebsite as a marketing tool So e e!a ples of "orporate #e$sites are: 2 %icrosoft office 3 /ony = Adobe 4 ;oreal :aris n many moreF

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Computer Applications in Business

www.yahoo.com

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Computer Applications in Business

#ntro$%ction
0ahoo1 Inc )8A/-AG. 0+AA* is an Americanmultinational internet corporation headHuartered in/unnyvale, California, >nited /tates (he company is perhaps best kno#n for its #eb portal, search engine )0ahoo1 /earch*, 0ahoo1 -irectory, 0ahoo1 %ail, 0ahoo1 8e#s, 0ahoo1 <roups, 0ahoo1 Ans#ers, advertising, online mapping, video sharing, and social media #ebsite and services It is one of the largest #ebsites in the >nited /tates 0ahoo1 Inc #as founded by Ierry 0ang and -avid !ilo in Ianuary 2DD4 and #as incorporated on %arch 2, 2DD? An Ianuary 2=, 3EED, 0ahoo1 appointedCarol Bart", former executive chairman of Autodesk, as its ne# chief executive officer and a member of the board of directors An /eptember @, 3E22, Bart" #as removed from her position at 0ahoo1 by chairman Joy Bostock and C!A (im %orse #as named as Interim CEA of the company An Ianuary 4, 3E23, /cott (hompson, former :resident of :ay:al, #as named the ne# chief executive officer

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Computer Applications in Business According to ne#s sources roughly 6EE million people visit 0ahoo #ebsites every month 0ahoo1 itself claims it attracts 7more than half a billion consumers every month in more than =E languages7

(ype (raded as

:ublic 8A/-AG. 0+AA 8A/-AG-2EE Component /$: ?EE Component Internet, Computer soft#are /anta Clara, California, > / )%arch 2, 2DD?* Ierry 0ang, -avid !ilo /unnyvale, California, > / 'orld#ide Joy Bostock )Chairman* /cott (hompson )CEA* /ee 0ahoo1 products >/L 4 DC billion )3E22*M2N >/L CEE million )3E22*M2N >/L 2 E4 billion )3E22*M2N >/L 24 6C billion )3E22*M2N

Industry !ounded

!ounder)s* +eadHuarters Area served Key people

:roducts Jevenue Aperating income 8et income (otal assets

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Computer Applications in Business (otal eHuity Employees /ubsidiaries 'ebsite >/L 23 ?= billion )3E22*M2N 2=,@EE )3E22*M2N 0ahoo1 subsidiaries 0ahoo com

&arketing Strategy :0ahoo is planning to make some drastic, and much needed, changes to its global marketing units 0ahoo continues to #ork on damage control follo#ing the sudden ousting of former CEA Carol Bart" A ne# leaked internal memo reveals that the search site turned OpremierP digital media company is planning to completely re#ork its global marketing strategies (he note, penned by 0ahooQs chief marketing officer Elisa /teele, doesnQt reveal many specifics on the product side and #hat 0ahoo plans to promote there (he major takea#ay point is that 0ahoo is planning to split up its global marketing unit into t#o in order to cover more ground (he letter also highlights that C!A and interim CEA (im %orse is in favor of this major shift It is possible that the marketing plan #ill no# focus more on promoting 0ahooQs original streaming content and media partnerships, such as deals #ith ABC 8e#s Although 0ahoo continues to boast strong numbers about its digital media efforts, itQs still Huestionable ho# a#are #eb users #orld#ide are about 0ahooQs products in this arena R especially as other parts of the company are stumbling )perhaps #ith the exception of 0ahoo %ail* 0ahooQs share in the search market continues to #aver from month to month, and Huarterlyearnings have been rocky 8evertheless, 0ahoo still churned out positive earnings earlier this #eek for the third Huarter of 3E22 Another reported internal memo leaked out a fe# #eeks ago, revealing that 0ahoo #as potentially looking for buyers (hat added fuel to the rumors that %icrosoft #as interested in making a bid for the beleaguered search engine once again

'nalysis of Website with HT&( :-D-

Computer Applications in Business I presume that the logo of the yahoo #ebsite is made by using img tag SimgT And there is one option on the home page of yahoo i e %ail option as and #hen #e choose that option there comes a page in #hich there is log in form , #hich I think is made by using form tag SformT And on the home page of yahoo com there is a list of many yahoo applications such as %ail, Ans#ers, Cricket,n many more #chich I think is made by using ordered list tag i e ol tag SolT And also there are many links #hich are shared by yahoo, that I think are made by using the anchor tag SaT

)ro$%ct * Ser+ices
0ahoo1 operates the #eb portal #hich provides content including the latest ne#s, entertainment, and sports information (he portal also gives users access to other 0ahoo1 services like 0ahoo1 %ail, 0ahoo1 %aps, 0ahoo1 !inance, 0ahoo1 <roups and 0ahoo1 %essenger

,ahoo- &ail
0ahoo1 acHuired !our22 on C Actober 2DD6, and its #ebmail service Jocketmail became 0ahoo1 %ail /ince <oogle released <mail on 2 April 3EE4, 0ahoo1 %ail has made several improvements to keep ahead of the competition, #hich also includes %/8 +otmail and AA; %ail 0ahoo1 %ail is the only #eb-based email service that offers unlimited storage for all users An D Iuly 3EE4, 0ahoo1 acHuired an e-mail provider named Addpost and used its technology to create 0ahoo1 %ail Beta, #hich uses Ajax to mimic the look and feel of an e-mail client An 2D Iune 3EEC, 0ahoo1 %ail introduced its 3 ne# email domains. ymail com and rocketmail com )7Uymail com7 and 7Urocketmail com7 at http.55mail yahoo com

,ahoo- &aps
0ahoo1 %aps offers driving directions and traffic

,ahoo- .inance
0ahoo1 !inance offers financial information, including stock Huotes and stock exchange rates

,ahoo- /ro%ps

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Computer Applications in Business 0ahoo1 <roups is a free groups and mailing list service #hich competes #ith <oogle <roups It #as formed #hen 0ahoo1 acHuired e<roups in August 3EEE <roups are sorted in categories similar to the 0ahoo1 -irectory 0ahoo1 <roups also offers other features such as a photographic album, file storage and a calendar

,ahoo- &essenger
0ahoo1 %essenger is an instant messaging service first released on 32 Iuly 2DDD, #hich competes #ith AA; Instant %essenger, 'indo#s ;ive %essenger, <oogle (alk, ICG and GG It offers several uniHue features, such as I%vironments, custom status messages, and custom avatars An 2= Actober 3EE?, 0ahoo1 announced that 0ahoo1 %essenger and %/8 %essenger )no# 'indo#s ;ive %essenger* #ould become interoperable

"omm%nication
0ahoo1 provides Internet communication services such as 0ahoo1 %essenger and 0ahoo1 %ail In %arch 3EE6, 0ahoo1 announced that their e-mail service #ould offer unlimited storage beginning %ay 3EE6 0ahoo1 also offers social net#orking services and user-generated content in products such as %y 'eb, 0ahoo1 :ersonals, 0ahoo1 =@EV, -elicious, !lickr and 0ahoo1 Bu"" In -ecember 3E2E, reports emerged that 0ahoo1 #ould be shutting do#n 0ahoo1 Bu"", %yBlog;og and a handful of other products 0ahoo1 :hotos #as shut do#n on /eptember 3E, 3EE6, in favor of !lickr An Actober 2@, 3EE6, 0ahoo1 announced that they #ould no longer provide support or perform bug fixes on 0ahoo1 =@EV as they intended to abandon it in early 3EEC in favor of a 7universal profile7 that #ill be similar to their %ash experimental system

&obile Ser+ices
0ahoo1 %obile offers services for email, instant messaging, and mobile blogging, as #ell as information services, searches and alerts /ervices for the camera phone include entertainment, ring tones, and 0ahoo1 :hotos 0ahoo1 also introduced its Internet search system, called one/earch, developed for mobile phones on %arch 3E, 3EE6 (he company,s officials stated that in distinction from ordinary 'eb searches, 0ahoo1,s ne# service presents a list of actual information, #hich may include ne#s headlines, images from 0ahoo1,s !lickr photos site, business listings, local #eather, and links to other sites Instead of sho#ing only, for example, - 22 -

Computer Applications in Business popular movies or some critical revie#s, one/earch lists local theaters that at the moment are playing a certain movie, along #ith user ratings and ne#s headlines regarding the movie A "ip code or city name is reHuired for 0ahoo1 one/earch to start delivering local search results (he results of a 'eb search are listed on a single page and are prioriti"ed into categories (he list of results is based on calculations that 0ahoo1 computers make on certain information the user is seeking 0ahoo1 uses 8ovarra,s mobile content transcoding service for the one/earch platform An Actober C, 3E2E, 0ahoo1 announced plans to brings video chat to i:hones and Android-based phones via its popular 0ahoo %essenger instant messaging service

"ommerce
0ahoo1 offers commerce services such as 0ahoo1 /hopping, 0ahoo1 Autos, 0ahoo1 Jeal Estate and 0ahoo1 (ravel, #hich enables users to gather relevant information and make commercial transactions and purchases online 0ahoo1 Auctions #ere discontinued in 3EE6 except for Asia

Small b%siness
0ahoo1 provides services such as 0ahoo1 -omains, 0ahoo1 'eb +osting, 0ahoo1 %erchant /olutions, 0ahoo1 Business Email and 0ahoo1 /tore to small business o#ners and professionals allo#ing them to build their o#n online stores using 0ahoo1,s tools

'$+ertising
0ahoo1 /earch %arketing provides services such as /ponsored /earch, ;ocal Advertising, and :roduct5(ravel5-irectory /ubmit that let different businesses advertise their products and services on the 0ahoo1 net#ork 0ahoo1 :ublisher 8et#ork is an advertising tool for online publishers to place advertisements relevant to their content to moneti"e their #ebsites 0ahoo1 launched its ne# Internet advertisement sales system on !ebruary ?, 3EE6, called :anama It allo#s advertisers to bid for search terms based on their popularity to display their ads on search results pages (he system takes bids, ad Huality, clickthrough rates and other factors into consideration in determining ho# ads are ranked on search results pages (hrough :anama, 0ahoo1 aims to provide more relevant search results to users, a better overall experience, as #ell as increase moneti"ationRto earn more from the ads it sho#s An April 6, 3EEC, 0ahoo1 announced A:( from 0ahoo1, #hich #as originally called A%:1 from 0ahoo1, an online advertising management platform (he platform seeks to

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Computer Applications in Business simplify advertising sales by unifying buyer and seller markets (he service #as launched in /eptember 3EEC In /eptember 3E22, 0ahoo formed an ad selling strategic partnership #ith 3 of its top competitors, AA; and %icrosoft

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'$+ertising 0e+en%e
As of Ianuary, 3E2E, 0ahoo held the #orld,s largest market share in online display advertising I: %organ put the companyQs >/ market share for display ads at 26W, #ell ahead of 8o 3 %icrosoft at 22W and AA; at 6W

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Computer Applications in Business

"oncl%sion :Yahoo.com is a very good search engine. It provides a lot of services like communication service, Maps, Finance, Information, even DailyNews, & many more . !nd it provides many products also like Y"Messenger, Y" Mail through which we can get connected to any part of the world for the purpose of communication. Its service is also very #uick and relia$le.

0eference :Internet

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