PORTFOLIO

Lindsay Michelle Matheson

Contact
Lindsay Matheson 661-965-9915 175 W. 5th S. 403 Rexburg, ID 83440 mat12018@byui.edu

Contents
Logo Image Montage Business card Stationary Event Ad Brochure Web Page Flier

Logo
Descrition : This project was assigned to teach us how to come up with multiple ideas for one concept, a logo. Date: november 3, 2013 Course/ Instructor: Comm130; Julie Petersen Program(s)/ Tools: Adobe Illustrator

Objectives: Create a variety of logos to fit a company or personal image (at least 3 new logos). Do not imitate existing logos or use your previous designs. Use only the tools of Illustrator. (No photos on logo page) Setting up a professional display for the company. Arrange three logos on an 8.5 x 11 vertical page / .5 margins and add the company name in simple type at the top of page. Getting feedback from outside sources. Ask ten people to select their favorite logo. List the results, along with your favorite, in your blog post. Process: I started by opening adobe illustrator and creating company name. Lenative is the clothing brand I came up with and the style they would represent is going to be was a chill surfer/ skater look. I sketched out some idea and made it happen on the computer. With the first a logo I decided to do something a little simple and easy going just using an easy to read font. The second I wanted to have a logo that one day could hold itself I just used the shape building tools cand crated the L shape then copied and flipped it with a circle in the center. I started by just typing out the name then turned each character into its individual object to edit. I stretched the L and the T creating a new look.

Lenative

Lenative Clothing
Lenative

Clothing

Imaging
Descrition : This is a picture of I took myself and edited using Photoshop. The object of this project was to learn how to use Photoshop and the many tools it has. Date: October 19, 2013 Course/ Instructor: Comm130; Julie Petersen Program(s)/ Tools: Camera, Adobe Photoshop

Objectives: Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. 6x6 resolution 150. Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to isolate a portion of the image. Desaturate the selected portion of the image. Use a filter or colorize a portion of the image. Document needs to be 8.511 150 resolution. Margins: top 2in., sides 1.25in. and bottom 3in. Process: I took the picture uploaded it to the computer and opened in Photoshop. I changed the sizing to 66 and resolution o 15. I changed the huge and saturation of the background of the photo and then used the black and white tool to darken the background.

Montage
Descrition : This project was based using masks in our photos using Photoshop, I was required to you two or more photos and blur then together. Date: October 26, 2013 Course/ Instructor: Comm130; Julie Petersen Program(s)/ Tools: Adobe Photoshop

Objectives: earn to manage Photoshop layers. Learn to blend images together smoothly, using masks. (Two or more images). Use filters. (Apply at least one). Apply appropriate typography. Choosing good quality images. (Note background should be at least 16501275 pixels) Apply typography principles (titles, quotes, events or scripturesyour choice). Unifying a piece with a consistent theme Process: I started off by taking pictures of friends having fun, and uploading them to the computer. Once Adobe Photoshop was open I started by placing the background photo and doing my edits on that photo. I used a black and white filter then changed the huge and saturation a little. Next I placed the pictures in the sunglasses lenses and then placed masks over each. I then lowered the opacity and removed the excess picture.

Business Card

Descrition : A card to reprsent a comany and what they stand for. Date: Novmber 9, 2013 Course/ Instructor: Comm 130; Julie Petersen Program(s)/ Tools: Adobe Illustrator

Objectives: Use The basic tools of Illustrator & InDesign. Create a new logo to fit a company or personal image. Do not imitate existing logos or use your previous designs. (Dont use photos or live trace in your new logo) Design consistent layouts for a business card and letterhead. Use your new logo to design two stationery items with consistent design. (Photos are okay on stationery.) Business card: 3.5 x 2 (print above center on a vertical page) Apply typography rules keeping small copy. Learning to keep thing simple by having watermarks and drop shadows light and white space. Applying contact information: Include name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone #; No parentheses/ hyphens. Process: I started by creating a new company. I thought about cupcakes and how they were so delicious and decided I was going to make the bossiness card for. The cupcake factorys business card came about when I opened illustrator and I started by sizing the page, I simply typed the company name at the top and made a gear using the eclipse tool and the rectangle tool. In order to make the cupcake I just grabbed the brush tool and drew it out placed it inside the gear and called it good.

The CupCake Fact0ry

The CupCake Fact0ry

Office:(661)965-9945

165 Cherry Ln. Palmdale CA, 93551

thecupcakefact0ry@gmail.com

Stationary
Descrition : This is the letterleader head that matches the business card made earlier. Date: November 9, 2013 Course/ Instructor: Comm130; Julie Petersen Program(s)/ Tools: Adobe Illustrator

Objectives: Use The basic tools of Illustrator & InDesign. Create a new logo to fit a company or personal image. Do not imitate existing logos or use your previous designs. (Dont use photos or live trace in your new logo) Design consistent layouts for a business card and letterhead. Use your new logo to design two stationery items with consistent design. (Photos are okay on stationery.) Business card: 3.5 x 2 (print above center on a vertical page) Apply typography rules keeping small copy. Learning to keep thing simple by having watermarks and drop shadows light and white space. Applying contact information: Include name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone #; No parentheses/ hyphens. Process: The stationary was simple I copied and pasted the gear I created for the logo/ business card and typed the contact information at the bottom of the page

The CupCake Fact0ry - 165 Cherry Ln.Palmdale,CA 93551- Office: (661)965-9915

Event Ad
Descrition : This project was testing our ability to scan an image into the computer and incorporate it into our event ad. This project was done in Microsoft word. Date: October 12, 2013 Course/ Instructor: Comm130; Julie Petersen Program(s)/ Tools: Scanner, Word Publisher

Objectives: Find, scan and import a high-quality image. Create a full-bleed design. Use text boxes for layout in Word. Insert and edit images in Word. Process: I started off finding an image that I could create an event ad out of. I found the image scanned it in and made sure it met pixel requirements. After I opened a word publisher page and began creating my ad.

Food Drive

Food Drive

October 8- November 28
Collecting non parashable foods at Walmart 530 N 2nd E, Rexburg, ID 83440

For every canned food donated The Chamber of congress will donate two

Brochure
Descrition : this brochure was assigned to help use further our knowledge on the unlimited possibilities that you have when working with InDesign. I worked with a previous logo and created a whole story behind it. Date: December 7, 2013 Course/ Instructor: Comm130; Julie Petersen Program(s)/ Tools: Adobe Photoshop, Adobe InDesign

Objectives: Set up and align a two-sided, folded document. Create an original company logo and use it in a brochure. Incorporate quality images. (Incorporate at least four quality images (Not including the logo). One hould be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.) Write at least 250 words of original copy with at least three paragraphs. Trim for a full bleed and print in duplex (two-sided) color. Process: I began by opening InDesign and creating the layout I wanted to work with. I found the photos I was going to use on Google images and wrote the body copy for the brochure. I created Paragraph style and pasted the words into the brochure. After that I put my images in and created the extra gears in the brochure for visual appeal. I chose one of the gears to have the text wrap on it and corrected the words so there wasnt any orphans or widows. I took my screen shots and called it good.

Web Page
Descrition : with project 7 we were required to code a web page. On the page we were to describe a logo we have make and the process of creating it. Date: November 23, 2013 Course/ Instructor: Comm130; Julie Petersen Program(s)/ Tools: Adobe Photoshop, Text Wrangle

Objectives: Acquire a working knowledge of HTML. (Must include all required tags (Doctype (provided), html, head, title, meta charset (provided), & body. As well as tag that links to external style sheet. With in the body include h1, h2, p, ol or ul (with li tags), img, hr, and a (link to blog) tags.). Acquire a working knowledge of CSS. (Customize the Cascading Style Sheet (css) provided in I-Learn to add page formatting that complements the logo design, by changing at least the following: The h1 text color & background color, font colors for the paragraphs & list items, the background color, Font Families and add at least one css comment. Process: I started by picking my favorite logo I have made thus far. I chose my cupcake factory logo and started by making a project folder and adding the logo and the code template. I copied the notes I had taken in class on how to format a web cite. I wrote the process of creating the logo and then looked and the design aspect of the web page. After completing my assign 2 for project 7 I used the css to add color.

Flier
Descrition : Black and White flier to promote a graduate leadership conference. Date: October 4, 2013 Course/ Instructor: Comm130; Julie Petersen Program(s)/ Tools: Adobe InDesign

Objectives: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on this page. Create a project folder with image, logo and InDesign document to keep links intact. Process: Before starting the project I sketched out a few potential designs. Next open InDesign and created a new page with the right margins and increments. I then begun to design my pages using rules I had learned about in COMM 150. When it was time to insert the images, I went to BrainHoney and saved the desired images, entered the photos and made final touch ups. As I moved images around I made sure the images were all linked for better quality.

GRADUATE

Leadership Conference
competitive edge in business?
Do you want to have the

Come learn how at Vouant Communications annual Graduate Leadership Conference.

Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors. Space is limited.

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October 21 8 a.m. 5 p.m. Lincoln Convention Center