12/15/13

VAS TOP 10: #3 Comviva : Riding High on M-commerce - Voice&Data

Subscribe

Log In Join Events Subscribe

Search Here...

Operator Enterprise VAS Devices People Policy Innovation Home Operator

VAS TOP 10: #3 Comviva : Riding High on Mcommerce

News | By , 6 September, 2012 0 comments
Like 0 0 0 89

Email Print

www.voicendata.com/voice-data/news/164914/vas-top-comviva-riding-high-m-commerce

1/6

12/15/13

VAS TOP 10: #3 Comviva : Riding High on M-commerce - Voice&Data

Comviva, since inception, has been at the forefront of various innovations and offers unique solutions to mobile operators. The company grew more than 22% in FY12 to register revenues of `380 crore. In FY11, the Bharti group company had posted a revenue of `311 crore. This growth, the company attributes to the surging demand for its products in African market, as the market in Asia, Middle East, and North Africa (MENA) has been flat throughout the year for the VAS companies. However the company saw some traction in the Latin America markets during the last fiscal. Product and solutions wise, its flagship m-commerce portfolio saw tremendous growth across geographic regions during the last year. So far, its m-commerce solutions have been adopted in 35 countries with more than 60 deployments. The m-commerce solution enables operators and banks to offer various services like remittance, recharge of mobile prepaids, DTHs, IPTVs, online booking, and core banking services like payments, fund transfer, etc. In the last fiscal, the company achieved a milestone when it went into a partnership with Mastercard. This strategic partnership with MasterCard allowed the company to launch a first-of-its-kind open loop mobile money partnership program. Comviva's mobiquity is a multi-award winning mobile financial solution that has already crossed over 55 deployments and 490 mn subscribers in 38 countries. With mobiquity, mobile users can quickly, easily, and safely access a range of financial payment services. During the Mobile World Congress 2012, Comviva launched Hola!, a one-stop-shop application to access social networking sites such as Facebook and Twitter, email as well as popular web feeds via the mobile phone. This application is based on Comviva's WebAxn platform, a cloud based or network based mobile application platform that enables service providers to develop and deploy applications and services on mass market handsets. Hola! is a standards based solution that enables rapid and cost-efficient development, testing, deployment, management, distribution, and marketing of a wide range of clients, SMS, and USSD based mobile applications. Formerly known as Bharti Telesoft, Comviva is about 50% owned by Mittal and his family through holding firms and trusts. Private equity firms Sequoia Capital and Cisco hold 30% and 5% stake in the company, respectively, with the balance 15% owned by the employees. Moving forward, the company plans to focus on certain areas like Usage & Retention (U&R) solutions and data centric business offerings. Though the U&R solution has been there with the company for the last couple of years, it seems that the current business scenario in the Indian telecom space makes more sense for adoption as the industry dynamics has become too competitive. The U&R reconnect solution focuses on keeping a check on churn while the dynamic discounting feature
www.voicendata.com/voice-data/news/164914/vas-top-comviva-riding-high-m-commerce 2/6

12/15/13

VAS TOP 10: #3 Comviva : Riding High on M-commerce - Voice&Data

combines knowledge of network capacity utilization with price and customer demand modeling to define an optimal discount that shifts service usage patterns from peak to non-peak hours. The company is also looking at data-centric solutions for the next fiscal as it believes that the gradual adoption of 3G and 4G services would take the consumption of data to a new level. The company that works mostly at the operator level, helping them with various VAS applications, says it has already developed few products for the LTE operators, which would help them in gaining a quick market access. Follow V&D on 0 comments
Like 0 0 0 89

Twitter , become a fan on

Facebook Stay updated via

RSS

Email Print Daily Newsletter Updates! Get news, analysis, expert insights and more on Indian Telecom
Name E-mail address Continue

Leave a Reply
Name Email

Notify me of follow-up comments via e-mail address

(Type the code from the image.)

Post Comment

www.voicendata.com/voice-data/news/164914/vas-top-comviva-riding-high-m-commerce

3/6

12/15/13

VAS TOP 10: #3 Comviva : Riding High on M-commerce - Voice&Data

Most Viewed Hot Topics Comments Article: LG Nexus 5 Mobile Review Article: Tata Sky deploys Cisco's Videoscape Video Everywhere Solution... Article: Analyzing Business Intelligence Article: BT, CISCO launch 'cloud' based IPT solution Article: IP uses more bandwidth and since bandwidth cost is high, we continued... LG nexus 5 review application for windows phone platform device review restoring networks in Odisha AP smartphone review Article: Vodafone, ICICI Bank launch M-pesa in West Uttar Pradesh Article: Tata Docomo launches Photon Max Wi-Fi Article: BSNL, Pantel launch Bharat Phone PF300,Penta Smart PS650, PS501,... Article: THE BIG NOFN LOOT: Another mega scam is in the making Article: Airtel launches 3G services in Bangladesh

Featured Links

Do you want to adopt innovation, improve efficiency & reduce costs?

Survey Box Poll

www.voicendata.com/voice-data/news/164914/vas-top-comviva-riding-high-m-commerce 4/6

12/15/13

VAS TOP 10: #3 Comviva : Riding High on M-commerce - Voice&Data

Can Blackberry 10 change the fate of the company? Yes No May be View poll results More polls
Vote

Home Operator Enterprise VAS Devices People Policy Innovation Login Join Subscribe Newsletter Event Media Kit Advertise Contact us RSS Feeds

Copyright 2013 Cyber Media (India) Ltd. All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.

Brands:
PCQuest | Dataquest | Voice & Data | CIOL | DQ Channels | The DQ Week | Global Services | BioSpectrum India | BioSpectrum Asia | DARE |
www.voicendata.com/voice-data/news/164914/vas-top-comviva-riding-high-m-commerce 5/6

12/15/13

VAS TOP 10: #3 Comviva : Riding High on M-commerce - Voice&Data

Technology Review India | Cyber Astro

Services:
CyberMedia Research | Content Matrix | CyberMedia Services | TDA Group |

Corporate:
CyberMedia Home | About Us | Careers@CyberMedia | Privacy Policy | Terms Of Use Send this article by email Address to send the article (seperate multiple addresses with commas):

Your email address: Your comment:

www.voicendata.com/voice-data/news/164914/vas-top-comviva-riding-high-m-commerce

6/6