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On the other hand, those who master change leadership will be the
survivors.
As John Maynard Keynes said “the real For example, the IT industry is
difficulty lies not in developing new ideas changing faster than most, not only
but in escaping from old ones”. in its technology, but more
importantly in its ways of going
to market and the ways
customers are buying.
• “If we did not do this already would we, knowing what we know
now, go into it. And would we go into it the way we are doing it
now?”
Summary