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N.B.: (1) All questions in Section I are compulsory. (2) Attempt any three more questions from Section II. (3) Figures to the right indicate marks.
Section I
(1) Explain in detail following concepts: (any Five) (15) (a) Mark up pricing. (b) Assortment planning. (c) Store design. (d) Franchising. (e) Price cost trade off. (f) Multi channel retailing. (2) Case Study: Vishal Retail: Not another Subhiksha (15) With a humble beginning in 1986 from Kolkata, the conglomerate currently operates 178 retail stores across the country. However, experts say, like every other business houses, this retailer of aam aadmi is having its tough times. No prizes for guessing. India Retailing speaks about Indias Premiere discount retailer Vishal Retail. If you go by the pace of growth initially shown by the retailer, you will simply place Vishal as one among the fastest growing retail groups in India. Its outlets cater to almost all price ranges and offer over 70,000 product categories. Still, something seems going wrong and is pushing the industry to the back foot. India Retailing attempted to study the journey of Vishal Retail, especially the journey during the last two financial quarters when every sunrise brought a new twist to the company and how it has overcome the situation. The company started the third quarter of the financial year 2008-09 with a very positive note after posting a net profit of Rs. 40.76 million by the end of the second quarter. In the second quarter ended on September 30, 2008, the total income of the company stayed at Rs. 3607.55 million while the total expenditure stood at Rs. 3276.51 million. At that time, the company had 154 stores across 97 cities covering a retail space of approximately 27.10 lakh square feet. With the starting of the third quarter of the same financial year in October 2008, the company announced aggressive expansion plan to open 100 new stores to have a total of 260 stores across the country by March 2009. In sync with this policy, Vishal opened 11 outlets within a time span of just 15 days in November 2008. However, in mid December, it was in news that the promoters of the company who hold around 63.93 per cent stake in Vishal Retail are evaluating options to sell the stakes. At that time, the retailers shares fell to a lifetime low of Rs. 55.60 on November 21, 2008 from a peak of Rs. 1,001 on January 15, 2008. But the company came out with a denial of stake sale and clarified saying that all are speculative and there is no chance of such happenings. The quarter went by. The company started computing its balance sheets to submit the third quarter result. But surprisingly, after considerable sales happenings during the quarter backed by festivities, the company found the third-quarter profit dropped 86 per cent to Rs. 2.15 crore. However, the company was found vibrant to beat unruly slowdown threats and tried to keep the expansion rolling in its way. But the company could not hide from the reality and sometimes in the last part of January 2009, officially announced the shutting down of two of its stores one at Color Scape