Inquiring & Analysing

By Anton Kleine 10.5 TECH Mr. Suits

1.Explainandjustifytheneedforasolutionforaspecifiedclient/enduser. 2.Identifyandprioritisetheresearchneededtodevelopasolutiontotheproblem. 3.Analysearangeofexistingproductsthatinspireasolutiontotheproblem.

1. Explain and justify the need for a solution for a specified client/end user.
IhavetopromoteateacherorstudentfromISDtoshowthecommunityhowgreatthatpersonisand whyweneedthispersoninISD.Thepersonshouldgenerallybeaverykindandopenmindedperson whoeveryoneisabletolike. TheteacherIwillpromoteisMs.Swanson,ascienceteacher.Sheisalwaysagreatteacheranda caringandkindpersoningeneral.Iwillcreateanadvertismentthatdescribeshereandshowswhata godteachersheis.Iwilltrytoshowthewaysheteachesstudents,sinceshehasaveryindividualand creativewayofteaching. MymaintargetaudienceisgoingtobestudentswhoarenewtoMs.Swansonsclassandwhodont knowalotabouther.Theyshouldbein6to8gradeandbeatanageof11to14.Bytellingthetagret audiencewhatkindofteacherMs.Swansonisandwhatherteachingtechniquesare,theywillbeable toknowhowtheirclasseswithherastheirteacherwilllook.Iamhopingthattheaudiencewillenjoy theadvertsimentsomemuchthattheywillbeasexitedtogotoscience,astheyarenowwithP.E.

2. Identify and prioritise the research needed to develop a solution to the problem.
InordertocreatemyadvertismentaboutMs.SwansonIwillhavetoresearchcertainthingIneedto knowaboutadvertisments,Ms.Swansonandeditingprogramms. Iwillresearchwhatmakesasucessfuladvertisment Iwillresearchhowlonggoodadvertismentsgenerallyare IwillreasearchhowIcanmakemyadappealingtotheaudience IwillresearchwhatinformationIneedaboutMs.Swanson Iwillresearchwhattechniqualeffectswouldmakemyadvertismentbetter IwillresearchhowIcanuseadobeaftereffectsinordertomakemyadbetter

Iviewedsomecomercialsonlineanddecidedthatthebestamountoftimeforacomercial3060 secondsis. Myresearchshowedmethatthecomercialwillbesuccessfulandappeallingtotargetaudienceby

puttingrandomandamusingfeaturesintotheadvertisment.Itmakesthecomercialsuprisingandthis supriseeffectmakestheaudiencehappyandamused.Alsothelanguagehastostaysimpleinorderfor everyonetounderstandit,sincetherearealotofpeopleatISDfromdifferentcountrieswhomayjust learnenglishatthemoment.IntheparagraphbelowIwillgivesomeexamplesofgoodexamplesof comercialsthatuseexactlythosefeaturesImentionedinthisparagraph.

3. Analyse a range of existing products that inspire a solution to the problem.

Advert1 http://www.youtube.com/watch?v=owGykVbfgUE

Pros:
Veryamusing,dotothefactthatithasveryoverthetopstatmentsandalightmood Alotofrandomfeatures,forexamplethelastsentence,Imonahorse,thatsthekindof thingsthatmakethepeoplelaugh,especiallyinanagegrouplikemine targetaudienceisclear,sinceitisamensshampooanditisntforyoungpeople,Iwouldsaythe gegroupis3050years. Advertismentsellsproductefficientlybyusingadvertismenttechniques

Cons:
Nonmothertonguedpeoplecouldhaveproblemsunderstandingthecomercialandthereforthe jokeofit Hardtofollowwhenonlywatchingthecomercialonce(becausethereissomuchgoingonat thesametime)

 Advert2 http://www.youtube.com/watch?v=cAK5d9VO1VU

Pros:
Veryemotional,thegorillaseemsquiteemotionaandhegivesthatfeelingtotheaudience Averygoodrhythmwhichgetstheaudiencemood,thesongisverypopular Again,randomfeatureswhichmaketheaudiencereacthapplyshocked Veryfunny,andalsoquitedeeptoo

Cons:
Alittletotolongfortheavarageaudience,peoplemaygetboredbecauseoftherepation Doesntactuallyshowtheproductinthead,ifthecomercialisntwatchalltheway,theviewer doesntknowwhathecanbuy alittletomuchoftopic

Advert3

Pros:
Veryentertainingfortheaudience,alotofaction Quiteinteresting,theactionandmovementkeeptheaudienceinterested Amusing,theconectionbetweensomethingseriouslikemonksandpepsiisfunny Sellstheproduct,thepepsiisshownoverthewholecomercialseveraltimes Nottolongvideo,audiencedoesntgetbored

Cons:
Verybadgraphics,Icouldntreallyidentifyallthethingsthatwerehappeninginthecomercial Notalking

Finalproductchoice:
ThegorillacomercialisthebestofthesethreeandalsooneofthebestcomercialsIhaveeverseenin general.Ithinkthemanyreasonforthehighqualityofthiscomercialisthealmostperfectmixbetweena lotofemotionandandthesamelevelofhumourinvolved.Anotherreasonwhyitsappealingisthe randomfeaturesinitandalsothefactthattheirisananimalinsteadofahumanbeingactingthescene. ThecomercialIwouldusethemostistheoldspiceonebecauseitinvolvesalotoftopicsinashort periodoftimeandthatswhatIwanttodoto.IwanttoinvolveasmuchfactsaboutMs.Swansonin aboutoneminuteandmakethatasfunnyaspossible.

4.Summarisetheanalysisofthefindingsfromarangeofsourcesrelatedto thedevelopmentofapossiblesolution,citedappropriately.

AdobeAfterEffectsCS6

Ilikedusingthisprogrammbecauseitgivesyouthepossiblitytomakeannonmovingpicturemoveand doacertainaction.Ilearnedthisthroughwatchingthetutorialwhichwasveryhelpfulandmademe finsishusingaftereffectsalotquicker.TheprogrammisquicksimpleandhasalotoffeaturestoitthatI willmostlikelyuseformycomercialaboutMs.Swansonatsomepoint. AdobePhotoshopCS6

Photoshopisaprogrammthatisknowntomeanddoesntsuprisemealotanymore.Howeverthat doesntchangethefactthatitisaveryusefuleandhelpfulrpogrammthatgivesyouthechangetoedit picturesandvideosandmakethemlookmoreprofesionalandmoreattracting.Photoshopwillbevery usefultomebecauseitgivesmetheopportunitytoeditoutspotsofactorsaswellasmaketheirhair moreprettyormakeathemlookmoreunattractiv.IampositivethatthisisaprogrammthatIwillbe usingalmostconstantly. AdobePremiereproCS6

Premiereisausefulbutquitecomplicatedprogrammthatconfusedmealotatthebeginningand becamealittlemorelogicalafterusingitalittlebit.Themainreasonwhypremiereissoconfusingis becauseithasalotofoptionsandmostofthemhavenamesthatdontrelatetoitsactualpurpose.But afterIfoundouthowtousetheprogrammIrealizedhowusefulitcanbe.Itgivesyouthechangetoedit videosandmakethemaslongasyouwantthemtobe.Thishappenswithatoolcalledtherazoortool, youuseittocutpartsofpeopletalkingoractingintheamountthatyouwantitin.Ialsolearnedhowto importsoundsandvideosintotheprogrammandthenputitintothesocalledsequence.LastlyIlearned howtomakeapictureorsundlastlongerorrepeat.Thisprogramwillbetheoneiwillbeusingthe most,sinceiamcreatingavideoandthisprogrammisforeditingvideoclips. Surveyresponseoftargetaudience:

Targetaudience:

ThesurveyofMs.SwansonIsentouttomytargetaudiencegavemeaclearideaofwhatmytargetsA thinkofmyproductandBwhattheywantoknowaboutmyproduct.Thesurveyinvolvedimportant questionsconcerningifthestudentslikeandknowMs.Swansonandwhattheywanttoknowabout her.IsentthequizouttotheMs.SwansonsoldstudentsandgotclearresultssayingthatMs.Swanson isaveryengaged,kindandgoodteacherwhoalwaysfives100prozentwhenteaching.Thetarget audiencalsocleartoldmewhattheywanttoknowaboutMs.Swanson,whichisherhobbiesand interests.ThiscouldbeaproblemformesinceIamnotsureifMs.Swansonagreestotalkabouther hobbiesandinterestsinpublic.Iwillhavetofindoutthatansweraskingherinperson.However,in generalthesurveysclearlygavemeabetteroverviewofwhatIneedtoincludeinmyadvertisment aboutMs.Swanson,tomakeitthemostsuccessfulIcanbe.

Summary:
MyinquiringandanalysisextremlyhelpedmetogetabetterideaofwhatIhavetodoinordertomake asuccessfuladvertismentaboutmyproduct.Specificsteps,forexamplethetutorials,helpedmeget readyforthecreationofmyadvertismentvideo,programmslikePremierewilldefentlyplayaimportant roleinthecreationofmycomercial,whichiswhyitwassoimportantformetolearnhowtouseit.I alsolearnedalotfromthesurveysIreceivedfrommytargetaudienceassaidabovealready.Atlast, theinquiringanalysisshowedmethatIhavetocreatearoughly1minutelongcomercialthatpromotes Ms.Swansoninaamusing,random,entertainingandemotionalway,andinvolvesinformtationsabout herinterestsandhobbiesifpossible.IwilltrytocreatethisProductasgoodaspossible.

WorkCited:
1. "OldSpice|TheManYourManCouldSmellLike."YouTube.YouTube,04Feb.2010.Web.20 Sept.2013. 2. "Cadbury'sWildGorillaDrummingonPhilCollins."YouTube.YouTube,06Aug.2010.Web.20 Sept.2013. 3. "VeryFunnyPepsiCommercial."YouTube.YouTube,29Nov.2007.Web.20Sept.2013.