Seminar in Marketing

CTM

Seminar in Marketing

A Seminar in Marketing Project

ON

Textile Mill Submitted to:

Ms.Maryam Akram

Submitted by:

Muhammad Talha Khan Kaleem Abbas Muhammad Kashif Tahir Hussan Shah Rameez Ahmed

(MB-11-50) (MB-11-48) (MB-11-37) (MB-11-23) (MB-11-20)

Course:

MBA 5th Semester (2011-14)

BAHAUD DIN ZAKRIYA UNIVERSITY BAHADUR SUB CAMPUS, LAYYAH

Dated: 17/12/2013

Seminar in Marketing

CTM

IN THE NAME OF

ALLAH THE MOST

MERCIFUL AND THE MOST BENEFICIEN

Seminar in Marketing

CTM

Tabel Of Contents

Acknowledgeme .............................................................................................. 05 Dedication.06 Executive Summary..07 The Scope Of Textile In Pakistan ................................................................... 08 Colony Group Introduction ............................................................................ 09 Colony Textile Mills Limited...09 Corporate Profile ............................................................................................. 10 Corporate StrategyERROR! BOOKMARK DEFINED...........................................................................................11 VISION STATEMENT ........................................................................................ 11 MISSION STATEMENT ...................................................................................... 11 Core Competencies .......................................................................................... 12 Project Design & Implementation Strategy .................................................. 13 Implementation Strategy.....13 Financing Arrangement..................13 Project Facts.....13 Location.........13 Project Cost....................................13 Main Supply...........13 Completion Period..........13 First Input Inproduction......13 First Product Out.....13 Operation Stategy.....14 Location....14 Capacity....14
3

NOT

Seminar in Marketing

CTM

Layout..15 Operation Decision...15 Quality......15 Process Strategy......16 Process Management......... . 16 Production Process...17 Production Capacity.........18 Power Generations& Recovery System.........19 Market Strategy.......19 Competative Strategy..........22 Supply Chain &Distribution Management .......22 Customer Reference........22 Swot Analysis.....23 Pest Analysis......24 Recomadation....24 Refrences...25 Conclusion......25 Personal Experience.......26 Question & Answers......26 Special Thanks.......26

Seminar in Marketing

CTM

ACKNOWLEDGMENT
All praises belong to almighty Allah who the supreme authority knows the ultimate relation underlying all sorts of phenomenon going on in this universe & whose blessing & exaltation flourished my thought & thrived my ambitions to have the cherished fruit of my modest efforts my humblest thanks to the Holy Prophet Hazrat Muhammad (PBUH) who is forever a torch of guidance & knowledge for humanity as a whole. We deem it our utmost pleasure to avail this opportunity to express gratitude & deep sense of obligation to my revered teachers for their valuable and dexterous guidance, untiring help, compassionate attitude, kind behavior, moral support and enlightened supervision during this whole report. Finally, I would like to extend hurtful thanks to my adoring parents for their day and night prayers sacrifices and encouragement, moral and financial support throughout the course of our study. May all of them live long and enjoy a happy life!

Seminar in Marketing

CTM

DEDICATION

This report is dedicated to our

Who always pray for all to succeed in every field of life.

Seminar in Marketing

CTM

Exective Summary
Colony Textile Mill made in 1952.Owner of the mill is Mr. Mian Mughis sheikh son of Mr. Mian Fareed sheikh. It has four branches in Pakistan. It is listed with the Karachi stock exchange. Its main product is yarn production.The main supplier of the Colony Textile mill is ICI, Ibrheem, China & also takes the raw material from local area.They use the new technology from China since 2000.The main competitors of the colony textile mill are Mannu Group of Textile,Nishat Group of Textile.Colony textile mill have the four branches in Pakistan. Automated programs are used in CTM.Colony textile mill has Storage Capacityabout 200000 bags of cones. Their main market is Faisal Abad, They also export the yarn to different other countries.

Seminar in Marketing

CTM

Textile Industry in Pakistan

The subcontinent is the inheritor of one of the richest and oldest textile traditions in the world. Excavations at Mohenjo Daro and Harappa 2500-1500 BC revealed that the inhabitants of the Indus Valley cultivated cotton. Sir John Marshall, the archaeologist has stated that a few minute scraps of cotton were found adhering to the side of a silver vase. Clay and faience spindles whorls indicate that cotton and woolen fibers were spun. A well-equipped dyers workshop was excavated at Mohenjo Daro and the fragment of cloth indicates that woven cotton cloth was dyed with madder root. Independence from the British in 1947 and the division of the Indian subcontinent into Pakistan and India started a new era for textiles production. Pakistan consisted of two entities, east and West Pakistan. The West was the cotton producing area and the East was responsible for jute production. At the time of partition, Pakistan had no industrial base and inherited only one textile mill, the Lyallpur Cotton Mill in Lyallpur [now called Faisalabad]. This mill produced yarn and gray cloth and no printed fabrics. Under the Open General Licensing [OGL] scheme, the business community imported plants and machinery with cash dollars. In 1950, Adamjee Mills was set up in Karachi, Kohinoor in Faisalabad, Colony Textile Mills in Multan, Nishat and Crescent Textile in Faisalabad. These were followed by Gul Ahmed Textile Mills, Al-Karam, Valika, Star and Rashid textile mills. Within a decade the new country of Pakistan was self-sufficient in cotton and began exporting gray cloth and later cotton yarn. Pakistan started exporting printed fabrics in the late 1970s to Africa and by mid 80s was sending printed material to Europe. Pakistans location was ideal, as it lay halfway between the western world and the Far East. Pakistan has a 28 percent share in world export of cotton yarn and a 6 percent share in world export of cotton cloth. It was in the 60s that the power loom took over and by the 70s gray cloth was being exported at throwaway prices. There are about 200,000 power looms operating in Pakistan some of which are backyard operations. Handloom, which formed the backbone of textile goods in the last century, is now almost non-existent, its sales confined to a fast diminishing rural market and a very small niche market. Although Pakistan is the worlds fourth largest cotton growing nation in the world, after the United States, China, and India, its total turnover for export is only $ 5 billion. Textile goods form 60 % of the total exports of the country. The commodities exported are yarn, cloth, tents, and canvas, bags, towels, bed linen, garments, synthetic textiles and other made ups. With a large and expanding textile industry, textile education and training became imperative. The Textile University of Pakistan was established in Karachi to train technical and management professionals. The Textile University awards degrees in Textile Sciences and Textile Management. The National College of Arts in Lahore and the Indus Valley School of Art and Architecture in Karachi are the only two institutions in Pakistan, which award a degree in the discipline of Textile Design. Designers are being absorbed into the industry, bringing about change and vibrancy, with innovations in Print design and weaving.
8

Seminar in Marketing

CTM

Today there are 450 Spinning mills and 35 composite textile mills. Textile goods form 60 % of the total exports of Pakistan.

Introduction & History

Colony group has been the pioneer of textile industry by setting up Colony Textile Mills Limited (CTML) after partition of the sub-continent in 1950, thus CTML became one of the first textile mills to be registered as public limited company and quoted in Karachi Stock Exchange (KSE). Foundation of the group was kept over a small flour milling operation, which rapidly grew into cotton ginning that evolved into the core business of the group, constituting 21 cotton ginners spread throughout the cotton grown belt in the province of Punjab - Pakistan. The logical vertical process-integration paved its path for the group to invest in to Textile Spinning. The ground breaking of the Spinning facility was the beginning of huge investments that followed which gave the group a leading position in the Textile Industry of the Country. Colony Textile soon became one of the largest vertically integrated textile facilities in the country. The group further diversified in to Power Generation and Distribution network, Banking, Insurance, and Cement sectors. The success of the group continued until the government regime shift brought about a shift in policy from private sector pushed industrialization to a strong wave of nationalization. The Ginning, Flour Milling, Power, Banking, Insurance and Cement along with various other sectors were completely taken over by the government. Having major assets nationalized, the Group was faced with severe financial difficulties for almost one and a half decades. Presently, the Colony Group consists of several Textile Spinning facilities with an installed capacity in excess of 220,000 spindles out of which more than 200,000 spindles are 4 years old or less.

Colony Textile Mills Limited (CTML)

Colony Textile Mills Limited, one of the group companies of the Colony Group, is a Textile Manufacturing unit established as on 24th August, 1946 and engaged in manufacturing of yarns of various Ne Counts. The company has authorized capital of Rs. 411,000,000 as on September 30th 2013. During year 2000 to 2001 the annual production capacity of the company was 34.813 million Kgs converted into 20 Ne Count based on 111,136 spindles. Currently the number of spindles installed has been increased to over 175,000 spindles. Owner of this mill Mian Mughis that is son of Mian Fareed Shiekh.Mian Mughis has four sons. It has four branches in Pakistan. Names of branches that

Seminar in Marketing

CTM

1. Colony Textile Mill Bhakkar. 2. Colony Textile Mill Muzafrabad. 3. Colony Textile Mill Noshaira. 4. Colony Textile Mill Lahore.

Corporate Profile BOARD OF DIRECTORS

The Board of Directors consists of following members

MR. MUGHIS A. SHEIKH

THE CHAIRMAN

MR. FAREED M. SHEIKH

CHIEF EXECUTIVE

MR. NAVEED M. SHEIKH

CEO & DIRECTOR Other Members are Mr. Zarrar Ibn-e-Zahoor Mr. M. Akram Qureshi Mr. Najeeb Ahmed Mr. Muhammad Shakeel Mr. Tahir Mahmood

Registered Office:
M. Ismail Aiwan-e-Science Shahrah-i-Jalaluddin Roomi

10

Seminar in Marketing

CTM

Corporate Strategy
Vision Statement
Attain highest standards of quality in its all business activities. Sustained growth in real terms. Have professionally trained high quality motivated workforce, working as a team in all environments. Attain past glorious position and be recognized locally as well as internationally as a dynamic, quality conscious and progressive company and industry leader.

Mission Statement
To manufacture quality products for customer satisfaction through Honoring the commitment. Continuous endeavor for improvement through adoption of most modern technology in production. Strict adherence to quality control. Developing a sense of high reliability through fair dealing. Becoming a part of countrys development and economic prosperity.

11

Seminar in Marketing

CTM

Core Competencies
Cost
In colony textile mill control the cost. They purchase through local areas from small venders and also from foreign countries with low price so there product cost is come low and also with the good quality. Colony textile mill competitors product cost is high so the colony textile mill is well compete their competitors through the low cost.

Flexibility
In colony textile mill flexibility is well. They adopted the changes is very well. If the environment change or any other condition such as market trend they adopted very soon.

Time
They maintain time better. In given time they are fulfilling the orders of the customers and in time make the delivery.

Workforce
A well trained and flexible people work in the colony textile mill. Theyallow organization respond to market needs and in timely fashion. Thiscompetencys particularly impartment in service. In the CTM people are well trained.

Facilities
In CTM provide the employees to health care facilities and also their children school facilities and park, gamesclub, livingcolonies, bankfacilities etc.

System Technology
In CTM automated system & technology used. In CTM used China machinery new 2000.

12

Seminar in Marketing

CTM

Project Design & Implementation Strategy

Implementation Strategy
Top level management of CTM makes the strategies and the lower level of the management implement the strategies.

Financing Arrangement
CTM top level management arrangement of finance. they takes the loan from the different banks at different rates of interest.

Project Facts
Location
Textile Colony Mills Limited Muzafarbad (Multan)

Project cost
Total project cost is Rs. 411, 000, 000

Main supply
Cotton bails.

Completion period
All most 3 and half year.

First input in production

Cotton

First product out

Fabric loom

13

Seminar in Marketing

CTM

Operation Strategy
Location
Owner of CTM choose thisMuzafarbad (Multan) Location because at that point they think all necessary items are easy available.

Capacity
During year 2000 to 2001 the annual production capacity of the company was 34.813 million Kgs converted into 20 Ne Count based on 111,136 spindles. Currently the number of spindles installed has been increased to over 175,000 spindles. A summary of the companys production record for spinning section for the past three years is given in Annex Year ended 30th September No. of spindles installed Average no. of spindles worked Capacity at 20 counts (Kgs.) No. of shifts worked Actual production converted at 20 count Capacity Utilization 2008 59,200 47,085 17,778,000 1,092 14,652,680 82.00% 2009 79,864 64,195 22,841,002 1,040 18,703,378 82.00% 2010 177,448 155,330 48,669,115 1,095 47,394,446 97.38%

Production capacity is 400 looms per day

14

Seminar in Marketing

CTM

Layout
The organizational structure should be designed to provide both vertical and horizontal information flow as necessary to accomplish the organizational overall goals. If the structure doesnt fit the information requirements of the organization, people will have either too little information or will spent time on processing information that is not vital to their tasks, thus reducing effectiveness. Colony Groups structure is a hybrid of divisional and functional structures; divisions are based on two products Yarn (Spinning Facility) and Grey Fabric (Weaving Facility).

Operation Decision
Operation decision takes by general manager because they are head of unit.

Quality
CTM produced different types of fabric loom On the demandof customer .three type of looms they produce these are Top quality. Median quality. Low quality.

15

Seminar in Marketing

CTM

Process Strategy
Management of CTM made strategy on the basis of different factors like that Human recourses, equipment, outsourced service, material, work flow and method of transfer in put into output.

Process Management
CTM make management profile and on the basis of this profile they divided management work. Like that

General Manager
GM perform controlling work means he control all operation in his unit.

Quality Manager
Quality related work performs by quality manager by using different quality test.or using different instruments like that. Strength tester Yarn appliance board Fibra graph.

Hr Manager
It is duty of HR manager that hire best available people.

Marketing Manager
Marketing manager perform marketing work of his final product means yarn.

Production Manager
It is duty of production manager that he control all production work started from purchasing raw material till completing final product.

16

Seminar in Marketing

CTM

PRODUCTON PROCESS
Production manager services the daily production schedules and try to work according to the demand to schedule. There are many steps involved in production of the yarn.

Blow Room
The first step is that the raw cotton is sent to Blow room for the quality of the cotton. Then it is sent to the Lab for quality check. Here basic quality and other contents are checked in proper form. If one kg cotton is put into this room only 600 grams cotton goes into further production process and rest goes in wastes. Here following are wastes excluded, B/R Gutter Dropping

Carding In this step the cotton is carded. The production manager checks the cotton and it comes in the drums type containers. These drums rotate and cotton comes out in specific form called as pones. Here about 5% cotton goes in the shape of waste. Waste extracts from this process are called by; Card fly Combing In this step the cotton goes for combing. Combing is a process to comb and wax the cotton for softness purpose. Following wastes are excluded from cotton in this process; Short Fiber Comber Noel Simplex After the attaining of Cotton from Card and Comb processes, which is also weak this is further passed back to blow room process called Roving and then cotton is sent to Ring process . Ring In this step small pones are developed for further process and wastes are made out named; Phnemaphil Auto coning In this step the manager in specific intervals checks the quality of carded pones from which yarn is produced in shape of cones by passing through machines for this purpose. Here also some wastes are extracting called;

17

Seminar in Marketing

CTM

Oily hard waste Hard waste Packing Cones manufactured in proceeding step are now kept in moisturize room for absorbing required moisture. Cones are packed into bags or cartoon according to customer requirements. Production Capacity With the installed capacity of 120 looms, the plant can produce more than 1,500,000 Linear Meters per month, with a wide variety of fabrics; from percales to satins, from twills to drills, from rip stops to high thread count fabrics, stretch fabric and much more.

Process Unit Capacity

400 per day

Storage Unit Capacity

2 lakh bags

Production Capacity & Capability

With the installed capacity of 100 coanes bag, the plant can produce more than 1,500,000 Linear Meters per month, with a wide variety of fabrics; from percales to satins, from twills to drills, from rip stops to high thread count fabrics, stretch fabric and much more. All looms have a high speed connectivity facility through Local Area Network along with being Web-enabled. CIL customers will be able to monitor looms allocated to their contracts, and also view what articles are being run on what looms and at what efficiency, whereby correlating the delivery snags, if any, on one hand and quality related issues on the other. For this organization customer confidence is the key to success, and providing this transparency to their customers can facilitate the business on the commercial side as well as providing CIL production team to strive for either improving their performance or marinating the quality which is for the satisfaction of the clients.

Inspection System
Colony Industries (Pvt.) Limited is the pioneer in the entire Indo-Pak region in deploying the Uster FabriScan in its facility. The FabriScan replaces the traditional manual inspection by a far more consistent and objective data collection. This system is capable of inspecting Fabric production of a 240 loom facility. Deploying this machine in this facility was a well thought-out decision as this system is not subject to fatigue, downtimes, or outside influences. It provides consistent checking the entire quantity of

18

Seminar in Marketing

CTM

fabric fed through it. There is no negligence factor, no favors to be made, no rules to be compromised besides providing a big pool of information that is humanly not possible. All faults are UV tagged so that mending operation can be performed (if necessary) at the exact location of the fault. The machine can be programmed to inspect as per the requirements of the customer and those criterion saved for future reference and use. The inspection reports can be made available to client on the web so that pre-screening of their consignment can be done timely, effectively and in-synchronization with their production plan. In order to cater for our direct Dye-House customers, we have the CUT OPTIMIZATION option available. As soon as the inspection is complete, the system performs the optimization process and suggests the best possible way to cut the fabric to get the highest number of pieces of the Optimal Quality.

Power Generation & Heat Recovery System

Colony Weaving Mills is fully-contained and self-sufficient facility with its in-house continuous and reliable power generation facility with 100% backup power arrangement. The Power Generation department with its Heat Recover System is designed to generate enough hot water to fire the chilling system for the entire facility, along with producing more than 50% of the steam required for the sizing operation.

Memberships
Lahore Chamber of Commerce Industries APTMA (All PAKISTAN TEXTILE MILLS ASSOCIATION).

MARKETING STRATEGY Marketing mix is the part of marketing Strategy.CTML is a group starting from
1950s which means that it is an old and pioneers of Textile industry in Pakistan. On its purchase side as I have worked for a whole week in Yarn Procurement department of the Group, which is a small branch of Marketing department. I found their business to be such a vast that they ordered their raw material on telephones, they made contracts with the new companies and those companies having already contracts had no need to made. The main which were daily paid were mainly to the ICI for polyester and then to companies like Nishat, Sitara Textiles and many more companies and groups like that. Their fiber is very famous not only nationally but internationally as well. Secondly on Europe sector this group is very well known as they purchase machinery from them and then they supply Methane to them, which is used in mixing with petrol. Though it is a byproduct of sugar sector yet it is branch of the same company. This is helpful for the Textile division too. The past year has been tough for the textile industry as competition is increasing steadily and margin of profit is becoming smaller day-by-day. Our competitors from Asia have come up in a
19

Seminar in Marketing

CTM

big way with lower prices resulting from lower overhead, cheaper and better raw materials and machinery. Countries like China, Indonesia, India and Bangladesh played an active role in the fabric market. Improvement in quality and production capability was the main area of concentration. Market for Yarns and Grey fabrics was diversified to increase the customer base and reduce dependency on the Far East. In this effort business with Malaysia, Korea, Taiwan, UK and South America was initiated in case of Yarns. In case of Grey Fabric market business was initiated in South Africa, North America, Japan, Italy, France, and Sri Lanka etc. Product range was also increased to cater to the differing needs of the buyers. Fancy and special items like Dobby Designs, Bedford Cords, and Caviar Twills and stretch fabrics were developed which are being sold at premium prices. CTML has constantly updated our machinery, replacing old machines with new ones upgrading the existing set-up, leading to better efficiencies and quality products. Leaving behind the traditional way of doing business and in our journey towards excellent it has consistently expanded its buyer base and explored the different markets around the world. Keeping in view demand of the World market, CTML pursued its strategy of value addition and reducing the dependency on Grey Fabrics and Grey Yarn. Having the foresight to assess that in coming years value addition will be the thing of the future, CTML worked towards the achievement of its goal of future increasing its capability in value addition.The export of processed fabric and made-Ups has shown market improvement as compared to last year. It has placed us successfully in the middle to upper end of the market. Our strength in Europe is the curtain division. This included yarn dyed dobbies, engineered confections, different finishes and embellished products. The plan is to continue with this winning strategy and at the same time we are trying to find new clients in the high end. We are also exploring business opportunities in countries like Spain and France where CTML has very little business at the moment. North America is the star market for CTML; its a new market for it after breaking up the exclusive arrangement with our previous sale set-up. The quota is coming down in 2005 and we have started to prepare for it internally as well as for the external environment. Bedding is the bulk of the home textile business. CTML is in the process of updating its machinery to cater the needs of the wider width fabric requirement for USA bedding business. CTML is also taking up the social accountability issues very seriously, which are so dear to the American consumers. A lot of big brand US companies have visited us and are discussing the possibilities of a joint venture.
20

Seminar in Marketing

CTM

The opportunities are limitless, we have to review and analyze them very thoroughly to associate with the right people in the long run. In shorter term we are building a small amount of quota, which will give us recognition as a bedding supplier. CTML is very strong in non-quota categories like curtain and table linen. These categories are best served with new product development (NPD). CTML will coordinate the effort for NPD by all markets to optimize results. CTML has achieved the highest sales in 1999-2002 for North America market. On top CTML has developed more direct and closer relationship with its end customers. Oceanic has been our most lucrative and mature marker. In business terms it is our cash cow market. Primarily due to being a non-quota market it had no real limitations in this market. Despite economic problems in that region, it has maintained our sales figures in the year under review. This market is a good design source for other markets, which is helping us to maintain our print volumes. Middle East market is composed of South Africa and the new emerging markets like the UAE, Egypt, Saudi Arabia, and Jordan etc. CTML has dedicated new staff with fresh energy for the emerging market. They have successfully broken the ground and we have very strong faith that these markets will give us good volumes in the near future. We are also targeting printed apparel business for the first time. The latest addition is the most ambitious Apparel Dyeing plant setup in Raiwind Mill, which has started its production. The effectiveness and productivity of this plant will be further enhanced, as CTML moves towards becoming a more vertically integrated organization. CTML has increasing its profitability by working efficiently, procuring better raw material and most importantly kept a very close association with its customers. It visits its business partners frequently and provides them with the best service possible. All of the above mentioned points led to strengthened relationship with its business partners making it very difficult for its competition to penetrate into its market share. CTML has provided its staff with better working environment and facilities, which enhances its efficiency and output. At CTML, it is prospering due to its professional commitment towards excellence and giving the best results at all times and against all odds. Its marketing and production team co-ordinates all the time and its focus remains on maintaining its position as the market leader in the textile sector of Pakistan.

21

Seminar in Marketing

CTM

Competitive Strategy
As for as COLONY Group is concerned its own name is its competitive advantage. Being an old group it has its own name in the field of Textile as well as sugar. As I have told in the above segment that it has business of Methane gas in Europe it is its competitive advantage. As dealing in one different side gives you edge over competitors in other field. Furthermore, its financial assets are also an edge for the group. As being late in paying any party makes future problems which result in delivery of any product to be late and resulting in bad image of the company. COLONY group buys raw material from all the groups like Nishat, Sitara Textiles, Kohinoor Textiles and many more companies like that I cannot name all of them as it is a huge number. Which automatically makes links better and which tells its mostly products are exported. And for sure they are of finest quality. Its one competitor is the Rupali group.

Supply Chain Management/Distribution Management

I found their business to be such a vast that they ordered their raw material on telephones, they made contracts with the new companies and those companies having already contracts had no need to made. The main which were daily paid were mainly to the ICI for polyester and then to companies like Nishat, Sitara Textiles and many more companies and groups like that. Their fiber is very famous not only nationally but internationally as well. Countries like China, Indonesia, India and Bangladesh played an active role in the fabric market. Improvement in quality and production capability was the main area of concentration. Market for Yarns and Grey fabrics was diversified to increase the customer base and reduce dependency on the Far East. They purchase raw material from china, India and USA.The cotton of India is good as compare to other country. Yarn is export in other country and also use in local industry. They use their own transport like as trucks or small transport vehicle but if they need then they hire transport vehicle on rent.

Customer references
Colony textile mill prefer Customer reference program because according to that they are important as buyers frequently seek peer advice in purchasing high value products and services in both business to business and consumer environments. A well coordinated Customer Reference Program results in: Less time spent by sales representatives searching for suitable customer references. Avoiding overusing and under using valuable customer references.

22

Seminar in Marketing

CTM

Gaps being filled for customer references in certain industries/products/geographies. Faster customer reference fulfillment time enabling a reduction in sales cycles. Therefore it is often essential to establish a dedicated co-coordinator (often called a CRP Manager), organizational processes and often a computer system to manage customer references.

SWOT Analysis

Strengths: ISO 9001-2000: Strong Security System High quality product Latest mechanized machinery. Tremendous market positioning Highly qualified and skilled management Highly Motivated Workforce Adequate financial resources Competitive advantage Own power generation plant

Weaknesses: High cost of production Centralized decision making Less promotional activities

Opportunity: Organization Can expand product lines Organization Can capture new market segments around the world Organization Can reduce the cost by proper utilization of resources Organization Can hire more well-educated and experienced person

Threats: New Entry of competitors Buyer needs demands changes Political instability Change of government policies Globally Economic instability
23

Seminar in Marketing

CTM

PEST Analysis
Political Instability The political situation of Pakistan is not satisfactory. Due to the rapid change in the Government every government sets its own new trade policies. Govt. should apply sustainable policies for the beneficial of the exporters as well as the investors. Economic situation: The economic condition of Pakistan can also affect the foreign investors increasing inflation rate make the cost of production high and thus reduce the profit margin of the investor. Social situation: The change in the lifestyle of the people affects the growing demand of the CTML products. The change in the lifestyle and needs in different demographics also affect the demand of the customers. Technological factor: Technological advancement in all the sectors of the country has changed the entire socioeconomic environment. Especially in the textile sector there is a lot of technological development. CTMLs excellent computerized machines and devices have made extension in its present setup of well advanced technology imported from Japan, Germany and France.

Recommendations
Colony Textile Mills Limited: The first and most recommendation is to eliminate one man show prevailing in the company There must be a proper system for training of employees and supervisors. Importance should be given to employees turnover. Different training courses should be arranged for the up lifting and improving the quality of work for employees. There is also a problem of work overload for the employees and it should be control properly so that the employees are motivated. As I have seen employees working till 8 PM. And I have come to know that sometimes they work till 1 AM late night without any incentive. Employees should be paid extra for the work which they do after working hours.

24

Seminar in Marketing

CTM

References:
1. Mr. Zafer Iqbal (Head jabber of CTM) 0308-5253523 2. Mr.Mubshir Hassan (Al Syed Milk Collection System Luskani Wala) 0307-7992617

Conclusion

This visit gave our group the practical touch of the operations. Through this, we learnt that what activities and operations are started in this organization. we learnt from the mill officer and understood the operations of mill. This visit program enhanced our knowledge about the operation Management. Colony Mill Limited is one of the leading groups in Pakistan. The system, the management style, the policies & decentralized decision making environment is really remarkable. In this area of technology, the "Information" is the key to success in the business. This means that the successful businessman will be who will have the right information at the right time. This comment leads to the conclusion that the Information Sharing Process should really be improved. The overall analysis is indicating that the company progress has mainly attained through dedication of employees. The effectiveness of its management, their willingness to take advantage of opportunities and face challenges of changing economic picture, this all contributes
to the very much improved and sound position of company This is really appreciable for the devotion and hard work of all the employees of the company

25

Seminar in Marketing

CTM

Personal Experience:
By this study tour we experience a lot of practical exposure that how works are performed in an organization. We experienced Role of a manager Knowledge about work of labor Management problems How to solve problems Organization culture familiarity How to manage customer demands & choices

Questions & Answers

1. When the industry established? Ans: Established in 1952. 2. What you think about the operation management? Ans: Operation management is very necessary part of an organization, without it we cant operate in efficient way. 3. What are your major products? Ans: Yarn. 4. What kind of processesis going on? Ans: Continuous flow Processes. 5. What are your core processes? Ans: Better quality yarn. 6. What are your support processes? Ans: Best quality cotton used.
26

Seminar in Marketing

CTM

7. Who are your main suppliers? Ans: ICI, Ibrahim, China & Local. 8. Who are your main customers? Ans: Faisal Abad Market, Import to different Countries. 9. What are your terms of supplement? Ans: Net cash & on account. 10. How to manage the supply chain? Ans: By purchasing of raw material on time & better production system. 11. How much your capacity to produce the product? Ans: 5 lakh bags per year. 12. How much actually production? Ans: 4 lakh bags per year. 13. The demand of your product per year? Ans: 3.5 to 4 lakh bags per year. 14. How to fulfill these demands? Ans:By efficient work. 15. How many projects on which you are working? Ans: Single. 16. What kind of workforce you have face in your operations? Ans: Flexible. 17. What are your main divisions? Ans: We divide our whole process to 7 departments. 18. What is your operations strategy? Ans: Work divide to different departments& each department has its own manager who controls different operations.

27

Seminar in Marketing

CTM

19. What is your corporate strategy? Ans: Purchase raw material at low price, reduce production cost & sells at higher price for maximization our profit. 20. Can operations strategies help to cover the corporate strategies? Ans: Yes. 21. What are your core competencies? Ans: High quality & Low price. 22. Who are the direct competitors? Ans: Manu group, Neshat group. 23. What are your competitive priorities? Ans: High quality with low price. 24. How to develop the product and what kind of strategies you adopt to promote the new product? Ans: Take good cotton & make good quality products. 25. Why you choose that location? Ans: Due to easy cotton &labor availability. 26. What kind of flow of processes your organization adopts? Ans: Continuous flow processes. 27. What are your operations strategies? Ans: Work divide to different departments& each department has its own manager who control different operations. 28. What sort of inventory strategies you adopt? Ans: Make to stock strategy. 29. How much your organization annual capacity of storage? Ans: 2 lakh bags.

28

Seminar in Marketing

CTM

30. Do you think that your work flow is flexible and up to what extent it is compatible with your labors? Ans: Yes. 31. Can you tell us the culture of the organization? Ans: Flexible culture. 32. Which type of capital intensity are using in your organization? Ans: Large machinery labor. 33. If automated then it is programmed or fixed? Ans: Programmed. 34. What are your strategies for change? Ans: According to climate change. 35. How many terminals are working in Pakistan? Ans: 4 Branches in Pakistan. Lahore. Bhakkar. Noshera. Muzaffar Abad. 36. What is the annual production? Ans: 4 lakh bags per year. 37. How much your organization capacity utilization? Ans: 80%. 38. Can you tell us about the capacity cushion set in your organization? Ans: When increase our product demand then we take product from our other units. 39. How to fulfill the gap between the actual capacity and required capacity? Ans: Labor over time & increase in raw material.

29

Seminar in Marketing

CTM

40. What you think about the bottleneck in your whole process? Ans: Breakdown in machinery. 41. Can you explain the bottleneck? Ans: Hurdles in production process. 42. Up to what extent the companies use the TOC in the organization to remove the bottleneck? Ans: No answer. 43. What is your long term capacity planning? What is short term capacity planning? Ans: Large volume of production. 44. How to maintain the EOQ in your inventory? Ans: Produce high volume of fabric looms. 45. What type of inventory do you have? How you control your inventory? Ans: Three types of inventory used. High. Medium. Low.

Special Thanks
We are specially thanks full to these personalities because without their co-operation our visit dream will remain in our mind.

Mr.Muzamil Khursheed (Marketing Manager) Mr.Mukhtar Ahmad Mr.Zafer Iqbal (Libarty Manager) (Head Jaber)

30