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release% it tells editors w!ere t!ey can learn more a$out your product) and !elps insure t!at correct information goes out to readers# * 1eadline and sub-headline% .ive t!e key facts in ;9 words or less# <u$!eads are optional ( use t!em to fles! out t!e main marketing message# * Date and place% Answers t!e =uestions ,w!en and w!ere is t!is press release from?/ * Product o2er2ie'% *n > 5 sentences answer t!ese =uestions# W!at does your product do? W!o is it for? W!at key advantage4s7 does it offer? W!y is it different from ot!er products? * Features and benefits% W!at does t!e musician?user need to know a$out t!is product? @ist t!e most relevant attri$utes in a few $ullet points# Ase no more t!an si" $ullet points) ot!erwise t!e press release loses focus# <pell out features and $enefits# E"amples% Feature% 9 $and parametric EB CCCC 0enefit% *mproved control of tone Feature% -eodymium speakers CCCC 0enefit% @ig!ter weig!t) ease of transport * Special hoo(s and an$les% *f you&ve got an especially newswort!y angle) flaunt it# 0ig name artists using your product? Hig! profile designers? Awards or !onors? *nteresting tie in wit! TD) film) sports) events) video or online? *f so) mention it succinctly# * Price 3 distribution 0nfo4 *nclude M<RP) as well M#A#P# ,street/ pricing# *f t!e product is availa$le direct online or $y mail order) $e sure to include t!at information# * .ompany bac($round boilerplate% Adding two or t!ree sentences at t!e end of all your releases can !elp your $randing efforts and provide useful $ackground information# T!e following pages contain sample press releases from fictional companies# Any similarity to real world manufacturers is purely accidental#
PRE<< RE@EA<E 1HE1+ @*<T Email ( <u$8ect line clearly s!ows company name) product name Email ( Recipients in 0cc field Email ( *ncludes necessary attac!ments% press release) p!oto4s7 Press release ( Formatted for easy cutting and pasting of te"t Press release ( 3our contact info prominently s!own Press release ( +ey features?$enefits listed in $ullet points Press release ( Pricing info included Press release ( 1lear description of intended user ? application Press release ( *ncludes your company info) we$ site info P!oto ( 1atalog style pic) product against w!ite $ackground P!oto ( Proper si'e) format 4!ig! res #8pg ; > meg in si'e) 566 d#p#i# resolution7
Radical .uitars @@1# ;>5E 0roadway Ave# -ew 3ork) -3 ;66;; Media 1ontact% Mike Fones 4>;>7 999 ;666 e"t# ;>5 mike8Gradicalguitars#com
-ew Hyna<!redI .uitars and 0asses Heliver Ani=ue Features for Aggressive Players
Metal/Rock Musicians Get Special Attention from Radical Guitars
-ew 3ork) -3 ( Fe$ruary >5) >6;E ( Jffering rock !ard construction for t!e !ard rock musician) Radical .uitars& Hyna<!redI guitars and $asses take t!e concept of ,road ready dura$ility/ to a w!ole new level# T!e Hyna<!redI instruments offer an unprecedented array of features t!at make t!em nearly indestructi$le for live performance# *n addition to sporting one piece koa $odies and maple necks 4>9 ;?>/ scale for guitar) 5E/ scale for $ass7) all Hyna<!redI a"es include t!ese t!ras!wort!y elements% Matc!ed pair of Radical .uitars !ig! output !um$ucking pickups ;K volt preamp and 5 $and EB for en!anced volume and tonal control Ani=ue flame retardant ceramic finis! totally impervious to stage $lood) $eer) gasoline and vomit 1orrosion proof titanium !ardware% tuners) $ridge and kno$s
T!e new instruments !ave already earned t!e em$race of !eavy metal artists# .uitarist *ggy +illmore and $assist Diolet HeMise of t!e multi platinum $and Headless Heroes are playing Hyna<!redI instruments on t!eir current ,-o Haircuts? -o Hats? -o Pro$lem2/ worldwide stadium tour# T!e Hyna<!redI LLL si" string and Hyna<!redI ::: seven string guitars carry suggested retail prices of MLNN#66 and M:NN#66 respectively# T!e Hyna<!redI EEE four string and Hyna<!redI 999 five string $asses carry suggested retail prices of MLEN#66 and M:EN#66 respectively# # # #
@ed $y designer Ted Hammeron and guitarist Fred Pulloff) Radical .uitars manufactures innovative guitars and $asses t!at focus on nic!e specific musical genres# <ince ;NNL t!e -31 company !as introduced instruments specifically created for 0lues) Funk) 1ountry) Fa'' and Polka players# T!e new Hyna<!redI line marks t!e company&s entry into t!e metal?rock arena# @ook for Radical .uitars to e"pand t!eir product line into even more new areas in t!e future#
&$u'p(
2x12 and 1x12 configurations ideal for traveling swamp boogie purveyors %e )'$eans* +A , Ma'c- 21* 2014 , Add#n. to t-e compan(/s e$$estab$#s-ed $#ne o0 bout#1ue .u#ta' p'oducts* Damp Amps -as un"e#$ed t-e ne &$u'p( &e'#es o0 combo amps. )00e'#n. a supe' 2u#c(* &out-e'n-0'#ed sound* t-e &$u'p( combos de$#"e' a ne ta3e on Damp Amps/ t'adema'3 b$end o0 punc- and po e'. T-e &$u'p( &e'#es #nt'oduces a ne 45''#.at#on6 cont'o$ , a 7-pos#t#on 'ota'( 3nob se$ecto' 0o' c-an.#n. t-e amp/s "o#c#n. 0'om 48a'c-ed6 to 4&ubme'.ed.6 T-e &$u'p( &e'#es combos 0o$$o on t-e -ee$s o0 Damp Amps/ success0u$ D'#pste' p#..(bac3s and 9$ood.ate 0u$$ stac3s. :#t#mp'o"ed po'tab#$#t( #n m#nd* Damp Amps/ 0ounde' Ted McTube -as c'eated t-e &$u'p( combo 0o' t-e mus#c#an on t-e .o. &$u'p( &e'#es -#.-$#.-ts #nc$ude: !n#1ue 45''#.at#on6 cont'o$ a$$o s (ou to 1u#c3$( d#a$ #n 7 d#00e'ent .'eat tones 50 att output* po#nt-to-po#nt const'uct#on 35-pound combo , e;t'eme$( po'tab$e T o 0oots #tc-ab$e c-anne$s: C$ean and <u#c( A$$-tube e$ect'on#cs: 2 ; =+=C>* 5 ; 12A?7* 1 ; 5!4 C$ean C-anne$ @o$ume* <u#c( C-anne$ @o$ume* Maste' @o$ume* T'eb$e* M#d* Aass* 8'esence and 5''#.at#on cont'o$s 9oots #tc-ab$e e00ects $oop* 13-p$( Aa$t#c b#'c- cab#net 1;12 and 2;12 combo "e's#ons a"a#$ab$e 0eatu'#n. Ce$est#on @#nta.e 30 spea3e's
A$$ Damp Amps a'e des#.ned and bu#$t #n t-e compan(/s %e )'$eans -ome. &u..ested 'eta#$ p'#ce #s B23CC 0o' 1;12 and B25CC 0o' 2;12 con0#.u'at#ons. DDDDDDDDDDDDDDDDDDDDDDDDDDDD
Ted McTube -as been bu#$d#n. -and- #'ed bout#1ue amps 0o' o"e' 30 (ea's. E#s a$$tube amp$#0#e's a'e pe'0ect$( "o#ced 0o' .utbuc3et b$ues* .'eas( 0un3 and s amp( &out-e'n 'oc3. Ee $aunc-ed Damp Amps #n 2005* bu#$d#n. amps #t- ate'$o..ed components #n -#s %e )'$eans s-op. An a"#d suppo'te' o0 t-e %e )'$eans mus#c commun#t(* Ted -osts a 1ua'te'$( b$ues 2am #n -#s s-op* #t- a$$ p'oceeds donated to 'ebu#$d#n. e00o'ts #n -#s C'escent c#t( -ometo n.
0last0o" Tec!nology
1ontact%
www#$last$o"effects#com
0last0o"I Anveils Two .uitar Effects Pedals% Fiendish Thingie and Volcanic Temper Jffer Ani=ue -ew Approac!es to Histortion
1!icago) *@ ( Fe$ruary >5) >6;E ( Adding to t!e company&s line of cutting edge effects pedals) 0last0o" !as unleas!ed two new distortion stomp$o"es ( t!e Fiendis! T!ingie and Dolcanic Temper ( $ringing a twisted new angle to guitar tone# Hesigned to appeal to avante guard guitarists wit! a serious deat! wis!) eac! pedal offers potentially fatal new features# T!e Fiendis! T!ingie emits a E>#5 mega!ert' electromagnetic pulse at irregular intervals) intended to induce a !ig!ly musical form of cere$ral !emorr!aging# T!e Dolcanic Temper !ouses a lava encrusted nodule of e"tremely radioactive 0o!rium ;6: t!at&ll turn every guitar solo into a face melting e"perience# @iterally# Eac! pedal offers t!e following features% Five kno$s to control Dolume) 0ass) Mid) Tre$le) Histortion and *rradiation ( allows you to fine tune your terror Hie cast titanium cases offer unprecedented dura$ility A warning la$el from t!e <urgeon .eneral True $ypass on?off switc! N volt operation and standard H1 input T!e Fiendis! T!ingie and Dolcanic Temper pedals carry suggested retail prices of M;NN#66 eac!) and can $e purc!ased directly from t!e 0last0o" online store at www#$last$o"effects#com# # # #
<tarting wit! t!e >66> introduction of t!e 1rispy Fried Jverdrive pedal) 0last0o" !as steadily e"panded its product line of $outi=ue guitar effects wit! suc! classics as t!e P!reaky P!aser) 1omfy 1!air 1ompressor and Pro8ectile Tremolo# Working secretively in an underground $unker on 1!icago&s <out! <ide) designer @es *'more emerges from !is man!ole and unveils a new pedal every si" mont!s or so# His two newest creations) like !is previous innovations) are availa$le to guitarists direct online#
Bigsound Music Inc. Media Contact: Ed Smith (213) 555-1000 e t. 123 ed.smith!"igsound.com ###."igsound.com
+esigned and "ui,t in Bigsound$s 1os 2nge,es head8ua*te*s3 the &'(-1000 is shi//ing no#. Suggested *etai, /*ice is C;DD.00 #ith an a-e*age st*eet /*ice o9 CA;D. EEEEEEEEEEEEEEEEEEEEEEEEEEEE
5ounded in 1DA03 Bigsound Music manu9actu*es an e tensi-e ,ine o9 high 8ua,it6 musica, /*oducts. Based in 1os 2nge,es3 the com/an6$s o99e*ings inc,ude handc*a9ted inst*uments 4 guita*s3 "asses and 0e6"oa*ds 4 as #e,, as inst*ument am/,i9ie*s and /*o9essiona, audio s6stems. %o# a-ai,a",e at *etai, out,ets in o-e* 50 count*ies3 Bigsound$s inno-ati-e /*oducts success9u,,6 meet the constant,6 e-o,-ing needs o9 toda6$s musician.