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www.brandaddition.com 01
Promotional merchandise There’s something very An estimated 2,000 companies
special about promotional in the UK alone can put a
merchandise. logo on a product but there
aren’t many that put in the
The act of giving and time and creative thought
receiving is highly emotive; that Brand Addition do.
it makes you and the
person you’re giving to feel Applying a logo and making
good. That’s why we think sure it adheres to brand
Our customers give us a brief and promotional merchandise is
such a valuable tool – what
guidelines is of course
important, and we do it well,
we give them a merchandise solution other marketing activity can
stir such emotion?
but before that you need to
choose the right product.
that can help communicate, promote, More to the point, what other We provide targeted
relate, reward or even amuse. activity puts your brand, quite
literally in the hands of the
merchandise that speaks to
our customers’ audience. It’s
people you want to engage their criteria that defines what
with. That’s why creating we propose – they give us
the right product ideas is so a brief and we’ll give them a
important. merchandise solution that can
help communicate, promote,
relate, reward or even amuse.
Merchandise can be
powerfully evocative but it
needs to be used intelligently
and at Brand Addition we
think we know how.
02 www.brandaddition.com www.brandaddition.com 03
Introducing Brand Addition Brand Addition is a division
of 4imprint Group plc. The
We believe in investing in our
people and we have grown A market leader in the design,
group has established itself
globally as a market leader
because we’re remarkably
nimble and have retained our sourcing, personalisation and
in the design, sourcing,
personalisation and
personality and enthusiasm
for business both existing
distribution of promotional
distribution of promotional
merchandise. We employ
and new. merchandise.
over 700 staff through
operations in the UK, Ireland,
Germany, France, North
America and China.
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Introducing Brand Addition We work with a diverse Working with such a diverse
customer base across many group means our own
continued industry sectors. education never stops.
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The wow factor Branding is more important Our teams of experts are
today than ever. For your experienced at working with
brand to be successful, it some of the most demanding
needs to run through every brands, creating merchandise
element of your business and that perfectly reflects the
communications. And that giver’s values and excites the
includes merchandise. receiver.
At Brand Addition, we
know that merchandise can
help build strong, lasting
relationships with your
audience. So it’s important
that it fits your brand perfectly.
This doesn’t just mean
matching colour-palettes,
typeface and logo, but
understanding the subtleties
of your brand message.
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What makes Brand Addition different? There are many promotional Creativity Procurement
companies all over Europe, all Our design team is The effective management
of whom appear to offer similar comprised of experts in brand and leveraging of our supply
products from glossy catalogues management, photography, chain is vital to our success;
all promising the best service product, graphic, web and after all, fundamentally our
at the best price, so why do the literature design. role is to source, buy and
world’s biggest brands choose personalise products in the
Brand Addition? This exceptional mix of most cost effective way.
skills enables us to better
understand our customers’ Our buying team is committed
brands and translate them to the continuous search for
into creative and relevant new concepts, styles and
product ideas which generate techniques from the most
maximum impact. reliable and cost effective
sources. Our UK & German
We believe the ongoing buying teams are supported
investment in this resource by our office in China
has been one of the most which focuses on price,
significant factors in our quality control and supplier
successful acquisition of new, compliance.
and retention of existing,
customers. With a Group spend in excess
of £100 million per year we
are confident that the industry
supply chain works harder for
us, and the advantages this
brings are passed on.
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What makes Brand Addition different? Global reach Account management In-house production and
Over the last five years we Maintaining consistent high branding
continued have observed an increased standards of customer service The Group’s in-house
desire on the part of our relies on our ability to attract, production site in Blackpool,
customers (both existing and develop, motivate and retain co-ordinates the manufacture
potential) to source, supply high calibre employees. and branding of over 100
and distribute promotional million products per annum.
products on a global basis as At Brand Addition our Many products are stocked
they strive to leverage cost Account Management or manufactured to order in
savings and gain consistency teams are respected for their the UK, and are available for
of brand identity. knowledge and experience immediate personalisation.
of working with world-class Some can even be branded
With operations in the brands. This expertise has to order within three days
UK, Ireland, Germany, evolved through many years providing us with the ability
France and North America, of delivering exceptional to offer competitive prices at
and partnerships with service. short lead times.
trusted regional suppliers,
Brand Addition is ideally We hope to enjoy successful This capability really is a
placed to effectively satisfy long-term relationships with luxury that our clients can
this need. Our experience our clients and our Account take advantage of. Not
of managing multi-region Managers are trained and only do we control the
contracts has furnished us directed to provide the best process from start to finish
with invaluable knowledge advice possible that we can, (guaranteeing your delivery
and skills to manage this even if that is not always on time), it’s a ‘get out of
requirement. aligned with our short-term jail card’ to help meet those
commercial goals. This unexpected requirements.
approach has ensured an
impeccable record of client
retention.
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What makes Brand Addition different? Stock management, Technology
fulfilment and logistics Brand Addition hosts
continued We stock over 10,000 over 50 fully transactional
pre-branded product lines e-catalogues where our
in our dedicated 24,000m3 customers can search and
warehouse and fulfilment order their products online
centre in Manchester. with ease and efficiency.
Orders are picked, packed
and shipped around the Our website architecture
Our UK site is complemented by world and we’re currently
processing an average of
can be tailored to accurately
reflect customers’ corporate
warehouse and fulfilment facilities in 12,000 orders per month. identity, is highly secure
and can be free-standing,
Germany and the US, bringing Europe Our UK site is complemented
by warehouse and fulfilment
intranet-linked or integrated
with sophisticated customer-
and the Americas within easy reach. facilities in Germany and
the US, bringing Europe and
owned procurement platforms
such as ARIBA or SAP
In all we ship to over 120 countries. the Americas within easy
reach. In all we ship to over
(punch-out).
120 countries.
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Our planet, our plan Client organisations are We’re often asked to supply There’s a lot of talk about We’re asking ourselves four
increasingly demanding that recycled goods, and we being green these days key questions:
partners and suppliers meet can. But we also challenge but not enough action.
their standards of Corporate conventions and work with Brand Addition is committed Climate Change
and Social Responsibility. our clients to supply goods to minimising the pressures What can we do to minimise
Brand Addition meets their that satisfy the ‘green criteria’.* that our commercial activities our carbon footprint,
standards and has set place on our planet. We emissions and waste as an
standards of its own too. The facts speak for themselves have pledged our support operation and how can we
ISO 9001 certified since 2000. to the UN Global Compact influence our supply chain?
We believe we must all seek ISO 14001 certified since 2004. and have initiated a series of
to be good corporate citizens Signatory of the UN Global programmes that offer choice Sustainability
and because our reputation Compact since 2006. to our customers and improve What can we do to encourage
and that of our customers the way we do business. the use of sustainable
relies on what we do, we’ve *many recycled products are materials for the production
established a culture of social, manufactured in the Far East, where We don’t expect to change of promotional merchandise?
economic and environmental the impact of the long distance the world with our actions,
responsibility which is integral freight negates the benefit of using
recycled materials.
but we do hope to set an Fair Trade
to achieving our commercial example that we’re proud of. How can we ensure that our
goals. We have commercial goals as supply chain complies to
all companies do, but we are international standards of
mindful to be conscientious in operation in relation to ethical
our approach as a business trading?
and as individuals.
Healthy Humanity
How can we ensure that the
residents of our planet do not
feel the negative affects of
There’s a lot of talk about being our actions?
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Meet (some of) the team
phil.morgan@
brandaddition.com
18 www.brandaddition.com www.brandaddition.com 19
Our details Brand Addition is part of the 4imprint group of
companies. A group of companies dedicated
to the provision of world class promotional
merchandise solutions.
Brand Addition
Trafford Wharf Road
Manchester UK
M17 1DD
+44 (0)870 240 6626
Brand Addition
Unit G2 Calmount Park
Calmount Road
Ballymount
Dublin 12
Ireland
+353 (1)460 0961
20 www.brandaddition.com
Brand Addition is the new name for 4imprint
Corporate Sales – our aim is to help small
and large businesses promote their brand or
message using well placed, well timed and well
sourced promotional merchandise.
Brand Addition
Trafford Wharf Road
Manchester
M17 1DD
UK
+44 (0)870 240 6626
brandaddition.com