FACTORS INFLUENCING CONSUMER DEMAND FOR GENERIC DRUGS IN DASMARINAS, CAVITE

A Project Report Presented to the Faculty of the School of Management & Entrepreneurship AURO University Surat

In Partial Fulfilment Of the Requirements for the Degree of Master of Business Administration

Submitted by: SHRADDHA GAMBHIR

Submitted to: Ms. JYOTI CHANDWANI March 2013

DEED OF DECLARATION
I, __________________________________, hereby submit my research paper entitled _____________________________________________________

___________________________________ And truthfully declare that the abovetitled paper is a product of my original research investigation.

I further declare that, should the school eventually discover that a substantial portion of my paper is lifted, in to, from original sources, using exactly the words of the author in more than 50% of the whole content, I reserve the right to AURO University, Surat to recall my MBA Diploma and cancel the degree granted to me.

Signed this day of __________________________ at AURO University, Surat

___________________________ MBA Candidate

CERTIFICATE (any company if any)

CERTIFICATE (AURO)

You will get the certificate from the programme office.

ACKNOWLEDGMENT
I heartily wish to extend heartfelt appreciation and gratitude to numerous Mentors, benefactors, and constituents who have collectively endowed the Wherewithal, faith and encouragement for me to navigate and complete my Project journey. To Professor Kamlesh Mishra, my primary advisor and unflaggingadvocate, who mustered devoted, continuing, innovative and adaptivementorship to impel and shepherd my checked efforts through diverse andabounding challenges, I extend my deep and abiding respect and many, manythanks.

To Professor Jyoti Chandwani, my supporting advisor, who gently and patiently endured my academic tardiness, I offer commensurate veneration? To ---Concerned person of the organisation (if doing in any organisation) my surrogate champion and --------------, who afforded me much beneficial counterpoint to the pecuniary burdensand administrative vagaries of their institution, I affirm my humbleesteem. To the faculty and staff of the School of Management and Entrepreneurship, AURO University, Surat. To (any more you want to)

PREFACE

TOPIC OF THE PROJECT INBOLDMaster of Business Administration, AURO University, Surat, March 2013.

This study was an attempt to determine the .

TABLE OF CONTENTS

Page

BIOGRAPHICAL DATA

iii

ACKNOWLEDGMENT

IV

PREFACE

LIST OF TABLES INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM REVIEW OF RELATED LITERATURE

VI 1 2 3

LIST OF TABLES

CHAPTER I

INTRODUCTION (4 spaces)

Background of the Study

The demand for medicines. (2 spaces all throughout the text) (3 spaces)

Statement of the Problem

The government has been exerting its efforts (3 spaces)

Objectives of the Study

(2 spaces) The study generally aimed to (Cite here both the general and specific objectives) (3 spaces)

Hypotheses of the Study

(2 spaces) the following hypotheses were tested in the study: 1. 2. (3 spaces)

Significance of the Study

The results of this study will be of significant value to a number of sectors in society which are The key actors (3 spaces)

Scope and Limitations of the Study

(3 spaces)

Definition of Terms ((2 spaces all throughout the section)

Branded medicine refers to a medicine manufactured by a licensed holder currently Protected or has been protected by a patent.

Consumer refers to the potential user of medicines.

Generic drugs refers to medicines with the same active ingredients and the same dosage forms as those of the original/branded medicines but manufactured by different licensed holders.

CHAPTER II
REVIEW OF RELATED LITERATURE (4 spaces or 2 double spaces)

CHAPTER III
THEORETICAL/CONCEPTUAL/OPERATIONAL FRAMEWORK (4 spaces)

CHAPTER IV
RESEARCH METHODOLOGY Research Design (2 spaces) The study will utilize both descriptive and causal research designs. The research problems and objectives posed at the beginning of the study will be answered through a descriptive research design. The design will focus on describing the respondents personal and family profile as well as their perceptions towards generic drugs. A five-point Likert scale survey questionnaire will be used to obtain the data. A causal approach will be used to identify the factors that affect the consumers demand for generic drugs. (3 spaces) Time and Place of the Study The study will be conducted in . Sources of Data

Data Collection Procedure

Analytical Procedures

CHAPTER V
RESULTS AND DISCUSSION (4 spaces) Socioeconomic Profile of the Respondents (2 spaces) Age.The_____________________________________________________________ ___ _____________________________________________________________________ ___

(2 spaces) Gender_______________________________________________________________ ___ _____________________________________________________________________ ___ 3 spaces)

Perception of the Consumers Towards Generic Drugs (2 spaces) ___________________________________________________________________________ ___

___________________________________________________________________________ ___ ___________________________________________________________________________ ___ ___________________________________________________________________________ ___

Generic Medicines Purchased by the Consumers

_____________________________________________________________________ ___ _____________________________________________________________________ ___

Reasons for Purchasing Generic Drugs _____________________________________________________________________ ___ _____________________________________________________________________ ___

Factors Affecting the Demand for Generic Drugs _____________________________________________________________________ ___ _____________________________________________________________________ ___

CHAPTER VI
SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS Summary _____________________________________________________________________ ___ _____________________________________________________________________ ___

Conclusions

_____________________________________________________________________ ___ _____________________________________________________________________ ___

Recommendations (2 spaces)

_____________________________________________________________________ ___ _____________________________________________________________________ ___