Camera
July 2005
ff The National Academy of Television Arts and Sciences
www.emmysf.tv
AWARDS
COMMITTEE
REVIEWS
EMMY®
JUDGING
After looking into judging concerns for this year’s
Emmy® show, members of the chapter’s Awards Com-
mittee have concluded there was nothing significantly
wrong with the way entries were judged this year.
The committee began its investigation after receiving
numerous complaints from Emmy® entrants as well as
regional vice presidents about some of the nominations
and final Emmy® recipients. The complaints ranged from
San Francisco television stations dominating the awards
to the worthiness of some entries that were nominated
or honored.
Chapter executive director Darryl Compton audited
the entries and reported that 28 percent of this year’s
722 entries received nominations and 8 percent of the
total entries were awarded Emmy® statuettes. The San
Francisco-San Jose region had 431 entries with 29
percent receiving nominations and 9 percent receiving
Emmy® statuettes. The next largest region, Sacra-
mento, had 103 entries with 32 percent getting nomina-
tions and 9 percent receiving statuettes.
continued on page 4
GOVERNORS ELECTED TO NATAS BOARD
From Hawaii to Chico to Reno, the new board mem-
bers in NATAS Northern California chapter cover the
regional gamut.
Chapter members elected 13 governors in last
month’s election to fill two-year terms. They join 12
other board members who are in the midst of two-year
terms as well as the board’s officers and committee
chairs in overseeing NATAS’ operations in Northern
California.
History was made in the June election. Tamar
Maghdissian became the first person elected to the
board from the Chico-Redding area. Maghdissian is a
reporter for KHSL/KNV, working out of the Redding
bureau.
She is joined by Duncan Armstrong, a photojour-
nalist for KHNL in Hawaii. Armstrong has worked in
Off Camera, July 2005, page 1
San Francisco/Northern California Chapter
LIFE ON THE
SPLIT SHIFT
A Conversation
with KTVU’s
Three months ago, the most successful morning
anchor in the bay area took on a new role: co-anchor of
Ch. 2’s new 5:00 newscast. Nothing out of the ordinary
with that. What is a bit unusual, is that he didn’t give up
his morning duties. Instead, KTVU’s Frank Somerville
began working a split shift, anchor Mornings on 2, going
home, and then coming back to anchor the 5:00pm
newscast with Leslie Griffith. He spoke with Off
Camera’s Bob Goldberger recently about the pros and
cons of working the dreaded split shift.
OFF CAMERA: It’s been three months now since you
started your split shift. How are you holding up?
Frank Somerville: You know what, I was really con
cerned it would be an absolute nightmare. I really was.
At first I thought I’d never be able to do it. But it’s
interesting; I kind of like the schedule. I’m actually used
to it.
continued on page 7
Honolulu for 10 years. He joins Hawaii vice president
Pamela Young as the 50th state’s two representatives
on the NATAS board.
Also elected in June was Justin Kanno, a photogra-
pher/editor at KOLO in Reno. This will be Kanno’s second
term on the board. He joins Reno vice president Terri
Russell as the Nevada city’s two representatives on the
board.
Three Sacramento t-v professionals were also elected
to the board. Incumbents Albert Garcia, a photojour-
nalist/editor at KUVS, and Deirdre Fitzpatrick, an
anchor/reporter at KCRA, were re-elected to second
terms. Thomas Drayton, an anchor-reporter at KTXL
Fox 40, was selected for his first term. The trio joins
Sacramento vice president Dan Adams of KXTV
continued on page 2
0

GOVERNORS ELECTED THIRD TRUSTEE

It has been ten years since
our chapter has been repre-
sented by three Trustees. The
Board of Governors elected Linda
Giannecchini to a two year term
as our third at its June board
meeting. Cynthia Zeiden and
Alison Gibson are also currently
Amos Armstrong Burgess Drayton serving.
The National Academy takes a
biyearly membership census;
chapters are authorized to elect a trustee for every three
hundred professional and life members. On April 15,
2005 the San Francisco/Northern California Chapter total
was 1,082, up from 886 in 2001. The Board of Trustees is
the governing body of the National Academy and meets
semi-annually.
Linda is no stranger to the National Board, currently
Fitzpatrick Garcia Goldberger Kanno
serving as the chairman’s representative on the executive
committee, without vote. Linda has previously served
three terms as trustee, been elected national secretary,
vice president and vice chairman. She has always been
active on the local level as well, serving as awards chair,
president and past-president. She is currently the co-
chair of the Archive-Museum Committee.

Louie Lowry Maghdissian Moenster TELEVISION

QUARTERLY
continued from page 1
and Pam Schoen of KTXL as represen-
tatives from California’s capital city.
Seven t-v professionals from the Bay
Area were also elected in June. Terry
ON-LINE
Lowry, anchor/host for LaCosse Pro-
ductions, was elected as was KTVU
assistant director Ron Louie. Both
Sadiq have served on the board for years in a
number of capacities.
KGO executive producer Bob Goldberger was
elected as was KTVU design director Deanne Moenster-
Poitras. Also joining the board is independent producer
Terri Amos, who oversaw the after-party at the Emmy®
show in May.
John Burgess, general manager of KFTY in Santa
Rosa, was elected to a second term. Sheraz Sadiq, an
associate producer at KQED, was selected for his first
term.
The new governors will be welcomed at the board’s
monthly meeting on July 9. The board is also scheduled
to appoint two new governors to fill seats left vacant by
recent resignations.
Results of the membership survey will be published in
the August Off Camera.

TELEVISION QUARTERLTY is now OnLine. Go to

our website www.emmysf.tv and click on NATAS National
then Television Quarerly or go direct to.
http://www.tvquarterly.org/index2.html
We are sorry that the publication is no longer avail-
JOB BANK at www.emmysf.tv able in hard copy.
Off Camera, July 2005, page 2
 SHAKE-UP IN
SACRAMENTO
Two veteran News Directors are out in Sacramento as
CBS and Gannett both made big changes in the same
month. After seven years at KXTV (ABC), Gannett let
Ron Comings go. The station has not named his
EMMY 2005
replacement yet. And Jim Lemon has left KOVR (CBS)
after almost four years at the helm.
KOVR and KMAX (UPN) are the new CBS duopoly in
Sacramento, and the network has promoted from within
to lead the news portion of that partnership. Steve
Charlier was named Vice President of News for both
KOVR and KMAX. Charlier comes to Sacramento from
CBS’s O&O in Salt Lake City, KUTV. Joining Charlier as
Assistant News Director for both stations is Lori
Waldon. Waldon was Managing Editor of CBS-owned
KPIX in San Francisco.
One survivor in the Sacramento shake-up is Brent
Baader, who is staying on as News Director of KMAX,
focusing primarily on the station’s morning newscast.
RTNDA NAMES THE
TEN O’CLOCK NEWS CBS 5 GOES HEAD TO
BEST IN THE NATION HEAD AT 6:00 PM
KTVU’s The Ten O’Clock News has won the coveted
Edward R. Murrow Award from the Radio-Television News
Directors Association for best large market newscast in
the country. The Ten o’Clock News is co-anchored by
Dennis Richmond and Leslie Griffith, Bill Martin in
weather and Mark Ibanez in sports.
“To win the Edward R. Murrow award for best news-
cast in America is a great accomplishment” says Ch. 2
Vice President/General Manager Tim McVay. “This
award reflects the hard work and dedication of an ex-
tremely talented group of journalists who are committed
to bringing the viewers in our market complete Bay Area
news coverage.”
The Ten O’Clock News competed against 12 other
regional winners from outstanding stations in Portland,
Denver; Minneapolis, Dallas, St. Louis, Cleveland, Char-
lotte, Birmingham, Boston, New York, Washington, D.C.,
and Miami.
ON THE MOVE
Jack Poorman has joined KGO-TV in San Francisco
as a promotions producer/writer. Poorman will produce
and edit news series and image promos for the station.
Poorman has been working as a freelance producer in
San Francisco and Los Angeles most recently, after
spending 15 years at CNN in Atlanta, where he shared in
a national Emmy® and Peabody for the network’s
coverage of the Gulf War.
Jeff Harris moves to Executive Producer for Special
Projects at KPIX-TV in San Francisco, from Executive
Off Camera, July 2005, page 3
BRIAN HACKNEY
JUMPS TO CH. 5
News anchor, weathercaster,
science reporter. Brian Hack-
ney has done it all the past few
years at KRON, and has won
Emmy® Awards for expertise
in all three areas as well. But
now Hackney is moving from a
traditional newscast role to
entertainment co-host on
KPIX’s Evening Magazine with
Malou Nubla. Hackney will
also be “an integral part of the
producing staff of Evening
Magazine,” according to Ch. 5.
Hackney moved from KGO to KRON back in 1995,
and is the first front-line talent to leave KRON since
station management offered many of them the opportu-
nity to break their contracts and move to other stations
within the market, in the station’s continuing effort to cut
costs. He begins his new role on Evening Magazine in
mid-July.
After years of “counter
programming” its 5:00pm-
7:00pm news block, CBS 5 in
San Francisco has joined the
rest of the network pack.
Beginning Monday, June 27th,
KPIX moved back the CBS
Evening News from 6:00pm, to
5:30pm. The move puts Eyewitness News head to head
now with ABC 7 and NBC 11 the entire two hours, with
all three network-owned affiliates running local news
from 5:00pm-5:30pm and network news from 5:30pm-
6:00pm, followed by a full hour of local news from
6:00pm-7:00pm.
KTVU Ch. 2 (Fox) now runs local news from 5:00pm-
6:30pm, and KRON 4 (Ind.) has local newscasts from
4:00pm-4:30pm, 5:00pm-5:30pm, and 6:00pm-
7:00pm, with Inside Edition filling the two half-hour
holes.
Producer for Investigations at the same station. And
Karl Norberg moves up from associate producer to
producer of Evening Magazine.
General Assignment reporter Jonathan Carlson
jumps 49 markets to Fox affiliate KTXL in Sacramento
from the NBC affiliate in Fort Myers, FL. Jonathan who
is a graduate of Quinnipiac University in Hamden, CT,
has also worked as a general assignment reporter at the
ABC affiliate in Rochester, New York.
 EMMY® AUDIT EMMY® 101
The San Francisco/Northern
California Chapter annually
honors outstanding individual,
news and program achieve-
ments in Northern California,

Photo by Robert Mohr

Hawaii and Reno. The purpose of
conferring coveted Emmy®

© 2004
statuettes is to provide incentive
for continuing outstanding
individual and production
achievements within the televi-
sion industry.
The Emmy® Awards pro-
continued from page 1 gram is also a means of focusing
The outlying areas didn’t fare quite as well. Of public attention upon the multi-talented individuals who
Fresno’s 73 entries, 19 percent were nominated and 3 comprise this business and to honor them. Since we are
percent received statues. In Hawaii, 24 percent of the awarding excellence, there can be one award, more than
region’s 25 entries were nominated while 4 percent won one award or no award presented in each area.
Emmy® awards. In Reno, 14 percent of the 28 entries The awards judging process begins in July when the
were nominated and none of those were awarded Northern California chapter’s Awards Committee meets
Emmy® statuettes. The Salinas-Monterey, Eureka and to determine what areas will be offered in the following
Chico-Redding regions had a total of six nominations and year’s competition. That list is sent to the National
one Emmy® recipient. Awards Committee for approval, making sure all the
Spanish-language stations had 56 entries with 12 rules conform to National policy and regulations. The
getting nominations and one winning an Emmy® award. approved “call for entries” information is made avail-
Cable outlets, including Fox Sports Bay Area, had 41 able to the chapter by late fall, with a mid-January
entries with 14 nominations and four Emmy® awards. deadline for award submissions.
All entries were judged outside of our chapter by a
panel of at least six peer judges from five other NATAS
chapters
Compton also grouped the judging by region to see if
there was any chapter that was prevalent in the areas
that received complaints. He discovered the four areas
that received no nominations this year were judged by
three different chapters. A similar pattern emerged in
areas with few nominations.
Compton also re-checked the judges on a sampling of
areas to make sure qualified peer judges were on each
panel. He found no discrepancies. The “breaking news”
This year, 722 entries were submitted from the
category, for example, was judged by three reporters, an
calendar year 2004, for Emmy® award consideration.
anchor, a producer and a photographer.
The actual process started when the entry arrived at the
“The Emmy® award stands for excellence and out-
Academy office. We call the day after the January
standing achievement in television. The integrity of the
deadline “sorting day.” A group of volunteers from the
Emmy® process is one the highest priorities in my life.
Board and Awards Committee opened each package
I spend well over a thousand hours each year processing
checking that the information on each tape label
each entry from the day it is received till the statuettes
matched the entry form. The tapes were sorted by area
are handed out,” said Compton. “Our awards’ accountant
number.
and support staff go to great lengths to make sure that
Several hundred hours
each entry is treated equally and fairly.”
were then spent processing
Chapter president David Mills requested this year’s
the paper work. All the
judging review. After the committee’s investigation, Mills
information on the entry
said he is satisfied with the results of the awards audit.
form was entered into a data
“Emmy® judging is always a subjective thing. What
base, including every name
one person thinks is a quality program, another person
and title submitted. We may
may think is mediocre,” Mills said. “I was concerned
have had 722 entries, but
when we received the complaints after the Emmy®
that amounted to 1,518
show; but after the committee’s investigation, I’m
individual entrant names.
convinced there was nothing significantly wrong with this
year’s judging.” Membership status and correct entry fees were checked
Mills also asked the Awards Committee to study ways and the funds deposited. Upon completion, the entry
to increase the nominations of smaller markets as well as database was published on the emmysf.tv website.
Spanish-language stations. The committee will take up About three weeks after the January sorting day, the
those topics as well as next year’s award rules at its July Awards Committee had an all day “certification meeting.”
14th meeting. continued on page 5
Off Camera, July 2005, page 4
 EMMY® ENTRY PROCEDURE
are announced. This is referred to as “blind scoring.”
The committee, looking at raw scores, determined a cut-
off in each area and entries above that cut-off were
considered nominees. The committee then selected the
Emmy® recipients by highest scores in each area. Again,
since we are awarding excellence, there was the possibil-
ity of multiple award recipients. In some cases, if the
scores were too low, no nominations or winners were
selected. The Awards Committee members made these
selections without knowing which entries or areas were
being considered.
Emmy® Certification continued from page 4
They went through the entire entry list looking for tapes
that were in the wrong area or for entrants who may
have “double dipped,” having entered the same material
in more than one area. A list of entrants that had not
paid the proper fees was also distributed to the commit-
tee as well as posted on the website.
After the certification meeting the ballots were
prepared. A random sort was made of entries in each
area. The sort determined the order that the judges
would view the entries. This year we went back to the
30 point judging scale for programs (1 to 10 points for
content, creativity, and execution, 30 points being
excellent). Craft areas were judged on creativity and
execution only, possible 20 points. The station call

The nominations this year were announced on April

14, 2005 at parties in San Francisco, San Jose, Sacra-
mento, Fresno, Reno and posted on the Internet.

Photos Robert Mohr © 2005

letters were removed from the ballots, leaving only the
entry number, title and total run time for the judges. As
an aid to the judges, each entry could also include a
written precis stating why the entry be considered award-
worthy. This optional information was read aloud to the On Saturday, May 14, 2005 at the Palace of Fine Arts
judges prior to each screening. in San Francisco, the envelopes were opened and the
ALL of our entries were shipped to another NATAS recipients awarded Emmy® statuettes.
chapter for peer judging. That meant finding a minimum
of six peer judges, qualified in the area being judged.
This year we traded tapes with Cleveland, Heartland
(Denver), National Capital/Chesapeake Bay, Northwest
(Seattle) and Suncoast (Miami). Chapters usually had 6
weeks to complete their judging.
After each area had been judged, ballots were col-
lected and placed into an envelope bearing the area title,
sealed and sent directly to Spalding and Company, our
accounting firm for processing and auditing. Once all the
tapes were processed, a tabulated sheet representing
each area - but not identifying it – was presented to the Emmy® Night Photos
Awards Committee usually a week before the nominations Lynn R Friedman & Robert Mohr © 2005

Off Camera, July 2005, page 5

 WHAT IS PODCASTING? By Keith Sanders
Really Simple Syndication
Is Podcasting similar to broadcasting? Podcasts
aren’t heard live, they don’t contain commercials and
they don’t use any “public” airwaves or spectrum.
1 practitioners, but there are many web sites that offer this
Podcasting doesn’t have much in common with
broadcasting…except that it could well represent its
future.
The word “Podcast” is a blend of the words iPod and
broadcast. The abbreviated definition from
CPUpedia.com reads “Podcasting is a way of publishing
sound files to the Internet, allowing users to subscribe to
a feed and receive new audio files automatically.”
Podcasting has enabled many producers to create self-
published, syndicated radio shows.
2 Users subscribe to
Podcasts using software, which periodically checks for
and downloads new content. It can then sync the
content to the user’s portable music player. Any digital
audio player or computer with the appropriate software
can play Podcasts.
The word from Apple
Steve Jobs spoke about Podcasting last month at
the Apple World Wide Developers Conference. He said
“there are now over 8,000 Podcasts available and this
number is growing rapidly.” Jobs
4 described the current
state of Podcasting as “really hard to do so far,” and said
he plans on simplifying the identification and download-
ing of audio.
The next version of iTunes (music software which
works with iPod MP3 players) is due out this month. It
will include a Podcast directory and subscription man-
ager. Using RSS technology (Really Simple Syndication),
iTunes will automatically connect to the Internet and
download new audio files and then transfer them to a
connected iPod. 6 7
But hold your ear buds, Podcast support for iTunes is
already available from BadFruit (http://badfruit.com).
Download the free BadApple plug-in, which adds
interoperability to view and download podcasts directly
within iTunes software.
PC users won’t be left out in the cold either. RSS will
be integrated into future versions of Windows. Microsoft
plans to make sure that subscribing to RSS feeds is as
simple as choosing a favorite in Internet Explorer. “We
really think that RSS is going 8to be key to how people
use the Internet in the future,” said Gary Schare, a
director of strategic product management for Microsoft’s
Windows unit. Support for RSS will take place in both the
Longhorn and Windows XP versions of Internet Explorer
7.0. Off Camera, July 2005,
Video you say?
The newest twist on Podcasting is called vlogging, or
adding video to Podcast blogs. It’s now an embryonic
phenomenon with less than ABC a few thousand regular
service.
Rocketboom (www.rocketboom.com) is a three-
minute daily video blog based in New York City. They
cover and create a wide range of information and com-
mentary from top news stories to quirky Internet culture.
The agenda includes releasing new clips at 9am EST,
Monday through Friday.
No one knows whether Podcasting or vlogging will
eventually cannibalize traditional TV viewing. But there
3 already been 3 million iPods sold, in addition to
have
other MP3 players. Forrester Research predicts that
“Podcasting will see significant growth by 2010 - reaching
12.3 million households - as MP3 adoption climbs and
broadband reaches 62 percent of households.”
Subscriber fees pay for Podcasting. Most American
families already pay for their programming this way.
According to The Television Bureau of Advertising only
15% of American households are still watching over-the-
air “free” TV. 67% of households have cable television
5 satellite delivery now reaches 18%. It’s not a stretch
and
to believe that most people would pay for Podcasting if
they find the programming attractive.
Like TIVO, Podcasting gives people more control of
their programming. Viewing or listening can be done at
any time. Unlike TIVO, programming choices are limited
only by the size of the Internet. So take a second look at
your iPod; you may be holding the future of television in
your hand.
Keith Sanders, is the NATAS
vice president for San Jose and
owner of Perfect Pitch TV.
In addition to being our technol-
ogy chair he also produces the
Emmy® show.
Send your technology stories to
sanders@perfectpitchtv.com
Emmy9
page 6
FRANK SOMERVILLE
SOMERVILLE
KTVU CHANNEL 2 NEWS AT 5
continued from page 1
OC: What exactly is your schedule?
FS: I come in at 5:30 in the morning and work until
9:00. I leave for awhile and come back from 3:00 until
6:00. So I’m actually working less than eight hours, it’s
just spread out over more than twelve hours.
OC: And you’re seriously used to it?
FS: Well, I go to work ten times a week instead of
five, and take two showers a day. That’s a bit different.
But hey, I have a six hour lunch break. Who else can
say that? But I’m not a zombie like I think we all ex-
pected I would be at some point. I’m not having any
trouble sleeping. It’s really okay. It’s not like I’m
coming in at midnight. People ask, “Frank, are you
okay? It must be hard.” No. The people who come in
at midnight and work the overnight shift are doing the
hard work. I did that before and I’m never doing that
again.
OC: Do you take a nap in between shifts, to keep
you fresh for the News at 5:00?
FS: Sometimes. I did nap about an hour today, but
not always. Today, I got home and my daughter was
reading so she read me the rest of her book. Then we
all went to the park and I took the training wheels off
her bike and we started working on that. Tonight we’ll
all have dinner together. How could I say it’s a tough
day after all that?
OC: Now you’re making it sound like the dream
shift.
FS: I don’t know about that, but last week when I
filled in for Dennis (Richmond) on the Ten O’Clock
News (and didn’t anchor Mornings on 2), I was like
“Wow, this is a long night,” because I worked straight
through from 3:00 until 11:00. No long dinner break.
When they offered me the new 5:00 show, at first I said
I could do it for a couple of months. They said they
were thinking more like two years. I really had to stop
and think about it, but it’s turned out to be just fine.
The first three months have gone quickly, to the point
that I can’t even remember doing mornings and noon.
OC: Your wife must have been nervous about you
taking this on.
FS: Oh yeah, she was really nervous at first that I’d
leave her high and dry with the kids. But now she likes
it. I’m actually spending more time with them now, I
think. I eat lunch and dinner with my family every
night. I switched my workout schedule to 9:30 in the
morning, right after I leave work the first time, so I can
be home with them for both meals.
OC: I guess we should point out you have two little
girls.
FS: Six years old and seven months old. One is our
biological daughter and the other we just adopted.
That’s probably the single thing I’m most proud of in my
life. We told the agency we had absolutely no prefer-
Off Camera, July 2005, page 7
ence with gender or race. She’s African American and
just a wonderful baby. I’m truly blessed to have two
healthy, amazing kids, and to be able to spend so much
time with them.
OC: When management talked with you about the
News at 5:00, while still doing mornings, you must have
weighed the hardships of a split shift with the benefits of
expanding your on-air profile.
FS: Absolutely. When they offered me this opportu-
nity, it was one of those things where there was no
question. If you want to be an evening guy, you’ve gotta
do what you’ve gotta do to get there. I thought, there
are worse things that can happen. I’m getting paid a lot
of money to do something I love. All I have to do is
figure out how to get enough sleep. That’s not exactly a
hardship.
OC: Were you concerned that bay area viewers were
starting to see you as just a morning guy? That if you
didn’t jump at this chance, you might be pigeonholed as
a morning guy forever—not just in viewers’ minds but in
KTVU management’s eyes as well?
FS: Exactly. You hit the nail on the head. After
twelve years on mornings, that is exactly what you have
to worry about. This opens me up now to a whole other
audience. The 5:00 experience certainly puts me in a
position where there’s a possibility that sometime down
the road when Dennis leaves, it puts me in position to
take advantage if another opportunity does arrive. You
know, Dennis Green said opportunities only open up
every now and then. When one does open up, make sure
your bags are packed and you’re ready to go. I look at
this as packing my bags in case that opportunity opens
up. So you know, if Dennis (Richmond) leaves and I get
the six and ten it’s just that much better, but I’ve got the
five regardless. So I’m in a great position now with the
possibility it could only get better.
OC: But with the 5:00pm show being a brand new
newscast, it’s lagging in the ratings a bit. Is that tough,
after spending twelve years on a morning newscast that
dominates?
FS: You know, it could be depressing if I wasn’t still
doing Mornings on 2. Since I’m still on Mornings on 2, it
makes the numbers at 5:00 easier to swallow. But we’re
all optimistic we’re going to do very well there in the long
run. And the numbers are okay. Certainly not what we
want, but okay for now. If it were my only newscast, I
think it would be harder, but I’m still part of the number
one show, and so is Leslie with the 10:00 News, so that
makes it easier. Just give us time.
OC: Do you study the overnights each morning?
FS: Sure I look every day, but what I try to do is not
get too upset if the numbers are bad, and not too happy
if the numbers are good. I just have to realize we’re in a
growing trend and be patient. One day recently, we had
a 2.0, which was great, but it followed a day we had a
.4. I don’t want to live or die by numbers yet. I look at
them, but not live or die by them.
OC: Sounds like we’re not going to uncover any big
sleep scandal here, or any other scandal for that matter.
FS: Sorry to disappoint, but I’m really doing great
with all of this. It’s my first evening newscast in the 20
plus years I’ve been doing this. I got the 5:00 show right
on my 47th birthday. I’m just really happy to have this
opportunity. It was my 47th birthday present. I love this
job. I love news. I honestly can’t think of another job, at
least not a realistic job, that I would want to do. I feel
really fortunate to be doing what I’m doing.
 CHARTER MEMBER RA
RAYY DOLBY
DOLBY
OF GOLD CIRCLE DIES TO BE HONORED
CIRCLE
The National Television
Academy will bestow, for the
first time, a lifetime achieve-
ment award in the area of
technology and engineering to
Ampex Corporation and the five
original inventors of the video-
tape recorder. Charlie
Ginsberg, Ray Dolby, Alex
Maxey, Charlie Anderson,
Fred Pfost, and Shelby
Henderson introduced the VTR-
1000, lated named the Ampex Mark IV, to the world on
March 14, 1956 at the National Association of Radio and
Television Convention.
Ray Dolby, is the chairman and founder of Dolby
Laboratories. Founded in 1965, Dolby Laboratories had
Gold Circle recipient David B. Meblin, a pioneer in an initial goal of developing electronic systems for
San Francisco’s television and advertising industries, died reducing the background noise, such as hiss, introduced
May 30, 2005, at Vale Health Center, San Pablo, from by the tape recording process. With the success of those
complications resulting from a fractured hip he suffered systems and many analog and digital innovations since,
in March. He was 94. the Dolby name has come to be associated worldwide
After the war in 1946, the Meblins moved to San with quality audio from film soundtracks, home theater
Francisco and later to Ladera, where they were among systems, audio and videocassettes, DVD, TV audio, and
the first residents of that model community near Palo cable and satellite transmissions
Alto. A true television pioneer in the areas of advertising, The San Francisco/Northern Calfornia Chapter hon-
sales and syndication, Meblin joined KPIX-TV in 1948, ored Dr. Ray Dolby with the Governors’ Award in 1988.
where he handled the station’s first advertising contract Charles Ginsberg received the Governors’ Award in 1985.
with Sterling Furniture for sponsorship of the station’s This national recognition will be given out at the 57th
test pattern. In addition, he was instrumental in negoti- annual Technology and Engineering Emmy® Awards on
ating an advertising trade for the station’s first film news September 29th in Princeton, N.J.
camera. He also was employed at KGO-TV for a number
of years before joining the Avery-Knodel Co., a national
advertising representative company, until his retirement.
In 1975, Meblin began a second career syndicating
EMMY
EMMY® SET &
television news features with the company he founded,
Mighty Minute Programs. His most noteworthy success ANIMATION WIN
ANIMA
was the nationally syndicated 90-second feature, Joe
Carcione, The Green Grocer.” He was also involved with
syndicating Dr. Dean Edell, and Michael Marks, “Your
BDAA
BDA WARDS
AW
Produce Man.” In addition to his advertising career, he
also taught courses periodically at the San Francisco The Emmy®
Labor School and Golden Gate University. 2004 animated
As a daily train commuter since the early 1950s, logo won a Gold
Meblin was recognized by CalTrain officials in 1996 for DBA (Broadcast
riding the rails on a regular daily basis longer than Design Associa-
anyone else. He was awarded a lifetime train pass. He tion) award and
told the officials that he planned to return the pass to the Emmy® set
them when he reached the age of 100. As a routine took a Bronze.
habit, he sat at the same seat on every train trip. Once, Working with
he found a woman sitting in his seat. After staring design director
intensely at her for a minute, he said, “Don’t you know Deanne
you’re sitting in my seat?” She moved immediately. Moenster-Poitras on the animation was Gabe Nansen
He is survived by his son Andrew and his wife and on the set John Mayne.
Shivon of Orinda, daughter Amy Meblin of Arlington, Deanne’s daytime job as design director for KTVU Fox
Mass., her partner Alix Carafiol, and two grandchildren, 2 also took home a Gold for the ID – Rock’em Sock’em
Juliet Meblin and Sylvie Carafiol-Meblin, and a sister, Battle of the Bay, a Special Promo Bronze for the
Denise Kessler of San Francisco. Rock’em Sock’em spot and a Silver for the KTVU
Donations are suggested for Friends of Berkeley Weather Set. Channel 2 also won a PROMAX Gold (Stunt
Tulumne Camp or Potrero Hill Neighborhood House. Promotion and a Silver (Something for Nothing) both for
Rocke’m Sock’em Battle of the Bay.
Off Camera, July 2005, page 8
 NEW POST SUITE
OPENS IN EAST BAY
Located in the creative heart of Emeryville, Muse
Media Center is a beautiful new post-production facility
offering corporate, advertising, broadcast and non-profit
clients a one-stop-shopping post production solution with
editorial, audio and multimedia capabilities under one
roof.
Editorial suites run Avid Media Composer Adrenaline
HD, Avid Xpress with Mojo and Final Cut Pro HD. A full
Pro Tools HD recording studio with 200 sq ft live room
was designed for voice over, ADR & ISDN sessions, as
well as mixing and composing.
All studios are for rent with or without editing and
engineering talent. There’s no nickel and dimeing, and
rates are very competitive. Muse is proud to support
local non-profit organizations and indie filmmakers with
sharply reduced after-hours rates.
Website: www.musemediacenter.com
E-mail: info@musemediacenter.com
CINEMA CLUB
Bay Area NATAS members are invited to several FREE
movie screenings each month by subscribing to Lynn’s
List. San Francisco vice president and Cinema Club chair
Lynn R Friedman searches out FREE tickets and invites,
than sends e-mails to those on “Lynn’s List.”
If you are interested in receiving these screening
notices, please send your email address to
cinemaclub@emmysf.tv.
We again apologize that our 2nd Monday screenings
with DGA at the Delancey Street Screening Room have
been cancelled. And if you can be of assistance in
finding alternative screenings please contact Lynn.
Off Camera, July 2005, page 9
EMMY® PRODUCERS
SHOWCASE SUCCESSFUL
Activities chair Cynthia Zieden tried a different
format for this years Emmy® Producers Showcase on
June 30th at the Dolby Labs screening room in San
Francisco. Instead of excerpts from many of the
Emmy® Award winning entries she choose to screen
three of the program winners in their entirety. Those
attending enjoyed seeing the whole program and talking
to the producers about the production.
The program
first featured
the Outstanding
Achievement in
Documentary
winner: Earth-
quakes: Where
the Fault Lies,
from KRON 4, Brian Hackney, Producer/Reporter; Craig
Franklin, Photographer; Jim Joy, Editor.
The editor, multi Emmy® Award winner Jim Joy
represented the team. The documentary took four
weeks to shoot and three weeks to edit. Jim said they
could have not completed all the special effects in the
show without Brian Hackney editing those portions at
home on his Final Cut Pro. Brian takes you on a helicop-
ter trip up the fault line, inter-cut with maps, zooming in
on a location, freezing, and showing how much the faults
have moved.
Changing
pace the ne xt
Outstanding
Achievement
area was the
Children/Youth
Program: Out of
Bounds, from
KICU 36, Brodie Brazil, Host; Ric Shiraki, Videographer.
“Out of Bounds” is a segment of the weekly KICU
program High School Sports Focus and features athletes
who have overcome a difficult handicap or sickness.
Brodie said that the show is done with a very limited staff
and very low budget. The Out of Bounds special featured
the best of these weekly segments.
The final
screening was
the Outstand-
ing Achieve-
ment area of
Cultural Affairs
Program:
Monterey Bay
Aquarium: A California Treasure Turns 20, from KPIX
CBS 5, Tim Hazen, Producer/Writer/Photographer/Editor
The Aquarium asked CBS 5 to produce a special to
celebrate its 20th Anniversary and Tim Hazen was as-
signed the job. He worked with the Aquarium’s PR
manager Mimi Hahn to highlight the exhibits, fish and
animals and show a fantastic place to visit. Chief meteo-
rologist Samantha Mohr was the host of the program
which was shot in just three days.
The evening concluded with MC Javier Valencia,
handing out raffle prizes, the proceeds going to the
Academy Scholarship Fund.
 NorCal RTNDA AWARDS ENTRIES
DEADLINE, Fri., July 15th
The entry deadline for the 24th Annual NorCal RTNDA (Radio-Television News Directors of Northern California)
is Friday, July 15, 2005. The entry period is from July 1, 2005 though June 30, 2005. The following categories
are open to individuals and news departments in Northern California and Reno:
NEWS BROADCAST – 30 minute *
NEWS BROADCAST - 60 minute *
LIVE OR BREAKING NEWS *
1 SPECIAL NEWS PROGRAM *
INVESTIGATIVE REPORTING
MULTI-PART SERIES
NEWS REPORTING
FEATURE REPORTING - SERIOUS
FEATURE REPORTING – LIGHT
SPECIALTY REPORTING
SPORTS - SEGMENT/FEATURE
SPORTS PROGRAM/SPECIAL
WEATHER - SEGMENT/STORY
TRAFFIC REPORTING
NEWS WRITING
ONE-PERSON NEWS DEPARTMENT
REPORTER-PHOTOGRAPHER-EDITOR
NEWS PHOTOGRAPHY
VIDEOTAPE EDITING
WEB PAGE
*The first four categories are divided by market size, 1-31 and 31 and higher, all others are a singe award.
Complete information is on NorCal website at www.norcalrtnda.com or contact the NorCal office at 650-341-
9978. The awards will be presented at a banquet in Ooctober.

7
THE BOARD OF GOVERNORS
OFFICERS:
David Mills, KPIX, President
Lynn R Friedman, KGO, VP, SF
Keith Sanders, Perfect Pitch TV, VP, SJ
Dan Adams, KXTV, VP, Sacramento
Nancy Osborne, KFSN, VP, Fresno
Terri Russell, KOLO, VP, Reno
Pamela Young, KITV, VP, Hawaii
Terry Lowry, LaCosse Productions, Secretary
NATIONAL TRUSTEES:
Linda Giannecchini, KQED (Museum)
Alison Gibson, Media Cool (Education)
Cynthia Zeiden, Zeiden Media (Activities)
GOVERNORS:
Terri Amos, Cornerstone Productions
Duncan Armstrong, KHNL
Dan Ashley, KGO
Brian Avery, Avery Media
Samuel Belilty, KFTV
John Burgess, KFTY
Thomas Drayton, KTXL
Janice Edwards, KNTV
Deirdre Fitzpatrick, KCRA
Albert Garcia, KUVS
Bob Goldberger, KGO
Stewart Heller, York Productions
Valeria Hernandez, KDTV
Justin Kanno, KOLO
Ronald Louie, KTVU (Alt. Trustee)
Terry Lowry, LaCosse Productions
SAN FRANCSISCO
NORTHERN C ALIF
CALIF ORNIA
ALIFORNIA
4317 Camden Avenue
San Mateo, CA 94403
(650) 341-7786 F: (650) 372-0279
Tamar Maghdissian, KHSL
Deanne Moenster-Poitras, KTVU
John Murray, JM Communications
John Odell, CCSF
Sheraz Sadiq, KQED
Pam Schoen, KTXL
Javier Valencia, KRON (Awards)
COMMITTEE CHAIRS: (not listed above)
John Catchings, Catchings & Assoc.
(Museum)
Darryl Cohen, Cohen & Cooper (Legal)
James Spalding, Spalding & Co., (Finance)
EXECUTIVE DIRECTOR:
Darryl R. Compton, NATAS
Off Camera
Bob Goldberger, Editor
Darryl Compton, Publisher
Robert Mohr, Photographer
Off Camera, July 2005, page 10