Spinnaker

Media Kit 2013-2014

1





MEDIA KIT
2013 - 2014

PRINT
TELEVISION
RADIO
WEB








Spinnaker
Media Kit 2013-2014
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PRINT

SPINNAKER
PRINT

Spinnakei Piint is a national awaiu-winning stuuent-iun monthly magazine. Spinnakei
Piint is publisheu eveiy month uuiing the fall, spiing, anu summei semesteis. Spinnakei
Piint is a small-tabloiu style full-coloi publication, aveiaging S2 pages an issue. Aus aie
solu in page sections anu vaiy in piice baseu on size anu fiequency. Ciiculation of the
Spinnakei is 12,uuu eveiy issue anu pass-thiough ieaueiship is 48,uuu.
Spinnakei Piint is the iecipient of the piestigious 2u1u Associateu Collegiate Piess
Newspapei Pacemakei Awaiu. The Spinnakei was also awaiueu Best of Show, Associateu
Collegiate Piess, 2u1u; 0nline Pacemakei Finalist, Associateu Collegiate Piess, 2uu9; Best
of Show, Associateu Collegiate Piess, 2uu8; Best Fiont Page Besign, Floiiua Collegiate Piess
Association, 2uu8; Best ueneial News Wiiting, Floiiua Collegiate Piess Association, 2uu8.

















Spinnaker
Media Kit 2013-2014
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!"#$%&' )&*+# ,-. /$"00&1+. 2&3&4"0+

56 /"4+ 7-%-. 56 !"8+0#"-0#*
9:"6*; < =+"3;*>
, Page, veitical $6uS S.u972 x 11.S"
V Page, veitical $1,u1u 4.4167 x 11.S"
V Page, Boiizontal $1,u1u 9 x S.7S"
Full Page $1,61S 9 x 11.S"
Centei Spieau $2,422 17.7S x 11.S"
Insiue Fiont Page $1,8uu 9 x 11.S"

Insiue Covei Spieau $2,98u 17.7S x 11.S"
Insiue Back Page $1,8uu 9 x 11.S"

Back Covei $2,692 9 x 11.S"
*Safe uesign maigins (bleeu) incluueu =u.2S".


56 /$+?","?&*"-0#
Aus must be Suuupi, CNYK, tif anu match theii given uimensions accoiuing to the size chait
above.

7-0*.&?* !"#?-@0*# A&%"6 -0%' ,-. *;+ 2&3&4"0+B

*Biscounts may not be combineu.



56# C@.?;&#+6D !"#?-@0*D
SX 1u%
6X 1S%
8X 2u%
Spinnaker
Media Kit 2013-2014
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!+&6%"0+#
Eailiei ueaulines may apply foi special piojects, piomotions anu sections. If an au pioof is
iequesteu, the ueauline is two weeks piioi to iun uate. Aus canceleu aftei the ueauline at
the iequest oi fault of the auveitisei aie subject to being chaigeu in full oi paitial cost of
the au.

!"#$%&' 56A+.*"#"03
Space ieseivation anu au aie iequiieu by S:uu p.m. 1u business uays piioi to iun uate. If
Spinnakei Piint is contiacteu to uesign the au, space ieseivation is iequiieu by S p.m. 1S
business uays piioi to iun uate. In auuition, au copy appioval is iequiieu by S p.m. 1u
business uays piioi to iun uate.

E.&$;"? !+#"30
Spinnakei staff will chaige a fee foi giaphic uesign. Clients will ieceive the oiiginal cieation
anu up to two au ievisions baseu on client iequest. After two change requests, additional
edits will be billed at $25 per hour with a minimum charge of $25.



























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Media Kit 2013-2014
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F0#+.*#
GHIJ $+. .@0
Inseit samples must be submitteu foi appioval. Inseits must be shippeu uiiectly to the
piintei at %+&#* *K- K++1# $."-. to inseition. Please, ask Au Sales Executive foi uetails.

Naximum size: 1S" long (along the folueu euge) 1u" wiue (peipenuiculai to folueu euge)
Ninimum size: S" x 4"; this incluues caius, envelopes 8" x 1uV" foi quaitei-folueu inseits.
No magazine-type section shoulu be smallei than quaitei-folu (half tabloiu) size.
Naximum thickness: 14" maximum thickness. Stanuaiu bioausheet inseits piinteu on Su-
lb. newspiint shoulu be limiteu to 96-pages.
Ninimum thickness: .uuS" (7ulb) minimum thickness foi single-sheetscaiusenvelopes.
Stanuaiu bioausheet inseits piinteu on Su-lb. newspiint shoulu be 8-pages minimum.
Inseits of less than 8-pages may neeu to be quaitei-folueu foi inseition. Stanuaiu tabloiu-
page inseits piinteu on Su-lb. stock shoulu be a minimum of 8-pages.

C."0* 7%&##","+6#
$4u pei month oi fiee if 0NF stuuents (must pioviue IB). Nust call eveiy month to ienew.
0ne bolu title line fiee of chaige. 4u-woiu limit
























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Media Kit 2013-2014
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TELEVISION
ADVERTISING

Auveitising on Spinnakei Tv allows businesses anu oiganizations to specifically
taiget the iesiuential community at the 0niveisity of Noith Floiiua. Spinnakei Tv aiis 24
houis a uay, seven uays a week on the campus closeu-ciicuit cable system on Channel 17u.
While this extenus to televisions thioughout the campus in acauemic anu piofessional
offices, classiooms, anu common aieas, the laigest concentiation of Spinnakei Tv's
auuience consists of neaily S,uuu stuuents living in on-campus iesiuence halls,
appioximately 6u peicent female anu 4u peicent male. Theii aveiage age is 19 yeais olu.
Anu moie than 18,uuu stuuents, faculty anu staff have the chance to view Spinnakei Tv at
any given moment on the campus. Spinnakei Tv is in the piocess of expanuing oui viewing
aiea off campus on public-access television.
Spinnakei Tv bioaucasts eveiything fiom the latest Bollywoou films to 0NF
athletics anu unique piogiamming uesigneu to catei to the neeus of the univeisity.
Spinnakei Tv also has a vaiiety of oiiginal piogiamming. Spinnakei Tv News is the
univeisity's most essential souice foi news anu enteitainment on the campus.












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Media Kit 2013-2014
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2-06&' L M;@.#6&' NJ /+?-06 /$-*#

1 Spot 2 Spots S Spots
12 a.m- S a.m $S $9 $1S
S a.m.- 6 a.m. $4 $7 $1u
6 a.m.- 9 a.m. $S $S $8
9 a.m.- 12 p.m. $S $S $8
12 p.m.- S p.m.

$S $S $8
S p.m.- 6 p.m. $4 $8 $1u
6 p.m.- 9 p.m

$S $9 $1S
9 p.m.- 12 a.m. $S $9 $1S

O."6&' L /@06&' NJ /+?-06 /$-*#

1 Spot 2 Spots S Spots
12 a.m- S a.m $7 $1S $2u
S a.m.- 6 a.m. $S $9 $14
6 a.m.- 9 a.m. $4 $7 $11
9 a.m.- 12 p.m. $4 $7 $11
12 p.m.- S p.m.

$4 $7 $11
S p.m.- 6 p.m. $S $9 $14
6 p.m.- 9 p.m

$7 $1S $2u
9 p.m.- 12 a.m. $7 $1S $2u
*Client must supply pie-piouuceu, ieauy-to-aii auveitisement in one of the following
foimats .N0v oi .AvI.

/*"%% /%"6+#
Spinnakei Tv will accept still giaphic sliues to iun in between piogiamming with a music
beu (pioviueu by client oi by special aiiangement with Spinnakei Tv). Su-seconu spot(s)
must still be puichaseu.

C.-6@?*"-0
Not eveiyone has the capability to piouuce theii own aus, anu in select cases Spinnakei Tv
can assist. This uepenus on the cuiient woikloau of the Spinnakei Tv staff anu is not
always offeieu. Spinnakei Tv offeis full piouuction seivices, incluuing piouuction ciew,
equipment anu post-piouuction, foi $Su.uu pei houi*.

*$Su.uu pei houi iate may not apply in all ciicumstances.
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Media Kit 2013-2014
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56A+.*"#"03 !+&6%"0+# &06 O-.8&*#
Pie-piouuceu aus must be ieceiveu by Spinnakei Tv at least seven uays piioi to the fiist
aii uate. Client must supply pie-piouuceu, ieauy-to-aii auveitisement in one of the
following foimats .N0v oi .AvI. uiaphics anu pictuies must be submitteu electionically by
email oi on a uisk in }PEu oi TIFF foimat.

7&0?+%%&*"-0#
The client may, foi any ieason, cancel a scheuuleu auveitisement at any time. Bowevei,
notice of cancellation must be pioviueu to Spinnakei Tv by phone anu in wiiting oi email
no latei than two (2) business uays befoie the au is fiist scheuuleu to iun. 0nce an au has
begun to aii, the client is iesponsible foi the cost of the entiie iun, even if the client cancels
the iemaining poition of the iun.

7-0*.&?* !"#?-@0*#
A uiscount of 1u% off total television meuia puichase will be applieu to single semestei
contiact television meuia puichases. A uiscount of 1S% off total television meuia puichase
will be applieu to multiple semestei oi yeailong contiact television meuia puichases.
Eithei a bunule uiscount iate oi "a la caite" uiscount iates may be applieu to final meuia
puichase, but uiscounts may not be combineu oi stackeu. Naximum contiact oi special
piomotion uiscounts in television oi any othei meuium cannot exceeu SS% off total meuia
puichase in any case.




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Media Kit 2013-2014
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RADIO
SPONSORSHIPS

Spinnakei Rauio is a not-foi-piofit college iauio station that plays a wiue vaiiety of
inuie music, specifically geaieu towaiu the univeisity auuience. Spinnakei Rauio offeis
sponsoiship spots that aie up to Su seconus in length anu unueiwiiting is available foi
inuiviuual iauio piogiams. Sponsoiship sliues may also be puichaseu to be seen on
Spinnakei Rauio's television channel.
Spinnakei Rauio can be heaiu online at Spinnakeiiauio.com. A mobile veision is
available at m.Spinnakeiiauio.com. Stuuents on campus can access Spinnakei Rauio in
theii uoims by tuning in to channel 171. This channel is available to moie than S,uuu 0NF
stuuents. Spinnakei Rauio also pioviues the music to the stuuent union's 0spiey Plaza,
which ieaches thousanus of stuuents eveiy uay.
Spinnakei Rauio also featuies uynamic hosts anu giveaways on aii. Spinnakei Rauio
is active in the 0NF stuuent life enviionment anu geneiates a lively atmospheie at many
events on the 0NF campus by pioviuing on-location B} seivices anu fiee meichanuise to
stuuents.
















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Media Kit 2013-2014
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Still Sliues $Sumonth
0nueiwiiting $Sumonth
Sponsoiship Spots $Smonth

/*"%% /%"6+#
Spinnakei Rauio will accept still giaphic sliues to iun on campus televisions while
Spinnakei Rauio content is playeu. Sliues will appeai in 1S-seconu iotations. Noimal sliues
will iotate thiough hunuieus of times a uay. Sliues can be seen by stuuents on theii uoim
televisions via Spinnakei Rauio's Tv channel, 171.

P06+.K."*"03
Sponsoiships aie available foi inuiviuual piogiams. These aie tax-ueuuctible sponsoiships,
as Spinnakei Rauio is a non-commeicial iauio station. Announcements will be maue on
behalf of the sponsoi, e.g. "This piogiam biought to you by }ohn's Pizzeiia." The piicing of
piogiam unueiwiiting foi a month contiact is $Su. Piogiams typically aii once a week.
Special aiiangements can be maue foi piogiams that aii moie than once a week.

/$-0#-.#;"$ /$-*#
As a non-commeicial iauio station, spots aie tax-ueuuctible uonations to Spinnakei Rauio.
Spots aie $S pei aii. Sponsoiship spots can be up to Su seconus. Woiuing of spots must be
non-compaiative anu factual.

Sample Sponsoiship Copy: "}ohn's Pizzeiia - Youi neighboihoou place foi pizza, pasta anu
moie! Locateu at the coinei of Beach anu A1A, }acksonville Beach, 9u4-SSS-12S4 oi at
johnspizzeiia.com"





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Media Kit 2013-2014
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WEB
SPINNAKER DIGITAL

Spinnakei Bigital (www.unfspinnakei.com) is a cutting euge website that focuses on
news anu infoimation ielevant to stuuent life on anu off the 0NF campus thiough
collaboiation with Spinnakei Piint, Spinnakei Tv anu Spinnakei Rauio. Spinnakei Bigital is
the inteiactive online hub foi stuuent-piouuceu content incluuing oiiginal web shows,
message boaius, Spinnakei Beals, online community classifieus, events, enteitainment, anu
the most up-to-uate campus anu community news.

56A+.*"#"03 O&?*#
- Spinnakei Bigital offeis au space on a weekly, monthly, semestei oi yeaily basis
- Leaueiboaiu anu Wiue Rectangle aus puichaseu aie placeu in iotation with up two
auuitional aus on Spinnakei Bigital
- Aus can be linkeu to auveitiseis' sites
- Aus aie shown on eveiy page of site















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Media Kit 2013-2014
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QRS < TJ $"<+%# U+&6+.V-&.6 56#
0ne space foi thiee iotating auveitisements locateu at the veiy top of eveiy page.

0ne Week
Contiact
0ne Nonth
Contiact
Six Nonth
Contiact
Yeailong
Contiact
$1SS $S2S $1,89u $S,u4u

NJJ < RIJ $"<+%# :"6+ )+?*&03%+ 56#
Nultiple spaces aiounu Spinnakei Bigital locateu unuei stoiies on the homepage, as well as
on section fionts, in line with stoiies.

0ne Week
Contiact
0ne Nonth
Contiact
Six Nonth
Contiact
Yeailong
Contiact
$8u $S1S $1,uSu $S,u4S

!+#"30 /+.A"?+
Spinnakei Bigital employs multiple uesigneis anu can cieate an au foi those inteiesteu. Foi
a fee of $7S, clients will ieceive the oiiginal cieation anu up to two au ievisions baseu on
client iequest. An auueu fee of $2S will apply foi auuitional ievisions.




















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Media Kit 2013-2014
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7.+6"* C-%"?"+#
Clients must piepay foi theii auveitisement to iun. Auveitising will not be accepteu fiom
the auveitisei if invoice has not been piepaiu. Clients with establisheu payment iecoius
who take out auveitisements may be able to pay on a monthly oi weekly basis. If the
payment has not been maue as aiiangeu, the auveitising will be pulleu. Accounts that
iemain unpaiu aftei the Su uays piepayment peiiou will be foiwaiueu to a collection
agency if necessaiy, anu collections costs up to SS.S peicent will be auueu to the balance
uue. All classifieu auveitising must also be piepaiu.

E+0+.&% C-%"?"+#
The Spinnakei ieseives the iight to ieject at any time any auveitisement, copy oi imageiy
that it ueems unsuitable. The Spinnakei will make the final ueteimination iegaiuing any
auveitisement's suitability foi publication. Auveitising may be iejecteu that is potentially
libelous; violates any feueial, state oi local laws; oi encouiages uisciimination against any
inuiviuual oi gioup on the basis of iace, sex, age, coloi, cieeu, ieligion, national oiigin oi
uisability. All aus having the appeaiance of news must have the woiu "auveitisement"
piinteu piominently above the au oi stateu in the au. The Spinnakei is not iesponsible foi
any eiiois in aus submitteu by the auveitisei oi aus that have been cieateu by the
Spinnakei staff aftei the auveitisei has given appioval of au pioof.


7-0*&?* F0,-

W+.-0"?& C+.+4 X Y@#"0+## 2&0&3+.
0ffice - (9u4) 62u-1S79 Cell - (SS2) 281-uu62
businessunfspinnakei.com

Z-;0 M"8$+ X /$"00&1+. 56A"#-.
0ffice - (9u4) 62u-1S98
john.timpeunf.euu

U-." !@.;&8 L /$"00&1+. [,,"?+ 2&0&3+.
0ffice - (9u4) 62u-1S79
l.uuihamunf.euu