IQRA UNIVERSITY

IU

ASSIGNMENT

SUBMITTED BY: SHAHID JAVAID STUDENT I.D : 17181

COURSE : CLASS DAY:

QTA SUNDAY

TIMING : 03:00 PM TO 6:00 PM DATE : 19/12/2013

SUBMITTED TO : Sir ghulam abbas

Mobile shopping motivation: an application of multiple Discriminant analysis

PURPOSE:
This study aims to examine mobile shoppers shopping motivations compared with those of non-mobile shoppers (i.e. .potential adopters) and to identify driving motivations for consumers to use the mobile shopping channel.

HYPOTHESIS:
H1. Mobile Shoppers Are More Motivated As Compared To Non Mobile Shoppers H2. Consumer Behavior Is Directly Dependent On The Communication Of The Seller.

STATITICAL WORK:
Conclusions
Retailers have a chance to inspect their portable shopping capacities and characteristics and try to position them as push variables to drive shoppers to shop in the versatile channel. In view of the study comes about, portable shopping services/applications need to be planned and positioned with different shopper inspirations in utilizing another shopping channel. Thought, productivity, endeavor, and satisfaction shopping causes are inferred as fundamental portable shopping inspirations for the present versatile customers. Portable shopping administration offers that composed with those shopping profits will pick up notoriety around the present versatile customers and rouse the potential portable customers to utilize the administrations. One constraint of this study is identified with examining. Since this study example is essential of Us purchasers and the biggest aggregation of respondents is ages 19 to 30 years of age, the outcome might have a restricted requisition to different nations and other age bunches. There are numerous other various boulevards for further research proposed by our effects. Future exploration is swayed to classify portable shopping administration aspects in connection to shopping causes to create an improved comprehension of how versatile site outline can help. An augmentation of our division approach to additional nations and particularly non-western societies guarantees intriguing comes about. Moreover, analysts are urged to broaden division variables to permit a considerably more particular tweaking of the primary shopping inspirations recognized in this research. For instance, a deeper comprehension of portable customers and their lifestyle distinctions might be greatly advantageous. Knowing increasingly about how shopping inspirations advance and change after some time might additionally be helpful. In this way, more longitudinal studies keeping tabs on portable shopping courses of action are required. Do some portable customers come to be more hedonic or utilitarian as time advances? We trust this study will invigorate the investment of a couple of specialists to seek after these issues in their future exertions.

 Results:
The majority of the respondents were females (59 percent); most were between the ages of 19 and 30 years (77.2 percent); 40.3 percent had a college degree; 23.5 percent of respondents were in the mid income level ($50,000-74,999); and 79 percent of the participants use their mobile phones for private purposes. As it is reported that mobile shopping continues to rise significantly in the 18 to 34 years old consumer group (Art Technology Group, 2010), the sample of this study is representative of current and potential mobile shoppers. In addition, 26.3 percent (n 105) of the respondents had shopped from their mobile devices while 73.7 percent (n 295) had no mobile shopping experience. Table I provides demographic profiles for the sample in terms of mobile shoppers versus non-mobile shoppers.

Tables:
Percentage of sample Mobile shoppers Non-mobile shoppers (n 105) (n 295) 91.4 4.8 2.8 1 0 41.9 58.1 14.3 36.2 41.9 4.8 2.9 16.2 15.2 17.1 21.9 21 3.8 4.8 42.9 31.4 22.9 1.9 1 69.2 18.5 10.5 6.1 0.7 65.1 34.9 12.9 38.0 39.7 9.2 0.3 16.9 11.5 15.6 24.4 12.5 11.5 7.5 50.8 29.5 16.3 3.4 0

Demographic profile Age 21-29 30-39 40-49 50-59 Over 60 Gender Female Male Education High School Some College College Graduate School Others Income Under $ 25,000 $25,001-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 Over $125,000 Purpose of mobile phone use Exclusively for private More for private About 50/50 private and business More for business Exclusively for business

Table I. Demographics of mobile shoppers versus non-mobile shoppers

Demographic profile Age 21-29 30-39

Percentage of sample Mobile shoppers Non-mobile shoppers (n 105) (n 295) 91.4 4.8 69.2 18.5

40-49 50-59 Over 60 Gender Female Male Education High School Some College College Graduate School Others Income Under $ 25,000 $25,001-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 Over $125,000 Purpose of mobile phone use Exclusively for private More for private About 50/50 private and business More for business Exclusively for business

2.8 1 0 41.9 58.1 14.3 36.2 41.9 4.8 2.9 16.2 15.2 17.1 21.9 21 3.8 4.8 42.9 31.4 22.9 1.9 1

10.5 6.1 0.7 65.1 34.9 12.9 38.0 39.7 9.2 0.3 16.9 11.5 15.6 24.4 12.5 11.5 7.5 50.8 29.5 16.3 3.4 0

Table I. Demographics of mobile shoppers versus non-mobile shoppers

SHORT COMMINGS:
Results based on the limited data Age limitation limits the reliability of the reearch