Danube as a New Strategic Product and the Serbian Tourism

Nevena uri PhD

Department of Geography, Tourism and Hotel Management, Faculty of Science, University of Novi Sad, Serbia galant!ptt"rs

Natasa Pavlovi MSc Sandra Medi, MSc elj o !jeljac PhD

Tourist organi#ation of $o%vodina, Novi Sad, Serbia, pavlovic"natasa!eunet"rs Tourist organi#ation of $o%vodina, Novi Sad, Serbia, pavlovic"natasa!eunet"rs Geographical &nstitute '(ovan )vi%ic*, Serbian +cademy of Sciences and +rts, ,elgrade, Serbia #b%el%ac!yahoo"com

"bstract
The Danube River is one of the most important factors for economic, urban, cultural and historical development of Republic of Serbia. It is the factor of effective European cooperation, as well as national and regional development based on potential of the river to intensify agriculture through irrigation, development of industries with linked to cheap water borne transport, shipping, port activities, seasonal recreation and tourism. The Serbian part of Danube catchment area, as the whole Serbia, which is now at the historical crossroads of the intensive adaptations to the European integrations, with a powerful growth of competitive capacities of institutions, enterprises and individuals is now on the way of defining the development clusters and economic sectors with chances for success. It will have to build, independently and with the assistance of the international community, as soon as possible, the competitive growth strategies. In that conte!t, tourism imposes itself as an unavoidable comple!, with unused growth potential. The tourist attractions in the Serbian part of Danube catchment area have not been enough valuated in the past, simply because tourism has never been a serious sub"ect of the development policy of Serbia. The aim of this paperwork is that, through analysis of #ualitative and #uantitative indicators of tourism development in the Serbian part of Danube catchment area, emphasi$e the deficiencies of the tourist offer and to provide guidelines for improving e!isting and developing new tourism products. In this way will be determined the comparative advantages of tourism development on the river Danube and also will be established bases for the development of tourism, as an important generator of national wellbeing. #e$words% comparative advantages, new products, tourism, Danube, Serbia

&ntroduction
Tourism in the Danube region is becoming increasingly popular in all countries on the banks of the Danube. %ne of the factors that contribute to this growing importance of tourism in the Danube region is common diversity

of tourism potentials, including river cruises as an e!tremely important type of tourist activity. )ollection of -apers& '( Such development significantly supports all types of tourism and all countries, because it allows important e!pansion of tourism activities, as well as easier navigation for cruises through the different countries. Raised awareness of the importance of tourism on the Danube in Serbia and the empowerment of the Danube region for tourism purposes, is right the conse#uence of the above mentioned process and are e!pected to be open very good opportunities for the future. The great potential that Serbia and the Serbian Danube region have for tourism development, will contribute to opening new hori$ons and to the overall improvement of economy, as well as strengthening crossborder cooperation among the countries that lie on the Danube. 'Serbia has at present only comparative advantages in tourism for it has a diversified structure of attractions, and it is near the traditional and new tourist markets, it has a long history and general distinguish ability, preserved natural resources, relatively good communications, and an important human potential. The process of transformation of comparative and competitive advantages in the tourism of Serbia represents a part of the comprehensive reform processes in Serbia and of the political attitude towards tourism as an important generator of national well being.( )*orwath +onsulting, ,--./. Danube catchment area in the Republic of Serbia has a lot of tourist attractions and important tourism destinations such as 0elgrade, 1ovi Sad etc. and that is why tourism in this region could become one of #uick win tourism products of Serbia.

Macro)*egional "s+ects o, Serbian Part o, Danube -atchment "rea

The Danube River is one of the most important factors for economic, urban, cultural and historical development of Republic of Serbia. It is the factor of effective European cooperation, as well as national and regional development based on potential of the river to intensify agriculture through irrigation, development of industries with linked to cheap water borne transport, shipping, port activities, seasonal recreation and tourism. The Serbian part of Danube catchment area covers 2 districts bordering the Danube and about 34 settlements lying on the bank of the Danube. The position of the Danube territory, assessed on individual socio economic indicators, is situated in a different manner in the national territory. This can largely be determined by the resources and potentials available to the region concerned. The Danube with its length of ,.56- km is the second longest river in Europe and one of its most important water traffic routes )0ogdanovi7 et al, 8229/. It runs through Serbia in the middle part of its course, in the length of .55.. km, of which about 46, km through the territory of :o"vodina, which amounts to 68..; of its total flow running through our country ):asi7 et al, ,--5/. <lowing through the area of the =annonian =lain )so called =annonian sector/, the Danube has a gradual

descent and slow speed of flow )Romeli7, ,--8/. The average descent in this sector is .., cm>km, and the average speed 3 to . km>h. In this area the river is characteri$ed by uneven widths and depths. The riverbed varies from 45m to ,.--- m )average width 6-- m/, and the depth is from . to ,4 m. In the =annonian sector, the Danube is timid and due to the small descent, its course is characteri$ed by numerous meanders )www.datourway.eu/. The largest tributaries are Drava, Tisa, Sava, ?orava and others. The Serbian part of Danube catchment area, as the whole Serbia )which is now at the historical crossroads of the intensive adaptations to the European integrations/ with a powerful growth of competitive capacities of institutions, enterprises and individuals is now on the way of defining the )ollection of -apers& '. development clusters and economic sectors with chances for success. It will have to build, independently and with the assistance of the international community, as soon as possible, the competitive growth strategies. In that conte!t, tourism imposes itself as an unavoidable comple!, with unused growth potential. The tourist attractions in The Serbian part of Danube catchment area have not been enough valuated in the past, simply because tourism has never been a serious sub"ect of the development policy of Serbia. 'In @une ,--2 the European +ommission was given mandate by the EA +ouncil to create a "oint comprehensive strategy for the Danubian countries. Bfter e!tensive preparation and a series of conferences and meetings, in which the Republic of Serbia took an active part with its proposals, on 5 December ,-8- the European +ommission adopted the final document of the Strategy and referred it for adoption to the EA +ouncil of ?inisters. Blong with this document the Bction =lan for the implementation of the Strategy was adopted as well. <inally, on ,3 @une ,-88 the EA +ouncil adopted the conclusion calling all relevant actors to take an active part in the implementation of the Strategy, thus formally concluding the Strategy adoption process. SerbiaCs contribution is evident in the fact that it is one of the coordinators, for two areas or the Strategy D science and transportation )e!cept navigation/.( )www.dunavskastrategi"a.rs/. %ne of priorities in this Strategy was to promote culture and tourism, people to people contacts which is also emphasi$ing the importance of the tourism product development on Danube River in Serbia.
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<igure 8. International ?arina in Bpatin, the most modern in the country )sourceE httpE>>vukovisadunava.com>dunave mo"e more>marina u apatinu>,9->/ The Serbian part of Danube catchment area has a diversified structure of attractions and it is near the traditional and new tourist markets, has a long history with rich cultural heritage and general distinguish ability, preserved natural resources, relatively good communications and very important human )ollection of -apers& '' potential. In spite of numerous attractions, tourist products in the Serbian part of Danube catchment area neither enough developed nor well commerciali$ed at the international tourist market. Fith the present 44..38 accommodations )www.statserb,gov.rs/ in obsolete facilities tourism destinations in Serbian part of Danube catchment area in Serbia are far from achieving the business results achieved by its competitors. 0ecause of the closed market, the process of restructuring and privati$ation lagged behind, there were no important investments, neither from the country nor from abroad, and new forms of tourist offer have not been developed. 0ecause of

e!cessive centrali$ation there were no investments in the maintenance of inherited tourist destinations, for the local communities could not financially satisfy the re#uirements of maintenance and of new development. The value chain in the tourism of Serbian part of Danube catchment area, e!cept partially in 0elgrade and 1ovi Sad, was not developed )GurHi7, ,--4/, and that fact opens the #uestion of standard, #uality of services and, finally, the loyalty to Danube area as tourist destination in Serbia. Danube and his gravitation region, in Serbia are recogni$ed as a river which has a great potential for development of tourism. The Serbian part of Danube catchment area was the oldest recreation region in South Europe. Bs the most important elements that indicate the degree of development of tourism in the Danube region can be distinguished as followsE - Bccording to Statistical office of the Republic of Serbia )www.statserb,gov.rs/. catering trades )there are no dataCs for whole tourism sector and this dataCs considering number of employed and hired people in hotels in restaurants/, employ 8,65; of the total number of employed and hired people in the Serbian part of Danube catchment area, the relative share being commensurate with the national level indicatorsI - In Serbia there are 8.--- mineral and thermal springs and over 3- spas. In the Serbian part of Danube catchment area has 9 spas with mineral and thermal springs )www.datourway.eu/I - E!tremely rich cultural heritage of the Serbian part of Danube catchment area are important prere#uisites for effective development of tourism. - In mid of ,--2th was opened International ?arina in Bpatin, the most modern in the country with the capacity of 3-- berths, 5 studio apartments, 83. cabins, restaurants, shops, nautical gear store, guest station on land and water and more )figure 8/ )www.apatin.org.rs, www.soapatin.org/. - The pier for cruise ships is another capital =ro"ect that was implemented in ?unicipality of Bpatin. - There are , national parks in the Serbian part of Danube catchment area )<ruska gora, D"erdap/, 3 eco trails and Eurovelo 6 international cycling route. - The +ity of 0elgrade and the +ity of 1ovi Sad with its surroundings represent main tourism destinations for short city breaks and ?.I.+.E. tourism. They are the most developed tourism destination in the Serbian part of Danube catchment area. - There are 44. accommodation facilities with 44..38 beds )www.statserb,gov.rs/. - There is a great potential for rural tourism development, especially in the settlements on Danube bank. In the Serbian part of Danube catchment area is a significant number of rural tourism facilities )45 farms, 86 registered villages housekeepingCs and ,5 ethno houses/ )www.vo"vodinaonline.com/.

- There is e!isting tourism infrastructure for the special interests tourism offer. The location of the Serbian part of Danube catchment area in terms of transport gives opportunities for all transport modes and the passage of two important pan European transport corridors )corridor :II, corridor J/. The opportunities are not reali$ed to the necessary e!tent and the area is characteri$ed by relatively low density of road infrastructure, transport infrastructure amorti$ed, under utili$ation of airports and the Danube ports. +urrently, however, the role of the river is underestimated in the )ollection of -apers& '/ economic life of the country. The River Danube hasnCt been yet recogni$ed as a key factor for economic development.

-om+etitive "dvantages o, Serbian Danube -atchment "rea

Tourism product can be labelled as a composite product, as an amalgam, or mi!ture of attractions, accommodation transportation and environments. Ander the environment in this sense, it is understood a wider range of cultural, sociological and psychological effects that given destination can have on the tourist )0aki7, ,--5/. In terms to determine importance of tourism resources and tourism development of Serbian Danube catchment area it is important to emphasi$e competitive advantages of Serbian Danube catchment area compared with the neighbouring countries which are lying on the Danube )0"el"ac and GurHi7, ,--6/. <or the purposes of this paperwork has been performed a comparative analysis of natural and cultural resources and accommodation facilities of Serbian Danube catchment area with four countries in the Danube regionE *ungary, +roatia, Romania and 0ulgaria The main task was to compare the competitive advantages of Serbian tourism product and resources with the same in neighbouring countries in the Danube region )table 8/. Table ." Nature /esources in Danube region -ountries Serbia 0ungar$ -roatia *omania !ulgaria National Par , 6 > . 4 1ther natural *esources 83, 8-3 4. ,26 8,3 Source0 http011222"datour2ay"eu In Serbian part of the Danube region there are 88 vast )with surface above 8,--- ha/ and 893 small protected areas )with surface below 8,--- ha/. Karge protected areas include , national parks, 9 special natural reserves, 8 natural monument and 8 landscape of e!traordinary importance, the total surface being 826.448 ha. These areas are spread over eight districts )+ity of 0elgrade, Lapadnobacki, @u$nobacki, Sredn"ebanatski, @u$nobanatski, Sremski, 0ranicevski and 0orski District/.

In Serbian part of the Danube region, ,, areas were included in the E?ERBKD network that establishes areas that are important for implementing 0ern +onvention )The +onvention on the +onservation of European Fildlife and 1atural *abitats 0ern, 8292/. Breas under E?ERBKD 1etwork will be a basis for establishment of a national ecological network and 1BTARB ,---. In Serbian part of the Danube region there are also 6 areas protected according to the Ramsar +onvention, their total surface being 35.49- ha. Two Ramsar areas are situated in Sremski District )%bedska 0ara and Lasavica/, , in Sredn"ebanatski District )Stari 0ege" +arska 0ara and Slano Mopovo/, 8 in @u$nobanatski District )Kabudovo okno/ and 8 in Lapadnobacki District )Norn"e =odunavl"e>Apper Danube/. )ollection of -apers& '2 1ational park '<ruOka gora( and 'Perdap', in the Serbian part of Danube catchment area, as important element of natural heritage are significant tourism potentials. Some special nature reserves, such as '%ld 0ege" +arska bara( and '%bedska bara( are well known to the tourist population of the surrounding cities )www.vo"vodinaonline.com/. Bll of them are characteri$ed by far greater opportunities for tourism development. In that term, tourism development is desirable for many reasons, particularly as an activity of importance for the conservation of protected areas. Tourism helps to, through the collection of tourist services achieve better #uality protection of protected areas. Tourism in preserved nature in Danube area in Serbia is happening, but it doesnCt still has the characteristics of ecotourism, i.e., reserves do not have characteristics of eco destination. The conclusion is that, despite of rich and vivid natural resources in Serbian Danube area, all natural goods represent outstanding tourism resources, but only one part of them is affirmed for tourism sector. The Serbian part of Danube catchment area has other natural resources with potential for the development of spa and wellness tourism. Danube area in Serbia could be characteri$ed by developed spa tourism. In analy$ing the content, attractive and the market re#uired offer of wellness services, it is necessary to mention that there are 9 spas in this area. Table 3" )ultural /esources in Danube region -ountries Serbia 0ungar$ -roatia *omania !ulgaria Number o, various cultural goods 6.5 1o data available8 38 53.8,-, Source0 http011222"datour2ay"eu +oncerning resources that Danube area in the Republic of Serbia has, it should be emphasi$ed that there is a great potential for cultural tourism offer development )table ,/. In the territory of the Serbian Danube basin are some of the most important archaeological sites of this part of the 0alkans. The importance of the Danube as a communication and economic resource has placed, during the course of history in this area numerous villages, fortresses and settlements. The first archaeological finds are dating from the period of

prehistory. It is a 3e+ens i 4ir near ?a"danpek and 4ina near Nrocka and *udna glava in ?a"danpek that stand out as archaeological sites of great importance. +ultures Kepenski :ir and :inHa are well known as points in the development of civili$ations and cultures of prehistoric people, while Rudna glava, prehistoric mine, and is the site uni#ue in the world. Special features of this part of the Danube basin are numerous remains of Roman forts and towns. Danube, over the centuries represented the natural border of the Roman Empire, and as the legacy of ancient times along it are well preserved remains of ancient cities of Sirmium )near Sremska ?itrovica/ and 4iminacium )near =oQarevac/. Blong the Danube there are Pontes )at Mladovo/ the remains of Trajan5s bridge, and the Roman fort 3ederata, near :eliko NradiOte. In urban areas such as 0elgrade and Lemun are #alemegdan 6ortress Bncient Singidunum and NardoOki breg Taurunum. Blso, there is very famous Petrovaradin ,ortress in 1ovi Sad, where the well known music event 'EJIT( is taking place every year. :ery important tourism offer in The Serbian part of Danube catchment area are events, especially in the municipalities in the :o"vodina region, which has both strong traditions and developed channels of supply and implementation.
In terms to analy$e potentials for tourism development in Serbian part of Danube catchment area, it was necessary to compare countries in our surrounding. Buthors could not find any available data for cultural heritage in Danube catchment area in *ungary.
8

)ollection of -apers&

'7

Table 4" +ccommodation /esources in Danube region -ountries Serbia 0ungar$ -roatia *omania !ulgaria Number o, beds 44..38 83-.--4.4486,.984 8-.334 Source0 http011222"datour2ay"eu <rom the Table 1o. 4 can be seen that accommodation facilities, counted in number of bed places are insufficient along the Danube area in Serbia. Tourism infrastructure in the Serbian part of Danube catchment area is most developed in 0elgrade, 1ovi Sad and its surrounding, as well as spa and climatic resort and lakes. It should be noted that in @unakovic Spa near Bpatin, is planned construction of a large water park, which will be of interest to tourists, and which will e!tend the offer and increase accommodation capacity. There are a number of municipalities on the Danube, which have an underdeveloped tourist infrastructure and great tourist potential. This situation is in municipality of Sremski Marlovci, which have fewer than .beds and a huge tourism potential.

Swot "nal$sis
The SF%T B1BKRSIS is focusing on the status and opportunities for the development of tourism sector in the Serbian Danube area. Strengths 8ea nesses <avourable geographical position of river Danube B good resource for tourism development at Danube river and its tributaries <low of the Danube through Serbia is rich in beautiful places of important natural, cultural and historical heritage, gastronomy and events

%n the Danube in Serbia are lying the two biggest cities in the country, which is suitable for future development ?ulticulturalism in :o"vodina is significant potential for development of additional tourist attractions The increasing involvement of the Danube as a resource for development through various programs affect the local people to turn in tourist flows Image of relatively cheap and peaceful tourist destination E!isting educational infrastructure for preparation of personnel for tourism Bn increasing number of pro"ects for the development of tourism products and different tourism forms in Danube area in Serbia Anused tourism potentials Kack of ade#uate accommodation and catering facilities Kack of ade#uate strategies for the development of Danube ?unicipalities Insufficient development of e!isting infrastructure and superstructure for the development of nautical tourism The complicated and e!pensive procedure of obtaining permits for the construction of marinas on the Danube Slow entrepreneurial restructuring and under representation of S?Es in tourism Decline of the importance of agricultural production and the inclusion of agriculture in tourism resources Kack of knowledge and insufficient level of awareness and promotion of nautical tourism products Anfinished strategies for sustainable development and the lack of a comprehensive approach to environmental protection Kack of e!tra servicesE school fishing, river boating courses )ollection of -apers& '9 Relatively well developed regional cooperation Nood conditions for agricultural production and food industry 1++ortunities Threats Bttracting foreign investment in infrastructure and tourism Simplification of procedures for obtaining permits for the construction of marinas Improving collaboration between private, public and 1N% sectors particularly in tourism and environmental protection
B policy for wider use of the capabilities of the Danube river as an integrating factor for crossborder and transnational tourism development Kinking the tourist markets of Danubian countries and development of common tourist products Encouraging the development of economic sectors directly linked to the development of different forms of tourism )wine and grape processing, food industry, handicrafts, commerce, etc./. Asing the opportunities of EA funds and individual donor programs for the implementation of pro"ects in tourism Asing the opportunities of EA Strategy for Danube region.

Slow economic development, unstable political situation and poverty Ander use of EA and other funds

+ontinuing underestimating the potential of public private partnership for the reali$ation of the ma"or pro"ects in tourism in the smaller municipalities near Danube Kagging behind the neighboring regions e!port of labor, slow construction of infrastructure Kack of motivation of local authorities for tourism development <or reali$ing the main factors of Danube tourism product in this paperwork is used Diamond model of competitive advantage by ?ichael =orter )=orter, 822-/. Interlinked advances factor for competitive advantage for countries in =orters Diamond ?odel framework areE 8. <irm, strategy, structure and rivalry ,. Demand conditions 4. Related supporting industries and 3. <actor conditions. <rom SF%T analyses and comparison with other countries in Danube region, it could be seen thatE 8. The most of accommodation facilities are low and middle category, and that in Serbian Danube area, there are insufficient accommodation capacitiesI ,. Tourism offer is based on domestic marketI 4. There is a lack of accommodation in rural area, which is very important as part of rural tourism offerI 3. There is a lack of image and positioning of Danube area, as important tourism product of Serbia, and also there is no branding strategy of this areaI )ollection of -apers& ': .. In the Serbian part of Danube catchment area it does not e!ist D?%, neither D?+, which would be organi$ers of tourism products, activities and packagesI 6. Tourism offer of traditional products )souvenirs, crafts, etc/ is not well commerciali$edI 9. In this area is a low level of complementary activities for tourist )e!cept in the +ity of 0elgrade and 1ovi Sad/I 5. There is a low level of investments in improvement and development of accommodation capacitiesI 2. Systems for protection of cultural and natural resources are not developed enoughI 8-. There are not enough educated professionals for tourism sector, especially in the areas out of big citiesI 88. There is a small number of S?ECs that are dealing with tourism activity in this region )=avlovi7 et al, ,-8-/.

-onclusion
0ased on the SF%T analysis of the tourism potential in the Serbian Danube catchment area, especially on e!isting attraction base and ma"or tourism products and destinations, could be provided synthesis of the ma"or tourism products in the Danube region. This synthesis is containing assessment of the

ma"or tourism products )primary/, tourism products in the development phase )complementary/ and opportunities for development with particular investment into the attraction base, tourism infrastructure and superstructure and promotion )potential/. Each product i.e. mi!es of products derived from them, has a different market potential. It is obvious that the +ity of 0elgrade and 1ovi Sad have great potential for business and ?.I.+.E. tourism, while other parts have good potentials for cultural tourism offer, thanks to numerous monuments and cultural goods along the settlements on Serbian part of Danube. It has been known that fishing, hunting, cycling, horse riding, eco tourism of all kinds, tourism based on water sports and so called river cruising are products for specific market segments )niches/, with a growing trend, which could be an interesting product for less developed parts in Serbian Danube area. Rural, wine, health and wellness tourism have a considerable market potential for further development. =otentials for tourism development in Serbian Danube catchment area e!ists, but it cannot be e!pected that there will be some strong acceleration in development, e!cept in big cities and nautical points. Fith regard to tourism development in the Serbian Danube area it is possible to make the following conclusionsE The potential for development of the Danube catchment area is not sufficiently used for tourism development. E!ceptions are the +ity of 0elgrade and the +ity of 1ovi Sad. The reasons are many and diverse, with cross border, national and regional character. In the Serbian part of the pro"ect area a ma"or challenge is the lack of using the cultural, historical and natural potentials in the tourism industry and lack of well promoted regional tourism products Blso, it could be seen that in Serbian part of Danube catchment area is poor #uality of infrastructure and transport and inade#uate local capacity to adapt to economic growth through tourism. Fith constant effort of all stakeholders it is possible to strengthen tourism product development. There is a range of activities within the public sector. *owever, private initiative and )ollection of -apers& '; public private partnerships would contribute to development of the tourism sector in this area to a great e!tent. <irst, putting tourism attractions into operation and providing higher income from tourism activities, re#uires basic infrastructure and interpretation, i.e. basic interpretation content and information on a particular attraction should be available. It is of great importance to ensure accessibility of some facilities )particularly of sacral facilities/ or at least specify working hours of a facility. =riority should be given to poorly e#uipped attractions of international and national importance and to attractions where return on investment can be e!pected in the shortest possible period. Blthough priorities should be determined based on a more detailed assessment, including development of so called pre feasibility studies, it can be said that largest cultural and historical attractions should be considered here. In addition to direct

investment and stimulation, administrative bodies have also focused on creating positive environment for private investment, particularly in the field of constructing hotels, restaurants, sports and recreational facilities, centers of health and wellness tourism, facilities in the rural tourism in the vicinity of ma"or attractions, etc. 1ew attractions, like a amusement parks, adrenaline parks, and also events, as 'soft( pro"ects, can be initiated by investors, whether domestic or foreign ones.

*e,erences
8. 0aki7, %. ),--5/E S?arketing u turi$mu(, <akultet $a uslu$ni bi$nis, Sremska Mamenica ,. 0"el"ac, T., GurHi7, 1.,--6.UTourism in the Serbian, Romanian and *ungarian 0order Brea as =art of +rossborder +ooperation(, Geographica -annonica No".5, International Scientific @ournal, Department of Neography, Tourism and *otel ?anagement, 1ovi Sad 4. 0ogdanovi7, T., 0ubalo, ?., GurHi7, 1.)8229/E V%snove ra$vo"a ribolovnog turi$ma na podruH"u "ugo$apadne 0aHkeV, Lbornik radova Instituta $a geografi"u br. ,9, =?<, 1ovi Sad 3. GurHi7, 1.),--4/ UThe Efects of Danube 1avigation on Tourist Traffic in 1ovi SadV, Fest Aniversity of Timisoara, <aculty of +hemistry 0iology Neography, The .th Edition of The Regional +onference of Neography UNeographic Researches in the +arpathian Danube SpaceW, Editura ?irton, TemiOvar, Rumuni .. *orwath +onsulting ),--./, Lagreb, Ekonomski fakultet 0eogradE 'Tourism Strategy of the Republic of Serbia(, 0eograd 6. =avlovi7 1., GurHi7 1., 0ubalo Tivkovi7 ?, ,-8-. URole of S?Es in the Development of Tourism Industry of the Butonomous =rovince of :o"vodinaW, =roceedings of the 4 rd International +onference on Entrepreneurs, Innovation and Regional Development D I+EIRD ,-8-, ?ay ,9 ,2 9. =orter, ?.E.)822-/. VThe +ompetitive Bdvantage of 1ationsV, <ree =ress, 1ew Rork 5. Romeli7, @., GurHi7, 1. ),--8/E STuristiHka geografi"a @ugoslavi"e', Institut $a geografi"u, =?<, 1ovi Sad 2. :asi7, 0, :o"novi7, S, Stefanovi7, ?.),--5/E S1epo$nati Dunav :odiH $a Srbi"u', TuristiHka organi$aci"a :o"vodine, 1ovi Sad 8-. www.datourway.eu 88. www.statserb,gov.rs 8,. www.vo"vodinaonline.com 84. www.dunavskastrategi"a.rs 83. www.apatin.org.rs 8.. www.soapatin.org