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Vietnam

MEDIA KIT 2014

OVERVIEW

The Forbes Brand


One Powerful Brand. Since 1917, Forbes has stood, unwavering, for one overriding principle: the unshakable belief in the power of free enterprise. Our mission has also been clear and unchanging: to provide insights and information that ensure the success of those who tap into Forbes.

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OVERVIEW

Forbes Presence
Forbes is the worlds leading local, global business media platform, with operations in over 30 countries throughout the world. Forbes delivers information in ways that suit our audiences needsat any given time of day, week or yearthrough our portfolio of Forbes brand properties. Forbes provides the ultimate opportunity for advertisers to align their brand with the worlds biggest and most important companies, and the CEOs and entrepreneurs behind their success.
Influencing the influencers in over 30 countries across the globe

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OVERVIEW

Forbes Brand Footprint in Asia


Forbes Asia
Circulation: 80,000 copies Forbes Asia debuted on September 5, 2005. This English language publication of Forbes for the Asia Pacific region has expanded Forbes already substantial presence in Asia.

Forbes Local Editions in Asia


Forbes local editions enable advertisers to connect with key decision makers in the most essential global markets. Delivering the same distinctive, predictive and preemptive editorial style that has been the trademark of Forbes, each edition features select editorial from Forbes along with original, local business news and commentaries.

2003

2003

2009

2010

2013

6/2013

Forbes China (19 issues)


Circulation: 168,264 Language: Chinese

Forbes Korea (Monthly)


Circulation: 53,000 Language: Korean

Forbes India (Fortnightly)


Circulation: 50,000 Language: English

Forbes Indonesia (Monthly)


Circulation: 20,000 Language: English

Forbes Thailand (Monthly)


Circulation: 40,000 Language: Thai

Forbes Vietnam (Monthly)


Circulation: 25,000 Language: Vietnamese

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OVERVIEW

Forbes Vietnam
About the magazine Launch: 24/6/2013 Circulation: 25.000 Language: Vietnamese Frequency: Monthly Forbes Vietnam is committed to providing world class business news and insight to Vietnams business leaders, entrepreneurs and corporate executives. Forbes Vietnam is comprised of Vietnams leading business journalists and thinkers, and supported by regional and international journalists. Forbes Vietnam will enable advertisers to connect with key decision makers in one of Asias most promising emerging markets.

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OVERVIEW

Forbes Vietnam Distribution


3000 VVIPs, VIPs hand-delivered ( Forbes Vietnam network, premium and private banking clients of leading banks, Saigon Golf Association members, business leaders in Forbes Vietnams network ) Business Lounge, C- Class of Vietnam Airlines. Five-star luxury hotels, resorts, golf courses across Vietnam. Grade A office buildings & luxury apartments Selected F&B outlets across Vietnam Traditional channels such as bookstores, newsstands and subscription.

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EDITORIAL

Best of Both Worlds


Vietnam Focused

50-60%
40-50%
Vietnam Features
Vietnam Richest List Vietnams Best Businesses Vietnams Businessperson of the Year Vietnams Most Powerful Businesswoman Vietnams Heroes of Philanthropy

Global Features

Regional & Global Focused

Word Billionaire List The Worlds Biggest Companies Celebrity 100 Forbes 400 Richest Global Innovators

Regional Features

Asias Most Powerful Businesswoman Asias Heroes of Philanthropy Rich Lists: Taiwan, China, Philippines, Singapore, China, India, Indonesia FAB 50 in Asia: The 50 largest publicly listed companies in Asia Best Under A Billion: The most successful 200 SME publiclylisted companies in Asia Pacific
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OVERVIEW

Demographics
Forbes Readers Affluent, Powerful Business Leaders and Influential Decision Makers.
FORBES READER
Income Net Worth CEOs C-Suite Owner/Partner/Top Management* $259,726 $1,854,750 18% 52% 78%

BUSINESS ELITE (BE)# UNIVERSE


$193,227 $1,331,217 12% 44% 70%

BUSINESS DECISION MAKERS


Any business purchase involvement IT business purchase Financial services business purchases Business premises purchases Expendlture on business purchases Personally involved in business internationally

FORBES READER
82% 47% 43% 22% $5,297,804 63%

BUSINESS ELITE (BE)# UNIVERSE


74% 40% 36% 18% $4,335,966 52%

*Top Management= CEO, President/Chairman, CFO, COO, CIO/CTO, CMO, Other Chief Officer, Executive/Senior Vice President, GM, MD # Business Elite (BE) Asia- a survey that measures the media consumption, business and personal profile of Asias top business executives Source: BE: ASIA 2012: Ipsos MediaCT
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OVERVIEW

Demographics
Forbes Readers are Savvy Investors, Frequent Travelers and More likely to Live the Good Life
SAVVY INVESTORS
3+ investments 6+ investments Private banking Premium or priority banking Revenue generating property

FORBES READER
82% 43% 51% 36% 33%

BUSINESS ELITE (BE)# UNIVERSE


72% 30% 41% 28% 28%

FREQUENT TRAVELERS
Travel on first/business class Average air trips Average hotel nights

FORBES READER
60% 12 23

BUSINESS ELITE (BE)# UNIVERSE


46% 9 18

LIVE THE GOOD LIFE


Club membership A watch worth US $5,000+ Luxury clothing and accessories Taken a holiday with acost of US $3,000+ Jewelry worth US $5,000+
#

FORBES READER
49% 45% 48% 40% 33%

BUSINESS ELITE (BE)# UNIVERSE


37% 32% 37% 29% 24%

Busines Elite (BE) Asia - a survey that measures the media consumption, business and personal profile of Asias top business executives Source: BE:ASIA 2013 : Ipsos MediaCT
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OVERVIEW

The Ideal Advertiser


Forbes provides advertisers the ideal platform to target Vietnams richest smartest and most well-connected readers. With a readership comprised of Vietnams top business leaders, entrepreneurs and those aspiring to positions corporate leadership, Forbes Vietnam provides advertisers direct access to the decision makers of Vietnam. Forbes Vietnam offers premier placement opportunities for luxury goods, real-estate, investment and travel companies looking to target the leaders, business people and VIPs of Vietnam.

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Vietnam

PRINT

EDITORIAL CALENDAR
Issue Editorial Theme
Business 2013 Review Top 10 business events of the year Indonesia Rich List Investment Guide II Tet issue - Vietnamese Business Families Hong Kong Rich List 30 under 30 Most successful Vietnamese Business Women Most Promising Companies Australia Rich List Franchise Business in Vietnam The World Billionaire List Malaysian Rich List Investment in Agriculture in Vietnam Japan Rich List Midas List Top 50 Best Listed Vietnamese Companies Global 2000 - The World Biggest Public Companies Korea Rich List
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Publishing Date

Booking Deadline

Material Deadline

January

December 30 December 16 December 20

February

January 15

December 30 January 5

March

March 3

February 17

February 21

April

March 31

March 17

March 21

May

April 28

April 17

April 18

June

June 2

May 16

May 23

EDITORIAL CALENDAR
Issue Editorial Theme
List of Philanthropists Vietnam and Asia/ CSR in Vietnam Investment Guide I Thailand Rich List Entertaiment Industry Top 100 Celebrity Taiwan Rich List Vietnam Real Estate Market Investment in Education - Top Colleges Best Under a Billion List Singapore Rich List Reform of Vietnamese SOEs Investment in Healthcare in Vietnam Philipines Rich List Forbes 400: Richest People in the US Real Estate in Vietnam India Rich List Travel Issue Most Powerful People, China Rich List Business People of the Year, 2014 Business Review Investment Guide II
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Publishing Date June 30

Booking Deadline June 16

Material Deadline June 20

July

August

August 4

July 16

July 25

September

September 1

August 15

August 22

October November December January 2015

September 29 September 16 September 19 November 3 December 1 December 29 October 15 October 24

November 17 November 21

POWERHOUSE ISSUE
January: Business 2013 Review Issue Top 10 business events of the year: Forbes Viet Nam review 2013 and pick a list of Top 10 biggest economics and business events of the year, with analysis of their business impact. February: Vietnamese Business Families We put together a list of biggest business families in Vietnam, with highlighted profiles. March: Most successful Vietnamese Business Women Forbes Vietnam research and put together a list of business women whose leadership bring significant changes and impacts to their companies and the economy. June: Top 50 Best Listed Vietnamese Companies From audited financial data of all listed companies in Vietnam stock exchange for three consecutive years ending financial year 2013, Forbes Vietnam analyze and choose a list of 50 best companies. July: Philanthropy and CSR in Vietnam we provide a list of most significant philanthropists from the business community in Vietnam and their efforts in promoting corporate social responsibilities. September: Vietnam Real estate market An overview of property development, biggest developers and the market outlook. December: Business Person of the Year Forbes Vietnam selects a businessperson with significant business achievement, with in-depth article about their performance and potential.
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PRINT AD RATES US$


Open 4 Insertions
$4,400 $3,400 $2,700 $1,700 $12,300 $11,400 $11,000 $10,600 $5,300 $5,700 $6,600

8 Insertions
$4,200 $3,200 $2,600 $1,600 $11,900 $11,100 $10,600 $10,200 $5,100 $5,500 $6,400

12 Insertions
$4,000 $3,000 $2,500 $1,500 $11,500 $10,700 $10,300 $9,800 $4,900 $5,300 $6,200

1 Page Page Page Page 2nd Cover Spread 2nd Double Page Spread 3rd Double Page Spread 4th Double Page Spread 1st 6 Full Page 3rd Cover 4th Cover

$5,000 $3,800 $3,000 $2,000 $14,000 $13,000 $12,500 $12,000 $6,000 $6,500 $7,500

Price excluded VAT. Price in VND is calculated according to VIB bank rate from time to time
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AD SPECIFICATIONS

TRIM SIZE 204 x 267 mm

Full Page

WITH BLEED 210 x 273 mm

Full Page

LIVE AREA 184 x 247 mm

Full Page

1/2 Page Horizontal


TRIM: 204 X 133 mm BLEED: 210 X 136 mm LIVE: 184 X 124 mm

TRIM: 98 X 267 mm BLEED: 104 X 273 mm LIVE: 89 X 250 mm

1/2 Page Vertical

1/3 Page Horizontal


TRIM: 204 X 88 mm BLEED: 207 X 91 mm LIVE: 184 X 80 mm

TRIM: 65 X 270 mm BLEED: 68 X 273 mm LIVE: 58 X 247 mm

1/3 Page Vertical

Production Specications
TRIM SIZE:  BLEED SIZE:  204 x 267 mm 210 x 273 mm

Digital Ad Requirements
For best reproduction, materials should be submitted in a digital file format. PDF is the preferred file format. Application files such as Freehand, Quark Xpress and Pagemaker can not be accepted.

Double Page Horizontal


TRIM SIZE 408 x 267 mm

Double Page Horizontal


WITH BLEED 414 x 273 mm

Double Page Horizontal


LIVE AREA 388 x 247 mm

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CREATIVE ADS
Cover Gatefold
Specifications TRIM SIZE: 408 x 267 mm WITH BLEED: 414 x 273 mm
204 mm
4 20 mm

Ads Technical Requirements


File Format: PDF 300 dpi (CMYK) To avoid colour difference of printing (offset), minimum size used in layout is 5pt; avoid to use 4-colour black font, use 100%K (Black) instead For file layout: If it is unable to convert all the text to outline (convert to curve), copy separately all the fonts used in that layout . For *.Al, *.EPS, if image is not embeded in the layout, copy seperately the image Email attachments should not exceed 25MB. Otherwise, the file can be uploaded into http:// www.hotfile.com for our downloading

Inside Gatefold
Specifications TRIM SIZE: 204 x 408 x 204 x 267 mm WITH BLEED: 210 x 414 x 210 x 273 mm
204 mm

408 mm

204 mm

Price per request


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COVER WRAP
Forbes Vietnam is a leading provider of cover wrap advertising in Vietnam Provide most effective B2B and POC marketing program, a high impact advertising solution Your ad message is wrapped around a Vietnams leading business journalists Cover wrap can be combined with magazine bulk sales at discounted price.

Price per request


Production Specications
TRIM SIZE:  BLEED SIZE:  408 x 267 mm 414 X 273 mm
Double Page Horizontal
TRIM SIZE 408 x 267 mm

Double Page Horizontal


WITH BLEED 414 x 273 mm

Double Page Horizontal


LIVE AREA 388 x 247 mm

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BRANDVOICE

Forbes BrandVoice is an integrated contentsharing platform that enables marketers to join the conversation with their own narrative and expertise A high-impact content that appears in Forbes magazine that direct communicate to reader Appears within a relevant article

Price per request

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ADVERTORIAL/ PR
Amplify your visibility, products and services even more effectively by placing PR articles in Forbes Vietnam CEO interviews Product intro Event

Price per request


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CONTACTS
Sales & Marketing
Hien Hoang Quang Dat Tan Han Mai Pham Quynh Vo
Sales Director Sales Manager Sales Manager Marketing Manager Event Manager hien.hoang@forbesvietnam.com dat.bui@forbesvietnam.com tan.han@forbesvietnam.com mai.pham@forbesvietnam.com quynh.vo@forbesvietnam.com
+84 903 692 448 +84 914 469 229 +84 909 086 600 +84 917 121 818 +84 902 081 861

Editorial
Lan Anh Nguyen
Executive Editor lananh.nguyen@forbesvietnam.com +84 907 932 455

Management
Thuy Doan
Chief Operating Officer thuy.doan@forbesvietnam.com +84 1678 600 466

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Vietnam

Vincom B, 72 Le Thanh Ton, District 1 Ho Chi Minh City, Viet Nam Tel: +84 8 3936 9499 Fax: +84 8 3936 9495 Web: www.forbesvietnam.com