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OVERVIEW
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OVERVIEW
Forbes Presence
Forbes is the worlds leading local, global business media platform, with operations in over 30 countries throughout the world. Forbes delivers information in ways that suit our audiences needsat any given time of day, week or yearthrough our portfolio of Forbes brand properties. Forbes provides the ultimate opportunity for advertisers to align their brand with the worlds biggest and most important companies, and the CEOs and entrepreneurs behind their success.
Influencing the influencers in over 30 countries across the globe
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OVERVIEW
2003
2003
2009
2010
2013
6/2013
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OVERVIEW
Forbes Vietnam
About the magazine Launch: 24/6/2013 Circulation: 25.000 Language: Vietnamese Frequency: Monthly Forbes Vietnam is committed to providing world class business news and insight to Vietnams business leaders, entrepreneurs and corporate executives. Forbes Vietnam is comprised of Vietnams leading business journalists and thinkers, and supported by regional and international journalists. Forbes Vietnam will enable advertisers to connect with key decision makers in one of Asias most promising emerging markets.
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OVERVIEW
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EDITORIAL
50-60%
40-50%
Vietnam Features
Vietnam Richest List Vietnams Best Businesses Vietnams Businessperson of the Year Vietnams Most Powerful Businesswoman Vietnams Heroes of Philanthropy
Global Features
Word Billionaire List The Worlds Biggest Companies Celebrity 100 Forbes 400 Richest Global Innovators
Regional Features
Asias Most Powerful Businesswoman Asias Heroes of Philanthropy Rich Lists: Taiwan, China, Philippines, Singapore, China, India, Indonesia FAB 50 in Asia: The 50 largest publicly listed companies in Asia Best Under A Billion: The most successful 200 SME publiclylisted companies in Asia Pacific
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OVERVIEW
Demographics
Forbes Readers Affluent, Powerful Business Leaders and Influential Decision Makers.
FORBES READER
Income Net Worth CEOs C-Suite Owner/Partner/Top Management* $259,726 $1,854,750 18% 52% 78%
FORBES READER
82% 47% 43% 22% $5,297,804 63%
*Top Management= CEO, President/Chairman, CFO, COO, CIO/CTO, CMO, Other Chief Officer, Executive/Senior Vice President, GM, MD # Business Elite (BE) Asia- a survey that measures the media consumption, business and personal profile of Asias top business executives Source: BE: ASIA 2012: Ipsos MediaCT
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OVERVIEW
Demographics
Forbes Readers are Savvy Investors, Frequent Travelers and More likely to Live the Good Life
SAVVY INVESTORS
3+ investments 6+ investments Private banking Premium or priority banking Revenue generating property
FORBES READER
82% 43% 51% 36% 33%
FREQUENT TRAVELERS
Travel on first/business class Average air trips Average hotel nights
FORBES READER
60% 12 23
FORBES READER
49% 45% 48% 40% 33%
Busines Elite (BE) Asia - a survey that measures the media consumption, business and personal profile of Asias top business executives Source: BE:ASIA 2013 : Ipsos MediaCT
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OVERVIEW
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Vietnam
EDITORIAL CALENDAR
Issue Editorial Theme
Business 2013 Review Top 10 business events of the year Indonesia Rich List Investment Guide II Tet issue - Vietnamese Business Families Hong Kong Rich List 30 under 30 Most successful Vietnamese Business Women Most Promising Companies Australia Rich List Franchise Business in Vietnam The World Billionaire List Malaysian Rich List Investment in Agriculture in Vietnam Japan Rich List Midas List Top 50 Best Listed Vietnamese Companies Global 2000 - The World Biggest Public Companies Korea Rich List
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Publishing Date
Booking Deadline
Material Deadline
January
February
January 15
December 30 January 5
March
March 3
February 17
February 21
April
March 31
March 17
March 21
May
April 28
April 17
April 18
June
June 2
May 16
May 23
EDITORIAL CALENDAR
Issue Editorial Theme
List of Philanthropists Vietnam and Asia/ CSR in Vietnam Investment Guide I Thailand Rich List Entertaiment Industry Top 100 Celebrity Taiwan Rich List Vietnam Real Estate Market Investment in Education - Top Colleges Best Under a Billion List Singapore Rich List Reform of Vietnamese SOEs Investment in Healthcare in Vietnam Philipines Rich List Forbes 400: Richest People in the US Real Estate in Vietnam India Rich List Travel Issue Most Powerful People, China Rich List Business People of the Year, 2014 Business Review Investment Guide II
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July
August
August 4
July 16
July 25
September
September 1
August 15
August 22
November 17 November 21
POWERHOUSE ISSUE
January: Business 2013 Review Issue Top 10 business events of the year: Forbes Viet Nam review 2013 and pick a list of Top 10 biggest economics and business events of the year, with analysis of their business impact. February: Vietnamese Business Families We put together a list of biggest business families in Vietnam, with highlighted profiles. March: Most successful Vietnamese Business Women Forbes Vietnam research and put together a list of business women whose leadership bring significant changes and impacts to their companies and the economy. June: Top 50 Best Listed Vietnamese Companies From audited financial data of all listed companies in Vietnam stock exchange for three consecutive years ending financial year 2013, Forbes Vietnam analyze and choose a list of 50 best companies. July: Philanthropy and CSR in Vietnam we provide a list of most significant philanthropists from the business community in Vietnam and their efforts in promoting corporate social responsibilities. September: Vietnam Real estate market An overview of property development, biggest developers and the market outlook. December: Business Person of the Year Forbes Vietnam selects a businessperson with significant business achievement, with in-depth article about their performance and potential.
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8 Insertions
$4,200 $3,200 $2,600 $1,600 $11,900 $11,100 $10,600 $10,200 $5,100 $5,500 $6,400
12 Insertions
$4,000 $3,000 $2,500 $1,500 $11,500 $10,700 $10,300 $9,800 $4,900 $5,300 $6,200
1 Page Page Page Page 2nd Cover Spread 2nd Double Page Spread 3rd Double Page Spread 4th Double Page Spread 1st 6 Full Page 3rd Cover 4th Cover
$5,000 $3,800 $3,000 $2,000 $14,000 $13,000 $12,500 $12,000 $6,000 $6,500 $7,500
Price excluded VAT. Price in VND is calculated according to VIB bank rate from time to time
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AD SPECIFICATIONS
Full Page
Full Page
Full Page
Production Specications
TRIM SIZE: BLEED SIZE: 204 x 267 mm 210 x 273 mm
Digital Ad Requirements
For best reproduction, materials should be submitted in a digital file format. PDF is the preferred file format. Application files such as Freehand, Quark Xpress and Pagemaker can not be accepted.
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CREATIVE ADS
Cover Gatefold
Specifications TRIM SIZE: 408 x 267 mm WITH BLEED: 414 x 273 mm
204 mm
4 20 mm
Inside Gatefold
Specifications TRIM SIZE: 204 x 408 x 204 x 267 mm WITH BLEED: 210 x 414 x 210 x 273 mm
204 mm
408 mm
204 mm
COVER WRAP
Forbes Vietnam is a leading provider of cover wrap advertising in Vietnam Provide most effective B2B and POC marketing program, a high impact advertising solution Your ad message is wrapped around a Vietnams leading business journalists Cover wrap can be combined with magazine bulk sales at discounted price.
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BRANDVOICE
Forbes BrandVoice is an integrated contentsharing platform that enables marketers to join the conversation with their own narrative and expertise A high-impact content that appears in Forbes magazine that direct communicate to reader Appears within a relevant article
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ADVERTORIAL/ PR
Amplify your visibility, products and services even more effectively by placing PR articles in Forbes Vietnam CEO interviews Product intro Event
CONTACTS
Sales & Marketing
Hien Hoang Quang Dat Tan Han Mai Pham Quynh Vo
Sales Director Sales Manager Sales Manager Marketing Manager Event Manager hien.hoang@forbesvietnam.com dat.bui@forbesvietnam.com tan.han@forbesvietnam.com mai.pham@forbesvietnam.com quynh.vo@forbesvietnam.com
+84 903 692 448 +84 914 469 229 +84 909 086 600 +84 917 121 818 +84 902 081 861
Editorial
Lan Anh Nguyen
Executive Editor lananh.nguyen@forbesvietnam.com +84 907 932 455
Management
Thuy Doan
Chief Operating Officer thuy.doan@forbesvietnam.com +84 1678 600 466
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Vietnam
Vincom B, 72 Le Thanh Ton, District 1 Ho Chi Minh City, Viet Nam Tel: +84 8 3936 9499 Fax: +84 8 3936 9495 Web: www.forbesvietnam.com