Business Intelligence Performance Management

IBM SWG Industry Solutions
Welcome to the Smarter Government Briefing Series 2nd Session - Thursday, August 7
Business Intelligence and Performance Management
Speaker: Michael Rochanakij, IBM Software Group, Information Management Consultant, Government Solutions
IBM Softw are Industry IBM Software Industry Solutions Solutions

Delivering Value through:
Inform ation Managem ent
Lotus
Rational
Tivoli
W ebSphere
Industry expertise Client Insight Product Knowledge
Copyright IBM Corporation 2009
2010 IBM Corporation
COMMUNICATIONS
HR
How are we doing?

POLICY
Why?
OPERATIONS FINANCE
What should we be doing?
CUSTOMER SERVICE RESEARCH IT

Finance organizations with strong business insight are performing better

Effectiveness Benefits of Business Insight
Effectiveness Against Enterprise Focused Activities
Meas uring / m onitoring bus ines s perform ance
Business Insight Helps the Enterprise Anticipate External Forces

79%
54%
46%
better
Driving enterpris e cos t reduction
71% 53%
34%
better
Providing inputs into enterpris e s trategy
64% 46%
39%
better
39%
better
Supporting / m anaging / m itigating enterpris e ris k
63% 45%
40%
better
Driving integration of inform ation acros s the enterpris e
49% 30%
63%
better
All other enterprises
Finance organizations with strong business insight
N = 1,458 to 1,469 Note: Defined as those enterprises selecting [5] Very Effective or [4] on a 5-point scale where [5] Very Effective and [1] Ineffective Source: IBM Institute for Business Value, The Global CFO Study 2010
N = 1,471 Note: Defined as those enterprises selecting [5] Very Well or [4] on a 5-point scale where [5] Very Well and [1] Very Poorly 2010 IBM Corporation
A collaborative research project between CPA Australia and the University of Technology, Sydney (UTS) Best practice in performance management A survey of 400 medium-to-large organisations in 2008 Aim analyse what systems and practices were helping to drive organisational performance. Compared two groups: the high performance management systems (HPMS) group and the remainder of our sample. Evaluated four broad categories; strategic planning, measurement & Compensation organisational structure and policies, and human resources and organisation values.
The Key is Leveraging Information and Analytics

Transformation using Information & Analytics Predict and act Lack of Insight
Volume Velocity
Sense and respond
Inefficient Access
Instinct and intuition
Real-time, fact-driven Everyone Point of impact Optimized
Skilled analytics experts

Variety
Back office
Inability to Predict
Automated
Information Challenges
8
Traditional Approach
We want to minimise the blind spots
Business Insight
Where exactly is the problem? Why is this happening? What actions are needed? What will happen next? What if these trends continue? What are the risks or opportunities?
Key Business Questions
What happened? How many, how often?
Rear View
Balance sheet, profit and loss, and cash flow statements Program Services and cost variance analysis
Current View
Customer, Services and Segment costs Spend optimization Working capital analysis Segment, customer and channel costs Sales and supply chain effectiveness
Forward-Looking View
Cash forecasting Scenario-based planning and forecasting Strategic investment decision support Volatility and risk-based predictive and behavioral modeling
Examples of Business Insight
Source: IBM Institute for Business Value, The Global CFO Study 2010
Wouldnt it be nice, if the organisation from the Executive to the coalface could easily access a single source of the truth
Scorecard Scorecard gives gives all all level of city decisionlevel of city decisionmakers makers access access to to critical critical information information and and trends. trends.
Wouldnt it be nice, if mangers could self service their reporting needs and quickly identify areas of exception
Drill Drill down down capabilities capabilities let officials let officials get get a a see see specific specific views views of of a a mayors mayors key key performance performance indicators. indicators.
Wouldnt it be nice, if the impact of indicators could be shown, whats lag or leading
Drilling Drilling into into scorecards scorecards shows shows how how one one KPI KPI impacts impacts numerous numerous other other KPIs, KPIs, allowing a clearer allowing a clearer view view of of overall overall impact. impact.
.the data is there, but !
Volume
988 exabytes: The amount of digital information that will exist in 2010, equal to a stack of books from the sun to Pluto and back
Source: Various IBM and Public Studies
Variety
80% of new data growth is generated largely by email, with increasing contribution by documents, images, and video and audio.
Velocity
real-time information to make key business decisions.
many organisations are struggling!!!
$5.7M 1 in 3
Business leaders frequently make decisions based on information they dont trust, or dont have Lost time reformatting information between applications
$5.3M
Lost time searching for the right information
Annual cost per 1,000 knowledge workers
?????
1 in 2
Business leaders say they dont have access to the information they need to do their jobs
were data rich but information poor
Sources: IBM: Break Away with Business Analytics and Optimization Study; IDC
Theres a need to look at Information as a strategic asset of the organisation and develop an Information Agenda
Establish the to-be vision
1. Define to-be processes
Align people, process, & information
Plan the incremental implementation
4. Prioritize
2. Define to-be supporting infrastructure
Deploy an agile infrastructure
3. Validate through use cases
Develop an Information Strategy who needs what, when and why Must be closely integrated with the business objectives
Primary Key Business Initiatives
Secondary Key Business Initiatives
YOU NEED A DASHBOARD AND SCORECARD TO TRACK YOUR KEY METRICS
THAT WAY YOULL HAVE MORE DATA TO IGNORE WHEN YOU BASE YOUR DECISION ON ORGANISATION POLITICS
WILL THE DATA BE ACCURATE
OK , SO LETS PRETEND THAT MATTERS
Strong data governance helps top performers move faster and collaborate more easily
Data Governance Levels
14% 42% 32% 3X
Sophisticated Processes and management systems that are strong with some supporting automation in place
Competitive
25% 54% 33%
Defined processes and management systems that are understood and adopted by most people
Rudimentary A few basic processes and the beginnings of a management system
Lower performers (i.e., 4th and 5th quintiles relative to industry peers)
Top performers (i.e., 1st quintile relative to industry peers)
Source: Breaking Away with Business Analytics and Optimization: New intelligence meets enterprise operations at www.ibm.com/gbs/intelligent-enterprise.
18
IBM and about 50 other leading organisations formed the WW Information Governance Council - it defined 11 Information Governance disciplines
Business Outcomes / Reporting Risk Management & Business Data Transformation Compliance Value to the Business
Enabler s Organizational Structures & Awareness Policy Data Stewardship
Govern s Core Disciplines

Data Quality Management Information Life-Cycle Management Information Security and Privacy
Supporting Technical Disciplines Data Architecture Classification & Audit Information Metadata Logging & Reporting
Manage Information Quality relentlessly take a TQM approach

1. Lead the effort using a broad, senior group executive sponsorship 2. Formalize management accountabilities for information stewards / custodians 3. Focus on the most important needs of the most important customers. 4. Understand the information process, document it 5. Manage all critical sources of data aim to fix it at the source 6. Measure Information quality do it in business terms. 7. Employ automated controls at many points to detect and fix errors 8. Set and achieve aggressive targets for improvement. 9. Actively manage the needed cultural changes. 10. Establish foundation for continuous improvement.
Manage the full Lifecycle of Information

The explosive growth of data, compliance requirements and increasingly complex business environments have made information storage management more critical than ever. Governments need to ensure that they are able to maintain control over their ability to store and manage this key business asset, having due regard to privacy concerns. Australia Federal Government Gershon Report 2008
1. Manage Information over its its entire lifecycle Include content TCO - measure it
2. Set the Privacy and Compliance Policies, communicate them , monitor them
Eugnie Blanchard born 16 February 1896 Kama Chinen (born 10 May Okinawa, Japan Gertrude Baines (born 6 1895) April from 1894)
How much more can you do ?
Top performers are armed with state-of-the-art solutions to support decisions

Above average platforms and toolsets
Business direction
74% 65% 56% 60% 55%
Trusted information
4.4x 2.7x
45%
2.4x
2.5x
2.4x 2.0x
27% 27%
23% 17% 17%
24%
Dashboards and visualization
Analytical and predictive tools
Business rules management

Key:
Content management
Data integration tools
Master data management
Source: Breaking Away with Business Analytics and Optimization: New intelligence meets enterprise operations at www.ibm.com/gbs/intelligent-enterprise.
Top performers (i.e., 1st quintile relative to industry peers) Lower performers (i.e., 4th and 5th quintile relative to industry peers) Relative difference of top performers to lower performers
23
IBM Government Information Infrastructure Foundation Components
24
The IBM Information Agenda Tiger Team
IBMs Information Agenda Approach

How are we doing?
CAPABILITY MATURITY ASSESSMENT
What should we be doing?

DATA & TECHNOLOGY VISION
BI Program Roadmap and Value Case Target State BI Blueprint Deliverable Roadmap and Value Case Target State BI Blueprint Deliverable Target State BI BIProgram Blueprint Logical Solution Target State View BI Blueprint Enterprise Alignment & Adoption Logical Solution View
Targeting Targeting
How and When should we be doing it?

ROADMAP
BI Program Roadmap and Value Case BI Value Case Program Roadmap and Value Case BI Value Case The projects,BIas viewed by Wave Wave 1 Wave 2 The projects, as viewed by Wave
BI Change Management Mobilization BI Change Management Implementation Enterprise Enterprise Alignment Alignment & & Adoption Adoption Enterprise Enterprise Alignment Alignment & & Adoption Adoption
Wave 3 Wave 3
1 BI Program Office & Center ofWave Competency

BI Change Management Mobilization Data Stewardship BI Program Office & Center of Competency Business Process Improvement (Mobilization and Implementation)
Wave 2
BI Change Management Implementation
Enterprise Alignment & Adoption

Scorecarding Analysis
Business Insight
Monitoring
Business Insight
Dashboarding Monitoring
Scorecarding
Dashboarding
Modeling & Analytics
Analysis Ad Hoc Querying OLAP

Business Performance Analysis Data
Statistical Modeling
Modeling & Analytics
Ad Hoc Querying
Predictive Modeling Statistical Modeling Data Mining Predictive Modeling Research Data Mining
Data Infrastructure
Geographic Data Mapping OLAP
EDW
Data Infrastructure
Geographic Data Mapping
Business Performance Analysis Data
EDW
ETL ETL
Fixed Reporting Profiling Fixed Reporting Profiling
Flexible Reporting Segmentation Flexible Reporting Multidimensional Insight Data Segmentation
Drillable Reporting
Research
Drillable Reporting
Data Stewardship Enterprise Customer Definition Unique Customer ID Business Process Improvement (Mobilization and Implementation) Customer Production Analysis Policy Level Customer Production Analysis Beginning of (Premium/Loss/LAE) Coverage Level (Premium/Loss/LAE) Customer Insight Enterprise Customer Definition Unique Customer ID Customer Insight for Relationship Customer Profile Reporting for Relationship Policyholder Profile Reporting Development Customer Production Analysis Policy Level Customer Production Analysis Beginning of Development Customer Coverage Segmentation (Premium/Loss/LAE) Level (Premium/Loss/LAE) Customer Insight Customer Insight (Demographic/Premium) for Relationship Customer Profile Reporting for Relationship Policyholder Profile Reporting Class Segmentation Development Development Customer Segmentation (Demographic/Premium) Agency Segmentation (Focus Level) Distribution Hierarchy Views Class Segmentation Book of Business Profiling Phase 2 Release Book of Business Profiling Phase 1 Release Agency Insight (Add SQB Data and UW/ARM Roll-Ups) Agency Insight (Agency/LOB Roll-Ups) Agency Segmentation (Focus Level) Distribution Hierarchy Views for Distribution for Distribution Optimization Agency Segmentation (Relationship) Optimization Book of Business Profiling Phase 2 Release Book of Business Profiling Phase 1 Release Agency Insight (Add SQB Data and UW/ARM Roll-Ups) Agency Insight (Agency/LOB Roll-Ups) Agency Production Analysis for Distribution (BOB/SQB/Renewal Analysis) for Distribution Optimization Agency Segmentation (Relationship) Optimization Agency Production Analysis Market Profile Reporting (Footprint Markets) (BOB/SQB/Renewal Analysis) Market Insight & Market Insight & Profiling New Markets for Penetration Growth Growth Market Profile (Footprint Markets) Growth Evaluation (New Reporting Business Analysis) Market Insight & Market Insight & Profiling New Markets for Penetration Growth Standardized Metrics / KPI Definition Standardized KPI Monitoring Phase 1 Growth Growth Evaluation (New Business Analysis) Business Insight Business Insight Standardized Metrics / KPI Definition Business Insight Business Insight Data Data Infrastructure Infrastructure Data Data Infrastructure Infrastructure Standardized KPI Monitoring Phase 1
Customer Prospect Identification & Profiling Customer Production Analysis Additional Coverage Level (Premium/Loss/LAE) Customer Prospect Identification & Profiling Customer Persistency Analysis Customer Production Analysis Additional Targeting Coverage Customers for Relationship Level (Premium/Loss/LAE) Deepening Customer Persistency Analysis Targeting Prospects to Acquire Targeting Customers for Relationship Deepening Agency Prospect Identification & Profiling Targeting Prospects to Acquire Targeting Agencies to Grow Share With Prospect Identification Targeting Agency Agencies to Serve & Retain & Profiling Targeting Agencies to Grow Share With Agency Segmentation (Value-Based) Targeting with Agencies to Serve & Retain Agency Dashboard Business Alerts Agency Segmentation (Value-Based) Targeting Existing Markets for Growth Agency Dashboard with Business Alerts Targeting Markets for Penetration Targeting Existing Markets for Growth Targeting Markets for Penetration Standardized KPI Monitoring Phase 2
Standardized KPI Monitoring Phase 2 Sunset Existing Legacy/BI Applications Phase 2 Data Warehouse Phase 4 Release (Add Customer Sunset Prospects/Agency Prospects) Existing Legacy/BI Applications Phase 2 Enhancement of existing Data Warehouse Phase 4 Release (Add function Customer New Prospects/Agency Prospects) capability
Data Quality Processes Data Quality Staging Processes Metadata Staging
Market Insight and Growth Market Insight and Growth

ETL ETL
Customer Insight for Multidimensional Insight Data Relationship Development Customer Insight for Relationship Development
Landing Zone Landing Zone Data Sources
Agency Insight for Distribution Optimization Agency Insight for Distribution Optimization
Data Validation Data Validation Data Edits Data Edits Copyright IBM Corporation 2007
Data Quality Assets Metadata Data Quality Assets
Data Warehouse Phase 2 Release Establish BI Environments (Add SQB) Data Warehouse Phase 1 Release Data Warehouse Phase 3 Release (Add (Agency/Policy/Premium/Loss) Customer Data Dimension/Distribution Hierarchy) Warehouse Phase 2 Release Establish BI Environments (Add SQB) Sunset Existing Legacy/BI ApplicationsSubmission-Quote Data Extraction Phase 1 Data Warehouse Phase 3 Release (Add Data Warehouse Phase 1 Release (Agency/Policy/Premium/Loss) Customer Dimension/Distribution Hierarchy) Sunset Existing Legacy/BI ApplicationsSubmission-Quote Data Extraction Phase 1 Insurance Company - Business Intelligence Roadmap and Value Case
Enhancement of existing function

Copyright IBM Corporation 2007 New capability
Insurance Company - Business Intelligence Roadmap and Value Case
15
Sources Insurance Company - Business Intelligence Roadmap and Value Case | MarchData 14, 2007
15 Insurance Company - Business Intelligence Roadmap and Value Case | March 14, 2007
ORGANIZATIONAL PRIORITY ASSESSMENT
BUSINESS CASE
GOVERNANCE BLUEPRINT
BI Program Roadmap and Value Case Target State BI Blueprint Deliverable
Target State BI Blueprint Business Inform Final Scope TargetServices State BIThat Blueprint Business Services That Inform Final Scope Enterprise
Strategy & Planning
BI Program Roadmap and Value Case Target State BI Blueprint Deliverable
Change Management
Informed Decision Making Collaborative Execution
Alignment & Adoption Enterprise Alignment & Adoption BI Governance

Program Steering Standards & Guiding Principles Demand Management BI
Strategic Goal Setting
Insight-Driven Planning
Strategy & Planning

Strategic Goal Setting Insight-Driven Planning
Change Management
Business Insight
Performance Dashboards
LOB Scorecards Regional Scorecards
Informed Decision Making
Collaborative Execution
Metrics Scorecards
Enterprise Scorecard Service Area Scorecards KPI Monitoring
Business Insight
LOB Scorecards
Business Alerts
Executive Info Services
Governance Performance Analysis

Premium Analysis Loss Analysis LAE Analysis Commissions Analysis Premium Analysis Recovery Analysis Sales Profitability Analysis Overall
Metrics Scorecards
Enterprise Scorecard Service Area Scorecards
Performance Dashboards Trend Analysis

Accident Year Basis Analysis KPI Monitoring Business Alerts Actuarial Analytics Customer Risk Analytics Info Services Business Modeling & Analytics Price Modeling Enterprise Risk Analytics Actuarial Analytics Customer Risk Analytics Predictive Underwriting Analytics Predictive Executive
Value Assessment Program Steering Project Approval/Prioritization Standards & Guiding Principles Demand Management Value Assessment Project Approval/Prioritization
Business Regional Scorecards

Calendar Year Basis Analysis
Underwriting Year Basis Analysis
Perf Analysis Perf Analysis Performance Analysis LAE Analysis Commissions Analysis Recovery Analysis Sales Perf Analysis Profitability Analysis Overall Perf Analysis Calendar Year Basis Analysis
Business Trend Analysis

Underwriting Year Basis Analysis Accident Year Basis Analysis
Claims Analytics Business Modeling & Analytics Price Modeling Enterprise Risk Analytics Predictive Underwriting Analytics Predictive Claims Analytics
BI Program Management
Program Communication
Resource Forecasting/Deployment BI Program Management Project Methodology/Oversight Budget & Planning Issue/Risk Management Program Communication
Data Infrastructure
Budget & Planning
Data Infrastructure
Change Control Resource Forecasting/Deployment Project Methodology/Oversight Issue/Risk Management Change Control
Market Insight and Growth MarketMarket Research Insight and Growth

Loss Analysis Market Risk Analytics Market Potential Analytics
MicroSegmentation
Customer Insight for Relationship Development Customer Research Insight for Customer Relationship Development
Predictive Modeling LTV / CLV Modeling Share-of-Wallet Modeling
MicroSegmentation
Agency Insight for Distribution Optimization Agency Research Insight for Agency Distribution Optimization
Predictive Modeling LTV / CLV Modeling Share-of-Book Modeling Agencies to MicroServe & Retain. Segmentation
Market Targeting Market Research

Markets to Penetrate Markets to Expand/Grow Markets to Market Harvest Risk Analytics Markets to Market Exit Potential Analytics
Customer Targeting Customer Research

Prospects Microto Customers to Customers to / CLV Predictive LTV Acquire With Segmentation Serve & Retain. Modeling Grow Share Modeling Share-of-Wallet Modeling Agencies to Acquire
Agency Targeting Agency Research

Agencies to Predictive Sever Modeling
Agencies to LTV / CLV Grow Share With Modeling
Share-of-Book Modeling
Learning & Competency Development

Competency Profiles Training & Skill Development
Market Analysis Market Targeting

Current Penetration Analysis Cross Sell New Business Markets to/ Up Sell Markets to Analysis Analysis Penetrate Expand/Grow Competitor Markets to Analysis Harvest Markets to Exit Customer Satisfaction Analysis
Customer Analysis Customer Targeting
Customer Customer Prospects to Customers to Customers to Persistency Analysis Profitability Analysis Acquire Serve & Retain. Grow Share With
Submission-QuoteBind Analysis
Book of Business Renewal Agencies Agencies to Analysis Analysis to Acquire Serve & Retain.
Agency Analysis Agency Targeting
Sales Forecasting Agencies to Analysis Sever
Agencies to Grow Share With
Learning & Competency Development

Competency Profiles Training & Skill Development
Market Segmentation Market Analysis

Class Affluence Market Potential Current Penetration Cross Sell / Up Sell New Business Segmentation Analysis Segmentation Analysis Segmentation Analysis Competitor Analysis
Demographic Psychographic Value-Based Customer Customer Segmentation Segmentation Segmentation Satisfaction Analysis Persistency Analysis
Customer Segmentation Customer Analysis

Customer Profitability Analysis
Performance Relationship Submission-QuoteSegmentation Segmentation Bind Analysis
Agency Segmentation Agency Analysis

Book Firmagraphic of Business Segmentation Analysis
Value-Based Renewal Sales Forecasting Segmentation Analysis Analysis
Market Profiling Market Segmentation

Profiles of Footprint Markets Profiles ofClass Competitor Profiles Market Affluence Market Potential New Markets by Market Detail Views Segmentation Segmentation Segmentation
Data Stewardship
Data Definitions Data Standards
CustomerCustomer Profiling Segmentation

Unique Customer Customer Demographic Business Identification Household View Holding View Segmentation Customer Psychographic Profile Reporting Segmentation Customer Value-Based Detail Views Segmentation Unique Agency Identification
Agency Profiling Agency Segmentation

Agency Agency Performance Distribution Relationship Agency Firmagraphic Holding View Hierarchy View Profile Reporting Detail Views Segmentation Segmentation Segmentation Value-Based Segmentation
Data Stewardship Data Security/Privacy Policies

Data Definitions Data Transformation Rules Data Quality Policies Data Standards Data Security/Privacy Policies Data Transformation Rules Data Quality Policies
Data Acquisition
Source Data Preference Data Field Data
Profiles of Vendor Footprint Markets Data Third Party Field Data Primary Research Data
Profiles of New Markets
Market Profiling Data Quality & Integrity
Competitor Profiles Market by MarketBI Metadata Detail Views Management Balance & Controls Data Validation Data Quality & Integrity BI Metadata Management Balance & Controls Data Validation
Unique Customer Customer Business Data Household View Data Identification Holding View Extraction Transformation Data Loading Data Synchronization Data Extraction Data Loading
Customer Profiling Data Integration
Customer Profile Reporting
Customer Staging Detail Views Areas
Data Repositories
Unique Agency Data Identification Warehouses Data
Agency Distribution Agency Holding View Collaboration Hierarchy View Profile Delivery Reporting Services Investigative Services Embedded Services Collaboration Investigative Services
Agency Profiling Data Delivery
Agency Detail Views
Primary Research Data Source Data Preference Data
Data Data Acquisition Vendor Data Third Party Data
Data Integration
Data Transformation Data Synchronization
Metadata Data Stores
Marts Data Repositories Staging Areas Metadata Data Stores Data Warehouses Data Marts
Data Delivery
Delivery Services Embedded Services
13
Insurance Company - Business Intelligence Roadmap and Value Case | March 14, 2007
13
Insurance Company - Business Intelligence Roadmap and Value Case | March 14, 2007
Heres an offer from us to facilitate a fast start with an IBM Information Agenda Workshop
Roadmap Workshop
1 Day workshop to help frame an Information Agenda Roadmap using a proven five-step approach:
5-Step Approach
1. Identify and Document the Opportunities to increase Business Value 2. Conduct an Information Capability Maturity Assessment 3. Align Business Vision with Technology Requirements 4. Identify Opportunities for Improvement People, Processes and Technology 5. Deliver a Roadmap of activities based on priority
27
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IBM SWG Industry Solutions

IBM Softw are Industry IBM Software Industry Solutions Solutions

Industry expertise Client Insight Product Knowledge

Copyright IBM Corporation 2009

2010 IBM Corporation

How are we doing?

What should we be doing?

CUSTOMER SERVICE RESEARCH IT

Finance organizations with strong business insight are performing better

Business Insight Helps the Enterprise Anticipate External Forces

Driving enterpris e cos t reduction

Providing inputs into enterpris e s trategy

Supporting / m anaging / m itigating enterpris e ris k

Driving integration of inform ation acros s the enterpris e

Finance organizations with strong business insight

2010 IBM Corporation

2010 IBM Corporation

2010 IBM Corporation

The Key is Leveraging Information and Analytics

Sense and respond

Instinct and intuition

Real-time, fact-driven Everyone Point of impact Optimized

Skilled analytics experts

2010 IBM Corporation

We want to minimise the blind spots

Key Business Questions

What happened? How many, how often?

Examples of Business Insight

.the data is there, but !

2010 IBM Corporation

many organisations are struggling!!!

were data rich but information poor

2010 IBM Corporation

1. Define to-be processes

Align people, process, & information

Plan the incremental implementation

2. Define to-be supporting infrastructure

Deploy an agile infrastructure

3. Validate through use cases

2010 IBM Corporation

Secondary Key Business Initiatives

2010 IBM Corporation

YOU NEED A DASHBOARD AND SCORECARD TO TRACK YOUR KEY METRICS

WILL THE DATA BE ACCURATE

OK , SO LETS PRETEND THAT MATTERS

2010 IBM Corporation

25% 54% 33%

Rudimentary A few basic processes and the beginnings of a management system

Top performers (i.e., 1st quintile relative to industry peers)

2010 IBM Corporation

Enabler s Organizational Structures & Awareness Policy Data Stewardship

Govern s Core Disciplines

Manage Information Quality relentlessly take a TQM approach

2010 IBM Corporation

Manage the full Lifecycle of Information

How much more can you do ?

2010 IBM Corporation

Top performers are armed with state-of-the-art solutions to support decisions

23% 17% 17%

Dashboards and visualization

Analytical and predictive tools

Business rules management

Data integration tools

Master data management