Frank Gargiulo

507 Henry Street Brooklyn, NY 11231 C (646) 302 1474 frankgargiulo@rocketmail.com

PROFILE
Dedicated, driven marketing professional with a proven record of developing targeted campaigns, communications, and strategic initiatives that produce measurable results. Specializes in creating market-specic communications programs that effectively integrate multi media, traditional advertising, social media, public relations, and TV/radio broadcasts.

AREAS OF EXCELLENCE ! Analytics ! Target Marketing ! Article Marketing &

Content Management

! Search Engine Optimization &

SEO Tags

! Engagement ! Digital Photo &

Video Marketing

EXPERIENCE
Social Media Associate, Live Holistic; Brooklyn, NY 2010 - Present Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-prole channel accounts, and integrating interactive media into the overall business strategy. Other duties included search engine optimization/search engine marketing (SEO/SEM) integration, monitoring and analysis of social media trends and their impact on the company brand, and supervision of an internal team.

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Initiated strategic marketing campaigns that raised sales to nearly $200,000 annually Led communication and PR efforts for events such as mixed martial arts ghts, Olympic trials, and Minor League Baseball

Freelance Social Media, The Spotlight; Brooklyn, NY 2012 - 2013 Dened and executed a specic social media strategy aimed at an audience of 65,000+ readers. Duties included cultivating new communities while managing branded online communities on the companys behalf using Facebook, Twitter, YouTube, Instagram and other social media networks. Provided relevant content daily while tracking metrics and monitoring relevant conversations.

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Collaborated with the Editor, Producer and the writing staff to develop blogs, videos and obtain photos for social media usage. Increased reader activity by 15% by implementing Facebook advertising.

Graduate Intern, Brooklyn Cyclones Baseball; Brooklyn, NY 2012 Supported full range of production activities, including working with Production Director and Executive of Production to coordinate production of the 2012 season. Extensive interaction with multiple back-ofce departments as well as highly visible personnel such as players and coaches. Organized video and photo sessions and translated graphics from Photoshop to appear on the MCU Park scoreboard.

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Entrusted with obtaining videos and photos of players and coaches for scoreboard display. Key contributor in producing 2012 City Universities of New York (CUNY) Baseball Tournament and MCU Park

Graduate Intern, Madison Square Garden Media, New York, NY 2011 - 2012 Performed a broad range of marketing and marketing support functions, including personal interaction with key industry executives and on-air broadcasts. Generated as many as ve press releases per week. Coordinated digital radio broadcasts of Knicks and Rangers home and away games for the MSG library.

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Collaborated with executives at ESPN 1050 AM to coordinate broadcast of New York Rangers games in Sweden Organized/maintained 2011-12 broadcast schedule and developed media kits for the New York Rangers

ADDITIONAL EXPERIENCE Reporter, BrooklynFans.com, Brooklyn, NY - 2011 - 2012 " Interviewed Brooklyn Cyclones players, coaching staff, administration, and fans about
their thoughts on games, the teams progress, and their effectiveness in a Single-A, short-season, New York Penn League Reported on-camera the events, themes, promotions, and highlights of each game for the website

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Volunteer, Columbus Citizens Foundation, New York, NY 2010 - Present " Oversaw promotion, marketing, and security of the Maserati sports cars in Grand Central Terminal

E D U C AT I O N
Canisius College, Buffalo, NY M.S. with a Concentration in Sports Administration, 2012 St. Francis College, Brooklyn, NY - B.A. with a Concentration in Communications, 2009

SKILLS " " "

Social Media: Facebook, Twitter, Google+, Instagram, Tumblr, Pinterest, LinkedIn General Computing: Microsoft Ofce Suite (Word, PowerPoint, Excel), PC (Windows 7 & XP), Mac (Lion & Leopard), iPad and iPhone literate. Graphics: Adobe Photoshop, Final Cut Pro X