Contact: Marcus Lloyd

(786) 488-7025

Marquede7@hotmail.com

FOR IMMEDIATE RELEASE

Former Vice President Al Gore to Help Kick-start

Save the Everglades Fall Campaign
Miami, September 1, 2009 – In an effort to raise money to protect the health

of the Everglades, a national ecological treasure, Save the Everglades announces

the start of its fall campaign Do Your Part to Save the Everglades. A press

conference featuring former Vice President Al Gore will be held at 10 a.m. on

Monday, Sept. 14, at Save the Everglades Headquarters located at 225 NW 27th

Ave., Miami.

The “Do Your part to Save the Everglades” campaign will focus on raising

public awareness about the dangers facing the Everglades: urban sprawl, poor

water management and unchecked agricultural growth that have reduced the

Everglades to half its original million acres. Outreach will involve e-mail petition

drives, interactive forums on Save the Everglades web site and a virtual march on

Congress during the last week of November.

“Save the Everglades has been working since 1978 to call attention to this

environmental crisis and needs hundreds of volunteers and $ 1 million in donations

to accomplish our goals for the remainder of the year,” said Melanie Canes,

chairperson for Save the Everglades. “We hope everyone in South Florida will take

our new campaign seriously, and join us in protecting the everglades,” said Canes.
 -more-

Answering the call to volunteer will be former Vice President Al Gore who is

an ardent environmentalist. Mr. Gore will be present at the press conference to

speak about the effects of global warming on the Everglades ecosystem. “There’s

no more important environmental crusade than the saving of the Everglades,” said

Gore.

For additional information about Do your Part to Save the Everglades, to

request a media kit or ways you can help with the campaign, please contact our

program director Marcus Lloyd at (786) 488-7025.

About Save the Everglades:

We are a non-profit organization concerned about the health of the Everglades

ecosystem. Our mission is to raise public and government awareness about the

need to protect the Everglades from encroachment by public and private interests.

For more information, please visit our website at www.savetheeverglades.com.

###
Marcus Lloyd

PUR 4106-Section B52

Advanced Public Relations Writing

September 1, 2009

In addition to the news release, what printed materials would you include in the
media kit? Explain

What media would you include in your media list? Why?

• Cover letter- this cover letter would explain the purpose and reason of the
entire kit: the Do Your Part to Save the Everglades campaign and participants
in the press conference.

• Table of Contents – to outline the media kit.

• Backgrounder(s): A backgrounder on Save the Everglades organization and

backgrounders on the principal participants in the press conference such as
former Vice President Al Gore. In addition, backgrounders on the history of
the everglades and a backgrounder on the health and future of the
Everglades would be included.

• News Release: The news release that initiated the press conference would
also be included.

• Factsheet – The factsheet would provide key data, figures and statistics about
Save the Everglades.

• Editorials or Opinion pieces by principal speakers such as Al Gore himself on

global warming and the Everglades that may serve as sources for excerpts for
the media.

• PSA script – a developed PSA script could be used by the media if they so
choose or serve to inform the media of the organizations intended use of the
script during the campaign to garner support among the community and
persons of influence.