T.A.

PAI MANAGEMENT INSTITUTE, MANIPAL MANAGEMENT COMMUNICATION Programme: PGDM-HC Batch: 2011-2013 Term: 1 Course ID: MNCN Credits: 3 Course Instructors: Prof. Jaba Mukherjee Gupta & Prof. Vidya Pratap Introduction: The course Management Communication will focus on developing skills, learning concepts and evolving a clear, distinct independent voice. This is essential for the manager who wishes to stand out and be noticed as a leader. The teaching-learning methods will include case discussion sessions followed by written analysis assignments, role plays, oral presentations based on the current business environment, etc. The purpose will be to help students to identify their strengths and weaknesses as a communicator; develop the strengths and work on areas of improvement. The emphasis in this module will be on developing and improving oral and written communication skills through case studies and in-class activities. Programme Learning Goals: This course partially fulfills the second learning goal Demonstration of understanding of effective integration and co-ordination of all functional areas and resultant impact on performance by focusing on the role of communication Course Objectives:

Formulate an effective communication strategy for a message Listen for understanding and give constructive feedback Speak and write clearly, concisely, and convincingly Create impressive formal presentations that are delivered with confidence and poise Knowledge Objectives: At the end of the module the students should know 1. 2. 3. 4. What constitutes effectiveness in professional communication Why listening is more important than speaking in communication The relevance of nonverbal communication What is a case; how to discuss and analyze it

Skill Objectives: To learn and practice the art of effective professional communication At the end of the module the students should be in the process of becoming significantly better and more conscious communicators than they were on the first day of class. Specific skill areas:

Developing better spoken and written English skills Developing good listening skills Giving constructive feedback (without being hurtful or judgmental) Communicating a message clearly using appropriate language Attitude Objectives: Developing a positive attitude in order to become a better communicator Empathizing with the receiver while sending out a message Being open to receiving feedback from peers and faculty members Being culturally sensitive in situations that involve multi-cultural interactions Course Content: Topics covered in the module fall into three categories: 1. Communication concepts: communication strategy, listening and feedback, assertiveness, nonverbal communication, managing conflicts and persuasion 2. Communication skills: written and oral communication including presentation 3. Critical reading, Analysis and communication of a decision: case analysis Prescribed Texts: James ORourke & Jaba Mukherjee Gupta [2011] Management CommunicationA Case Analysis Approach. 4e. An Indian Adaptation. Delhi: Pearson Education Zelazny, G. [2004], Say it with PresentationsHow to design and deliver successful business presentations, TATA McGraw-Hill Evaluation Components & Weightage: Written Assignments25% Presentation & class participation25% Mid-term20% End term30%

Detailed Plan for the Sessions Session 1 Topic Introduction to the module Management Communication in transition 2 Assertiveness Discussion on the reading and activity 3 4 Case Discussion Communication and Strategy Discussion and group work on the reading 5 6 Case Discussion Listening: presentation, discussion & activity 7 8 9 Discussion and group work on the reading Feedbackhow to give and receive it Nonverbal Communication Prepare for role-plays/presentations Read the Feedback section of Ch 7 Read Ch 8: Communicating Nonverbally 10 11 12 13 14 15 16 17 18 19 20 21 In-class activity and discussion Case Discussion Business Etiquette Discussion and activity on the reading Case Discussion & Good writing exercise Discussion and group work on the reading Case Discussion Managing Conflict Discussion and group work on the reading Persuasion Discussion and group work on the reading Discussion and group work on the reading Read Chapter 4; Special focus Case 4-2 Prepare for Midterm Read Chapter 5: Writing Prepare for Discussion: Case 5-2 Prepare group activity based on Ch 6 Prepare for Discussion: Case 6-1 Conflict Questionnaire Read Chapter 10 Prepare for activities on persuasion Read the handouts on the topic Read Chapter 11 Task: Each group to research and Read: Chapter 2 Prepare for discussion: Case 2-1: Great West Casualty v. Estate of G. Witherspoon [A] Written Assignment on the case Read Chapter 7 [listening section] Case 1-1: Odwalla, Inc. [A] Post class assignment Read: Chapter 1

present how a particular organization dealt with the media during a crisis. 22 Dealing with the News Media Exercise 12-1: Buon Giorno Italian Foods, Inc. 23 24 Case discussion Summing up of learning by student teams Prepare for the final presentations

Part 3 Suggested additional readings: Adler, Ronald B. and Elmhorst, J. M. [2008] Communicating at WorkPrinciples and Practices for Business and the Professions, 9e; Boston: McGraw-Hill Hattersley, M. E & McJannet, L. [2008] Management CommunicationPrinciples and Practice, 3e; Boston: McGraw-Hill Harvard Business Review on Effective Communication, HBR Press Please note:
Every Reading assignment will be used for class discussion/activity in the next session: be prepared. You will be assessed largely on the learning you have attempted.

Written assignments: 1. Format the page using the 1.5 space command and leave a one-inch margin on all sides. 2. Times New Roman font size 12 and left alignment for general assignments. 1. Bold and Centre commands for Main headings; flush left and bold for subheadings ; italics for sub-sub-headings. 2. Number your points appropriately; e.g. 1st level: 1; 2nd level: 1.1.; 3rd level: 1.1.1, etc. Ensure correctness of language and aesthetic appeal. Participate actively in class. It is up to the individual student and the group members to ensure that everyone gets a chance to share his/her thoughts and understanding/experience. Remember: the best way to become a good communicator is through dynamic communication! If you have a problem with the module at any point of time, please do not hesitate to come and see me/talk to me/e-mail me. Remember, I am here to help you. Good Luck!

PLG#

Programme Level Learning Goal Demonstration of mastery in the fundamentals of the technical and functional areas of management of an enterprise Demonstration of understanding of effective integration and coordination of all functional areas and the resultant impact on the performance of an enterprise

PLO # PLO 1A PLO 1B PLO 2A

Programme Learning Objective Application of appropriate technical tools in a managerial context Articulating business context in terms of functional aspects Describing interlinkages among functional areas of an enterprise Analyse and interpret the performance of an enterprise and its various functional units Articulate various concepts in management and demonstrate their application in specific business context Describe a problem faced by an enterprise and demonstrate the application of specific concept(s) in that context Describe the external environment faced by an enterprise and its implications to the enterprise's present and future Comprehend the linkages between an enterprise's external environment and its internal forces and demonstrate the ability to form a strategy and the steps of its execution Describe a context of ethical dilemma and demonstrate the ability to articulate the right versus the wrong in the given context Demonstrate the ability to envision the possible negative impact of an corporate decision and suggest the correct decision(s) in the context Describe the issues pertaining to leadership in a given context of an enterprise Demonstrate the ability to take decisions as a leader of an enterprise in a given context, envision the consequence and demonstrate the will to face the consequences of the decision taken

Addressed by Course? Yes No

PLG1

PLG2

PLO 2B

PLO 3A

PLG3

Demonstration of conceptual knowledge and skills to view an enterprise as a whole and of how the enterprises strategy and organization should be harmonized with the external forces in the environment

PLO 3B

PLO 3C

PLO 3D

PLO 4A PLG4 Application of the principles of ethics and corporate governance in a variety of settings PLO 4B

PLO 5A PLG5 Demonstration of the capacity to take leadership role in business situations

PLO 5B

X Please note: In each of these instances the course MNCN deals with the communication context.