MARKETING MANAGEMENT (Project report)

SUBMITTED BY,
(LABNEASE KABABS/ASIAN SANDWICHES)
Muhammad Faisal (5854) Sadia Xainab (5881) Mir waqas Mansab (5886) Yousuf Saifuddin (5864) Sanam Ansari (5884)

CONTINENTALS FOODS

Submitted to, Sir karamatullah Hussani

(Depty Dean)

Page | 0

Promotion/Advertisement Pamphlet

R.S.V.P. 03002600745 033463220112 03332422202

On, May, 26th & 27th only at, KASBIT (Main Campus), Shahrah-e-Faisal, Karachi.

1|Page

TABLE OF CONTENT

ACKNOWLEDGEMENT..3 ABSTRACT..4 INTRODUCTION..5 PRODUCT DESCRIPTION...6 COMPETITIVE ADVANTAGE.6.1 PRICE..6.2 FINANCIALS.7 FINANCIAL DETAILS.7 CONSUMER INSIGHT WARTH SHARING..8 AUDIENCE RESPONSE.9 CONCLUSION..10

2|Page

Acknowledgements

We feel immense pleasure in presenting to your good self, the project as part of our course requirement. We found this project to be truly challenging in many aspects, indeed very interesting in relation to the various interpretational and engrossing exercises. Writing this project it was truly comprehensive learning experience. The report mainly revolves around the product objective, product description; competitive advantages and target market of the product. We have tried our level best to complete the report with respect to the desired requirements. However, if any explaining is required, we would be honoured to oblige. Kindly accept this humble effort of bringing forward our project. According to the census majority for the people are youth and this product is mainly for the youth and young generation.

3|Page

ABSTRACT

Continentals food presents this time a very unique, auspicious and delicious food for the very fast time in KASBIT Marketing Gala activity for the semester of spring 2013. Our delicious products which we introduce in marketing Gala are Lebanese Kababs and Asian Sandwiches (B.B.Q. Grilled Sandwiches). The Concept of introducing these products is to give some thing unique and new to the food lovers and also introduces different products of different continents. Therefore our group think and produce innovative product for each and everyone as the surely dont know before, about these about product.

4|Page

INTRODUCTION

Asian Sandwiches (B.B.Q Grilled Sandwiches) is a unique product form by the different ingredients which include yogurt, chicken, Shan Tandori and Tikka Spices, Lemon juice, Onions, ginger and garlic paste. After include these entire item with cooking technique, severely mash them tightly. Then make the Bread sandwich and baked in Sandwich maker, Serve hot and spicy sandwiches with Garlic sauce. Another Delicious and auspicious item which we cooked is Lebanese kababs which include mayunease, Chicken Boneless, Vegetables, Meazan cooking oil, spices. After mashing all these stuff, make small pieces like balls and fry in it deeply for having good taste. Serve it with Ketchup and garlic sause.

5|Page

PRODUCT DESCRIPTION
Product Name
Continentals food Produce unique and innovative product so that food lovers enjoy this with great taste and in superb environment. Products are as follows: Asian sandwiches (B.B.Q Grilled sandwiches) Lebanese kababs.

COMPETATIVE ADVANTAGES
Innovative and Unique thing in market which to attract the people. New concept of B.B.Q. sandwiches in market. According to the census, all type and age of people eat these products whether they are children, teenagers, youngs or old etc. Very Economical price.

PRICE
The price for per pc of sandwich is Rs 30/= and Per pc of Lebanese kabab is of Rs 35/= Our aim is to server our customer with unique and innovative taste as well as to serve excellent quality material in a very cheap and economical price.

6|Page

FINANCIALS
CATEGORY ESTIMATED QUANTITY
3.5kg 4packs 2 kg 3 bottles -

SUBTOTAL Rs.
1250 200 200 70 150

Chicken Spices YOGURT Egg Vegetables

Mayonese Breads Bread crump ADVERTISING Posters Stationery item

1 10 packs -

170 910 100

8 -

Rs 240 Rs 240

TOTAL COST

Rs.3530

7|Page

CONSUMER INSIGHT WARTH SHARING/ Customer Views Had a great Breakfast with delicious Sandwiches. It is the great sandwiches like professionals. It is awesome B.B.Q flavoured sandwiches. Need little bit Kacha pappita in it. Its Delicious!! It will be more delicious if you served it with Paratha roll. Good Taste, Nice one. Good, keep it up!! Cooked is awesome Excellent taste and its economics. Delighted!!

8|Page

AUDIENCE RESPONSE
After having to eat Asian B.B.Q sandwiches and lebanease kababs, people enjoyed a lot and gave auspicious and pleasant response to it. People or students gave positive response and reminded their special moments, many of them ask the recipe of our products for trying these item in their homes too. Some says it`s taste like yummy, Marvellous, Auspicious etc etc and some of them also guide our mistakes with positive attitude. Majority of the students enjoyed items with two, three time and four times in a day. First day, we finish our mixtures for what we estimate for 2 days, we finish it in 2 hours. After placing stall till the end people wanted more and more and it was not enough for them at a time in our whole project activity.

9|Page

CONCLUSION
Marketing Gala activity was the wonderful and a very unique activity in our educational tenure. We learn a lot from this activity in term or marketing, management etc. We learn how and at which place we advertise our product and at how many budget, how to deal and tackle your customer towards your product, how to generate profit and how to do work in a group or team. This time we reach break-even point but now we identified our mistakes and now we are in a condition to generate profit if we get another chance in such activity. This marketing gala activity opens our heart towards doing business and it removes our fear of loss or failure in starting new business. We hope this activity will be very helpful for us in our professional tenure.

10 | P a g e