THE

TOYLAND

Atul Vidyalaya

Shaping the Future

INTRODUCTION
A toy is any object that can be used for play. Playing with toys is training the young for their social role. A toy is an object, often a small representation of something familiar, as an animal or person, for children to play

Atul Vidyalaya

Shaping the Future

IMPORTANCE OF TOYS AMONG

INFANTS
Toys are like lamps which guide children through childhood to adulthood. Toys are also used as a tool for learning Mobile (moving) toys helps infants eye-hand coordination and body movements Jingles with sound helps them to learn to differentiate different sounds and shows liking towards particular sound Colorful toys helps to identify the colours

Atul Vidyalaya

Shaping the Future

IMPORTANCE OF TOYS AMONG

CHILDREN
Toys help to develop intrapersonal and interpersonal intelligence Development of mathematical as well as logical thinking Increases imaginative ability within children Provide an opportunity for children to learn and engage their senses, spark their imaginations and encourage them to interact with others Children have fun at the same time

Atul Vidyalaya

Shaping the Future

NECESSITY OF TOYS IN A CHILD'S

LIFE
Brings joy and happiness. Helps in developing their senses, imagination, creativity and other skills Keep the children busy as it is difficult for the parents to entertain them for the whole day

Atul Vidyalaya

Shaping the Future

FAMILY WISE PREFERENCES OF TOYS

Nuclear Family
Joint Family
Atul Vidyalaya

Selection of toys for limited players

Group games Selection of toys for many players

Shaping the Future

INFLUENCE OF DIFFERENT TYPES OF TOYS ON CHILDS PSYCHOLOGY

It provides a bridge between a kids imagination and reality. Children learn through play. It is through imaginative play the child begins to learn some of the roles and behaviours of society like to cooperate, negotiate and take turns. Educational toys foster the development of new skills and learning abilities of a child

Atul Vidyalaya

Shaping the Future

INFLUENCE OF DIFFERENT TYPES OF TOYS ON CHILDS PSYCHOLOGY

Toys like guns/ handcuffs/ sword, have a negative influence on childs psychology Media violence and video games send message of violence and conflicts which develops aggressive behavior among the children

Atul Vidyalaya

Shaping the Future

Good toys

Gender related toys

Different Types of Toys

Violent toys

Aggressive toys
Atul Vidyalaya Shaping the Future

GOOD TOYS (EDUCATIONAL TOYS)

The toys that helps a child to learn a concept and develop his/her sense of perception are good toys

Atul Vidyalaya

Shaping the Future

VIOLENT TOYS

develop sadistic behaviour in the child

Atul Vidyalaya

Shaping the Future

AGGRESSIVE TOYS REFERS

to the toys that develop aggressive thoughts and feelings within the children

Atul Vidyalaya

Shaping the Future

GENDER RELATED TOYS MEANS.

existence of gender roles in the childrens toys i.e boys should get trucks and cars and girls should get dolls and tea-sets,

Atul Vidyalaya

Shaping the Future

CRAZE FOR BARBIE

Barbie is an iconic symbol of "femininity" for young girls Statistics show that two Barbie's are sold every second somewhere in the world. In fact, the average American girl from ages 3 to 11 owns 10 Girls prefer to spend more hours playing with Barbie dolls

Atul Vidyalaya

Shaping the Future

IMPACT ON YOUNG GIRLS, SPEND HOURS AND HOURS PLAYING WITH BARBIE DOLL- A REAL STORY

Barbie Body Image...One Woman's Quest to Become Barbie There is one woman, Cindy Jackson, who was so influenced by Barbie that it became her life mission to look exactly like her. Her obsession to look like Barbie started when her parents bought her first Barbie at the age of 6. And she didn't give up until she reached her goal. She ended up spending about $55,000 and underwent 20 plastic surgery operations to reach her goal of becoming Barbie.
Atul Vidyalaya Shaping the Future

CRAZE FOR TOYS

OF YOUNG BOYS

The hottest toys in the series today are the original trilogy collection of action figures and vehicles For the older kids, a sure bet for fun and excitement is the toy laser pistols which are fashioned from the guns found in the popular video game

Atul Vidyalaya

Shaping the Future

ADVERSE EFFECT OF TOYS

Decreases creativity Breaks from Reality Encourages hurting and killing Some toys promotes male dominance and female passivity Promote excessive materialism and foster aggressive competition At times acts as the status symbol for the parents Decreases the opportunity of outdoor play Plastic toys may cause hazards

Atul Vidyalaya

Shaping the Future

PARENTS TEND TO
use toys as bribe at times engage the kids with toys, instead of giving them quality time use toys as a medium of showing love buy whatever they are getting in hurry, instead of spending time in selecting good quality toys

Atul Vidyalaya

Shaping the Future

PARENTS OPINION
To buy toys which are worth Quality of the toys should be considered Selection of toys should give positive effect towards the children

Atul Vidyalaya

Shaping the Future

BUSINESS OPPORTUNITIES
Chinese toys in a cheaper rate Children's emotional demand Producing toys which resemblance film characters Attractive accessories given along with toys Free gifts of toys along with health drinks Colourful toys always attract the kids

Atul Vidyalaya

Shaping the Future

MARKETING STRATEGIES
Free toy gifts with the health drinks like Complan, Bournvita, Horlicks,etc attracts the children Items like Kinder Joy, Gems, wafers,etc with the small toy gift inside increasing childrens craze for toys

Atul Vidyalaya

Shaping the Future

TOYS USE IN PRE- PRIMARYATUL VIDYALAYA

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Shaping the Future

Toys use by the Nursery children

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Shaping the Future

Toys use by the Jr.kg children

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Shaping the Future

Toys use by the Sr.kg children

Atul Vidyalaya

Shaping the Future

ECO FRIENDLY TOYS

Safe and eco-friendly toys are available Eco-friendly toys are made from natural, safe materials which do not harm the environment There are certain special manufacturers who take great pride in their eco-friendly products

Atul Vidyalaya

Shaping the Future

ROLE OF THE PARENTS TO SELECT

PROPER TOYS
Parents play a major role to choose the proper toys that are suitable for their children. In choosing toys, parents must focus on safety. Also, know their childs abilities and give him a toy that is suitable for his age. Most importantly, parents must spend quality time with their child to strength the bond of love within them

Atul Vidyalaya

Shaping the Future

CONCLUSION
Toy plays a vital role during the grooming phase of a child Toy should regarded as a learning tool for a child Awareness for parents is important for the selection of appropriate kind of toy Parents should not consider toy as an article to merely engage the child, but it should cater the positive development needs of a child

Atul Vidyalaya

Shaping the Future

Atul Vidyalaya

Shaping the Future