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Merrill Burchell
St Petersburg FL (321) 514-0874 merrillburchell@yahoo.com Technology proficient, high energy, willing to travel Online portfolio: www.merrillburchell.com

IN-DEPTH KNOWLEDGE OF THE BOX WITH THE VISION TO STEP OUTSIDE IT


Exceptional writer, strategist and leader with 20+ years experience creating unique solutions breakthrough answers to How can this company communicate to thrive? Proven ability to create a relevant and revenue-boosting corporate voice; make complex products/issues comprehensible; help companies adapt to evolving media, markets and messages; use 360 understanding of the creative process to improve it; communicate persuasively with a full range of stakeholdersand leave them smiling. Branding Marketing, Corporate and Change Communications Community Relations Traditional, Interactive and Social Media SELECTED ACCOMPLISHMENTS As part of corporate and agency experience on start-up to Fortune 100 accounts: Assumed responsibility for a clients messaging at beginning of a sea-change in external branding and internal culture. Wrote/directed branding and marketing campaigns that supported 45% revenue increase during economic downturn, from $47.5 million in 2008 to $68.9 million in 2012, and earned 17 national communications awards. Developed training program for in-transition client that used humor and interactivity to promote brand buy-in among staff and leadership and help shape a new, adaptive corporate culture. Originated, researched and strategized concept for a national first a curriculum development partnership between a seaport and public school system that provided new learning opportunities for children and promoted/enhanced ports image in the community. National award recognition by professional education and port groups. Copied in other locales. Recognized unrealized opportunity and transformed annual Directory into an end-of-year business review strategically targeted in tone and message to prevailing public climate. Became a proactive tool for promoting positive relationships with stakeholders and community. While earning client commendations for improvements in quality, cut 1/3 off average time frame for projects managed in a fast-paced environment. Focused on raising level of product knowledge by editorial staff, fostering cooperation among creative team members, streamlining problem-solving procedures to encourage innovation and shorten response times, and improving input-gathering to minimize change requests by client and Compliance. WORK HISTORY Wolf Jessee Paquin Communications, Cocoa, FL; Associate Creative Director, 2007-present, Senior Writer, 2005-2007 Full-service agency of record for worlds second busiest cruise port and clients in retail, service and defense/aviation fields.

Research, strategize and develop messaging for marketing and pr communications, content and social media. Collaborate with clients and creative staff on brand positioning, multimedia campaign planning, design development, media buying and results evaluation. Represent clients at events. Morgan Stanley, Equitable, Bloomberg, etc, New York, New Jersey, California; Marketing Consultant in Corporate Branding, Client Relations, Financial Education, 2001-2008 Companies in financial services, health care, aviation, real estate, travel and leisure Served nationally based clientele through strategic planning and translation of messaging into result-oriented print and web communications. Project management and creative direction. Formed long-term relationships as integral member of marketing team. Merrill Lynch & Co., Princeton, NJ and New York City, NY; Marketing and Corporate Communications Manager, 1991-2001, Senior Editor, 1990-1991 Global financial services firm Interfaced with executives, product managers, designers and printers to move projects from conception to delivery. Managed team of 5-7 writers. Managed deadlines/budgets. In fast-paced environment, managed up to 50 diverse sales-support and corporate/change projects at a time. Partners in Print; Princeton, New Jersey; Partner, 1987-1990 Start-up marketing communications firm Business development, strategy, account management, copy and design development for clients that included Robert Wood Johnson Foundation (marketing and partner communications), DurkeeFrench Foods (change communications), Siemens (internal communications) and Merck & Co. (marketing communications) EDUCATION Randolph Macon Womans College, B.A. in English/Communications National Merit Scholar; Magna Cum Laude; Phi Beta Kappa Princeton University, Masters Program in Architecture Full academic scholarship