INTERNSHIP PROJECT PROPOSAL SUBMISSION Bangla Trac Limited (BanglaCAT) Internship Organization Lecturer Mr. Md.

Shariful Islam Faculty Supervisor Bangladesh University of Professionals (BUP) Saadman Khan Nabil ID# B1001021, BBA-01

Date: 8th December, 2013 Dhaka, Bangladesh To, Mr. Md. Shariful Islam Lecturer, The Faculty Supervisor Faculty of Business Studies, Bangladesh University of Professionals (BUP) Subject: Dear Sir, Respectfully I would like to state that I am Saadman Khan Nabil, a regular student of BBA-01 of this esteemed institution. My academic ID number is B1001021. I have joined Bangla Trac Limited (BanglaCAT) as an intern. My area of working is marketing division. Via this application I would like to submit my internship project proposal with its associated details. I have previously come to you and took your verbal confirmation on my project. Therefore I pray and hope that you will be kind enough to grant my proposal and oblige thereby. Your feedback is desired. Thanking you. Internship Project Proposal Submission

Youre most obediently Saadman Khan Nabil ID# B1001021, BBA-01, BUP Intern, Marketing Division Bangla Trac Limited (BanglaCAT)

TABLE OF CONTENTS
Project Title Why BanglaCAT?

The Proposal

Prognostic Synopsis

Working Arrangements and Timeline

References

01 01 01 02 03 03

Project Title: The title of my project is; Brand Audit Project on Caterpillar In Association with BanglaCAT

Organizational Supervisor: The organizational supervisor for me at BanglaCAT is Mr. Asif Anwar, Head of Marketing Division. Contact number: 01713 043520 Email ID: asif.anwar@banglacat.com

Why BanglaCAT? Bangla Trac Limited (concluding business under the name BanglaCAT) was appointed the dealership for Caterpillar engines and equipments in the Peoples Republic of Bangladesh on the 11th of October 2004. BanglaCATs management brings with it over thirty years of experience in marketing Caterpillar products in Bangladesh. BanglaCAT also brings with it the commitment to improve the already high level of service and coverage that Caterpillar customers receive.

The Proposal: My proposed project needs your guidelines to be completed successfully. The following sections will take you to through the details of the project.

Page 01

Prognostic Synopsis: I am working at the marketing division of Bangla Trac Limited (BanglaCAT). My major course was marketing while I was completing my academic segment. The responsibilities of marketing division of Bangla Trac Limited (BanglaCAT) are; Events planning and activation Advertising and branding Creative designing CRM CSR Divisional Budgeting Documentation I will be able to use my academic knowledge while working in these segments. Brand is a very strong word and it has significance. Caterpillar is a global brand and it has its own style of branding. My assignment will be to criticize and recommend Bangla Trac Limited (BanglaCAT) the best possible ways to brand Caterpillar products and services in Bangladesh.

Page 02

Working Arrangement and Timeline: The timeline of my working has been provided via both tabular format and Gantt chart below;
TASK Finalizing Placement Organizational Attachment Coordination with IPC, OS Submission of Research Topic Submission of Research Proposal Preparation of Draft Report Submission of Draft Report to FS Finalizing Internship Report Sumission of Report to IPC Preparation For Presentation Presentation And Defence START DATE DURATION 3-Nov-13 3 19-Nov-13 70 26-Nov-13 5 26-Nov-13 9 1-Dec-13 15 26-Nov-13 60 30-Jan-14 0 30-Jan-14 5 5-Feb-14 1 26-Nov-13 70 16-Feb-14 4 END DATE 6-Nov-13 28-Jan-14 1-Dec-13 5-Dec-13 16-Dec-13 25-Jan-14 30-Jan-14 4-Feb-14 6-Feb-14 4-Feb-14 20-Feb-14

References: Principles of Marketing, Phillip Kotler and Gary Armstrong, 13th Edition. Brand Management, Phillip Kotler and Keller, 15th Edition. www.banglacat.com www.cat.com

Page 03

MAKING SUSTAINABLE PROGRESS

POSSIBLE