Survey on Ladies’ footwear

1. Please name the first 3 ladies' shoe brands that come to

your mind.

1.

2.

3.

*After answering Question 1 please scroll down to Question 2,

which is on page 2.
2. Which of the following brands do you recognize?
(Please highlight or underline your options)

1. PrettyFit
2. Tangerine
3. Charles & Keith
4. U.R.S
5. Pazzion
6. None of the above

3. What is the first thing that comes to mind when Charles

& Keith is mentioned?

4. How would you describe customers who purchase

Charles & Keith shoes?

5. If the brand, Charles & Keith, were a person, how would

you describe it to be?

6. Please allocate a total of 100 points respectively to the

following factors according to its influence on your
purchase of ladies shoes. (The more points you allocate a
factor, the more important the factor is.)
Please allocate the points in the bracket.

Appeal of in-store design ( )

Fashion trends ( )

Friends’ / Family’s approval ( )

Service of staff ( )

Design of shoe ( )

Comfort level provided by shoe ( )

Price ( )

7. Please indicate how you feel about the following statements:

(Please highlight or underline your options)

a) Charles & Keith is trendy.

Strongly Disagree Strongly Agree
1 2 3 4 5 6
7

b) Charles & Keith is affordable.

Strongly Disagree Strongly Agree
1 2 3 4 5 6
7

c) Charles & keith shoes are comfortable to wear.

Strongly Disagree Strongly Agree
1 2 3 4 5 6
7

d) Charles & Keith shops are conveniently located.

Strongly Disagree Strongly Agree
1 2 3 4 5 6
7

e) Charles & Keith shops are aesthetically pleasing

Strongly Disagree Strongly Agree
1 2 3 4 5 6
7

f) I am comfortable with being noticed wearing C & K shoes

 Strongly Disagree Strongly Agree
1 2 3 4 5 6
7

g) My friends like C & K shoes

Strongly Disagree Strongly Agree
1 2 3 4 5 6
7

8. Please tick the following trait that best describes you. (You may
choose more than one)
Please highlight or underline your options

I am Expressive

I am Driven

I am in Control

I am Steadfast

I am Down to Earth

I am Sophisticated

I am Meticulous

I am value Tradition

9. How often do you visit a Charles & Keith outlet in a year?

Please highlight or underline your options

0 -5
6 – 10
11 – 20
more than 20 times

10. Have you purchased a ladies' shoe from Charles & Keith before?
Please highlight or underline your options

Yes
No
If you answered “Yes” in the previous question, please proceed to question
11.
If you answered “No” in the previous question, please proceed to question 19.

11. When was the last time you patronized Charles & Keith?
Once in the past week
Once in the past month
Once in the past 2 months
Once in the past year

12. How much did you spend on your last visit to Charles & Keith?
More than S$100
S$70 – S$100
S$40 – S$70
S$1 – S$40
Nothing

13. What is the maximum amount you are willing to spend on a pair
of Charles & Keith shoes?
More than S$100
S$70 – S$100
S$40 – S$70
S$0 – S$40
Nothing

14. What kind of occasions would you wear a pair of Charles & Keith
shoes for? (Please select whichever is applicable.)
To work
To school
To town
To formal dinners
To parties
Others: ____________(please specify)

15. Would you purchase shoes via an online store?

Yes
No

16. Are you aware that Charles & Keith has an online shoe shop?
Yes
No

17. What is your age?

<18
19-25
26-35
36-50
>50

18. What is your personal income range per month?

a) $0 to $1500
b) $1500 to $3000
c) $3000 to $5000
d) $5000 and above

19. Please state your current occupation.

You have finally reached the end of our survey. Thank you very much for your help!