QUESTIONNAIRE FOR BRAND LOYALTY:

AR = Arrow, VH = VAN HEUSEN , AS = ALLEN SOLLY

1. When it comes to apparel brand which brand first comes to your mind?

2. Rate the following Brands for the following par meters

1=poor 7=excellent

Quality Price style Fit & comfort

AR
VH
AS

3. If the competitors of the brand come with similar design, style and price is you
likely to switch over them?

1 2 3 4 5 6 7
Strongly Strongly
Disagree Agree

4. If you find replicated products of your favourite apparel brand at unorganised

markets ,will you buy them

1 2 3 4 5 6 7
Will Definitely
never go go

5. Do you go for plan purchase or impulse purchase

a) Plan purchase b) Impulse purchase

6. If the quality of the product deteriorates suddenly what you do?

a. stuck to same brand
b. switch over to other brand
c. inform or give suggestion to manager
7. How long you have been using this brand
a. 0-2 yrs b. 2-4 yrs. C.4-6 yrs d. More than 6 yrs
8. Would you go for same brand if it offers product other than apparel?
 1 2 3 4 5 6 7
Will Definitely
not go go

9. A person wearing a AR, VH, AS. Will be deemed as

Some one who A stylish and Believes in Affluent

is elegant fashion comfort and
conscious durability
AR
VH
AS

10. How familiar are you with

Never heard of Aware but have Use it only Use it on

it never use it sometimes regular basis
AR
VH
AS

11. Would you recommend these apparel brands to a friend or associate?

Definitely Not Probably Not Not sure Probably Definitely

AR
VH
AS

12. Which income group do you belong?

a. 2 -3 lakh b. 3-4 lakh c. 4-5 lakh d more than 5 lakh

13. Which 5 apparel brand you have shopped for last 5 shopping?

14. How frequently you visit the store to buy these apparel brands
a. 1 month b. 1-3 months. c. 3-6 month d. more than 6 month

15. How likely are you to buy these apparel brands in the future?

Very Unlikely Somewhat Not sure Somewhat likely Very likely

Unlikely
AR
VH
AS

16. There would be something missing in my life if COMPANY/BRAND did not exist.

Strongly Somewha disagree agree Somewha Strongly

disagree t disagree t agree agree
AR
VH
AS

17. I have the feeling that I really understand COMPANY/BRAND.

Strongly Somewha disagree agree Somewha Strongly

disagree t disagree t agree agree
AR
VH
AS

18. I trust COMPANY/BRAND.

Strongly Somewha disagree agree Somewha Strongly

disagree t disagree t agree agree
AR
VH
AS

19. Which of the following MOST influenced your purchase of these apparel brands?

In- Previous Price/ Style/ Quality Color/Design Size/

store experience Good Appearance Construction/ Capacity
display with the brand value Durability
AR
VH
AS

20. Which age group do you belong?

a. 20-25 yrs b. 25-30 yrs c . 30-40 yrs. d. more than 40 yrs.
CUSTOMER PROFILE

NAME
AGE
GENDER
OCCUPATION