Cloud Computing for Java Developers

Quinton Wall Force.com Evangelist Salesforce.com Jesper Joergensen Director, Product Mgmt Salesforce.com

Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forwardlooking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q for the fiscal year ended October 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Enterprises Build Apps in Java

#1 Development Language 6+ Million Developers

Enterprise Java Developers Dont Have a Path to the Cloud

6 Million Java Developers

The Force.com Platform

Complete Infrastructure Services

Servers Storage Switches Firewalls Load Balancers Power Cooling Operating Systems Data Centers Disaster Recovery

ISO 27001 Certified Security

Proven Reliability

Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Transparent System Status

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery

Multitenant Kernel

Complete Operations Services

Back-Up Recovery Patch Management Capacity Planning Storage Management 24x7 Network Operations Center Systems Monitoring Systems Provisioning Asset Management Ongoing Physical & Security Management

ISO 27001 Certified Security

Proven Reliability

Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Transparent System Status

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery

Multitenant Kernel

Complete Application Services

A B C D

Relational Database

Web Services API

Workflow & Approvals

Forms & Page Layout Editor

Reporting & Analytics

User Administration

Security

Search

Multi-Device

Multi-Language/ Multi-Currency

Unlimited Real-Time Customization

Granular Security & Sharing

Programmable Cloud Logic

Real-Time Workflow & Approvals

Programmable User Interface

cloud platform
Real-Time Mobile Deployment Real-Time Websites Real-Time Content Library Real-Time Analytics 850+ Integrated Applications

But were Java developers, Are you saying we have to develop in Force.com?

VMforce: Run Enterprise Java Apps on Force.com

Run your Java apps on Force.com Build new Java apps in the cloud Extend any Salesforce App with Java

How VMforce works

You deploy a Java Web App
VMforce Multi-tenant JVM Cloud

Your app gets search, reporting, mobile and all other Force.com services out of the box
Force.com

.war
Servlet Engine JVM

API

It gets its own servlet engine and JVM

Force.com provides the database for your Java app

It connects to Force.com using existing APIs with JPA layer

And in the Beginning.

Requirements Typically Start with Data What do I want to capture? How is data related? What am I going to report on? Which people are going to use the data? Who has access to what? .and how do I connect to it?

Connecting to Force.com
!! Web Services API
! SOAP based connectivity

!! Bulk API
! High Volume Data Loading

!! REST
! HTTPS based connectivity ! Read and Write, Supports querying

!! JPA
! VMforce

35

Using the Force.com REST API

Web App or Device Choose Operation (URL) Make HTTPS Request (GET|POST) Handle Response (JSON|XML)

Authenticate

Handle callback & Return access_token

Base URI = http://domain/services/data Resource Name

Versions Discovery Resource Describe Global sObject Info Describe sObject Data Row Query Search

URI
/ /vXX.X /vXX.X/sobjects/ /vXX.X/sobjects/Account /vXX.X/sobjects/Account/describe /vXX.X/sobjects/Account/Id/ /vXX.X/query/?q=SOQL /vXX.X/search/?s=SOSL

Demo 1: Connecting to Force.com

Force.com Database 101 OO Design with Standard & Custom Objects

20

Demo 2: Adding Objects(Entities) via JPA

A Sample of Force.com Database Services

Easy to Add Collaboration to Force.com Apps

Check to Enable

Proles! Feeds! Status Updates! Groups! Apps! Document Sharing! Social Apps!

15

Force.com Logic Technologies

Build rich business logic that automatically upgrades with every release Declarative Logic (point and click) Required Field / Uniqueness Lookup Filters Audit History Tracking Workflows Rules & Approval Processes Formula-Based Logic (spreadsheet-like) Formula Fields Data Validation Rules Workflows Rules & Approval Processes Procedural Logic (code) Apex Triggers Apex Classes

25

Demo 3: Adding Validation & Formula Fields

Adding Business Logic With Apex

!! Strongly-typed OO language !! Write Database Triggers !! Program Controller in the UI Layer !! Tight Integration with DB !! Web Service Support !! Integrated Testing Framework !! Designed for Multi-tenancy

30

Demo 4: Force.com Database Triggers

Develop Locally. Deploy to the Cloud

35

Summary
!! VMforce enables Java developers to reach the Cloud
! And leverage Force.com DB Services (search, reporting, mobile etc)

!! Force.com provides services for

! UI generation, Logic, Lifecycle events ! Will only require a JPA config change

!! Multiple options for connectivity

! Web Services API, REST, Bulk Loader, JPA (for VMforce)

Want to learn more?

!! How to get started with Force.com
! http://developer.force.com/getttingstarteddevelopers ! Build your first Cloud App
! Force.com Workbook & Cheatsheets

!! Learn about VMforce

! http://developer.force.com/vmforce
! Intro to Force.com DB article ! FAQ and more

!! Attend a live event

! Dreamforce: http://salesforce.com/dreamforce ! SpringOne: http://www.springone2gx.com
40

Thank You
Your feedback is important: http://bit.ly/vmforce110am