Corporate philanthropy has a narrower, more limited scope than corporate social responsibility.

It refers primarily to donations made to charitable and non-profit groups, whether by the corporation, its employees or both. It might also refer to company wide fundraising efforts or pledge drives, or to toy donation or blood donation drives, for example. Corporate social responsibility, on the other hand, has a much broader scope, referring not just to specific efforts, but to a company's overall attitude toward its neighbours, customers, even the environment. For example, a company might designate a portion of all profits for charitable donations, education programs or even its own nonprofit efforts. CSR can include things like the methods a company uses to secure ingredients or materials, the way it conducts business in and with other countries or even its own employee policies.

An Empirical Study on Corporate Philanthropy as a Payoff Strategy

ABSTRACT: This research investigates the effectiveness of various corporate philanthropy strategies to influence actual buying behavior, particularly while it faces steep pressures to demonstrate that it is also cost-effective and aligned with corporate needs. Drawing from the different strategies of Corporate Philanthropy, measurement of the value generation and corresponding results of implementing corporate social responsibility can culminate into a model of how trust building strategies can affect trust and consequences of trust. The social and business benefits that arise from such activities are portal association and satisfied customer endorsements based on reputation categorization and trust transference. And yet corporate philanthropy is facing increasing pressures to prove its worth as a strategic, cost-effective, and value-enhancing business tool. A study was conducted by floating it amongst people working in different organizations all over india irrelevant of the size, age, type of the corporate. The study employed a Conclusive, descriptive and cross sectional research design to test the model to be devised for corporate philanthropy strategies. For a realistic model the researcher also followed an undisguised method of observation. Of the philanthropic strategies investigated, satisfied customer endorsement by similar peers, was found to increase consumers trusting beliefs about the Corporate. This, in turn, positively influenced consumers attitudes toward the Corporate and their willingness to buy the product of that organization, which ultimately led to actual buying behaviors. To gather insights on the Corporate philanthropic strategies investigated, the study was conducted using a questionnaire survey approach. Overall, the findings corroborated the philosophy of the organizations behind the philanthropy. Specifically, it shows that knowledge about philanthropy and corporate social responsibility is prevalent but highly ignored. People do want philanthropy to be made compulsory but it is generally done to improve the image of the corporate. Also, people may not have been truthful while mentioning why philanthropy is done within the corporate. It is recommended that CSR should be made a part of office time of workers and subject should be taught in institutions to portray therelevance. Key words: Corporate Philanthropy, size, age, type, portal association.