iTunes Connect Mobile User Guide 1.

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2010-11-1

! iTunes Connect Mobile User Guide (version 1.1, November 17, 2010)

Apple Inc. 2010 Apple Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, mechanical, electronic, photocopying, recording, or otherwise, without prior written permission of Apple Inc., with the following exceptions: Any person is hereby authorized to store documentation on a single computer for personal use only and to print copies of documentation for personal use provided that the documentation contains Apples copyright notice. The Apple logo is a trademark of Apple Inc. Use of the keyboard Apple logo (Option-Shift-K) for commercial purposes without the prior written consent of Apple may constitute trademark infringement and unfair competition in violation of federal and state laws. No licenses, express or implied, are granted with respect to any of the technology described in this document. Apple retains all intellectual property rights associated with the technology described in this document. This document is intended to assist iTunes Content Developers to manage and deliver content for the iTunes Store. Every effort has been made to ensure that the information in this document is accurate. Apple is not responsible for typographical errors. Apple Inc. 1 Infinite Loop Cupertino, CA 95014 408-996-1010

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! iTunes Connect Mobile User Guide (version 1.1, November 17, 2010)

Contents

1. What is iTunes Connect Mobile? 2. Installing the App 3. User Access 4. Navigating the Application
4.1 Components
4.1.1 Category Selection 4.1.2 Period Selection 4.1.3 Main Pane 4.1.4 Trend Pane 4.1.5 View Selection

4 5 6 7
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8 9 9 11 12
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4.2 Views
4.2.1 Summary View 4.2.2 Products View 4.2.3 Markets View 4.2.4 Search View 4.2.5 Settings View

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Appendix A: Category and Product Type Definitions Appendix B: Definition of Week and Day Appendix C: Unit Presentation Guidelines

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! iTunes Connect Mobile User Guide (version 1.1, November 17, 2010)

1. What is iTunes Connect Mobile?

iTunes Connect Mobile is an extension of iTunes Connect that allows developers and iBookstore providers to access sales and trend information on their mobile devices. The underlying unit data is the same information that continues to be available to you in the Sales and Trends module. You can view your aggregated unit sales information by product line (for example, Paid Apps, Free Apps, or In App Purchases for developers; Free Books or Paid Books for publishers), market (for example, U.S. or France) and individual product. The information is displayed in graphs and text over selectable periods of time. iTunes Connect Mobile is a universal app compatible with iPhone, iPod touch and iPad. The app helps you manage your business and make informed decisions using information provided on your mobile device. For any issues, feedback or questions, please use the Contact Us module on iTunes Connect.

! iTunes Connect Mobile User Guide (version 1.1, November 17, 2010)

2. Installing the App

Please follow the link provided on the iTunes Connect home page to download iTunes Connect Mobile as a free application from the App Store. iTunes Connect (https://itunesconnect.apple.com).

! iTunes Connect Mobile User Guide (version 1.1, November 17, 2010)

3. User Access

Once the app has been downloaded and installed on your device, you will be able to login using your existing iTunes Connect credentials.

iTunes Connect Mobile is an extension of iTunes Connect, as such, new users for iTunes Connect Mobile must be created and managed on iTunes Connect. iTunes Connect Mobile user accounts are refreshed multiple times a day, meaning if you create a new user you may need to wait a number of hours before access to iTunes Connect Mobile is granted. Only Admin, Finance and Sales users can access iTunes Connect Mobile. Additionally, new users created to use iTunes Connect Mobile must first login to iTunes Connect and agree to the iTunes Connect Terms of Service. You will not be able to access the application unless you agree to the terms.

! iTunes Connect Mobile User Guide (version 1.1, November 17, 2010)

4. Navigating the Application

iTunes Connect Mobile presents your information grouped into five selectable views located along the bottom of the device display: ! Summary ! Products ! Markets ! Search* ! Settings

iPad

iPhone/iPod touch

* On iPad, Search is not present in the View Selection because iTunes Connect Mobile makes Search available from any view.

! iTunes Connect Mobile User Guide (version 1.1, November 17, 2010)

4.1 Components
In each view, you are presented with five components: ! Category Selection ! Period Selection ! Main Pane ! Trend Pane ! View Selection The components provide you with controls and display panes to view the information in various ways. The components are organized as follows:

iPad

iPhone/iPod touch

4.1.1 Category Selection

The Category Selection allows filtration by Sales and Updates for developers in the Products, Markets and Search Views, controlling how information is categorized and summarized. For publishers, the Category Selection allows filtration by Paid Books and Free Books.

Developer Category Selection

Publisher Category Selection

Refer to Appendix A for definitions of what constitutes Sales, Updates, Paid Books and Free Books.

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4.1.2 Period Selection

The Period Selection defines the time period that will be displayed in the information panes.

The Main Pane and Trend Pane will display the available information for the period selected. Units will represent the total sales during the period. Trend graphs will show all the days in the period, including days with no transactions. A day will map to the latest completed day (previous day). A week will map to the latest completed week available, which starts on Monday and ends on Sunday. When selecting a weekly period using the Period Selection, the latest data point is the last completed week and not the aggregate of the last seven days. The following is a complete list of period definitions. 1d 1w 2w 5w 13w 26w
Displays the last completed days data (e.g. on Monday will show the results for Sunday).

Displays the last completed weeks data (e.g. on Wednesday will show the results for the previous Monday Sunday weekly period) Displays the last 2 completed weeks data (e.g. on Wednesday will show the results for the 2 weeks ending on the previous Sunday) Displays the last 5 completed weeks data (5 weeks ending on the previous Sunday) Displays the last 13 completed weeks data (13 weeks ending on the previous Sunday) Displays the last 26 completed weeks data (26 weeks ending on the previous Sunday)

Refer to Appendix B for the definition off the day and week.

4.1.3 Main Pane

The Main Pane will display the pertinent data for the selected period, view and category (for example, Sales or Updates for developers; Paid or Free for publishers when applicable). Additionally, you can select the specific line item to view the information related to the item in graphical form in the Trend Pane. The data in the Main Pane can present: ! Units (original default) ! Units Change from the prior period ! Percent Change from the prior period On iPhone and iPod touch, you can toggle between units, unit change and percentage change by tapping on the box containing the data points. When presenting changes the background changes color with green indicating growth from the prior period and red indicating decline. On iPad, all three data modes are displayed in a single view.

! iTunes Connect Mobile User Guide (version 1.1, November 17, 2010)

Units (iPhone/iPod touch)

Unit Change (iPhone/iPod touch)

Percent Change (iPhone/iPod touch)

Unit, Unit Change and Percent Change (iPad)

Please note that all values used in iTunes Connect Mobile are unit based.

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4.1.4 Trend Pane

The Trend Pane displays the graph of the selected Main Pane item for the view, period and category (i.e. sales or updates when applicable). In the Products and Search views, you can swipe the graph on iPhone and iPod touch to display productspecific information. For more information on swiping, see the Products View section of this guide. On iPad, this product-specific information is displayed on the main view. When one day is selected using the Period Selection, the Trend Pane displays the series for the last seven days and the graph presents a sliding week of seven days. For all other period selections, the period is defined from the latest complete week that starts on Monday and ends on Sunday and does not present a sliding week.

On iPad, the Trend Panes display both a graph of the selected Main Pane item as well as product sales and product/market information in text mode.

By rotating your iPhone or iPod touch to landscape orientation, the Trend Pane increases to full screen and the Main Pane is no longer displayed. On iPad, additional information is displayed in landscape orientation with an option to expand the graph to full screen.

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4.1.5 View Selection

By tapping on the selected views, you control what is displayed.

iPhone/iPod touch View Selection

On iPad, Search is not present in the tab bar because it is accessible from any view.

iPad View Selection

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4.2 Views
4.2.1 Summary View
The Summary View is the landing page and displays unit purchases grouped by product types. Currently the product types for developers are summarized into four (4) categories as follows: ! Paid Apps ! Free Apps ! In-App ! Updates The product types for publishers are summarized into two (2) categories as follows: ! Paid Books ! Free Books Please refer to Appendix A for more information. For the period selected, you will see a gray box with the total units sold. On iPhone and iPod touch, you can switch between total units, unit change and percent change by tapping on the gray box containing the units to the right of the product types. On iPad, all data modes are displayed on a single view. A graph is shown in the Trends Pane for the highlighted product type. The highlighted product type is represented in blue and can be changed by tapping on any other product type presented.

iPad

iPhone/iPod touch

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The graph is presented in units (i.e. does not render unit or percent change). On iPhone and iPod touch, rotating the screen to landscape will present the graph in full screen mode with the ability to select periods on the top of the screen. The selected period is highlighted. When viewed in landscape, tapping and holding the graph allows you to view the change in units. You are able to bring up specific period data (Units and Change) by pressing and holding your finger on the point you are interested in.

On iPad, rotating the screen to landscape presents the graph on the bottom of the screen in addition to the Main Pane.

Tapping the Expand button in the lower right of the screen expands the graph to full screen mode.

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4.2.2 Products View

The Products View displays the units for the Top 10 products in two categories. The categories are different for developers and publishers:
Developers Publishers

Sales Updates

Free Paid

In the Sales category, the products will be presented with the number of units sold (paid and free) including In-App purchases. In the Updates category, the products will be presented with the number of updates made. In the Paid category, the products will be presented with the number of paid units sold. In the Free category, the products will be presented with the number of free units sold. Based on the period and category control selected, you will see a gray box with the total units sold. You can switch between total units, unit change and unit percent change by tapping on the gray box containing the units to the right of the products. A graph is shown in the Trends Pane for the highlighted product. The highlighted product is represented in blue and can be changed by tapping on any other product presented.

iPad

iPhone/iPod touch

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The graph is presented in units (i.e. does not render unit or percent change). Rotating the screen to landscape will present the graph in full screen mode with the ability to select the periods and categories on the top of the screen. The selected period and category are highlighted.

In landscape mode, you can also view product sales in text mode per day or per week by swiping.

On iPad, the Main Pane is displayed in addition to the graph and product sales in text mode.

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When viewed in landscape, tapping and holding the graph allows you to view the change in units. You are able to bring up specific period data (Units and Change) by pressing and holding your finger on the point you are interested in.

On iPhone and iPod touch, you can swipe (right to left) the graph when in the Products View to display the highlighted product information. To view product sales in text mode, swipe again. To return to the graphed data view, simply swipe back (left to right). On iPad, all information is displayed on the default portrait view.

4.2.3 Markets View

The Markets View displays the units for the Top 10 markets in two categories. The categories are different for developers and publishers:
Developers Publishers

Sales Updates

Free Paid

In the Sales category, the markets will be presented with the number of units sold (paid and free) including InApp purchases. In the Updates category, the markets will be presented with the number of updates made. In the Paid category, the products will be presented with the number of paid units sold. In the Free category, the products will be presented with the number of free units sold. Based on the period and category control selected, you will see a gray box with the total units sold. You can switch between total units, unit change and unit percent change by tapping on the gray box containing the units to the right of the markets. On iPad, all three data modes are displayed in a single view.

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A graph is shown in the Trends Pane for the highlighted market. The highlighted market is represented in blue and can be changed by tapping on any other market presented. You can view product sales in text mode by swiping the graph in the Trends Pane from right to left.

On iPad, the graph and product sales in text view are displayed in a single view.

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The graph is presented in units (i.e. does not render unit or percent change). On iPhone and iPod touch, rotating the screen to landscape will present the graph in full screen mode with the ability to select the periods on the top of the screen. The selected period is highlighted.

On iPad, rotating the screen to landscape presents the graph, product sales in text mode and the Main Pane similar to Products View landscape layout. When viewed in landscape, tapping and holding the graph allows you to view the change in units. You are able to bring up specific period data (Units and Change) by pressing and holding your finger on the point you are interested in.

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4.2.4 Search View

On iPhone and iPod touch, you will be able to search for specific products in your catalog in the Search View. On iPad, Search can be accessed from any view in the app. Once the user starts typing the product name, all products with the entered text will be presented. If the search string returns too many results, you will need to continue refining your search until an appropriate number of results is returned.

iPad

iPhone/iPod touch

Keep typing until a desired match or several matches are found. When multiple results are returned you can swipe (up or down) to find the product you are searching for. If the search returns no results, you have no products matching the text entered.

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On iPad, search results are displayed in a popover.

Once a product is selected, you will be presented with the same set of information presented in the Products View.

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4.2.5 Settings View

The Settings View displays the iTunes Connect username, Company Number (identifies the entity), the iTunes Connect Mobile app version, and options to Autofill Account and Auto Sign Out.

If multiple legal entities are associated with your iTunes Connect account, which is a very rare condition that may happen due to acquisition of entities, clicking the company number will allow you to switch entities.

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Appendix A: Category and Product Type Definitions

Category Definitions
The categories are aligned with the following product type identifiers in the reports. Developers
Category Product Type Identiers Notes

Sales Updates Publishers

Category

1, 1F, 1T, IA1, IA9, IAY 7, 7F, 7T

Product Type Identiers

Notes

Free Paid

EB1 EB1

Where Publisher Proceeds is equal to 0 Where Publisher Proceeds is not equal to 0

Product Type Definitions

The product types are aligned with the following product type identifiers in the reports. Developers
Product Type Product Type Identiers Notes

Paid Apps Free Apps In-App Updates Publishers

Product Type

1, 1F, 1T 1, 1F, 1T IA1, IA9, IAY 7, 7F, 7T

Where Developer Share is not equal to 0 Where Developer Share is equal to 0

Product Type Identiers

Notes

Free Paid

EB1 EB1

Where Publisher Proceeds is equal to 0 Where Publisher Proceeds is not equal to 0

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Appendix B: Definition of Week and Day

What is a Day?
12:00:00 AM to 11:59:59 PM PST.

What is a Week?
Monday 12:00 AM to Sunday 11:59 PM PST.

What time is the report date based on?

Territory Time Zone

Worldwide

Pacific Standard Time (PST)

When are reports available?

Reports are generated after the close of business in the final time zone (which is PST). Reports are generally available by 7:00 AM PST for the prior day or week.

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Appendix C: Unit Presentation Guidelines

Units will be presented up to 6 characters including comma and the K or M letter. ! Units 1 to 99,999 will be presented as such ! Units 100,000 to 999,949 will be presented as XXX.XK (for example 100.0K) ! Units 999,950 to 9,999,499 will be presented as X,XXXK (for example 1,000K) ! Units 9,999,500 to 999,949,999 will be presented as XX.XM or XXX.XM (for example 999.9M) ! Units 999,950,000 to 9,999,499,999 will be presented as X,XXXM (for example 9,999M) ! Units 9,999,500,000 to 999,949,999,999 will be presented as XX.XB or XXX.XB (for example 999.9B) ! Units 999,950,000,000 to 9,999,499,999,999 will be presented as X,XXXB (for example 9,999B)

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